County profile · Georgia
Newton County, GA market data
How Newton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 125,583
- +11.2% since 2020
- Households
- 41,203
- Median household income
- $77,179
- +37.1% vs. 2015–2019, before inflation
- Median home value
- $265,000
- Jobs located here
- 26,349
- Highest market score
- 92
- Insurance agencies, #35 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Newton County by name and distance, and the households and spending within reach. Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Newton County has an estimated 125,583 people and 41,203 households. Population estimates show Newton County grew 11.2% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Newton County is $77,179, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.1%, before inflation.
Relative to the U.S., household spending in Newton County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Of the business types scored in Newton County, insurance agencies (92), pet grooming and boarding businesses (89) and coffee shops and cafes (88) have the highest Groundwork market scores. For insurance agencies, that ranks #35 of 2,272 scored counties.
Newton County is part of the Atlanta-Sandy Springs-Roswell metro area. Against the U.S., map listings per household run highest for gas stations (76% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (56% below the U.S. rate).
All 56 business types in Newton County
Highest Groundwork market score first. Each score compares Newton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 92 | #35 of 2,272 | 37 | 9.0 | $3.1M | 245 | 23 |
| Pet grooming and boarding | 89 | #6 of 1,461 | 6 | 1.5 | $6.1M | 238 | Under 3 |
| Coffee shops and cafes | 88 | #30 of 2,063 | 21 | 5.1 | $7.3M | 197 | 6 |
| Pet businesses | 87 | #14 of 2,200 | 29 | 7.0 | $1.3M | 143 | 14 |
| Collision repair and body shops | 87 | #23 of 1,327 | 7 | 1.7 | $5.9M | 190 | 4 |
| Chiropractors | 83 | #31 of 1,490 | 7 | 1.7 | $6.4M | 269 | 5 |
| Bakeries and dessert shops | 83 | #64 of 1,889 | 26 | 6.3 | $5.9M | 142 | 6 |
| Auto repair shops | 83 | #72 of 2,378 | 65 | 15.8 | $632K | 142 | 20 |
| Gyms, studios and classes | 82 | #52 of 2,088 | 28 | 6.8 | $999K | 151 | 7 |
| Auto repair and car care | 82 | #96 of 2,401 | 116 | 28.2 | $354K | 132 | 31 |
| Landscaping and lawn care | 81 | #61 of 1,493 | 17 | 4.1 | $3.5M | 120 | 28 |
| Restaurants and cafes | 81 | #125 of 2,405 | 291 | 70.6 | $525K | 142 | 129 |
| Lawn, cleaning and pest control | 80 | #70 of 1,771 | 29 | 7.0 | $2.1M | 122 | 42 |
| Physical therapy | 79 | #63 of 1,422 | 6 | 1.5 | $7.5M | 313 | 11 |
| Veterinarians | 79 | #103 of 1,485 | 10 | 2.4 | $3.6M | 134 | 11 |
| Sit-down restaurants | 79 | #153 of 2,405 | 173 | 42.0 | $884K | 133 | 42 |
| Grocery stores | 79 | #222 of 2,070 | 22 | 5.3 | $11.3M | 121 | 13 |
| Martial arts and dance studios | 78 | #56 of 1,334 | 6 | 1.5 | $4.7M | 231 | Under 3 |
| Car washes and detailing | 78 | #83 of 1,451 | 15 | 3.6 | $2.7M | 109 | 3 |
| Child care and preschools | 77 | #131 of 1,611 | 14 | 3.4 | $1.2M | 123 | 18 |
| Grocery and convenience stores | 77 | #242 of 2,402 | 60 | 14.6 | $4.1M | 122 | 26 |
| Hair salons | 76 | #148 of 2,339 | 69 | 16.7 | $528K | 123 | 9 |
| Clothing, shoes and laundry | 76 | #210 of 2,210 | 42 | 10.2 | $1.8M | 204 | 19 |
| Clothing and shoe stores | 76 | #217 of 2,087 | 32 | 7.8 | $2.4M | 185 | 15 |
| Spas and skin care | 75 | #124 of 1,769 | 25 | 6.1 | $1.5M | 166 | 5 |
| Gyms | 75 | #137 of 1,792 | 19 | 4.6 | $1.5M | 113 | 7 |
| Mortgage brokers and lenders | 74 | #76 of 887 | 10 | 2.4 | Index only | 157 | 4 |
| Optometrists and eye care | 74 | #141 of 1,302 | 12 | 2.9 | $3.8M | 120 | 4 |
| Convenience stores | 74 | #318 of 2,261 | 27 | 6.6 | $9.2M | 116 | 13 |
| Real estate agents and brokers | 73 | #138 of 2,176 | 61 | 14.8 | Index only | 185 | 20 |
| Property management | 71 | #133 of 910 | 7 | 1.7 | Index only | 158 | 15 |
| Pizza | 70 | #304 of 2,090 | 25 | 6.1 | $6.1M | 120 | 80 |
| Real estate | 68 | #280 of 2,229 | 80 | 19.4 | Index only | 177 | 44 |
| Salons, barbers and spas | 68 | #356 of 2,385 | 135 | 32.8 | $270K | 127 | 19 |
| Nail salons | 64 | #304 of 1,328 | 20 | 4.9 | $1.8M | 109 | 5 |
| Roofing and gutters | 63 | #313 of 1,177 | 19 | 4.6 | $6.1M | 72 | 5 |
| Primary care and pediatrics | 63 | #437 of 1,656 | 22 | 5.3 | $2M | 115 | 45 |
