County profile · Georgia
Liberty County, GA market data
Population, household spending and competition for 56 business types in Liberty County, each scored against other counties.
- Population, 2025
- 70,313
- +7.6% since 2020
- Households
- 23,998
- Median household income
- $60,456
- +25.9% vs. 2015–2019, before inflation
- Median home value
- $201,500
- Jobs located here
- 15,728
- Highest market score
- 88
- Insurance agencies, #82 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Liberty County by name and distance, and the households and spending within reach. Or open the report at the center of Liberty County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 70,313 people live in Liberty County, in 23,998 households. Population estimates put the population change in Liberty County from 2020 to 2025 at +7.6%, faster than the U.S. (+3.1%). The median household income in Liberty County is $60,456 a year, 25% below the U.S. median of $80,734. That rose 25.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Liberty County spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in Liberty County are for insurance agencies (88), child care centers and preschools (76) and pet businesses (76). Liberty County ranks #82 of 2,272 scored counties for insurance agencies.
Liberty County is part of the Hinesville metro area. For its number of households, Liberty County has the most map listings, relative to the U.S., for property management companies (80% above the U.S. rate) and the fewest for coffee shops and cafes (58% below the U.S. rate).
All 56 business types in Liberty County
Highest Groundwork market score first. Each score compares Liberty County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 88 | #82 of 2,272 | 20 | 8.3 | $3M | 235 | 10 |
| Child care and preschools | 76 | #141 of 1,611 | 6 | 2.5 | $1.4M | 136 | 7 |
| Pet businesses | 76 | #147 of 2,200 | 21 | 8.8 | $867K | 99 | 4 |
| Coffee shops and cafes | 76 | #171 of 2,063 | 11 | 4.6 | $7.1M | 192 | 7 |
| Home repair trades | 75 | #103 of 2,057 | 20 | 8.3 | $3M | 126 | 19 |
| Lawn, cleaning and pest control | 75 | #133 of 1,771 | 15 | 6.3 | $2.1M | 124 | 24 |
| Bakeries and dessert shops | 74 | #180 of 1,889 | 12 | 5.0 | $6.5M | 157 | 7 |
| Landscaping and lawn care | 73 | #188 of 1,493 | 11 | 4.6 | $2.8M | 97 | 12 |
| HVAC and plumbing | 70 | #208 of 1,707 | 11 | 4.6 | $5.5M | 117 | 15 |
| Collision repair and body shops | 68 | #262 of 1,327 | 6 | 2.5 | $3.5M | 112 | 4 |
| Veterinarians | 68 | #319 of 1,485 | 6 | 2.5 | $3M | 111 | Under 3 |
| Pet grooming and boarding | 65 | #359 of 1,461 | 8 | 3.3 | $2.3M | 89 | 4 |
| Grocery stores | 63 | #600 of 2,070 | 16 | 6.7 | $8.4M | 90 | 6 |
| Gas stations | 61 | #702 of 2,358 | 25 | 10.4 | $2.8M | 116 | 39 |
| Roofing and gutters | 58 | #409 of 1,177 | 7 | 2.9 | $8.7M | 103 | Under 3 |
| Chiropractors | 58 | #514 of 1,490 | 9 | 3.8 | $2.6M | 110 | 6 |
| Auto repair shops | 58 | #827 of 2,378 | 50 | 20.8 | $415K | 93 | 14 |
| Grocery and convenience stores | 57 | #907 of 2,402 | 50 | 20.8 | $2.7M | 79 | 13 |
| Auto repair and car care | 52 | #1,154 of 2,401 | 90 | 37.5 | $230K | 86 | 26 |
| Primary care and pediatrics | 51 | #819 of 1,656 | 17 | 7.1 | $1.4M | 78 | 18 |
| Dentists and orthodontists | 51 | #908 of 1,886 | 22 | 9.2 | $1.1M | 110 | 14 |
| Doctors, dentists and clinics | 51 | #1,145 of 2,394 | 132 | 55.0 | $180K | 118 | 48 |
| Sit-down restaurants | 51 | #1,148 of 2,405 | 139 | 57.9 | $562K | 85 | 26 |
| Optometrists and eye care | 50 | #691 of 1,302 | 10 | 4.2 | $2.4M | 76 | 3 |
| Gyms, studios and classes | 49 | #1,130 of 2,088 | 26 | 10.8 | $500K | 75 | 5 |
| Gyms | 47 | #1,042 of 1,792 | 15 | 6.3 | $866K | 67 | 5 |
| Convenience stores | 47 | #1,245 of 2,261 | 30 | 12.5 | $4.5M | 57 | 7 |
| Spas and skin care | 45 | #1,063 of 1,769 | 20 | 8.3 | $943K | 108 | Under 3 |
| Restaurants and cafes | 45 | #1,407 of 2,405 | 218 | 90.8 | $358K | 97 | 104 |
| Funeral homes | 44 | #881 of 1,472 | 7 | 2.9 | $315K | 46 | 3 |
| Tire shops | 44 | #931 of 1,530 | 10 | 4.2 | $2.1M | 83 | 6 |
| Clothing and shoe stores | 44 | #1,271 of 2,087 | 36 | 15.0 | $1.1M | 86 | 15 |
| Clothing, shoes and laundry | 44 | #1,346 of 2,210 | 44 | 18.3 | $893K | 101 | 19 |
| Nail salons | 41 | #939 of 1,328 | 16 | 6.7 | $1.2M | 71 | 4 |
| Hair salons | 40 | #1,664 of 2,339 | 65 | 27.1 | $290K | 67 | 10 |
| Pizza | 38 | #1,507 of 2,090 | 20 | 8.3 | $3.9M | 77 | 69 |
| Real estate agents and brokers | 37 | #1,763 of 2,176 | 72 | 30.0 | Index only | 83 | 26 |
| Real estate | 37 | #1,808 of 2,229 | 91 | 37.9 | Index only | 83 | 43 |
