County profile · Georgia
Laurens County, GA market data
Population, household spending and competition for 56 business types in Laurens County, each scored against other counties.
- Population, 2025
- 51,041
- +3.0% since 2020
- Households
- 18,592
- Median household income
- $55,010
- +40.6% vs. 2015–2019, before inflation
- Median home value
- $154,500
- Jobs located here
- 19,888
- Highest market score
- 65
- Coffee shops and cafes, #422 of 2,063 scored counties
A site report maps the competitors on map listings around any address in Laurens County by name and distance, and the households and spending within reach. Or open the report at the center of Laurens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 51,041 people live in Laurens County, in 18,592 households. Population estimates put the population change in Laurens County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). The median household income in Laurens County is $55,010 a year, 32% below the U.S. median of $80,734. That rose 40.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Laurens County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
The highest Groundwork market scores in Laurens County are for coffee shops and cafes (65), chiropractors (63) and pet grooming and boarding businesses (60). Laurens County ranks #422 of 2,063 scored counties for coffee shops and cafes.
Laurens County is part of the Dublin area. For its number of households, Laurens County has the most map listings, relative to the U.S., for convenience stores (3 times the U.S. rate) and the fewest for real estate businesses (50% below the U.S. rate).
All 56 business types in Laurens County
Highest Groundwork market score first. Each score compares Laurens County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 65 | #422 of 2,063 | 9 | 4.8 | $6.7M | 181 | 8 |
| Chiropractors | 63 | #374 of 1,490 | 6 | 3.2 | $3M | 126 | 3 |
| Pet grooming and boarding | 60 | #473 of 1,461 | 5 | 2.7 | $2.9M | 112 | 4 |
| Insurance agencies | 55 | #963 of 2,272 | 31 | 16.7 | $1.5M | 120 | 20 |
| Landscaping and lawn care | 54 | #619 of 1,493 | 13 | 7.0 | $1.9M | 63 | 8 |
| Spas and skin care | 53 | #772 of 1,769 | 13 | 7.0 | $1.1M | 127 | 3 |
| Real estate agents and brokers | 53 | #892 of 2,176 | 31 | 16.7 | Index only | 149 | 11 |
| Pet businesses | 53 | #957 of 2,200 | 20 | 10.8 | $713K | 81 | 9 |
| Roofing and gutters | 52 | #545 of 1,177 | 5 | 2.7 | $9.2M | 109 | Under 3 |
| Funeral homes | 52 | #660 of 1,472 | 6 | 3.2 | $487K | 72 | 5 |
| Lawn, cleaning and pest control | 52 | #791 of 1,771 | 20 | 10.8 | $1.2M | 72 | 15 |
| Electricians | 51 | #560 of 1,160 | 5 | 2.7 | $9.2M | 77 | 8 |
| Barbershops | 51 | #671 of 1,356 | 6 | 3.2 | $2.4M | 128 | Under 3 |
| Home repair trades | 50 | #1,051 of 2,057 | 24 | 12.9 | $1.9M | 79 | 17 |
| Real estate | 50 | #1,071 of 2,229 | 36 | 19.4 | Index only | 161 | 25 |
| Gyms, studios and classes | 49 | #1,121 of 2,088 | 19 | 10.2 | $555K | 84 | 4 |
| HVAC and plumbing | 48 | #943 of 1,707 | 14 | 7.5 | $3.3M | 69 | 9 |
| Bakeries and dessert shops | 48 | #1,004 of 1,889 | 15 | 8.1 | $4M | 97 | 8 |
| Gyms | 46 | #1,065 of 1,792 | 11 | 5.9 | $959K | 74 | 4 |
| Hair salons | 46 | #1,402 of 2,339 | 44 | 23.7 | $328K | 76 | 3 |
| Grocery stores | 42 | #1,306 of 2,070 | 17 | 9.1 | $6M | 65 | 7 |
| Auto repair shops | 41 | #1,631 of 2,378 | 53 | 28.5 | $314K | 71 | 15 |
| Tire shops | 40 | #1,032 of 1,530 | 12 | 6.5 | $1.4M | 55 | 3 |
| Salons, barbers and spas | 40 | #1,746 of 2,385 | 78 | 42.0 | $185K | 87 | 10 |
| Martial arts and dance studios | 39 | #962 of 1,334 | 6 | 3.2 | $1.8M | 87 | Under 3 |
| Collision repair and body shops | 38 | #945 of 1,327 | 7 | 3.8 | $2.4M | 77 | Under 3 |
| Dentists and orthodontists | 38 | #1,358 of 1,886 | 17 | 9.1 | $1.1M | 108 | 16 |
| Auto repair and car care | 33 | #1,939 of 2,401 | 92 | 49.5 | $181K | 67 | 28 |
| Sit-down restaurants | 32 | #1,982 of 2,405 | 121 | 65.1 | $499K | 75 | 33 |
| Restaurants and cafes | 30 | #2,032 of 2,405 | 199 | 107.0 | $303K | 82 | 87 |
| Nail salons | 29 | #1,157 of 1,328 | 14 | 7.5 | $1M | 62 | 4 |
| Convenience stores | 29 | #1,842 of 2,261 | 44 | 23.7 | $2.3M | 29 | 6 |
| Grocery and convenience stores | 29 | #1,996 of 2,402 | 74 | 39.8 | $1.4M | 41 | 13 |
| Car washes and detailing | 26 | #1,284 of 1,451 | 10 | 5.4 | $1.7M | 66 | 6 |
| Gas stations | 26 | #2,099 of 2,358 | 55 | 29.6 | $997K | 42 | 45 |
| Primary care and pediatrics | 25 | #1,478 of 1,656 | 15 | 8.1 | $1.2M | 68 | 52 |
