Metro area profile · Georgia
Atlanta-Sandy Springs-Roswell, GA metro area market data
How the Atlanta-Sandy Springs-Roswell metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 6,482,182
- +5.9% since 2020
- Households
- 2,313,055
- Median household income
- $89,724
- Median home value
- $367,600
- Jobs located here
- 2,999,529
- Highest market score
- 75
- Electricians, #21 of 383 scored metro areas
A site report maps the competitors on map listings around any address in the Atlanta-Sandy Springs-Roswell metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Atlanta-Sandy Springs-Roswell metro area has an estimated 6,482,182 people and 2,313,055 households. Population estimates put the population change in the Atlanta-Sandy Springs-Roswell metro area from 2020 to 2025 at +5.9%, faster than the U.S. (+3.1%). Median household income in the Atlanta-Sandy Springs-Roswell metro area is $89,724, 11% above the U.S. median of $80,734.
Relative to the U.S., household spending in the Atlanta-Sandy Springs-Roswell metro area runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (93).
Of the business types scored in the Atlanta-Sandy Springs-Roswell metro area, electricians (75), pet businesses (75) and pet stores (74) have the highest Groundwork market scores. For electricians, that ranks #21 of 383 scored metro areas.
The Atlanta-Sandy Springs-Roswell metro area takes in 29 counties: Fulton County, Gwinnett County, Cobb County, DeKalb County and 25 more. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (twice the U.S. rate) and lowest for funeral homes (33% below the U.S. rate).
All 56 business types in the Atlanta-Sandy Springs-Roswell metro area
Highest Groundwork market score first. Each score compares the Atlanta-Sandy Springs-Roswell metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Electricians | 75 | #21 of 383 | 504 | 2.2 | $14.7M | 123 | 1,446 |
| Pet businesses | 75 | #28 of 387 | 2,243 | 9.7 | $1.1M | 120 | 1,274 |
| Pet stores | 74 | #27 of 382 | 426 | 1.8 | $5.6M | 123 | 181 |
| Pet grooming and boarding | 74 | #35 of 386 | 740 | 3.2 | $3.2M | 126 | 481 |
| Landscaping and lawn care | 72 | #60 of 385 | 1,406 | 6.1 | $2.7M | 92 | 1,908 |
| Veterinarians | 71 | #55 of 384 | 790 | 3.4 | $3M | 110 | 612 |
| Laundromats | 70 | #67 of 364 | 278 | 1.2 | $17.6M | 141 | 171 |
| HVAC and plumbing | 69 | #55 of 387 | 1,540 | 6.7 | $4.8M | 101 | 1,821 |
| Home repair trades | 68 | #53 of 387 | 3,118 | 13.5 | $2.4M | 98 | 3,832 |
| Grocery and convenience stores | 68 | #69 of 387 | 3,617 | 15.6 | $4.1M | 122 | 1,876 |
| Coffee shops and cafes | 66 | #72 of 387 | 2,280 | 9.9 | $4.3M | 117 | 1,400 |
| Grocery stores | 66 | #82 of 387 | 1,339 | 5.8 | $11.1M | 120 | 1,008 |
| Convenience stores | 65 | #93 of 387 | 1,544 | 6.7 | $9.7M | 123 | 868 |
| Lawn, cleaning and pest control | 65 | #98 of 387 | 2,535 | 11.0 | $1.5M | 89 | 3,724 |
| Funeral homes | 64 | #100 of 377 | 318 | 1.4 | $862K | 127 | 161 |
| Bakeries and dessert shops | 61 | #108 of 387 | 2,220 | 9.6 | $4.4M | 107 | 1,547 |
| House cleaning | 60 | #102 of 375 | 651 | 2.8 | $5.8M | 91 | 1,394 |
| Pizza | 60 | #113 of 387 | 1,711 | 7.4 | $5.8M | 113 | 5,712 |
| Oil change and quick lube | 59 | #98 of 290 | 137 | 0.6 | $15.8M | 115 | 201 |
| Child care and preschools | 57 | #147 of 387 | 1,412 | 6.1 | $932K | 93 | 1,471 |
| Roofing and gutters | 55 | #153 of 381 | 1,074 | 4.6 | $6.9M | 82 | 565 |
| Gas stations | 54 | #169 of 387 | 3,106 | 13.4 | $2.2M | 91 | 2,248 |
| Pest control | 53 | #159 of 345 | 478 | 2.1 | $7.9M | 78 | 422 |
| Insurance agencies | 52 | #177 of 387 | 4,521 | 19.5 | $1.3M | 101 | 2,892 |
