County profile · Georgia
Wayne County, GA market data
How Wayne County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 32,481
- +7.8% since 2020
- Households
- 11,061
- Median household income
- $53,427
- +17.5% vs. 2015–2019, before inflation
- Median home value
- $162,800
- Jobs located here
- 9,027
- Highest market score
- 80
- Insurance agencies, #222 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Wayne County by name and distance, and the households and spending within reach. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wayne County has an estimated 32,481 people and 11,061 households. Between 2020 and 2025, the population of Wayne County grew 7.8%, faster than the U.S. (+3.1%). Median household income in Wayne County is $53,427, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.5%, before inflation.
Relative to the U.S., household spending in Wayne County runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Of the business types scored in Wayne County, insurance agencies (80), dentists and orthodontists (67) and spas and skin care studios (65) have the highest Groundwork market scores. For insurance agencies, that ranks #222 of 2,272 scored counties.
Wayne County is part of the Jesup area. Against the U.S., map listings per household run highest for convenience stores (70% above the U.S. rate) and lowest for real estate agents and brokers (50% below the U.S. rate).
All 56 business types in Wayne County
Highest Groundwork market score first. Each score compares Wayne County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 80 | #222 of 2,272 | 9 | 8.1 | $3.2M | 254 | 10 |
| Dentists and orthodontists | 67 | #355 of 1,886 | 7 | 6.3 | $1.5M | 153 | 4 |
| Spas and skin care | 65 | #354 of 1,769 | 5 | 4.5 | $1.7M | 189 | Under 3 |
| Coffee shops and cafes | 61 | #554 of 2,063 | 5 | 4.5 | $6.9M | 185 | 7 |
| Real estate | 60 | #579 of 2,229 | 22 | 19.9 | Index only | 153 | 7 |
| Lawn, cleaning and pest control | 59 | #538 of 1,771 | 10 | 9.0 | $1.4M | 83 | 11 |
| Pet businesses | 57 | #781 of 2,200 | 11 | 9.9 | $737K | 84 | Under 3 |
| Real estate agents and brokers | 56 | #747 of 2,176 | 17 | 15.4 | Index only | 158 | 7 |
| Landscaping and lawn care | 55 | #590 of 1,493 | 7 | 6.3 | $2M | 68 | 8 |
| Gas stations | 52 | #1,084 of 2,358 | 17 | 15.4 | $2M | 83 | 21 |
| Salons, barbers and spas | 51 | #1,138 of 2,385 | 41 | 37.1 | $202K | 95 | 4 |
| Grocery and convenience stores | 50 | #1,220 of 2,402 | 26 | 23.5 | $2.3M | 68 | 6 |
| Auto repair and car care | 49 | #1,288 of 2,401 | 49 | 44.3 | $207K | 77 | 13 |
| Hair salons | 48 | #1,300 of 2,339 | 24 | 21.7 | $346K | 80 | 3 |
| Auto repair shops | 47 | #1,360 of 2,378 | 29 | 26.2 | $350K | 79 | 10 |
| Pet grooming and boarding | 44 | #868 of 1,461 | 5 | 4.5 | $1.6M | 64 | Under 3 |
| Convenience stores | 43 | #1,387 of 2,261 | 15 | 13.6 | $4M | 50 | 3 |
| Physical therapy | 42 | #939 of 1,422 | 7 | 6.3 | $1.5M | 63 | 3 |
| HVAC and plumbing | 38 | #1,284 of 1,707 | 8 | 7.2 | $3.3M | 70 | 11 |
| Bakeries and dessert shops | 38 | #1,367 of 1,889 | 10 | 9.0 | $3.4M | 83 | 7 |
| Clothing, shoes and laundry | 37 | #1,639 of 2,210 | 27 | 24.4 | $655K | 74 | 8 |
| Veterinarians | 35 | #1,103 of 1,485 | 6 | 5.4 | $1.4M | 50 | Under 3 |
| Clothing and shoe stores | 35 | #1,582 of 2,087 | 21 | 19.0 | $842K | 66 | 8 |
| Sit-down restaurants | 35 | #1,855 of 2,405 | 72 | 65.1 | $477K | 72 | 19 |
| Roofing and gutters | 34 | #926 of 1,177 | 5 | 4.5 | $5.4M | 63 | Under 3 |
| Home repair trades | 34 | #1,735 of 2,057 | 16 | 14.5 | $1.7M | 69 | 22 |
| Car washes and detailing | 33 | #1,153 of 1,451 | 9 | 8.1 | $1.1M | 45 | Under 3 |
| Restaurants and cafes | 33 | #1,923 of 2,405 | 113 | 102.2 | $304K | 82 | 52 |
| Nail salons | 32 | #1,112 of 1,328 | 7 | 6.3 | $1.2M | 71 | Under 3 |
| Pizza | 31 | #1,768 of 2,090 | 13 | 11.8 | $2.6M | 52 | 24 |
| Fast food and sandwich shops | 31 | #1,821 of 2,222 | 18 | 16.3 | $1.9M | 62 | 24 |
| Doctors, dentists and clinics | 30 | #2,090 of 2,394 | 83 | 75.0 | $127K | 83 | 39 |
| Collision repair and body shops | 28 | #1,148 of 1,327 | 8 | 7.2 | $1.3M | 41 | 5 |
| Child care and preschools | 27 | #1,398 of 1,611 | 9 | 8.1 | $404K | 40 | 9 |
