Small-town market profile · Georgia
Toccoa, GA area market data
Population, household spending and competition for 56 business types in the Toccoa area, each scored against other small-town markets.
- Population, 2025
- 27,854
- +3.8% since 2020
- Households
- 10,524
- Median household income
- $54,754
- +16.1% vs. 2015–2019, before inflation
- Median home value
- $175,300
- Jobs located here
- 8,300
- Highest market score
- 74
- Insurance agencies, #75 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Toccoa area by name and distance, and the households and spending within reach. Or open the report at the center of the Toccoa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 27,854 people live in the Toccoa area, in 10,524 households. Population estimates show the Toccoa area grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Toccoa area is $54,754 a year, 32% below the U.S. median of $80,734. That rose 16.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Toccoa area spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in the Toccoa area are for insurance agencies (74), real estate businesses (72) and home repair companies (66). The Toccoa area ranks #75 of 537 scored small-town markets for insurance agencies.
The Toccoa area is made up of one county, Stephens County. For its number of households, the Toccoa area has the most map listings, relative to the U.S., for gas stations (2.6 times the U.S. rate) and the fewest for real estate businesses (70% below the U.S. rate).
All 56 business types in the Toccoa area
Highest Groundwork market score first. Each score compares the Toccoa area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 74 | #75 of 537 | 14 | 13.3 | $2.1M | 166 | 12 |
| Real estate | 72 | #41 of 536 | 12 | 11.4 | Index only | 267 | 7 |
| Home repair trades | 66 | #82 of 526 | 9 | 8.6 | $2.8M | 117 | 13 |
| Sit-down restaurants | 66 | #104 of 538 | 42 | 39.9 | $767K | 116 | 11 |
| Clothing and shoe stores | 66 | #130 of 536 | 9 | 8.6 | $1.8M | 145 | 3 |
| Clothing, shoes and laundry | 65 | #134 of 536 | 14 | 13.3 | $1.2M | 135 | 3 |
| Real estate agents and brokers | 63 | #99 of 533 | 10 | 9.5 | Index only | 254 | 7 |
| Restaurants and cafes | 62 | #155 of 538 | 85 | 80.8 | $379K | 102 | 35 |
| Spas and skin care | 61 | #135 of 504 | 5 | 4.8 | $1.6M | 179 | Under 3 |
| Salons, barbers and spas | 61 | #139 of 538 | 32 | 30.4 | $245K | 115 | 3 |
| Auto repair and car care | 60 | #185 of 538 | 47 | 44.7 | $217K | 81 | 11 |
| Pizza | 56 | #186 of 520 | 6 | 5.7 | $5.4M | 106 | 20 |
| Car washes and detailing | 55 | #178 of 441 | 5 | 4.8 | $2M | 81 | Under 3 |
| Child care and preschools | 55 | #192 of 454 | 5 | 4.8 | $651K | 65 | 3 |
| Grocery stores | 54 | #236 of 506 | 8 | 7.6 | $7.1M | 76 | 3 |
| Auto repair shops | 54 | #243 of 538 | 31 | 29.5 | $329K | 74 | 8 |
| Funeral homes | 53 | #162 of 365 | 6 | 5.7 | $285K | 42 | Under 3 |
| Lawn, cleaning and pest control | 52 | #215 of 481 | 8 | 7.6 | $1.6M | 98 | 18 |
| Coffee shops and cafes | 52 | #244 of 529 | 8 | 7.6 | $4M | 109 | Under 3 |
| Pet businesses | 52 | #253 of 527 | 12 | 11.4 | $630K | 72 | Under 3 |
| Hair salons | 48 | #297 of 538 | 21 | 20.0 | $373K | 87 | 3 |
| Primary care and pediatrics | 45 | #282 of 458 | 8 | 7.6 | $1.2M | 69 | 8 |
| Bakeries and dessert shops | 45 | #301 of 507 | 8 | 7.6 | $4M | 97 | Under 3 |
| Gas stations | 43 | #349 of 536 | 30 | 28.5 | $1.1M | 47 | 19 |
| Doctors, dentists and clinics | 42 | #356 of 538 | 68 | 64.6 | $144K | 95 | 24 |
| Tire shops | 37 | #326 of 431 | 9 | 8.6 | $1.1M | 45 | Under 3 |
| Fast food and sandwich shops | 37 | #391 of 537 | 16 | 15.2 | $2M | 66 | 20 |
| Pet grooming and boarding | 36 | #307 of 387 | 6 | 5.7 | $1.3M | 49 | Under 3 |
| Grocery and convenience stores | 34 | #424 of 538 | 25 | 23.8 | $2.3M | 67 | 14 |
| Physical therapy | 32 | #324 of 400 | 5 | 4.8 | $2M | 82 | 6 |
| Dentists and orthodontists | 32 | #438 of 526 | 14 | 13.3 | $701K | 71 | 7 |
| Convenience stores | 30 | #438 of 529 | 13 | 12.4 | $4.4M | 55 | 11 |
| Gyms | 27 | #462 of 506 | 9 | 8.6 | $589K | 45 | Under 3 |
