County profile · Georgia
Monroe County, GA market data
Population, household spending and competition for 56 business types in Monroe County, each scored against other counties.
- Population, 2025
- 32,023
- +14.1% since 2020
- Households
- 10,554
- Median household income
- $83,183
- +51.9% vs. 2015–2019, before inflation
- Median home value
- $271,200
- Jobs located here
- 8,963
- Highest market score
- 91
- Coffee shops and cafes, #17 of 2,063 scored counties
A site report maps the competitors on map listings around any address in Monroe County by name and distance, and the households and spending within reach. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 32,023 people live in Monroe County, in 10,554 households. Population estimates put the population change in Monroe County from 2020 to 2025 at +14.1%, faster than the U.S. (+3.1%). The median household income in Monroe County is $83,183 a year, 3% above the U.S. median of $80,734. That rose 51.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Monroe County spend the most on vehicle insurance (an index of 161, where 100 is the U.S. average) and the least on memberships, classes and admissions (84).
The highest Groundwork market scores in Monroe County are for coffee shops and cafes (91), bakeries and dessert shops (90) and insurance agencies (88). Monroe County ranks #17 of 2,063 scored counties for coffee shops and cafes.
Monroe County is part of the Macon-Bibb County metro area. For its number of households, Monroe County has the most map listings, relative to the U.S., for gas stations (2.9 times the U.S. rate) and the fewest for real estate agents and brokers (60% below the U.S. rate).
All 56 business types in Monroe County
Highest Groundwork market score first. Each score compares Monroe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 91 | #17 of 2,063 | 6 | 5.7 | $7.1M | 192 | Under 3 |
| Bakeries and dessert shops | 90 | #15 of 1,889 | 6 | 5.7 | $7.1M | 172 | Under 3 |
| Insurance agencies | 88 | #86 of 2,272 | 12 | 11.4 | $2.8M | 221 | 8 |
| Spas and skin care | 86 | #26 of 1,769 | 5 | 4.7 | $2M | 231 | Under 3 |
| Restaurants and cafes | 86 | #55 of 2,405 | 86 | 81.5 | $496K | 134 | 29 |
| Salons, barbers and spas | 85 | #38 of 2,385 | 30 | 28.4 | $337K | 158 | 3 |
| Hair salons | 84 | #45 of 2,339 | 16 | 15.2 | $632K | 147 | Under 3 |
| Clothing, shoes and laundry | 82 | #110 of 2,210 | 14 | 13.3 | $1.5M | 172 | Under 3 |
| Gyms, studios and classes | 81 | #61 of 2,088 | 10 | 9.5 | $873K | 132 | Under 3 |
| Sit-down restaurants | 80 | #133 of 2,405 | 56 | 53.1 | $762K | 115 | 8 |
| Gyms | 78 | #92 of 1,792 | 6 | 5.7 | $1.5M | 112 | Under 3 |
| Dentists and orthodontists | 78 | #99 of 1,886 | 6 | 5.7 | $2.1M | 211 | 6 |
| Fast food and sandwich shops | 77 | #185 of 2,222 | 9 | 8.5 | $4.7M | 155 | 21 |
| Clothing and shoe stores | 77 | #203 of 2,087 | 12 | 11.4 | $1.8M | 139 | Under 3 |
| Home repair trades | 75 | #107 of 2,057 | 12 | 11.4 | $2.7M | 112 | 16 |
| Pet grooming and boarding | 73 | #167 of 1,461 | 5 | 4.7 | $2M | 80 | Under 3 |
| Pet businesses | 73 | #208 of 2,200 | 16 | 15.2 | $635K | 72 | 3 |
| Auto repair shops | 73 | #251 of 2,378 | 17 | 16.1 | $727K | 164 | 16 |
| Doctors, dentists and clinics | 71 | #319 of 2,394 | 39 | 37.0 | $319K | 209 | 24 |
| Auto repair and car care | 70 | #355 of 2,401 | 33 | 31.3 | $375K | 139 | 22 |
| Real estate agents and brokers | 69 | #243 of 2,176 | 13 | 12.3 | Index only | 238 | 13 |
| HVAC and plumbing | 68 | #262 of 1,707 | 8 | 7.6 | $4.1M | 85 | 8 |
| Barbershops | 66 | #320 of 1,356 | 5 | 4.7 | $2M | 107 | Under 3 |
| Real estate | 64 | #418 of 2,229 | 21 | 19.9 | Index only | 185 | 19 |
| Grocery and convenience stores | 61 | #765 of 2,402 | 21 | 19.9 | $3.2M | 93 | 12 |
| Lawn, cleaning and pest control | 60 | #516 of 1,771 | 12 | 11.4 | $1.4M | 82 | 17 |
| Veterinarians | 59 | #527 of 1,485 | 6 | 5.7 | $1.7M | 62 | 3 |
| Landscaping and lawn care | 58 | #513 of 1,493 | 8 | 7.6 | $2.1M | 71 | 12 |
| Gas stations | 51 | #1,144 of 2,358 | 33 | 31.3 | $1.2M | 49 | 16 |
| Pizza | 50 | #1,053 of 2,090 | 16 | 15.2 | $2.7M | 53 | 21 |
| Convenience stores | 46 | #1,285 of 2,261 | 16 | 15.2 | $4.2M | 53 | 8 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.8 | $3.1M | 123 | 6 |
| Nail salons | Not scored | Not scored | 4 | 3.8 | $2.5M | 151 | Under 3 |
