Metro area profile · Tennessee
Chattanooga, TN-GA metro area market data
How the Chattanooga metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 594,530
- +5.3% since 2020
- Households
- 231,335
- Median household income
- $72,161
- +35.8% vs. 2015–2019, before inflation
- Median home value
- $272,400
- Jobs located here
- 258,793
- Highest market score
- 83
- House cleaning, #4 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Chattanooga metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Chattanooga metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Chattanooga metro area has an estimated 594,530 people and 231,335 households. Population estimates put the population change in the Chattanooga metro area from 2020 to 2025 at +5.3%, faster than the U.S. (+3.1%). Median household income in the Chattanooga metro area is $72,161, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.8%, before inflation.
Relative to the U.S., household spending in the Chattanooga metro area runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (74).
Of the business types scored in the Chattanooga metro area, house cleaning businesses (83); collision repair and body shops (79); and lawn care, cleaning and pest control companies (76) have the highest Groundwork market scores. For house cleaning businesses, that ranks #4 of 375 scored metro areas.
The Chattanooga metro area takes in 6 counties: Hamilton County, TN; Walker County, GA; Catoosa County, GA; Marion County, TN; and 2 more. Against the U.S., map listings per household run highest for home inspectors (twice the U.S. rate) and lowest for house cleaning businesses (41% below the U.S. rate).
All 56 business types in the Chattanooga metro area
Highest Groundwork market score first. Each score compares the Chattanooga metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 83 | #4 of 375 | 30 | 1.3 | $11.3M | 177 | 100 |
| Collision repair and body shops | 79 | #14 of 381 | 49 | 2.1 | $4.5M | 145 | 37 |
| Lawn, cleaning and pest control | 76 | #28 of 387 | 206 | 8.9 | $1.6M | 98 | 269 |
| Electricians | 73 | #31 of 383 | 54 | 2.3 | $12.3M | 102 | 96 |
| Landscaping and lawn care | 72 | #61 of 385 | 136 | 5.9 | $2.5M | 85 | 133 |
| Pet stores | 71 | #46 of 382 | 36 | 1.6 | $5.7M | 126 | 17 |
| Insurance agencies | 68 | #92 of 387 | 376 | 16.3 | $1.6M | 127 | 240 |
| Car washes and detailing | 67 | #71 of 387 | 84 | 3.6 | $2.6M | 103 | 27 |
| Laundromats | 67 | #80 of 364 | 32 | 1.4 | $13.5M | 108 | 8 |
| Bakeries and dessert shops | 65 | #73 of 387 | 177 | 7.7 | $4.9M | 118 | 131 |
| Dry cleaners | 63 | #69 of 272 | 23 | 1.0 | $18.8M | 120 | 15 |
| Auto repair and car care | 63 | #99 of 387 | 832 | 36.0 | $263K | 98 | 281 |
| Coffee shops and cafes | 62 | #99 of 387 | 210 | 9.1 | $4.1M | 111 | 113 |
| Home repair trades | 61 | #112 of 387 | 325 | 14.0 | $2M | 84 | 300 |
| Martial arts and dance studios | 60 | #101 of 387 | 84 | 3.6 | $2M | 99 | 40 |
| Child care and preschools | 60 | #121 of 387 | 120 | 5.2 | $871K | 87 | 101 |
| Funeral homes | 60 | #122 of 377 | 47 | 2.0 | $720K | 106 | 29 |
| Tire shops | 60 | #137 of 386 | 97 | 4.2 | $2.3M | 90 | 26 |
| Auto repair shops | 59 | #121 of 387 | 519 | 22.4 | $421K | 95 | 191 |
| Roofing and gutters | 58 | #130 of 381 | 104 | 4.5 | $6.4M | 75 | 31 |
| Property management | 57 | #119 of 374 | 61 | 2.6 | Index only | 103 | 101 |
| Pizza | 57 | #132 of 387 | 160 | 6.9 | $5.4M | 106 | 478 |
| Barbershops | 56 | #142 of 387 | 114 | 4.9 | $1.8M | 96 | 9 |
| HVAC and plumbing | 56 | #145 of 387 | 167 | 7.2 | $4M | 83 | 173 |
| Pest control | 55 | #140 of 345 | 40 | 1.7 | $8.5M | 83 | 36 |
| Pet grooming and boarding | 55 | #160 of 386 | 97 | 4.2 | $2.1M | 83 | 46 |
| Clothing, shoes and laundry | 55 | #168 of 387 | 485 | 21.0 | $893K | 101 | 191 |
| Pet businesses | 54 | #168 of 387 | 268 | 11.6 | $766K | 87 | 130 |
| Urgent care and walk-in clinics | 53 | #87 of 197 | 12 | 0.5 | $21.3M | 87 | 14 |
| Real estate agents and brokers | 53 | #156 of 387 | 698 | 30.2 | Index only | 91 | 134 |
| Nail salons | 53 | #168 of 387 | 150 | 6.5 | $1.4M | 82 | 17 |
| Clothing and shoe stores | 52 | #197 of 387 | 362 | 15.6 | $1.2M | 94 | 168 |
| Veterinarians | 51 | #193 of 384 | 87 | 3.8 | $2.4M | 87 | 67 |
| Real estate | 50 | #185 of 387 | 889 | 38.4 | Index only | 90 | 320 |
| Salons, barbers and spas | 50 | #200 of 387 | 1,129 | 48.8 | $182K | 86 | 162 |
| Restaurants and cafes | 49 | #199 of 387 | 2,401 | 103.8 | $361K | 97 | 1,034 |
| Gas stations | 49 | #204 of 387 | 318 | 13.7 | $2.2M | 92 | 321 |
| Yoga, Pilates and fitness studios | 48 | #184 of 347 | 40 | 1.7 | $4.2M | 104 | 73 |
| Spas and skin care | 47 | #220 of 387 | 242 | 10.5 | $850K | 97 | 46 |
| Mortgage brokers and lenders | 46 | #215 of 373 | 102 | 4.4 | Index only | 87 | 39 |
