Metro area profile · Georgia
Brunswick-St. Simons, GA metro area market data
Population, household spending and competition for 56 business types in the Brunswick-St. Simons metro area, each scored against other metro areas.
- Population, 2025
- 118,524
- +4.4% since 2020
- Households
- 47,209
- Median household income
- $66,623
- +31.5% vs. 2015–2019, before inflation
- Median home value
- $242,500
- Jobs located here
- 42,696
- Highest market score
- 73
- Pet grooming and boarding, #39 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Brunswick-St. Simons metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Brunswick-St. Simons metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 118,524 people live in the Brunswick-St. Simons metro area, in 47,209 households. Between 2020 and 2025, the population of the Brunswick-St. Simons metro area grew 4.4%, faster than the U.S. (+3.1%). The median household income in the Brunswick-St. Simons metro area is $66,623 a year, 17% below the U.S. median of $80,734. That rose 31.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Brunswick-St. Simons metro area spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (70).
The highest Groundwork market scores in the Brunswick-St. Simons metro area are for pet grooming and boarding businesses (73), pet stores (67) and physical therapy clinics (67). The Brunswick-St. Simons metro area ranks #39 of 386 scored metro areas for pet grooming and boarding businesses.
The Brunswick-St. Simons metro area takes in 3 counties: Glynn County, Brantley County and McIntosh County. For its number of households, the Brunswick-St. Simons metro area has the most map listings, relative to the U.S., for pest control companies (3.9 times the U.S. rate) and the fewest for physical therapy clinics (37% below the U.S. rate).
All 56 business types in the Brunswick-St. Simons metro area
Highest Groundwork market score first. Each score compares the Brunswick-St. Simons metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 73 | #39 of 386 | 13 | 2.8 | $3.1M | 122 | 7 |
| Pet stores | 67 | #74 of 382 | 8 | 1.7 | $5M | 111 | 3 |
| Physical therapy | 67 | #76 of 386 | 16 | 3.4 | $3.2M | 131 | 12 |
| Roofing and gutters | 66 | #72 of 381 | 16 | 3.4 | $8.1M | 96 | 5 |
| Laundromats | 66 | #82 of 364 | 5 | 1.1 | $17.1M | 137 | Under 3 |
| Insurance agencies | 66 | #101 of 387 | 70 | 14.8 | $1.6M | 130 | 47 |
| Funeral homes | 63 | #107 of 377 | 11 | 2.3 | $712K | 105 | 6 |
| Pet businesses | 59 | #127 of 387 | 49 | 10.4 | $821K | 94 | 24 |
| Child care and preschools | 58 | #141 of 387 | 21 | 4.4 | $960K | 96 | 24 |
| Dentists and orthodontists | 56 | #143 of 387 | 48 | 10.2 | $1.1M | 107 | 33 |
| Collision repair and body shops | 54 | #169 of 381 | 12 | 2.5 | $3.5M | 112 | 11 |
| Optometrists and eye care | 52 | #176 of 386 | 14 | 3.0 | $3.6M | 115 | 9 |
| Mortgage brokers and lenders | 50 | #186 of 373 | 17 | 3.6 | Index only | 104 | 7 |
| House cleaning | 49 | #196 of 375 | 13 | 2.8 | $5.2M | 81 | 27 |
| Chiropractors | 49 | #197 of 386 | 20 | 4.2 | $2.5M | 105 | 13 |
| Bakeries and dessert shops | 49 | #200 of 387 | 39 | 8.3 | $4.3M | 105 | 30 |
| Spas and skin care | 48 | #211 of 387 | 55 | 11.7 | $734K | 84 | 5 |
| Yoga, Pilates and fitness studios | 46 | #202 of 347 | 8 | 1.7 | $4M | 99 | 14 |
| Doctors, dentists and clinics | 42 | #259 of 387 | 361 | 76.5 | $140K | 92 | 161 |
| Veterinarians | 40 | #260 of 384 | 20 | 4.2 | $2M | 74 | 14 |
| Coffee shops and cafes | 39 | #283 of 387 | 52 | 11.0 | $3.3M | 88 | 30 |
| Barbershops | 39 | #287 of 387 | 25 | 5.3 | $1.6M | 86 | Under 3 |
| Home repair trades | 38 | #292 of 387 | 77 | 16.3 | $1.7M | 70 | 83 |
| Gyms | 38 | #303 of 387 | 35 | 7.4 | $923K | 71 | 14 |
| Landscaping and lawn care | 37 | #269 of 385 | 36 | 7.6 | $1.9M | 64 | 65 |
| Electricians | 37 | #301 of 383 | 19 | 4.0 | $6.9M | 57 | 30 |
| Auto repair shops | 36 | #298 of 387 | 125 | 26.5 | $332K | 75 | 46 |
| Salons, barbers and spas | 36 | #328 of 387 | 225 | 47.7 | $179K | 84 | 51 |
| Car washes and detailing | 35 | #308 of 387 | 23 | 4.9 | $1.8M | 72 | 8 |
| Auto repair and car care | 34 | #314 of 387 | 201 | 42.6 | $206K | 77 | 70 |
| Hair salons | 34 | #348 of 387 | 112 | 23.7 | $361K | 84 | 31 |
| Home inspectors | 33 | #198 of 243 | 5 | 1.1 | Index only | 53 | Under 3 |
| Property management | 33 | #325 of 374 | 20 | 4.2 | Index only | 62 | 27 |
| Dry cleaners | 32 | #226 of 272 | 7 | 1.5 | $12.2M | 78 | 6 |
| Lawn, cleaning and pest control | 32 | #327 of 387 | 75 | 15.9 | $895K | 53 | 108 |
| HVAC and plumbing | 32 | #337 of 387 | 42 | 8.9 | $3.1M | 65 | 48 |
| Gas stations | 31 | #322 of 387 | 87 | 18.4 | $1.5M | 64 | 72 |
| Gyms, studios and classes | 31 | #353 of 387 | 69 | 14.6 | $468K | 71 | 28 |
