Small-town market profile · Georgia
Moultrie, GA area market data
How the Moultrie area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 47,438
- +3.3% since 2020
- Households
- 16,803
- Median household income
- $49,341
- +35.4% vs. 2015–2019, before inflation
- Median home value
- $121,400
- Jobs located here
- 15,271
- Highest market score
- 71
- Lawn, cleaning and pest control, #55 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Moultrie area by name and distance, and the households and spending within reach. Or open the report at the center of the Moultrie area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Moultrie area has an estimated 47,438 people and 16,803 households. Population estimates show the Moultrie area grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in the Moultrie area is $49,341, 39% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
Relative to the U.S., household spending in the Moultrie area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Of the business types scored in the Moultrie area, lawn care, cleaning and pest control companies (71); real estate businesses (69); and real estate agents and brokers (68) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #55 of 481 scored small-town markets.
The Moultrie area is made up of one county, Colquitt County. Against the U.S., map listings per household run highest for laundromats (3.8 times the U.S. rate) and lowest for real estate businesses (74% below the U.S. rate).
All 56 business types in the Moultrie area
Highest Groundwork market score first. Each score compares the Moultrie area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 71 | #55 of 481 | 7 | 4.2 | $3M | 181 | 22 |
| Real estate | 69 | #52 of 536 | 17 | 10.1 | Index only | 302 | 14 |
| Real estate agents and brokers | 68 | #61 of 533 | 14 | 8.3 | Index only | 292 | 9 |
| Pet businesses | 68 | #68 of 527 | 15 | 8.9 | $824K | 94 | Under 3 |
| HVAC and plumbing | 66 | #80 of 476 | 9 | 5.4 | $4.6M | 96 | 9 |
| Home repair trades | 63 | #114 of 526 | 15 | 8.9 | $2.7M | 113 | 23 |
| Hair salons | 63 | #122 of 538 | 27 | 16.1 | $469K | 109 | 4 |
| Car washes and detailing | 62 | #124 of 441 | 5 | 3.0 | $2.9M | 114 | 3 |
| Insurance agencies | 61 | #179 of 537 | 24 | 14.3 | $1.7M | 136 | 21 |
| Coffee shops and cafes | 60 | #160 of 529 | 11 | 6.5 | $4.8M | 129 | 7 |
| Gyms, studios and classes | 59 | #165 of 535 | 14 | 8.3 | $633K | 96 | 3 |
| Barbershops | 58 | #143 of 377 | 5 | 3.0 | $2.5M | 134 | Under 3 |
| Clothing and shoe stores | 52 | #252 of 536 | 22 | 13.1 | $1.2M | 97 | 8 |
| Salons, barbers and spas | 50 | #276 of 538 | 58 | 34.5 | $218K | 103 | 8 |
| Physical therapy | 49 | #215 of 400 | 8 | 4.8 | $2M | 84 | 4 |
| Dentists and orthodontists | 49 | #267 of 526 | 12 | 7.1 | $1.3M | 136 | 12 |
| Chiropractors | 47 | #236 of 426 | 7 | 4.2 | $2.3M | 96 | Under 3 |
| Fast food and sandwich shops | 47 | #303 of 537 | 23 | 13.7 | $2.3M | 75 | 29 |
| Pet stores | 45 | #127 of 220 | 5 | 3.0 | $2.5M | 55 | Under 3 |
| Spas and skin care | 45 | #313 of 504 | 12 | 7.1 | $1.1M | 120 | Under 3 |
| Sit-down restaurants | 45 | #326 of 538 | 107 | 63.7 | $490K | 74 | 21 |
| Restaurants and cafes | 45 | #327 of 538 | 176 | 104.7 | $298K | 80 | 60 |
| Funeral homes | 44 | #218 of 365 | 8 | 4.8 | $280K | 41 | 3 |
| Child care and preschools | 43 | #293 of 454 | 8 | 4.8 | $686K | 68 | 11 |
| Bakeries and dessert shops | 42 | #339 of 507 | 16 | 9.5 | $3.3M | 79 | 7 |
| Doctors, dentists and clinics | 42 | #346 of 538 | 90 | 53.6 | $179K | 117 | 54 |
| Convenience stores | 42 | #361 of 529 | 15 | 8.9 | $6M | 77 | 15 |
| Auto repair shops | 41 | #367 of 538 | 52 | 30.9 | $276K | 62 | 14 |
| Gas stations | 40 | #384 of 536 | 40 | 23.8 | $1.2M | 50 | 24 |
| Pest control | 39 | #59 of 85 | 5 | 3.0 | $4.3M | 42 | 4 |
| Clothing, shoes and laundry | 37 | #395 of 536 | 39 | 23.2 | $693K | 79 | 13 |
| Primary care and pediatrics | 36 | #340 of 458 | 10 | 6.0 | $1.6M | 90 | 35 |
| Gyms | 34 | #416 of 506 | 11 | 6.5 | $806K | 62 | Under 3 |
| Pizza | 34 | #424 of 520 | 28 | 16.7 | $1.9M | 37 | 29 |
| Auto repair and car care | 31 | #449 of 538 | 81 | 48.2 | $177K | 66 | 30 |
