Metro area profile · Georgia
Rome, GA metro area market data
Population, household spending and competition for 56 business types in the Rome metro area, each scored against other metro areas.
- Population, 2025
- 101,378
- +2.8% since 2020
- Households
- 36,856
- Median household income
- $65,565
- +35.6% vs. 2015–2019, before inflation
- Median home value
- $217,900
- Jobs located here
- 43,876
- Highest market score
- 77
- House cleaning, #25 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Rome metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 101,378 people live in the Rome metro area, in 36,856 households. Between 2020 and 2025, the population of the Rome metro area grew 2.8%, in step with the U.S. (+3.1%). The median household income in the Rome metro area is $65,565 a year, 19% below the U.S. median of $80,734. That rose 35.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Rome metro area spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in the Rome metro area are for house cleaning businesses (77); lawn care, cleaning and pest control companies (73); and child care centers and preschools (69). The Rome metro area ranks #25 of 375 scored metro areas for house cleaning businesses.
The Rome metro area is made up of one county, Floyd County. For its number of households, the Rome metro area has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for child care centers and preschools (48% below the U.S. rate).
All 56 business types in the Rome metro area
Highest Groundwork market score first. Each score compares the Rome metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 77 | #25 of 375 | 5 | 1.4 | $10.2M | 160 | 13 |
| Lawn, cleaning and pest control | 73 | #40 of 387 | 29 | 7.9 | $1.8M | 105 | 36 |
| Child care and preschools | 69 | #58 of 387 | 11 | 3.0 | $1.3M | 134 | 15 |
| Insurance agencies | 68 | #93 of 387 | 60 | 16.3 | $1.5M | 120 | 30 |
| Mortgage brokers and lenders | 66 | #49 of 373 | 5 | 1.4 | Index only | 271 | Under 3 |
| Landscaping and lawn care | 66 | #103 of 385 | 20 | 5.4 | $2.6M | 87 | 17 |
| Pet grooming and boarding | 64 | #85 of 386 | 9 | 2.4 | $3.4M | 134 | 7 |
| Coffee shops and cafes | 63 | #88 of 387 | 24 | 6.5 | $5.4M | 146 | 19 |
| Real estate | 62 | #78 of 387 | 84 | 22.8 | Index only | 145 | 54 |
| HVAC and plumbing | 59 | #123 of 387 | 22 | 6.0 | $4.5M | 95 | 20 |
| Grocery stores | 57 | #143 of 387 | 19 | 5.2 | $11.2M | 121 | 13 |
| Real estate agents and brokers | 56 | #124 of 387 | 73 | 19.8 | Index only | 133 | 31 |
| Bakeries and dessert shops | 56 | #149 of 387 | 27 | 7.3 | $4.8M | 116 | 19 |
| Martial arts and dance studios | 52 | #171 of 387 | 13 | 3.5 | $1.8M | 90 | 4 |
| Collision repair and body shops | 51 | #189 of 381 | 8 | 2.2 | $4.1M | 132 | 11 |
| Pet businesses | 47 | #214 of 387 | 36 | 9.8 | $850K | 97 | 23 |
| Sit-down restaurants | 43 | #251 of 387 | 207 | 56.2 | $626K | 94 | 58 |
| Dentists and orthodontists | 42 | #257 of 387 | 41 | 11.1 | $941K | 96 | 28 |
| Nail salons | 42 | #269 of 387 | 20 | 5.4 | $1.5M | 93 | 5 |
| Hair salons | 42 | #270 of 387 | 88 | 23.9 | $351K | 82 | 12 |
| Gyms, studios and classes | 42 | #273 of 387 | 48 | 13.0 | $494K | 75 | 12 |
| Salons, barbers and spas | 42 | #279 of 387 | 168 | 45.6 | $184K | 87 | 28 |
| Physical therapy | 41 | #258 of 386 | 15 | 4.1 | $2.6M | 107 | 17 |
| Home repair trades | 41 | #271 of 387 | 61 | 16.6 | $1.6M | 67 | 46 |
| Chiropractors | 40 | #267 of 386 | 18 | 4.9 | $2.1M | 90 | 10 |
| Restaurants and cafes | 39 | #267 of 387 | 370 | 100.4 | $350K | 94 | 161 |
| Tire shops | 39 | #271 of 386 | 20 | 5.4 | $1.6M | 65 | 5 |
| Roofing and gutters | 38 | #285 of 381 | 27 | 7.3 | $3.7M | 43 | 5 |
| Electricians | 38 | #290 of 383 | 12 | 3.3 | $8.3M | 69 | 21 |
| Pet stores | 37 | #290 of 382 | 9 | 2.4 | $3.4M | 75 | 3 |
| Veterinarians | 36 | #288 of 384 | 13 | 3.5 | $2.4M | 86 | 13 |
| Spas and skin care | 36 | #321 of 387 | 34 | 9.2 | $910K | 104 | 10 |
| Gyms | 35 | #324 of 387 | 31 | 8.4 | $764K | 59 | 8 |
| Barbershops | 34 | #312 of 387 | 19 | 5.2 | $1.6M | 86 | Under 3 |
| Pizza | 33 | #316 of 387 | 29 | 7.9 | $4.5M | 88 | 83 |
| Laundromats | 32 | #290 of 364 | 6 | 1.6 | $10.9M | 87 | 3 |
| Auto repair and car care | 31 | #326 of 387 | 152 | 41.2 | $214K | 80 | 57 |