| Property management | Not scored | Not scored | 4 | 3.8 | Index only | 76 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.8 | $1.8M | 178 | 4 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.8 | $4.1M | 134 | 6 |
| Funeral homes | Not scored | Not scored | 3 | 2.8 | $538K | 79 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.8 | $2.9M | 144 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.8 | $5.5M | 54 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.8 | $4.1M | 172 | 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 2.8 | $4.1M | 233 | 15 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.8 | $10.8M | 128 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.9 | $6.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.9 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.9 | Index only | Too few | 3 |
| Pet stores | Not scored | Not scored | 2 | 1.9 | $5.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.9 | $32.5M | Too few | 8 |
| Grocery stores | Not scored | Not scored | 1 | 0.9 | $66.4M | Too few | 4 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $16.6M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $21.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 0.9 | $12.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $8.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Monroe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.4M | $1,171 | 122 |
| Gasoline and other fuels | $38.9M | $3,688 | 142 |
| Food away from home | $42.7M | $4,045 | 99 |
| Groceries | $66.4M | $6,293 | 100 |
| Personal care products and services | $10.1M | $958 | 95 |
| Child care and other personal services | $5.3M | $507 | 87 |
| Memberships, classes and admissions | $8.7M | $827 | 84 |
| Medical and dental services | $12.4M | $1,178 | 91 |
| Pets | $10.2M | $963 | 106 |
| Clothing, shoes and related services | $21.1M | $2,004 | 98 |
| Vehicle insurance | $33.3M | $3,156 | 161 |
| Home repairs, maintenance and insurance | $32.5M | $3,083 | 102 |
| Lawn care, cleaning and other household services | $16.6M | $1,572 | 111 |
| Rent and homeowner costs | $168.3M | $15,951 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Monroe County
- Population, 2025 estimate
- 32,023+14.1% since 2020
- Households
- 10,554
- Median age
- 41.4
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.3
- Land area
- 396 sq. mi.
- People per square mile
- 75
- Median household income
- $83,183+51.9% vs. 2015–2019, before inflation
- Average household income
- $117,873
- Median home value
- $271,200
- Jobs located here
- 8,963
- Daytime population
- 26,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monroe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Lamar County, GA19,571 people
- Butts County, GA26,496 people
- Bibb County, GA156,578 people
- Jones County, GA28,673 people
- Crawford County, GA12,225 people
- Jasper County, GA15,929 people
- Upson County, GA28,029 people
- Spalding County, GA68,892 people
Questions
How fast is Monroe County, GA growing?
Population estimates put Monroe County at 32,023 people in 2025, up 14.1% since 2020, faster than the U.S. (+3.1%). It has 10,554 households. Against the 2015–2019 survey, median household income rose 51.9%, before inflation.
How much do households in Monroe County, GA spend?
Households in Monroe County spend about $168.3M a year on rent and homeowner costs, $66.4M on groceries and $42.7M on food away from home. Relative to the U.S., household spending in Monroe County runs highest on vehicle insurance (an index of 161, where 100 is the U.S. average) and lowest on memberships, classes and admissions (84).
Which business types have the highest market scores in Monroe County, GA?
Of the business types scored in Monroe County, coffee shops and cafes (91), bakeries and dessert shops (90) and insurance agencies (88) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #17 of 2,063 scored counties.
How does Monroe County, GA compare with the U.S.?
Median household income in Monroe County is $83,183, 3% above the U.S. median of $80,734. The population rose 14.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $271,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.9 times the U.S. rate) and lowest for real estate agents and brokers (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Monroe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monroe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in Monroe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.