| Fast food and sandwich shops | 52 | #186 of 387 | 3,527 | 15.2 | $2.8M | 92 | 5,712 |
| Physical therapy | 51 | #187 of 386 | 1,282 | 5.5 | $2.2M | 93 | 970 |
| Restaurants and cafes | 51 | #188 of 387 | 26,883 | 116.2 | $366K | 99 | 12,149 |
| Home inspectors | 50 | #127 of 243 | 200 | 0.9 | Index only | 73 | 156 |
| Collision repair and body shops | 50 | #203 of 381 | 709 | 3.1 | $3.1M | 99 | 589 |
| Auto repair shops | 50 | #204 of 387 | 5,417 | 23.4 | $399K | 90 | 2,209 |
| Clothing and shoe stores | 50 | #209 of 387 | 4,380 | 18.9 | $1.1M | 88 | 2,120 |
| Property management | 48 | #205 of 374 | 725 | 3.1 | Index only | 95 | 1,548 |
| Car washes and detailing | 48 | #213 of 387 | 1,001 | 4.3 | $2.2M | 86 | 407 |
| Auto repair and car care | 48 | #221 of 387 | 9,032 | 39.0 | $240K | 89 | 3,337 |
| Martial arts and dance studios | 47 | #228 of 387 | 1,177 | 5.1 | $1.8M | 89 | 772 |
| Clothing, shoes and laundry | 47 | #229 of 387 | 6,119 | 26.5 | $799K | 91 | 2,786 |
| Yoga, Pilates and fitness studios | 46 | #206 of 347 | 592 | 2.6 | $3.6M | 88 | 799 |
| Gyms | 46 | #240 of 387 | 2,030 | 8.8 | $1M | 80 | 799 |
| Sit-down restaurants | 45 | #234 of 387 | 16,299 | 70.5 | $604K | 91 | 4,920 |
| Gyms, studios and classes | 45 | #250 of 387 | 3,799 | 16.4 | $554K | 84 | 1,571 |
| Barbershops | 45 | #251 of 387 | 1,643 | 7.1 | $1.4M | 75 | 150 |
| Optometrists and eye care | 44 | #258 of 386 | 998 | 4.3 | $2.9M | 91 | 459 |
| Nail salons | 43 | #262 of 387 | 1,897 | 8.2 | $1.2M | 73 | 573 |
| Mortgage brokers and lenders | 41 | #256 of 373 | 1,132 | 4.9 | Index only | 86 | 692 |
| Tire shops | 41 | #260 of 386 | 1,252 | 5.4 | $1.7M | 69 | 399 |
| Dentists and orthodontists | 40 | #273 of 387 | 3,195 | 13.8 | $895K | 91 | 2,421 |
| Dry cleaners | 39 | #195 of 272 | 391 | 1.7 | $12.5M | 80 | 495 |
| Doctors, dentists and clinics | 39 | #284 of 387 | 21,821 | 94.3 | $131K | 86 | 9,640 |
| Primary care and pediatrics | 38 | #288 of 387 | 2,207 | 9.5 | $1.3M | 73 | 4,534 |
| Real estate | 38 | #303 of 387 | 10,908 | 47.2 | Index only | 81 | 7,704 |
| Real estate agents and brokers | 37 | #312 of 387 | 8,851 | 38.3 | Index only | 79 | 4,483 |
| Spas and skin care | 36 | #327 of 387 | 3,676 | 15.9 | $629K | 72 | 757 |
| Chiropractors | 35 | #320 of 386 | 1,834 | 7.9 | $1.6M | 65 | 965 |
| Hair salons | 35 | #343 of 387 | 7,810 | 33.8 | $296K | 69 | 1,862 |
| Salons, barbers and spas | 34 | #346 of 387 | 15,518 | 67.1 | $149K | 70 | 3,409 |
| Urgent care and walk-in clinics | 32 | #166 of 197 | 239 | 1.0 | $12M | 49 | 291 |
Household spending in the Atlanta-Sandy Springs-Roswell metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $2.2B | $935 | 98 |
| Gasoline and other fuels | $6.7B | $2,914 | 112 |
| Food away from home | $9.8B | $4,257 | 105 |
| Groceries | $14.9B | $6,447 | 102 |
| Personal care products and services | $2.3B | $999 | 99 |
| Child care and other personal services | $1.3B | $569 | 98 |
| Memberships, classes and admissions | $2.1B | $910 | 93 |
| Medical and dental services | $2.9B | $1,236 | 96 |
| Pets | $2.4B | $1,025 | 113 |
| Clothing, shoes and related services | $4.9B | $2,114 | 103 |
| Vehicle insurance | $5.7B | $2,476 | 127 |
| Home repairs, maintenance and insurance | $7.4B | $3,212 | 106 |
| Lawn care, cleaning and other household services | $3.8B | $1,641 | 116 |
| Rent and homeowner costs | $38.2B | $16,509 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Atlanta-Sandy Springs-Roswell metro area
- Population, 2025 estimate
- 6,482,182+5.9% since 2020
- Households
- 2,313,055
- Median age
- 38.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 8,784 sq. mi.