| Pest control | 25 | #77 of 85 | 5 | 4.8 | $2.6M | 26 | 4 |
| Optometrists and eye care | 24 | #366 of 400 | 8 | 7.6 | $1.2M | 39 | 3 |
| Gyms, studios and classes | 24 | #499 of 535 | 20 | 19.0 | $265K | 40 | Under 3 |
| Martial arts and dance studios | 23 | #356 of 378 | 10 | 9.5 | $530K | 26 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 3.8 | $2M | 104 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 3.8 | $2.5M | 103 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.8 | $6.4M | 76 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.8 | $1.9M | 69 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.9 | $8.5M | 179 | 8 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.9 | $4.4M | 150 | 9 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.9 | $5.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.9 | $8.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.9 | $12.8M | Too few | 5 |
| Nail salons | Not scored | Not scored | 2 | 1.9 | $3.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.0 | $16.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.0 | $7.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.0 | $5.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Toccoa area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.2M | $970 | 101 |
| Gasoline and other fuels | $33.9M | $3,223 | 124 |
| Food away from home | $32.2M | $3,060 | 75 |
| Groceries | $56.6M | $5,378 | 85 |
| Personal care products and services | $7.8M | $745 | 74 |
| Child care and other personal services | $3.3M | $309 | 53 |
| Memberships, classes and admissions | $5.3M | $504 | 51 |
| Medical and dental services | $9.8M | $932 | 72 |
| Pets | $7.6M | $718 | 79 |
| Clothing, shoes and related services | $16.6M | $1,576 | 77 |
| Vehicle insurance | $29.2M | $2,774 | 142 |
| Home repairs, maintenance and insurance | $25.6M | $2,431 | 81 |
| Lawn care, cleaning and other household services | $13.2M | $1,251 | 88 |
| Rent and homeowner costs | $138.6M | $13,168 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Toccoa area
- Population, 2025 estimate
- 27,854+3.8% since 2020
- Households
- 10,524
- Median age
- 42.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 179 sq. mi.
- People per square mile
- 151
- Median household income
- $54,754+16.1% vs. 2015–2019, before inflation
- Average household income
- $69,096
- Median home value
- $175,300
- Jobs located here
- 8,300
- Daytime population
- 22,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Toccoa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Toccoa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Toccoa area 1
- Stephens County, GA27,012 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Toccoa, GA area growing?
Population estimates put the Toccoa area at 27,854 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 10,524 households. Against the 2015–2019 survey, median household income rose 16.1%, before inflation.
How much do households in the Toccoa, GA area spend?
Households in the Toccoa area spend about $138.6M a year on rent and homeowner costs, $56.6M on groceries and $33.9M on gasoline and other fuels. Relative to the U.S., household spending in the Toccoa area runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in the Toccoa, GA area?
Of the business types scored in the Toccoa area, insurance agencies (74), real estate businesses (72) and home repair companies (66) have the highest Groundwork market scores. For insurance agencies, that ranks #75 of 537 scored small-town markets.
How does the Toccoa, GA area compare with the U.S.?
Median household income in the Toccoa area is $54,754, 32% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $175,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.6 times the U.S. rate) and lowest for real estate businesses (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in the Toccoa area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Toccoa area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Toccoa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Toccoa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.