| Salons, barbers and spas | 37 | #1,883 of 2,385 | 121 | 50.4 | $156K | 73 | 17 |
| Car washes and detailing | 35 | #1,106 of 1,451 | 13 | 5.4 | $1.6M | 63 | Under 3 |
| Property management | 32 | #769 of 910 | 13 | 5.4 | Index only | 45 | 13 |
| Martial arts and dance studios | 32 | #1,110 of 1,334 | 10 | 4.2 | $1.3M | 64 | Under 3 |
| Barbershops | 31 | #1,091 of 1,356 | 18 | 7.5 | $1M | 56 | Under 3 |
| Fast food and sandwich shops | 27 | #1,932 of 2,222 | 42 | 17.5 | $1.9M | 61 | 69 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.7 | Index only | 210 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 1.7 | $4.5M | 101 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.3 | $7.9M | 329 | 7 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $19.6M | Too few | 4 |
| Electricians | Not scored | Not scored | 2 | 0.8 | $30.5M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.8 | Index only | Too few | 3 |
| House cleaning | Not scored | Not scored | 2 | 0.8 | $15.6M | Too few | 7 |
| Laundromats | Not scored | Not scored | 2 | 0.8 | $19.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.8 | $10.4M | Too few | 4 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $15.6M | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $23.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $13M | Too few | 5 |
Household spending in Liberty County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.7M | $864 | 90 |
| Gasoline and other fuels | $68.9M | $2,872 | 111 |
| Food away from home | $78.1M | $3,256 | 80 |
| Groceries | $133.6M | $5,567 | 88 |
| Personal care products and services | $18.9M | $786 | 78 |
| Child care and other personal services | $8.1M | $339 | 58 |
| Memberships, classes and admissions | $13M | $542 | 55 |
| Medical and dental services | $23.7M | $988 | 77 |
| Pets | $18.2M | $758 | 83 |
| Clothing, shoes and related services | $39.3M | $1,638 | 80 |
| Vehicle insurance | $59.1M | $2,463 | 126 |
| Home repairs, maintenance and insurance | $61M | $2,542 | 84 |
| Lawn care, cleaning and other household services | $31.3M | $1,303 | 92 |
| Rent and homeowner costs | $327.6M | $13,650 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Liberty County
- Population, 2025 estimate
- 70,313+7.6% since 2020
- Households
- 23,998
- Median age
- 30.7
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.9
- Land area
- 517 sq. mi.
- People per square mile
- 130
- Median household income
- $60,456+25.9% vs. 2015–2019, before inflation
- Average household income
- $74,082
- Median home value
- $201,500
- Jobs located here
- 15,728
- Daytime population
- 61,774Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Liberty County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Liberty County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Long County, GA18,374 people
- Bryan County, GA48,263 people
- Wayne County, GA30,949 people
- McIntosh County, GA11,312 people
- Chatham County, GA300,879 people
- Evans County, GA10,757 people
- Tattnall County, GA24,208 people
- Effingham County, GA69,143 people
Questions
How fast is Liberty County, GA growing?
Population estimates put Liberty County at 70,313 people in 2025, up 7.6% since 2020, faster than the U.S. (+3.1%). It has 23,998 households. Against the 2015–2019 survey, median household income rose 25.9%, before inflation.
How much do households in Liberty County, GA spend?
Households in Liberty County spend about $327.6M a year on rent and homeowner costs, $133.6M on groceries and $78.1M on food away from home. Relative to the U.S., household spending in Liberty County runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in Liberty County, GA?
Of the business types scored in Liberty County, insurance agencies (88), child care centers and preschools (76) and pet businesses (76) have the highest Groundwork market scores. For insurance agencies, that ranks #82 of 2,272 scored counties.
How does Liberty County, GA compare with the U.S.?
Median household income in Liberty County is $60,456, 25% below the U.S. median of $80,734. The population rose 7.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $201,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (80% above the U.S. rate) and lowest for coffee shops and cafes (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Liberty County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Liberty County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Liberty County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Liberty County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.