Groundwork

County profile · Georgia

Henry County, GA market data

Population, household spending and competition for 56 business types in Henry County, each scored against other counties.

Population, 2025
264,922
+9.5% since 2020
Households
86,704
Median household income
$83,146
+16.6% vs. 2015–2019, before inflation
Median home value
$313,900
Jobs located here
77,563
Highest market score
90
Veterinarians, #12 of 1,485 scored counties

A site report maps the competitors on map listings around any address in Henry County by name and distance, and the households and spending within reach. Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 264,922 people live in Henry County, in 86,704 households. Population estimates show Henry County grew 9.5% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Henry County is $83,146 a year, 3% above the U.S. median of $80,734. That rose 16.6% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Henry County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (79).

The highest Groundwork market scores in Henry County are for veterinarians (90), electricians (88) and pet businesses (88). Henry County ranks #12 of 1,485 scored counties for veterinarians.

Henry County is part of the Atlanta-Sandy Springs-Roswell metro area. For its number of households, Henry County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (2.6 times the U.S. rate) and the fewest for grocery stores (37% below the U.S. rate).

All 56 business types in Henry County

Highest Groundwork market score first. Each score compares Henry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Henry County, GA, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Veterinarians90#12 of 1,485192.2$4.3M15916
Electricians88#9 of 1,16091.0$29.1M24337
Pet businesses88#11 of 2,200667.6$1.2M14231
Pet grooming and boarding88#13 of 1,461252.9$3.3M12910
Grocery stores84#119 of 2,070374.3$14.7M15830
Pet stores83#35 of 974151.7$5.5M1215
Grocery and convenience stores80#178 of 2,40211413.1$4.8M14156
Landscaping and lawn care79#93 of 1,493414.7$3.3M11168
Collision repair and body shops78#94 of 1,327212.4$4.2M13618
Convenience stores78#220 of 2,261546.2$10.1M12826
Coffee shops and cafes77#163 of 2,063708.1$4.9M13337
Yoga, Pilates and fitness studios76#39 of 77791.0$7.5M18519
Bakeries and dessert shops72#223 of 1,889677.7$5.2M12445
Funeral homes71#220 of 1,472121.4$870K1286
Home repair trades69#248 of 2,05711012.7$2.4M98129
Car washes and detailing68#291 of 1,451374.3$2.4M9411
Roofing and gutters67#217 of 1,177374.3$7.1M8414
Optometrists and eye care66#279 of 1,302283.2$3.6M11515
Physical therapy66#307 of 1,422364.2$2.8M11727
Auto repair shops66#507 of 2,37819021.9$463K10474
Gyms65#377 of 1,792586.7$1.2M8919
Auto repair and car care65#552 of 2,40132036.9$275K102112
Gas stations65#576 of 2,35814717.0$1.9M80104
Insurance agencies65#629 of 2,27214316.5$1.7M133102
Property management63#245 of 910252.9Index only9829
HVAC and plumbing62#438 of 1,707647.4$4.1M8678
Barbershops61#438 of 1,356586.7$1.4M753
Gyms, studios and classes60#610 of 2,08810912.6$619K9334
Restaurants and cafes60#772 of 2,405873100.7$396K107402
Pizza58#725 of 2,090748.5$4.7M92211
Sit-down restaurants58#833 of 2,40553761.9$644K97147
Martial arts and dance studios57#477 of 1,334424.8$1.6M8015
Tire shops57#621 of 1,530556.3$1.6M6412
Lawn, cleaning and pest control56#658 of 1,7719110.5$1.5M88183
Oil change and quick lube55#211 of 47980.9$11M808
Child care and preschools55#695 of 1,611546.2$769K7756
Dentists and orthodontists55#772 of 1,8869511.0$1.1M10858
Clothing, shoes and laundry51#1,115 of 2,21018221.0$931K106102
House cleaning49#443 of 847252.9$5.3M8494
Chiropractors49#778 of 1,490536.1$1.9M8028
Clothing and shoe stores49#1,105 of 2,08714817.1$1.1M9084
Fast food and sandwich shops48#1,240 of 2,22214817.1$2.3M77211
Home inspectors47#226 of 415131.5Index only404
Mortgage brokers and lenders46#513 of 887404.6Index only8722
Hair salons45#1,459 of 2,33928532.9$288K6746
Primary care and pediatrics43#1,070 of 1,656728.3$1.4M79181
Real estate agents and brokers43#1,447 of 2,17630234.8Index only83104
Real estate43#1,491 of 2,22938043.8Index only83177
Pest control42#465 of 699252.9$5.3M5221
Spas and skin care41#1,227 of 1,76913715.8$599K6824
Doctors, dentists and clinics40#1,688 of 2,39470981.8$143K94324
Dry cleaners38#371 of 507141.6$12.1M7718
Salons, barbers and spas38#1,838 of 2,38558167.0$141K66109
Nail salons35#1,059 of 1,3289210.6$892K5332
Urgent care and walk-in clinics27#295 of 325111.3$9.2M3715
LaundromatsNot scoredNot scored30.3$56.5M452Under 3

Household spending in Henry County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Henry County, GA by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$88M$1,014106
Gasoline and other fuels$279.9M$3,228124
Food away from home$345.6M$3,98698
Groceries$544M$6,27499
Personal care products and services$82M$94694
Child care and other personal services$41.5M$47982
Memberships, classes and admissions$67.4M$77879
Medical and dental services$101.1M$1,16691
Pets$82.3M$949104
Clothing, shoes and related services$169.5M$1,95595
Vehicle insurance$239.2M$2,759141
Home repairs, maintenance and insurance$262.1M$3,023100
Lawn care, cleaning and other household services$133.7M$1,542109
Rent and homeowner costs$1.4B$15,75295

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Henry County

Population, 2025 estimate
264,922+9.5% since 2020
Households
86,704
Median age
37.8
Homes lived in by their owners
75%
Vehicles per household
2.0
Land area
319 sq. mi.
People per square mile
784
Median household income
$83,146+16.6% vs. 2015–2019, before inflation
Average household income
$102,952
Median home value
$313,900
Jobs located here
77,563
Daytime population
212,973Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Henry County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Henry County is part of the Atlanta-Sandy Springs-Roswell, GA metro area.

Questions

How fast is Henry County, GA growing?

Population estimates put Henry County at 264,922 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 86,704 households. Against the 2015–2019 survey, median household income rose 16.6%, before inflation.

How much do households in Henry County, GA spend?

Households in Henry County spend about $1.4B a year on rent and homeowner costs, $544M on groceries and $345.6M on food away from home. Relative to the U.S., household spending in Henry County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (79).

Which business types have the highest market scores in Henry County, GA?

Of the business types scored in Henry County, veterinarians (90), electricians (88) and pet businesses (88) have the highest Groundwork market scores. For veterinarians, that ranks #12 of 1,485 scored counties.

How does Henry County, GA compare with the U.S.?

Median household income in Henry County is $83,146, 3% above the U.S. median of $80,734. The population rose 9.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $313,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (2.6 times the U.S. rate) and lowest for grocery stores (37% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Henry County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Henry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Henry County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.