| Nail salons | 28 | #330 of 387 | 12 | 7.1 | $1.1M | 63 | Under 3 |
| Grocery and convenience stores | 28 | #464 of 538 | 45 | 26.8 | $2M | 59 | 26 |
| Laundromats | 27 | #136 of 150 | 10 | 6.0 | $2.7M | 22 | Under 3 |
| Grocery stores | 24 | #456 of 506 | 21 | 12.5 | $4.3M | 46 | 11 |
| Tire shops | 20 | #401 of 431 | 19 | 11.3 | $754K | 30 | 9 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.4 | $3.1M | 121 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.4 | $10.3M | 122 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.8 | $4.8M | 155 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.8 | $3M | 146 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 1.8 | $4.1M | 151 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.2 | $20.6M | Too few | 14 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.2 | $10.6M | Too few | 13 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.2 | $7.2M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.2 | $8M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $27M | Too few | 5 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Moultrie area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.3M | $853 | 89 |
| Gasoline and other fuels | $47.6M | $2,834 | 109 |
| Food away from home | $52.4M | $3,121 | 77 |
| Groceries | $90.6M | $5,390 | 85 |
| Personal care products and services | $12.7M | $753 | 75 |
| Child care and other personal services | $5.5M | $327 | 56 |
| Memberships, classes and admissions | $8.9M | $528 | 54 |
| Medical and dental services | $16.1M | $957 | 74 |
| Pets | $12.4M | $735 | 81 |
| Clothing, shoes and related services | $27M | $1,609 | 78 |
| Vehicle insurance | $40.9M | $2,435 | 124 |
| Home repairs, maintenance and insurance | $41.1M | $2,448 | 81 |
| Lawn care, cleaning and other household services | $21.3M | $1,268 | 90 |
| Rent and homeowner costs | $222.6M | $13,249 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Moultrie area
- Population, 2025 estimate
- 47,438+3.3% since 2020
- Households
- 16,803
- Median age
- 37.5
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 547 sq. mi.
- People per square mile
- 84
- Median household income
- $49,341+35.4% vs. 2015–2019, before inflation
- Average household income
- $69,603
- Median home value
- $121,400
- Jobs located here
- 15,271
- Daytime population
- 43,306Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moultrie area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Moultrie area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Moultrie area 1
- Colquitt County, GA46,224 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Moultrie, GA area growing?
Population estimates put the Moultrie area at 47,438 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 16,803 households. Median household income rose 35.4% from the 2015–2019 survey, before inflation.
How much do households in the Moultrie, GA area spend?
Households in the Moultrie area spend about $222.6M a year on rent and homeowner costs, $90.6M on groceries and $52.4M on food away from home. Set against the U.S., households in the Moultrie area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in the Moultrie, GA area?
The highest Groundwork market scores in the Moultrie area are for lawn care, cleaning and pest control companies (71); real estate businesses (69); and real estate agents and brokers (68). The Moultrie area ranks #55 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the Moultrie, GA area compare with the U.S.?
The median household income in the Moultrie area is $49,341 a year, 39% below the U.S. median of $80,734. The population rose 3.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $121,400, against $332,700 for the U.S. For its number of households, the Moultrie area has the most map listings, relative to the U.S., for laundromats (3.8 times the U.S. rate) and the fewest for real estate businesses (74% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Moultrie area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moultrie area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Moultrie area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moultrie area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.