| Optometrists and eye care | 26 | #1,135 of 1,302 | 7 | 6.3 | $1.5M | 48 | Under 3 |
| Martial arts and dance studios | 26 | #1,195 of 1,334 | 6 | 5.4 | $965K | 48 | Under 3 |
| Gyms | 26 | #1,585 of 1,792 | 13 | 11.8 | $445K | 34 | Under 3 |
| Gyms, studios and classes | 26 | #1,894 of 2,088 | 20 | 18.1 | $289K | 44 | Under 3 |
| Primary care and pediatrics | 23 | #1,515 of 1,656 | 13 | 11.8 | $810K | 45 | 28 |
| Barbershops | Not scored | Not scored | 4 | 3.6 | $2.1M | 110 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 3.6 | $380K | 56 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.6 | Index only | 94 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.7 | $3.5M | 147 | 4 |
| Electricians | Not scored | Not scored | 3 | 2.7 | $8.9M | 74 | 11 |
| Grocery stores | Not scored | Not scored | 3 | 2.7 | $19.9M | 214 | 3 |
| Laundromats | Not scored | Not scored | 3 | 2.7 | $5.9M | 47 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.7 | $3.4M | 135 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.8 | $7M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $17.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $10.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $13.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $5.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wayne County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.2M | $919 | 96 |
| Gasoline and other fuels | $33.5M | $3,026 | 117 |
| Food away from home | $34.3M | $3,102 | 76 |
| Groceries | $59.6M | $5,388 | 85 |
| Personal care products and services | $8.3M | $750 | 75 |
| Child care and other personal services | $3.6M | $329 | 57 |
| Memberships, classes and admissions | $5.8M | $523 | 53 |
| Medical and dental services | $10.5M | $952 | 74 |
| Pets | $8.1M | $733 | 81 |
| Clothing, shoes and related services | $17.7M | $1,599 | 78 |
| Vehicle insurance | $28.7M | $2,595 | 133 |
| Home repairs, maintenance and insurance | $26.8M | $2,419 | 80 |
| Lawn care, cleaning and other household services | $13.9M | $1,260 | 89 |
| Rent and homeowner costs | $146.1M | $13,211 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wayne County
- Population, 2025 estimate
- 32,481+7.8% since 2020
- Households
- 11,061
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 642 sq. mi.
- People per square mile
- 48
- Median household income
- $53,427+17.5% vs. 2015–2019, before inflation
- Average household income
- $67,341
- Median home value
- $162,800
- Jobs located here
- 9,027
- Daytime population
- 28,247Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Long County, GA18,374 people
- Liberty County, GA67,397 people
- Brantley County, GA18,315 people
- Appling County, GA18,493 people
- Pierce County, GA20,202 people
- Tattnall County, GA24,208 people
- McIntosh County, GA11,312 people
- Bacon County, GA11,109 people
Questions
How fast is Wayne County, GA growing?
Population estimates put Wayne County at 32,481 people in 2025, up 7.8% since 2020, faster than the U.S. (+3.1%). It has 11,061 households. Median household income rose 17.5% from the 2015–2019 survey, before inflation.
How much do households in Wayne County, GA spend?
Households in Wayne County spend about $146.1M a year on rent and homeowner costs, $59.6M on groceries and $34.3M on food away from home. Set against the U.S., households in Wayne County spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
Which business types have the highest market scores in Wayne County, GA?
The highest Groundwork market scores in Wayne County are for insurance agencies (80), dentists and orthodontists (67) and spas and skin care studios (65). Wayne County ranks #222 of 2,272 scored counties for insurance agencies.
How does Wayne County, GA compare with the U.S.?
The median household income in Wayne County is $53,427 a year, 34% below the U.S. median of $80,734. The population rose 7.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,800, against $332,700 for the U.S. For its number of households, Wayne County has the most map listings, relative to the U.S., for convenience stores (70% above the U.S. rate) and the fewest for real estate agents and brokers (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Wayne County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.