| Auto repair shops | 30 | #333 of 387 | 95 | 25.8 | $343K | 77 | 40 |
| Funeral homes | 29 | #318 of 377 | 13 | 3.5 | $410K | 60 | 7 |
| Gas stations | 25 | #347 of 387 | 96 | 26.0 | $1.1M | 46 | 61 |
| Clothing, shoes and laundry | 23 | #348 of 387 | 106 | 28.8 | $615K | 70 | 43 |
| Clothing and shoe stores | 23 | #348 of 387 | 76 | 20.6 | $857K | 67 | 40 |
| Optometrists and eye care | 23 | #366 of 386 | 18 | 4.9 | $2.1M | 68 | 7 |
| Fast food and sandwich shops | 22 | #352 of 387 | 71 | 19.3 | $1.8M | 60 | 83 |
| Dry cleaners | 21 | #261 of 272 | 7 | 1.9 | $9.3M | 59 | Under 3 |
| Grocery and convenience stores | 18 | #369 of 387 | 107 | 29.0 | $2M | 59 | 46 |
| Car washes and detailing | 17 | #378 of 387 | 24 | 6.5 | $1.4M | 54 | 11 |
| Convenience stores | 16 | #376 of 387 | 75 | 20.3 | $2.8M | 36 | 33 |
| Primary care and pediatrics | 15 | #376 of 387 | 49 | 13.3 | $787K | 44 | 152 |
| Doctors, dentists and clinics | 15 | #380 of 387 | 421 | 114.2 | $92K | 60 | 221 |
| Home inspectors | Not scored | Not scored | 4 | 1.1 | Index only | 50 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.1 | $8.1M | 59 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.1 | $12.8M | 125 | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.1 | $5.9M | 146 | 8 |
| Property management | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 15 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $19.3M | Too few | 7 |
Household spending in the Rome metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.6M | $884 | 92 |
| Gasoline and other fuels | $105.9M | $2,872 | 111 |
| Food away from home | $129.6M | $3,515 | 86 |
| Groceries | $213.1M | $5,782 | 91 |
| Personal care products and services | $30.9M | $839 | 84 |
| Child care and other personal services | $14.7M | $400 | 69 |
| Memberships, classes and admissions | $23.7M | $643 | 65 |
| Medical and dental services | $38.6M | $1,047 | 81 |
| Pets | $30.6M | $830 | 91 |
| Clothing, shoes and related services | $65.2M | $1,768 | 86 |
| Vehicle insurance | $90.7M | $2,460 | 126 |
| Home repairs, maintenance and insurance | $99.1M | $2,688 | 89 |
| Lawn care, cleaning and other household services | $51.2M | $1,390 | 98 |
| Rent and homeowner costs | $528.5M | $14,340 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Rome metro area
- Population, 2025 estimate
- 101,378+2.8% since 2020
- Households
- 36,856
- Median age
- 38.8
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 510 sq. mi.
- People per square mile
- 196
- Median household income
- $65,565+35.6% vs. 2015–2019, before inflation
- Average household income
- $89,695
- Median home value
- $217,900
- Jobs located here
- 43,876
- Daytime population
- 99,603Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rome metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Rome metro area 1
- Floyd County, GA99,693 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Rome, GA metro area growing?
Population estimates put the Rome metro area at 101,378 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 36,856 households. Against the 2015–2019 survey, median household income rose 35.6%, before inflation.
How much do households in the Rome, GA metro area spend?
Households in the Rome metro area spend about $528.5M a year on rent and homeowner costs, $213.1M on groceries and $129.6M on food away from home. Relative to the U.S., household spending in the Rome metro area runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in the Rome, GA metro area?
Of the business types scored in the Rome metro area, house cleaning businesses (77); lawn care, cleaning and pest control companies (73); and child care centers and preschools (69) have the highest Groundwork market scores. For house cleaning businesses, that ranks #25 of 375 scored metro areas.
How does the Rome, GA metro area compare with the U.S.?
Median household income in the Rome metro area is $65,565, 19% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $217,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for child care centers and preschools (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Rome metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rome metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in the Rome metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.