County profile · Georgia
Effingham County, GA market data
How Effingham County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 74,397
- +14.1% since 2020
- Households
- 24,287
- Median household income
- $88,438
- +32.4% vs. 2015–2019, before inflation
- Median home value
- $276,000
- Jobs located here
- 12,262
- Highest market score
- 94
- Grocery stores, #22 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Effingham County by name and distance, and the households and spending within reach. Or open the report at the center of Effingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Effingham County has an estimated 74,397 people and 24,287 households. Between 2020 and 2025, the population of Effingham County grew 14.1%, faster than the U.S. (+3.1%). Median household income in Effingham County is $88,438, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.4%, before inflation.
Relative to the U.S., household spending in Effingham County runs highest on vehicle insurance (an index of 147, where 100 is the U.S. average) and lowest on memberships, classes and admissions (83).
Of the business types scored in Effingham County, grocery stores (94), sit-down restaurants (92) and grocery and convenience stores (91) have the highest Groundwork market scores. For grocery stores, that ranks #22 of 2,070 scored counties.
Effingham County is part of the Savannah metro area. Against the U.S., map listings per household run highest for roofing and gutter companies (50% above the U.S. rate) and lowest for coffee shops and cafes (63% below the U.S. rate).
All 56 business types in Effingham County
Highest Groundwork market score first. Each score compares Effingham County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 94 | #22 of 2,070 | 8 | 3.3 | $19.3M | 207 | 5 |
| Sit-down restaurants | 92 | #14 of 2,405 | 90 | 37.1 | $1.1M | 166 | 20 |
| Grocery and convenience stores | 91 | #41 of 2,402 | 36 | 14.8 | $4.3M | 126 | 8 |
| Coffee shops and cafes | 90 | #20 of 2,063 | 10 | 4.1 | $9.9M | 268 | 9 |
| Restaurants and cafes | 90 | #27 of 2,405 | 150 | 61.8 | $661K | 178 | 73 |
| Bakeries and dessert shops | 89 | #21 of 1,889 | 12 | 4.9 | $8.3M | 200 | 9 |
| Clothing, shoes and laundry | 89 | #31 of 2,210 | 28 | 11.5 | $1.7M | 197 | 4 |
| Clothing and shoe stores | 89 | #33 of 2,087 | 19 | 7.8 | $2.6M | 201 | 4 |
| Insurance agencies | 87 | #95 of 2,272 | 19 | 7.8 | $3.7M | 293 | 21 |
| Tire shops | 86 | #31 of 1,530 | 6 | 2.5 | $4.3M | 172 | 3 |
| Pet businesses | 85 | #31 of 2,200 | 25 | 10.3 | $945K | 108 | 9 |
| Collision repair and body shops | 85 | #31 of 1,327 | 5 | 2.1 | $5.2M | 168 | 5 |
| Dentists and orthodontists | 83 | #45 of 1,886 | 15 | 6.2 | $1.9M | 195 | 9 |
| Child care and preschools | 83 | #53 of 1,611 | 7 | 2.9 | $1.7M | 174 | 12 |
| Auto repair and car care | 83 | #79 of 2,401 | 58 | 23.9 | $446K | 166 | 30 |
| Chiropractors | 82 | #45 of 1,490 | 7 | 2.9 | $4.1M | 172 | 4 |
| Gyms | 82 | #49 of 1,792 | 12 | 4.9 | $1.6M | 127 | Under 3 |
| Spas and skin care | 82 | #52 of 1,769 | 13 | 5.4 | $1.8M | 206 | 4 |
| Auto repair shops | 82 | #81 of 2,378 | 36 | 14.8 | $718K | 162 | 21 |
| Landscaping and lawn care | 81 | #62 of 1,493 | 11 | 4.5 | $3.5M | 118 | 20 |
| Veterinarians | 81 | #80 of 1,485 | 9 | 3.7 | $2.6M | 96 | 5 |
| Hair salons | 80 | #83 of 2,339 | 45 | 18.5 | $521K | 121 | 6 |
| Convenience stores | 80 | #178 of 2,261 | 24 | 9.9 | $6.4M | 82 | 3 |
| Gyms, studios and classes | 79 | #83 of 2,088 | 24 | 9.9 | $825K | 125 | Under 3 |
| Primary care and pediatrics | 77 | #124 of 1,656 | 10 | 4.1 | $2.9M | 162 | 22 |
| Lawn, cleaning and pest control | 76 | #115 of 1,771 | 16 | 6.6 | $2.4M | 142 | 42 |
| Fast food and sandwich shops | 76 | #216 of 2,222 | 28 | 11.5 | $3.5M | 116 | 43 |
| Real estate | 74 | #132 of 2,229 | 42 | 17.3 | Index only | 214 | 26 |
| Doctors, dentists and clinics | 74 | #241 of 2,394 | 93 | 38.3 | $310K | 203 | 44 |
| Car washes and detailing | 73 | #166 of 1,451 | 9 | 3.7 | $2.9M | 114 | 4 |
| Pet grooming and boarding | 73 | #169 of 1,461 | 12 | 4.9 | $2M | 77 | 4 |
| Nail salons | 72 | #123 of 1,328 | 11 | 4.5 | $2.1M | 128 | 4 |
| Real estate agents and brokers | 72 | #159 of 2,176 | 35 | 14.4 | Index only | 204 | 19 |
| Salons, barbers and spas | 72 | #240 of 2,385 | 81 | 33.4 | $289K | 136 | 16 |
| Gas stations | 72 | #352 of 2,358 | 36 | 14.8 | $2.3M | 96 | 32 |
| Barbershops | 69 | #267 of 1,356 | 11 | 4.5 | $2.1M | 113 | Under 3 |
| Martial arts and dance studios | 67 | #230 of 1,334 | 10 | 4.1 | $2M | 98 | Under 3 |
| Roofing and gutters | 62 | #337 of 1,177 | 13 | 5.4 | $5.7M | 68 | 4 |