- People per square mile
- 712
- Median household income
- $89,724
- Average household income
- $122,540
- Median home value
- $367,600
- Jobs located here
- 2,999,529
- Daytime population
- 6,397,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Atlanta-Sandy Springs-Roswell metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Atlanta-Sandy Springs-Roswell metro area 29
- Fulton County, GA1,076,561 people
- Gwinnett County, GA979,864 people
- Cobb County, GA775,208 people
- DeKalb County, GA765,351 people
- Clayton County, GA298,924 people
- Cherokee County, GA281,032 people
- Forsyth County, GA267,287 people
- Henry County, GA249,960 people
- Paulding County, GA178,909 people
- Coweta County, GA152,852 people
- Douglas County, GA147,888 people
- Carroll County, GA124,569 people
- Fayette County, GA122,244 people
- Newton County, GA118,152 people
- Bartow County, GA113,113 people
- Walton County, GA103,313 people
- Rockdale County, GA95,281 people
- Barrow County, GA89,886 people
- Spalding County, GA68,892 people
- Pickens County, GA34,951 people
- Lumpkin County, GA34,505 people
- Haralson County, GA31,285 people
- Dawson County, GA30,242 people
- Butts County, GA26,496 people
- Morgan County, GA21,078 people
- Meriwether County, GA20,929 people
- Pike County, GA19,903 people
- Jasper County, GA15,929 people
- Heard County, GA11,773 people
Other markets based in Georgia 12
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
- Rome, GA metro area99,693 people
Questions
How fast is the Atlanta-Sandy Springs-Roswell, GA metro area growing?
Population estimates put the Atlanta-Sandy Springs-Roswell metro area at 6,482,182 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 2,313,055 households.
How much do households in the Atlanta-Sandy Springs-Roswell, GA metro area spend?
Households in the Atlanta-Sandy Springs-Roswell metro area spend about $38.2B a year on rent and homeowner costs, $14.9B on groceries and $9.8B on food away from home. Set against the U.S., households in the Atlanta-Sandy Springs-Roswell metro area spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (93).
Which business types have the highest market scores in the Atlanta-Sandy Springs-Roswell, GA metro area?
The highest Groundwork market scores in the Atlanta-Sandy Springs-Roswell metro area are for electricians (75), pet businesses (75) and pet stores (74). The Atlanta-Sandy Springs-Roswell metro area ranks #21 of 383 scored metro areas for electricians.
How does the Atlanta-Sandy Springs-Roswell, GA metro area compare with the U.S.?
The median household income in the Atlanta-Sandy Springs-Roswell metro area is $89,724 a year, 11% above the U.S. median of $80,734. The population rose 5.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $367,600, against $332,700 for the U.S. For its number of households, the Atlanta-Sandy Springs-Roswell metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (twice the U.S. rate) and the fewest for funeral homes (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Atlanta-Sandy Springs-Roswell metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Atlanta-Sandy Springs-Roswell metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Atlanta-Sandy Springs-Roswell metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.