| Nail salons | 30 | #357 of 387 | 32 | 6.8 | $1.3M | 76 | 14 |
| Real estate | 30 | #370 of 387 | 210 | 44.5 | Index only | 76 | 148 |
| Real estate agents and brokers | 29 | #376 of 387 | 168 | 35.6 | Index only | 75 | 100 |
| Pest control | 28 | #318 of 345 | 26 | 5.5 | $2.6M | 25 | 16 |
| Grocery stores | 28 | #333 of 387 | 36 | 7.6 | $7.7M | 82 | 28 |
| Primary care and pediatrics | 28 | #338 of 387 | 47 | 10.0 | $1.1M | 60 | 86 |
| Martial arts and dance studios | 27 | #372 of 387 | 26 | 5.5 | $1.2M | 62 | 14 |
| Fast food and sandwich shops | 26 | #335 of 387 | 78 | 16.5 | $2.2M | 71 | 121 |
| Tire shops | 26 | #337 of 386 | 32 | 6.8 | $1.3M | 52 | 10 |
| Clothing, shoes and laundry | 26 | #340 of 387 | 159 | 33.7 | $538K | 61 | 63 |
| Clothing and shoe stores | 25 | #342 of 387 | 125 | 26.5 | $685K | 54 | 57 |
| Convenience stores | 25 | #349 of 387 | 65 | 13.8 | $4.2M | 54 | 30 |
| Restaurants and cafes | 24 | #362 of 387 | 642 | 136.0 | $264K | 71 | 275 |
| Pizza | 24 | #362 of 387 | 57 | 12.1 | $3M | 58 | 121 |
| Grocery and convenience stores | 23 | #356 of 387 | 135 | 28.6 | $2M | 60 | 58 |
| Sit-down restaurants | 23 | #372 of 387 | 399 | 84.5 | $424K | 64 | 122 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.4 | $20.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $25.2M | Too few | 8 |
Household spending in the Brunswick-St. Simons metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $41.5M | $879 | 92 |
| Gasoline and other fuels | $133.3M | $2,823 | 109 |
| Food away from home | $169.3M | $3,586 | 88 |
| Groceries | $275.5M | $5,835 | 92 |
| Personal care products and services | $40.4M | $855 | 85 |
| Child care and other personal services | $20.2M | $427 | 74 |
| Memberships, classes and admissions | $32.3M | $684 | 70 |
| Medical and dental services | $50.5M | $1,069 | 83 |
| Pets | $40.2M | $853 | 94 |
| Clothing, shoes and related services | $85.6M | $1,814 | 88 |
| Vehicle insurance | $113.9M | $2,413 | 123 |
| Home repairs, maintenance and insurance | $130.3M | $2,760 | 91 |
| Lawn care, cleaning and other household services | $67.1M | $1,421 | 101 |
| Rent and homeowner costs | $689.4M | $14,602 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Brunswick-St. Simons metro area
- Population, 2025 estimate
- 118,524+4.4% since 2020
- Households
- 47,209
- Median age
- 44.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,294 sq. mi.
- People per square mile
- 89
- Median household income
- $66,623+31.5% vs. 2015–2019, before inflation
- Average household income
- $94,637
- Median home value
- $242,500
- Jobs located here
- 42,696
- Daytime population
- 112,115Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brunswick-St. Simons metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Brunswick-St. Simons metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Brunswick-St. Simons metro area 3
- Glynn County, GA85,447 people
- Brantley County, GA18,315 people
- McIntosh County, GA11,312 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Rome, GA metro area99,693 people
Questions
How fast is the Brunswick-St. Simons, GA metro area growing?
Population estimates put the Brunswick-St. Simons metro area at 118,524 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 47,209 households. Against the 2015–2019 survey, median household income rose 31.5%, before inflation.
How much do households in the Brunswick-St. Simons, GA metro area spend?
Households in the Brunswick-St. Simons metro area spend about $689.4M a year on rent and homeowner costs, $275.5M on groceries and $169.3M on food away from home. Relative to the U.S., household spending in the Brunswick-St. Simons metro area runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (70).
Which business types have the highest market scores in the Brunswick-St. Simons, GA metro area?
Of the business types scored in the Brunswick-St. Simons metro area, pet grooming and boarding businesses (73), pet stores (67) and physical therapy clinics (67) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #39 of 386 scored metro areas.
How does the Brunswick-St. Simons, GA metro area compare with the U.S.?
Median household income in the Brunswick-St. Simons metro area is $66,623, 17% below the U.S. median of $80,734. The population rose 4.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $242,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (3.9 times the U.S. rate) and lowest for physical therapy clinics (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Brunswick-St. Simons metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brunswick-St. Simons metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Brunswick-St. Simons metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brunswick-St. Simons metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.