| Hair salons | 46 | #230 of 387 | 602 | 26.0 | $342K | 79 | 86 |
| Sit-down restaurants | 44 | #238 of 387 | 1,374 | 59.4 | $630K | 95 | 432 |
| Doctors, dentists and clinics | 44 | #243 of 387 | 1,893 | 81.8 | $135K | 89 | 766 |
| Primary care and pediatrics | 44 | #250 of 387 | 170 | 7.3 | $1.5M | 85 | 343 |
| Home inspectors | 43 | #162 of 243 | 28 | 1.2 | Index only | 47 | 11 |
| Grocery stores | 43 | #247 of 387 | 174 | 7.5 | $8M | 86 | 90 |
| Gyms, studios and classes | 43 | #263 of 387 | 324 | 14.0 | $519K | 78 | 113 |
| Optometrists and eye care | 41 | #278 of 386 | 90 | 3.9 | $2.8M | 91 | 41 |
| Fast food and sandwich shops | 40 | #261 of 387 | 394 | 17.0 | $2.2M | 72 | 478 |
| Physical therapy | 40 | #266 of 386 | 151 | 6.5 | $1.7M | 71 | 81 |
| Grocery and convenience stores | 37 | #291 of 387 | 590 | 25.5 | $2.3M | 69 | 165 |
| Chiropractors | 36 | #304 of 386 | 140 | 6.1 | $1.8M | 76 | 82 |
| Oil change and quick lube | 35 | #222 of 290 | 24 | 1.0 | $9.1M | 66 | 31 |
| Convenience stores | 35 | #293 of 387 | 312 | 13.5 | $4.4M | 56 | 75 |
| Dentists and orthodontists | 35 | #315 of 387 | 310 | 13.4 | $826K | 84 | 205 |
| Gyms | 35 | #322 of 387 | 200 | 8.6 | $841K | 65 | 73 |
Household spending in the Chattanooga metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $218.6M | $945 | 99 |
| Gasoline and other fuels | $700.6M | $3,028 | 117 |
| Food away from home | $865.8M | $3,743 | 92 |
| Groceries | $1.4B | $5,989 | 95 |
| Personal care products and services | $205.8M | $889 | 89 |
| Child care and other personal services | $104.5M | $452 | 78 |
| Memberships, classes and admissions | $168.2M | $727 | 74 |
| Medical and dental services | $256M | $1,106 | 86 |
| Pets | $205.4M | $888 | 98 |
| Clothing, shoes and related services | $433.3M | $1,873 | 91 |
| Vehicle insurance | $598.9M | $2,589 | 132 |
| Home repairs, maintenance and insurance | $662.5M | $2,864 | 95 |
| Lawn care, cleaning and other household services | $339.8M | $1,469 | 104 |
| Rent and homeowner costs | $3.5B | $15,038 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Chattanooga metro area
- Population, 2025 estimate
- 594,530+5.3% since 2020
- Households
- 231,335
- Median age
- 40.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 2,089 sq. mi.
- People per square mile
- 276
- Median household income
- $72,161+35.8% vs. 2015–2019, before inflation
- Average household income
- $100,295
- Median home value
- $272,400
- Jobs located here
- 258,793
- Daytime population
- 593,840Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Chattanooga metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Chattanooga metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Chattanooga metro area 6
- Hamilton County, TN376,192 people
- Walker County, GA68,762 people
- Catoosa County, GA68,634 people
- Marion County, TN29,250 people
- Sequatchie County, TN16,809 people
- Dade County, GA16,165 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
- Greeneville, TN area71,628 people
Questions
How fast is the Chattanooga, TN-GA metro area growing?
Population estimates put the Chattanooga metro area at 594,530 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 231,335 households. Median household income rose 35.8% from the 2015–2019 survey, before inflation.
How much do households in the Chattanooga, TN-GA metro area spend?
Households in the Chattanooga metro area spend about $3.5B a year on rent and homeowner costs, $1.4B on groceries and $865.8M on food away from home. Set against the U.S., households in the Chattanooga metro area spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (74).
Which business types have the highest market scores in the Chattanooga, TN-GA metro area?
The highest Groundwork market scores in the Chattanooga metro area are for house cleaning businesses (83); collision repair and body shops (79); and lawn care, cleaning and pest control companies (76). The Chattanooga metro area ranks #4 of 375 scored metro areas for house cleaning businesses.
How does the Chattanooga, TN-GA metro area compare with the U.S.?
The median household income in the Chattanooga metro area is $72,161 a year, 11% below the U.S. median of $80,734. The population rose 5.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $272,400, against $332,700 for the U.S. For its number of households, the Chattanooga metro area has the most map listings, relative to the U.S., for home inspectors (twice the U.S. rate) and the fewest for house cleaning businesses (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Chattanooga metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Chattanooga metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Chattanooga metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Chattanooga metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.