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County profile · Georgia

Wilkinson County, GA market data

Population, household spending and competition for 56 business types in Wilkinson County, each scored against other counties.

Population, 2025
8,650
−2.1% since 2020
Households
3,473
Median household income
$45,465
Median home value
$86,300
Jobs located here
2,437
Market scores
Not scored
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

A site report maps the competitors on map listings around any address in Wilkinson County by name and distance, and the households and spending within reach. Or open the report at the center of Wilkinson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 8,650 people live in Wilkinson County, in 3,473 households. Population estimates show Wilkinson County declined 2.1% from 2020 to 2025, against +3.1% for the U.S. The median household income in Wilkinson County is $45,465 a year, 44% below the U.S. median of $80,734.

Set against the U.S., households in Wilkinson County spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (45).

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

For its number of households, Wilkinson County has the most map listings, relative to the U.S., for convenience stores (4 times the U.S. rate) and the fewest for restaurants and cafes (55% below the U.S. rate).

All 56 business types in Wilkinson County

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Wilkinson County, GA, listings, listings per 10,000 households, spending per listing and official establishments
Business typeListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Grocery and convenience stores1748.9$1M31Under 3
Restaurants and cafes1748.9$584K1576
Sit-down restaurants1234.6$827K125Under 3
Convenience stores1131.7$1.6M21Under 3
Auto repair and car care823.0$399K1496
Doctors, dentists and clinics720.2$437K287Under 3
Pet businesses617.3$381K434
Auto repair shops514.4$638K1445
Pizza514.4$2M394
Funeral homes411.5$146K223
Gas stations411.5$2.7M11310
Grocery stores411.5$4.5M48Under 3
Insurance agencies38.6$3.1M246Under 3
Salons, barbers and spas38.6$800K376Under 3
Veterinarians38.6$762K284
Hair salons25.8$1.2MToo fewUnder 3
Primary care and pediatrics25.8$1.5MToo fewUnder 3
Bakeries and dessert shops12.9$9.9MToo fewUnder 3
Barbershops12.9$2.4MToo fewUnder 3
Child care and preschools12.9$991KToo fewUnder 3
Clothing and shoe stores12.9$5.2MToo fewUnder 3
Clothing, shoes and laundry12.9$5.2MToo fewUnder 3
Collision repair and body shops12.9$3.2MToo fewUnder 3
Dentists and orthodontists12.9$3.1MToo fewUnder 3
Fast food and sandwich shops12.9$9.9MToo few4
Home repair trades12.9$7.6MToo fewUnder 3
HVAC and plumbing12.9$7.6MToo fewUnder 3
Pet grooming and boarding12.9$2.3MToo fewUnder 3
Pet stores12.9$2.3MToo fewUnder 3
Car washes and detailing00.0None listedNone listedUnder 3
Chiropractors00.0None listedNone listedUnder 3
Coffee shops and cafes00.0None listedNone listedUnder 3
Dry cleaners00.0None listedNone listedUnder 3
Electricians00.0None listedNone listedUnder 3
Gyms00.0None listedNone listedUnder 3
Gyms, studios and classes00.0None listedNone listedUnder 3
Home inspectors00.0None listedNone listedUnder 3
House cleaning00.0None listedNone listedUnder 3
Landscaping and lawn care00.0None listedNone listedUnder 3
Laundromats00.0None listedNone listedUnder 3
Lawn, cleaning and pest control00.0None listedNone listedUnder 3
Martial arts and dance studios00.0None listedNone listedUnder 3
Mortgage brokers and lenders00.0None listedNone listedUnder 3
Nail salons00.0None listedNone listedUnder 3
Oil change and quick lube00.0None listedNone listedUnder 3
Optometrists and eye care00.0None listedNone listedUnder 3
Pest control00.0None listedNone listedUnder 3
Physical therapy00.0None listedNone listedUnder 3
Property management00.0None listedNone listedUnder 3
Real estate00.0None listedNone listedUnder 3
Real estate agents and brokers00.0None listedNone listedUnder 3
Roofing and gutters00.0None listedNone listedUnder 3
Spas and skin care00.0None listedNone listedUnder 3
Tire shops00.0None listedNone listedUnder 3
Urgent care and walk-in clinics00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studios00.0None listedNone listedUnder 3

Household spending in Wilkinson County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Wilkinson County, GA by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$3.2M$91996
Gasoline and other fuels$10.8M$3,108120
Food away from home$9.9M$2,85670
Groceries$17.8M$5,12581
Personal care products and services$2.4M$69169
Child care and other personal services$991K$28549
Memberships, classes and admissions$1.5M$43945
Medical and dental services$3.1M$88168
Pets$2.3M$65872
Clothing, shoes and related services$5.2M$1,48372
Vehicle insurance$9.3M$2,665136
Home repairs, maintenance and insurance$7.6M$2,19673
Lawn care, cleaning and other household services$4M$1,16682
Rent and homeowner costs$43M$12,36974

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Wilkinson County

Population, 2025 estimate
8,650−2.1% since 2020
Households
3,473
Median age
43.1
Homes lived in by their owners
81%
Vehicles per household
2.0
Land area
449 sq. mi.
People per square mile
19
Median household income
$45,465
Average household income
$59,154
Median home value
$86,300
Jobs located here
2,437
Daytime population
7,677Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wilkinson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Wilkinson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Wilkinson County, GA growing?

Population estimates put Wilkinson County at 8,650 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 3,473 households.

How much do households in Wilkinson County, GA spend?

Households in Wilkinson County spend about $43M a year on rent and homeowner costs, $17.8M on groceries and $10.8M on gasoline and other fuels. Relative to the U.S., household spending in Wilkinson County runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (45).

Which business types have the highest market scores in Wilkinson County, GA?

The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How does Wilkinson County, GA compare with the U.S.?

Median household income in Wilkinson County is $45,465, 44% below the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $86,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (4 times the U.S. rate) and lowest for restaurants and cafes (55% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wilkinson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Georgia · Every U.S. market · How we measure

Screening a site or an acquisition in Wilkinson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wilkinson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.