Metro area profile · Georgia
Hinesville, GA metro area market data
Population, household spending and competition for 56 business types in the Hinesville metro area, each scored against other metro areas.
- Population, 2025
- 91,870
- +12.6% since 2020
- Households
- 30,160
- Median household income
- $61,709
- +23.0% vs. 2015–2019, before inflation
- Median home value
- $204,500
- Jobs located here
- 17,128
- Highest market score
- 96
- Insurance agencies, #1 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Hinesville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Hinesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 91,870 people live in the Hinesville metro area, in 30,160 households. Population estimates put the population change in the Hinesville metro area from 2020 to 2025 at +12.6%, faster than the U.S. (+3.1%). The median household income in the Hinesville metro area is $61,709 a year, 24% below the U.S. median of $80,734. That rose 23.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Hinesville metro area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in the Hinesville metro area are for insurance agencies (96); lawn care, cleaning and pest control companies (83); and bakeries and dessert shops (79). The Hinesville metro area ranks #1 of 387 scored metro areas for insurance agencies.
The Hinesville metro area takes in 2 counties: Liberty County and Long County. For its number of households, the Hinesville metro area has the most map listings, relative to the U.S., for convenience stores (54% above the U.S. rate) and the fewest for coffee shops and cafes (58% below the U.S. rate).
All 56 business types in the Hinesville metro area
Highest Groundwork market score first. Each score compares the Hinesville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 96 | #1 of 387 | 21 | 7.0 | $3.6M | 287 | 10 |
| Lawn, cleaning and pest control | 83 | #11 of 387 | 17 | 5.6 | $2.3M | 137 | 30 |
| Bakeries and dessert shops | 79 | #6 of 387 | 13 | 4.3 | $7.6M | 182 | 8 |
| Coffee shops and cafes | 79 | #10 of 387 | 14 | 4.6 | $7M | 190 | 8 |
| Home repair trades | 78 | #11 of 387 | 25 | 8.3 | $3.1M | 126 | 22 |
| Doctors, dentists and clinics | 77 | #25 of 387 | 138 | 45.8 | $216K | 142 | 49 |
| Dentists and orthodontists | 75 | #24 of 387 | 22 | 7.3 | $1.4M | 138 | 14 |
| Landscaping and lawn care | 75 | #38 of 385 | 13 | 4.3 | $3M | 103 | 15 |
| Veterinarians | 72 | #48 of 384 | 6 | 2.0 | $3.8M | 140 | Under 3 |
| Collision repair and body shops | 71 | #54 of 381 | 7 | 2.3 | $3.8M | 123 | 5 |
| HVAC and plumbing | 70 | #50 of 387 | 15 | 5.0 | $5.1M | 107 | 17 |
| Clothing, shoes and laundry | 68 | #70 of 387 | 45 | 14.9 | $1.1M | 124 | 19 |
| Restaurants and cafes | 68 | #75 of 387 | 239 | 79.2 | $411K | 111 | 112 |
| Chiropractors | 67 | #69 of 386 | 9 | 3.0 | $3.3M | 139 | 6 |
| Pet businesses | 66 | #79 of 387 | 28 | 9.3 | $816K | 93 | 6 |
| Child care and preschools | 66 | #80 of 387 | 10 | 3.3 | $1M | 101 | 10 |
| Auto repair shops | 63 | #94 of 387 | 62 | 20.6 | $428K | 96 | 17 |
| Auto repair and car care | 62 | #108 of 387 | 105 | 34.8 | $252K | 94 | 30 |
| Gas stations | 62 | #112 of 387 | 29 | 9.6 | $3M | 128 | 47 |
| Spas and skin care | 61 | #87 of 387 | 21 | 7.0 | $1.1M | 129 | Under 3 |
| Roofing and gutters | 61 | #108 of 381 | 8 | 2.7 | $9.6M | 113 | Under 3 |
| Clothing and shoe stores | 60 | #133 of 387 | 37 | 12.3 | $1.3M | 105 | 15 |
| Gyms, studios and classes | 58 | #116 of 387 | 28 | 9.3 | $581K | 88 | 5 |
| Sit-down restaurants | 56 | #141 of 387 | 151 | 50.1 | $651K | 98 | 29 |
| Pet stores | 56 | #147 of 382 | 5 | 1.7 | $4.6M | 101 | Under 3 |
| Grocery stores | 56 | #158 of 387 | 19 | 6.3 | $8.8M | 95 | 7 |
| Car washes and detailing | 56 | #162 of 387 | 13 | 4.3 | $2M | 81 | 3 |
| Primary care and pediatrics | 55 | #156 of 387 | 19 | 6.3 | $1.6M | 88 | 18 |
| Gyms | 53 | #164 of 387 | 16 | 5.3 | $1M | 78 | 5 |
| Optometrists and eye care | 52 | #185 of 386 | 11 | 3.6 | $2.7M | 87 | 3 |
| Real estate | 50 | #184 of 387 | 95 | 31.5 | Index only | 100 | 48 |
| Salons, barbers and spas | 50 | #199 of 387 | 130 | 43.1 | $183K | 86 | 18 |
| Grocery and convenience stores | 48 | #215 of 387 | 62 | 20.6 | $2.7M | 80 | 14 |
| Real estate agents and brokers | 47 | #209 of 387 | 75 | 24.9 | Index only | 101 | 28 |
| Nail salons | 47 | #222 of 387 | 16 | 5.3 | $1.5M | 89 | 4 |
| Tire shops | 44 | #238 of 386 | 12 | 4.0 | $2.2M | 88 | 6 |
| Hair salons | 44 | #252 of 387 | 70 | 23.2 | $339K | 79 | 11 |