| Tire shops | 63 | #460 of 1,530 | 24 | 5.8 | $1.7M | 68 | 4 |
| Doctors, dentists and clinics | 63 | #627 of 2,394 | 187 | 45.4 | $241K | 158 | 87 |
| Gas stations | 63 | #637 of 2,358 | 79 | 19.2 | $1.7M | 71 | 48 |
| Dentists and orthodontists | 62 | #517 of 1,886 | 37 | 9.0 | $1.2M | 124 | 22 |
| Barbershops | 59 | #469 of 1,356 | 18 | 4.4 | $2M | 107 | Under 3 |
| Fast food and sandwich shops | 59 | #798 of 2,222 | 55 | 13.3 | $2.8M | 91 | 80 |
| Funeral homes | 58 | #525 of 1,472 | 11 | 2.7 | $461K | 68 | 4 |
| Pest control | 57 | #273 of 699 | 10 | 2.4 | $6M | 58 | 4 |
| Electricians | 51 | #563 of 1,160 | 13 | 3.2 | $8.9M | 74 | 37 |
| Home repair trades | 41 | #1,468 of 2,057 | 72 | 17.5 | $1.6M | 66 | 101 |
| HVAC and plumbing | 39 | #1,258 of 1,707 | 40 | 9.7 | $2.9M | 61 | 59 |
| Dry cleaners | Not scored | Not scored | 4 | 1.0 | $18.9M | 120 | 4 |
| Laundromats | Not scored | Not scored | 4 | 1.0 | $18.9M | 151 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.0 | $10.3M | 75 | 3 |
| Pet stores | Not scored | Not scored | 4 | 1.0 | $9.1M | 201 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.7 | $9.3M | 230 | 7 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.5 | $29.8M | Too few | 10 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $45.1M | Too few | Under 3 |
Household spending in Newton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $41.1M | $997 | 104 |
| Gasoline and other fuels | $133.3M | $3,236 | 125 |
| Food away from home | $152.9M | $3,710 | 91 |
| Groceries | $247.7M | $6,012 | 95 |
| Personal care products and services | $36.4M | $884 | 88 |
| Child care and other personal services | $17.2M | $418 | 72 |
| Memberships, classes and admissions | $28M | $679 | 69 |
| Medical and dental services | $45.1M | $1,094 | 85 |
| Pets | $36.4M | $882 | 97 |
| Clothing, shoes and related services | $75.4M | $1,830 | 89 |
| Vehicle insurance | $114M | $2,766 | 141 |
| Home repairs, maintenance and insurance | $116M | $2,815 | 93 |
| Lawn care, cleaning and other household services | $59.5M | $1,444 | 102 |
| Rent and homeowner costs | $614.5M | $14,913 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Newton County
- Population, 2025 estimate
- 125,583+11.2% since 2020
- Households
- 41,203
- Median age
- 37.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 274 sq. mi.
- People per square mile
- 432
- Median household income
- $77,179+37.1% vs. 2015–2019, before inflation
- Average household income
- $93,574
- Median home value
- $265,000
- Jobs located here
- 26,349
- Daytime population
- 91,909Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Rockdale County, GA95,281 people
- Walton County, GA103,313 people
- Jasper County, GA15,929 people
- Henry County, GA249,960 people
- Butts County, GA26,496 people
- Morgan County, GA21,078 people
- DeKalb County, GA765,351 people
- Clayton County, GA298,924 people
Questions
How fast is Newton County, GA growing?
Population estimates put Newton County at 125,583 people in 2025, up 11.2% since 2020, faster than the U.S. (+3.1%). It has 41,203 households. Median household income rose 37.1% from the 2015–2019 survey, before inflation.
How much do households in Newton County, GA spend?
Households in Newton County spend about $614.5M a year on rent and homeowner costs, $247.7M on groceries and $152.9M on food away from home. Set against the U.S., households in Newton County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
Which business types have the highest market scores in Newton County, GA?
The highest Groundwork market scores in Newton County are for insurance agencies (92), pet grooming and boarding businesses (89) and coffee shops and cafes (88). Newton County ranks #35 of 2,272 scored counties for insurance agencies.
How does Newton County, GA compare with the U.S.?
The median household income in Newton County is $77,179 a year, 4% below the U.S. median of $80,734. The population rose 11.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $265,000, against $332,700 for the U.S. For its number of households, Newton County has the most map listings, relative to the U.S., for gas stations (76% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Newton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Newton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.