County profile · Georgia
Upson County, GA market data
How Upson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 28,500
- +2.7% since 2020
- Households
- 10,595
- Median household income
- $55,429
- +47.3% vs. 2015–2019, before inflation
- Median home value
- $168,700
- Jobs located here
- 7,450
- Highest market score
- 70
- Coffee shops and cafes, #290 of 2,063 scored counties
A site report maps the competitors on map listings around any address in Upson County by name and distance, and the households and spending within reach. Or open the report at the center of Upson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Upson County has an estimated 28,500 people and 10,595 households. Population estimates show Upson County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Upson County is $55,429, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 47.3%, before inflation.
Relative to the U.S., household spending in Upson County runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in Upson County, coffee shops and cafes (70), real estate agents and brokers (69) and bakeries and dessert shops (69) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #290 of 2,063 scored counties.
Upson County is part of the Thomaston area. Against the U.S., map listings per household run highest for convenience stores (3.3 times the U.S. rate) and lowest for medical and dental practices (41% below the U.S. rate).
All 56 business types in Upson County
Highest Groundwork market score first. Each score compares Upson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 70 | #290 of 2,063 | 5 | 4.7 | $6.8M | 185 | 3 |
| Real estate agents and brokers | 69 | #228 of 2,176 | 5 | 4.7 | Index only | 526 | 6 |
| Bakeries and dessert shops | 69 | #282 of 1,889 | 5 | 4.7 | $6.8M | 165 | 3 |
| Real estate | 68 | #261 of 2,229 | 9 | 8.5 | Index only | 368 | 10 |
| Dentists and orthodontists | 67 | #339 of 1,886 | 6 | 5.7 | $1.7M | 177 | 4 |
| Pet businesses | 63 | #542 of 2,200 | 9 | 8.5 | $899K | 102 | Under 3 |
| Lawn, cleaning and pest control | 56 | #637 of 1,771 | 7 | 6.6 | $2M | 117 | 18 |
| Home repair trades | 56 | #735 of 2,057 | 10 | 9.4 | $2.7M | 109 | 15 |
| Insurance agencies | 56 | #932 of 2,272 | 20 | 18.9 | $1.3M | 102 | 8 |
| Restaurants and cafes | 55 | #950 of 2,405 | 78 | 73.6 | $439K | 118 | 40 |
| Landscaping and lawn care | 54 | #610 of 1,493 | 5 | 4.7 | $2.7M | 94 | 11 |
| HVAC and plumbing | 54 | #712 of 1,707 | 6 | 5.7 | $4.4M | 93 | 7 |
| Gyms, studios and classes | 54 | #848 of 2,088 | 8 | 7.6 | $752K | 114 | Under 3 |
| Grocery stores | 54 | #865 of 2,070 | 5 | 4.7 | $11.6M | 125 | 5 |
| Auto repair shops | 53 | #1,047 of 2,378 | 18 | 17.0 | $509K | 115 | 11 |
| Spas and skin care | 52 | #801 of 1,769 | 6 | 5.7 | $1.4M | 156 | Under 3 |
| Doctors, dentists and clinics | 47 | #1,328 of 2,394 | 53 | 50.0 | $197K | 129 | 23 |
| Salons, barbers and spas | 46 | #1,391 of 2,385 | 31 | 29.3 | $265K | 124 | 9 |
| Sit-down restaurants | 45 | #1,428 of 2,405 | 52 | 49.1 | $658K | 99 | 16 |
| Auto repair and car care | 44 | #1,457 of 2,401 | 33 | 31.1 | $278K | 103 | 18 |
| Hair salons | 44 | #1,466 of 2,339 | 18 | 17.0 | $456K | 106 | 6 |
| Funeral homes | 41 | #959 of 1,472 | 6 | 5.7 | $300K | 44 | 4 |
| Fast food and sandwich shops | 41 | #1,462 of 2,222 | 13 | 12.3 | $2.6M | 86 | 21 |
| Clothing, shoes and laundry | 41 | #1,469 of 2,210 | 22 | 20.8 | $797K | 91 | 6 |
| Child care and preschools | 40 | #1,108 of 1,611 | 6 | 5.7 | $642K | 64 | 6 |
| Clothing and shoe stores | 39 | #1,443 of 2,087 | 17 | 16.0 | $1M | 81 | 6 |
| Nail salons | 38 | #985 of 1,328 | 5 | 4.7 | $1.6M | 98 | Under 3 |
| Gas stations | 38 | #1,679 of 2,358 | 23 | 21.7 | $1.3M | 55 | 14 |
| Pizza | 32 | #1,729 of 2,090 | 12 | 11.3 | $2.9M | 56 | 21 |
| Gyms | 31 | #1,474 of 1,792 | 7 | 6.6 | $860K | 66 | Under 3 |
| Primary care and pediatrics | 22 | #1,526 of 1,656 | 14 | 13.2 | $746K | 42 | 19 |
| Grocery and convenience stores | 22 | #2,177 of 2,402 | 35 | 33.0 | $1.7M | 49 | 15 |
| Convenience stores | 18 | #2,071 of 2,261 | 28 | 26.4 | $2.1M | 26 | 10 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.8 | $2.3M | 91 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.8 | $2.3M | 74 | 5 |