| Pet grooming and boarding | 42 | #266 of 386 | 13 | 4.3 | $1.8M | 69 | 6 |
| Convenience stores | 38 | #280 of 387 | 37 | 12.3 | $4.5M | 58 | 7 |
| Property management | 34 | #320 of 374 | 14 | 4.6 | Index only | 53 | 15 |
| Martial arts and dance studios | 34 | #333 of 387 | 11 | 3.6 | $1.5M | 73 | Under 3 |
| Funeral homes | 32 | #302 of 377 | 8 | 2.7 | $354K | 52 | 4 |
| Pizza | 32 | #326 of 387 | 24 | 8.0 | $4.1M | 81 | 73 |
| Barbershops | 31 | #327 of 387 | 20 | 6.6 | $1.2M | 63 | Under 3 |
| Fast food and sandwich shops | 29 | #320 of 387 | 44 | 14.6 | $2.2M | 73 | 73 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.3 | Index only | 264 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.0 | $10M | 414 | 8 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $24.6M | Too few | 4 |
| Electricians | Not scored | Not scored | 2 | 0.7 | $38.3M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | 3 |
| House cleaning | Not scored | Not scored | 2 | 0.7 | $19.6M | Too few | 10 |
| Laundromats | Not scored | Not scored | 2 | 0.7 | $24.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $13.3M | Too few | 4 |
| Pest control | Not scored | Not scored | 2 | 0.7 | $19.6M | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $29.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $16.3M | Too few | 5 |
Household spending in the Hinesville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.5M | $879 | 92 |
| Gasoline and other fuels | $88.2M | $2,926 | 113 |
| Food away from home | $98.3M | $3,258 | 80 |
| Groceries | $168.1M | $5,574 | 88 |
| Personal care products and services | $23.7M | $787 | 78 |
| Child care and other personal services | $10.1M | $335 | 58 |
| Memberships, classes and admissions | $16.3M | $540 | 55 |
| Medical and dental services | $29.9M | $990 | 77 |
| Pets | $22.9M | $758 | 83 |
| Clothing, shoes and related services | $49.2M | $1,633 | 79 |
| Vehicle insurance | $75.8M | $2,513 | 128 |
| Home repairs, maintenance and insurance | $76.6M | $2,539 | 84 |
| Lawn care, cleaning and other household services | $39.2M | $1,301 | 92 |
| Rent and homeowner costs | $411.9M | $13,657 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hinesville metro area
- Population, 2025 estimate
- 91,870+12.6% since 2020
- Households
- 30,160
- Median age
- 31.6
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.9
- Land area
- 917 sq. mi.
- People per square mile
- 94
- Median household income
- $61,709+23.0% vs. 2015–2019, before inflation
- Average household income
- $74,391
- Median home value
- $204,500
- Jobs located here
- 17,128
- Daytime population
- 75,511Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hinesville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hinesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hinesville metro area 2
- Liberty County, GA67,397 people
- Long County, GA18,374 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Hinesville, GA metro area growing?
Population estimates put the Hinesville metro area at 91,870 people in 2025, up 12.6% since 2020, faster than the U.S. (+3.1%). It has 30,160 households. Against the 2015–2019 survey, median household income rose 23.0%, before inflation.
How much do households in the Hinesville, GA metro area spend?
Households in the Hinesville metro area spend about $411.9M a year on rent and homeowner costs, $168.1M on groceries and $98.3M on food away from home. Relative to the U.S., household spending in the Hinesville metro area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in the Hinesville, GA metro area?
Of the business types scored in the Hinesville metro area, insurance agencies (96); lawn care, cleaning and pest control companies (83); and bakeries and dessert shops (79) have the highest Groundwork market scores. For insurance agencies, that ranks #1 of 387 scored metro areas.
How does the Hinesville, GA metro area compare with the U.S.?
Median household income in the Hinesville metro area is $61,709, 24% below the U.S. median of $80,734. The population rose 12.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $204,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (54% above the U.S. rate) and lowest for coffee shops and cafes (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Hinesville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hinesville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Hinesville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hinesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.