| Pizza | 25 | #1,914 of 2,090 | 27 | 14.5 | $2.2M | 44 | 40 |
| Fast food and sandwich shops | 25 | #1,979 of 2,222 | 39 | 21.0 | $1.5M | 51 | 40 |
| Child care and preschools | 24 | #1,430 of 1,611 | 14 | 7.5 | $483K | 48 | 21 |
| Clothing and shoe stores | 24 | #1,869 of 2,087 | 42 | 22.6 | $735K | 58 | 20 |
| Oil change and quick lube | 23 | #438 of 479 | 5 | 2.7 | $3.3M | 24 | Under 3 |
| Clothing, shoes and laundry | 23 | #2,023 of 2,210 | 57 | 30.7 | $541K | 62 | 26 |
| Optometrists and eye care | 22 | #1,182 of 1,302 | 11 | 5.9 | $1.6M | 52 | Under 3 |
| Physical therapy | 21 | #1,334 of 1,422 | 14 | 7.5 | $1.3M | 54 | 10 |
| Doctors, dentists and clinics | 21 | #2,279 of 2,394 | 167 | 89.8 | $108K | 71 | 81 |
| Laundromats | 20 | #708 of 785 | 5 | 2.7 | $6.2M | 49 | 3 |
| Pest control | Not scored | Not scored | 4 | 2.2 | $6M | 59 | 7 |
| Veterinarians | Not scored | Not scored | 4 | 2.2 | $3.6M | 131 | 5 |
| House cleaning | Not scored | Not scored | 3 | 1.6 | $8M | 125 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.6 | Index only | 151 | 10 |
| Dry cleaners | Not scored | Not scored | 2 | 1.1 | $15.4M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.1 | $9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $5.3M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.5 | $14.3M | Too few | Under 3 |
Household spending in Laurens County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.7M | $896 | 93 |
| Gasoline and other fuels | $54.8M | $2,949 | 114 |
| Food away from home | $60.4M | $3,246 | 80 |
| Groceries | $102.2M | $5,498 | 87 |
| Personal care products and services | $14.4M | $776 | 77 |
| Child care and other personal services | $6.8M | $363 | 63 |
| Memberships, classes and admissions | $10.6M | $568 | 58 |
| Medical and dental services | $18.1M | $972 | 75 |
| Pets | $14.3M | $767 | 84 |
| Clothing, shoes and related services | $30.9M | $1,660 | 81 |
| Vehicle insurance | $46.7M | $2,511 | 128 |
| Home repairs, maintenance and insurance | $46.1M | $2,477 | 82 |
| Lawn care, cleaning and other household services | $24.1M | $1,295 | 92 |
| Rent and homeowner costs | $251.5M | $13,530 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Laurens County
- Population, 2025 estimate
- 51,041+3.0% since 2020
- Households
- 18,592
- Median age
- 39.5
- Homes lived in by their owners
- 64%
- Vehicles per household
- 2.0
- Land area
- 807 sq. mi.
- People per square mile
- 62
- Median household income
- $55,010+40.6% vs. 2015–2019, before inflation
- Average household income
- $81,138
- Median home value
- $154,500
- Jobs located here
- 19,888
- Daytime population
- 49,124Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Laurens County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Laurens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Johnson County, GA9,190 people
- Treutlen County, GA6,376 people
- Bleckley County, GA12,430 people
- Dodge County, GA19,805 people
- Wheeler County, GA7,335 people
- Wilkinson County, GA8,747 people
- Twiggs County, GA7,803 people
- Washington County, GA19,849 people
Questions
How fast is Laurens County, GA growing?
Population estimates put Laurens County at 51,041 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 18,592 households. Against the 2015–2019 survey, median household income rose 40.6%, before inflation.
How much do households in Laurens County, GA spend?
Households in Laurens County spend about $251.5M a year on rent and homeowner costs, $102.2M on groceries and $60.4M on food away from home. Relative to the U.S., household spending in Laurens County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Which business types have the highest market scores in Laurens County, GA?
Of the business types scored in Laurens County, coffee shops and cafes (65), chiropractors (63) and pet grooming and boarding businesses (60) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #422 of 2,063 scored counties.
How does Laurens County, GA compare with the U.S.?
Median household income in Laurens County is $55,010, 32% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $154,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (3 times the U.S. rate) and lowest for real estate businesses (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Laurens County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Laurens County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Laurens County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Laurens County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.