| Electricians | Not scored | Not scored | 3 | 2.8 | $8.8M | 74 | 8 |
| Laundromats | Not scored | Not scored | 3 | 2.8 | $5.8M | 47 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.8 | Index only | 123 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.8 | $3.5M | 111 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.8 | $2.7M | 106 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.8 | $2.7M | 60 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.8 | $3.1M | 122 | 4 |
| Veterinarians | Not scored | Not scored | 3 | 2.8 | $2.7M | 99 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.9 | $4.1M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.9 | $5.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.9 | $6.9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $17.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.9 | $6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $9.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.9 | $10.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.9 | $26.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Upson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.2M | $865 | 90 |
| Gasoline and other fuels | $30.1M | $2,846 | 110 |
| Food away from home | $34.2M | $3,230 | 79 |
| Groceries | $58M | $5,475 | 87 |
| Personal care products and services | $8.2M | $774 | 77 |
| Child care and other personal services | $3.9M | $364 | 63 |
| Memberships, classes and admissions | $6M | $568 | 58 |
| Medical and dental services | $10.4M | $985 | 77 |
| Pets | $8.1M | $763 | 84 |
| Clothing, shoes and related services | $17.5M | $1,655 | 81 |
| Vehicle insurance | $25.7M | $2,425 | 124 |
| Home repairs, maintenance and insurance | $26.5M | $2,502 | 83 |
| Lawn care, cleaning and other household services | $13.7M | $1,295 | 92 |
| Rent and homeowner costs | $143.4M | $13,538 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Upson County
- Population, 2025 estimate
- 28,500+2.7% since 2020
- Households
- 10,595
- Median age
- 40.6
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 324 sq. mi.
- People per square mile
- 87
- Median household income
- $55,429+47.3% vs. 2015–2019, before inflation
- Average household income
- $78,039
- Median home value
- $168,700
- Jobs located here
- 7,450
- Daytime population
- 23,235Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Upson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
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- Lamar County, GA19,571 people
- Talbot County, GA5,742 people
- Meriwether County, GA20,929 people
- Spalding County, GA68,892 people
- Taylor County, GA7,786 people
- Monroe County, GA29,664 people
- Crawford County, GA12,225 people
Questions
How fast is Upson County, GA growing?
Population estimates put Upson County at 28,500 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 10,595 households. Median household income rose 47.3% from the 2015–2019 survey, before inflation.
How much do households in Upson County, GA spend?
Households in Upson County spend about $143.4M a year on rent and homeowner costs, $58M on groceries and $34.2M on food away from home. Set against the U.S., households in Upson County spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in Upson County, GA?
The highest Groundwork market scores in Upson County are for coffee shops and cafes (70), real estate agents and brokers (69) and bakeries and dessert shops (69). Upson County ranks #290 of 2,063 scored counties for coffee shops and cafes.
How does Upson County, GA compare with the U.S.?
The median household income in Upson County is $55,429 a year, 31% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,700, against $332,700 for the U.S. For its number of households, Upson County has the most map listings, relative to the U.S., for convenience stores (3.3 times the U.S. rate) and the fewest for medical and dental practices (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Upson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Upson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.