| Home repair trades | 60 | #593 of 2,057 | 34 | 14.0 | $2.2M | 90 | 49 |
| Pizza | 60 | #665 of 2,090 | 29 | 11.9 | $3.4M | 67 | 43 |
| HVAC and plumbing | 56 | #651 of 1,707 | 18 | 7.4 | $4.1M | 87 | 31 |
| House cleaning | Not scored | Not scored | 4 | 1.6 | $9.5M | 149 | 19 |
| Laundromats | Not scored | Not scored | 4 | 1.6 | $12.1M | 97 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.2 | $24.9M | 207 | 14 |
| Funeral homes | Not scored | Not scored | 3 | 1.2 | $950K | 140 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.2 | Index only | 332 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.2 | $7.9M | 174 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.2 | $9.6M | 400 | 5 |
| Property management | Not scored | Not scored | 3 | 1.2 | Index only | 233 | 6 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $24.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 0.8 | $14.4M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.8 | $14.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.8 | $9.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $25.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $38.1M | Too few | 3 |
Household spending in Effingham County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $25.9M | $1,065 | 111 |
| Gasoline and other fuels | $82M | $3,377 | 130 |
| Food away from home | $99.2M | $4,084 | 100 |
| Groceries | $154.2M | $6,350 | 100 |
| Personal care products and services | $23.4M | $965 | 96 |
| Child care and other personal services | $12.2M | $503 | 87 |
| Memberships, classes and admissions | $19.8M | $815 | 83 |
| Medical and dental services | $28.8M | $1,186 | 92 |
| Pets | $23.6M | $973 | 107 |
| Clothing, shoes and related services | $48.5M | $1,998 | 97 |
| Vehicle insurance | $70M | $2,881 | 147 |
| Home repairs, maintenance and insurance | $74.6M | $3,070 | 102 |
| Lawn care, cleaning and other household services | $38.1M | $1,568 | 111 |
| Rent and homeowner costs | $388.6M | $16,001 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Effingham County
- Population, 2025 estimate
- 74,397+14.1% since 2020
- Households
- 24,287
- Median age
- 37.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 479 sq. mi.
- People per square mile
- 144
- Median household income
- $88,438+32.4% vs. 2015–2019, before inflation
- Average household income
- $106,856
- Median home value
- $276,000
- Jobs located here
- 12,262
- Daytime population
- 50,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Effingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Effingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Chatham County, GA300,879 people
- Bryan County, GA48,263 people
- Bulloch County, GA82,683 people
- Screven County, GA14,130 people
- Liberty County, GA67,397 people
- Evans County, GA10,757 people
- Long County, GA18,374 people
- Candler County, GA11,043 people
Questions
How fast is Effingham County, GA growing?
Population estimates put Effingham County at 74,397 people in 2025, up 14.1% since 2020, faster than the U.S. (+3.1%). It has 24,287 households. Median household income rose 32.4% from the 2015–2019 survey, before inflation.
How much do households in Effingham County, GA spend?
Households in Effingham County spend about $388.6M a year on rent and homeowner costs, $154.2M on groceries and $99.2M on food away from home. Set against the U.S., households in Effingham County spend the most on vehicle insurance (an index of 147, where 100 is the U.S. average) and the least on memberships, classes and admissions (83).
Which business types have the highest market scores in Effingham County, GA?
The highest Groundwork market scores in Effingham County are for grocery stores (94), sit-down restaurants (92) and grocery and convenience stores (91). Effingham County ranks #22 of 2,070 scored counties for grocery stores.
How does Effingham County, GA compare with the U.S.?
The median household income in Effingham County is $88,438 a year, 10% above the U.S. median of $80,734. The population rose 14.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $276,000, against $332,700 for the U.S. For its number of households, Effingham County has the most map listings, relative to the U.S., for roofing and gutter companies (50% above the U.S. rate) and the fewest for coffee shops and cafes (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Effingham County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Effingham County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Effingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Effingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.