Groundwork

County profile · Georgia

Hancock County, GA market data

How Hancock County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
8,682
−0.3% since 2020
Households
2,922
Median household income
$40,082
Median home value
$88,600
Jobs located here
1,421
Market scores
Not scored
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

A site report maps the competitors on map listings around any address in Hancock County by name and distance, and the households and spending within reach. Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Hancock County has an estimated 8,682 people and 2,922 households. Population estimates show Hancock County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. Median household income in Hancock County is $40,082, 50% below the U.S. median of $80,734.

Relative to the U.S., household spending in Hancock County runs highest on vehicle insurance (an index of 152, where 100 is the U.S. average) and lowest on memberships, classes and admissions (50).

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

Against the U.S., map listings per household run highest for sit-down restaurants (22% below the U.S. rate) and lowest for restaurants and cafes (47% below the U.S. rate).

All 56 business types in Hancock County

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Hancock County, GA, listings, listings per 10,000 households, spending per listing and official establishments
Business typeListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Restaurants and cafes1758.2$514K1399
Sit-down restaurants1447.9$624K944
Doctors, dentists and clinics724.0$380K249Under 3
Gas stations620.5$1.7M727
Salons, barbers and spas620.5$349K164Under 3
Grocery and convenience stores517.1$3.1M904
Convenience stores310.3$5.1M653
Hair salons310.3$699K162Under 3
Pizza310.3$2.9M575
Auto repair and car care26.8$1.5MToo fewUnder 3
Funeral homes26.8$362KToo fewUnder 3
Insurance agencies26.8$4.4MToo fewUnder 3
Primary care and pediatrics26.8$1.3MToo fewUnder 3
Spas and skin care26.8$1MToo fewUnder 3
Auto repair shops13.4$3.1MToo fewUnder 3
Barbershops13.4$2.1MToo fewUnder 3
Child care and preschools13.4$951KToo fewUnder 3
Clothing and shoe stores13.4$4.6MToo fewUnder 3
Clothing, shoes and laundry13.4$4.6MToo fewUnder 3
Coffee shops and cafes13.4$8.7MToo fewUnder 3
Fast food and sandwich shops13.4$8.7MToo few5
Grocery stores13.4$15.3MToo fewUnder 3
Gyms13.4$1.4MToo fewUnder 3
Gyms, studios and classes13.4$1.4MToo fewUnder 3
Landscaping and lawn care13.4$3.6MToo fewUnder 3
Lawn, cleaning and pest control13.4$3.6MToo fewUnder 3
Bakeries and dessert shops00.0None listedNone listedUnder 3
Car washes and detailing00.0None listedNone listedUnder 3
Chiropractors00.0None listedNone listedUnder 3
Collision repair and body shops00.0None listedNone listedUnder 3
Dentists and orthodontists00.0None listedNone listedUnder 3
Dry cleaners00.0None listedNone listedUnder 3
Electricians00.0None listedNone listedUnder 3
Home inspectors00.0None listedNone listedUnder 3
Home repair trades00.0None listedNone listedUnder 3
House cleaning00.0None listedNone listedUnder 3
HVAC and plumbing00.0None listedNone listedUnder 3
Laundromats00.0None listedNone listedUnder 3
Martial arts and dance studios00.0None listedNone listedUnder 3
Mortgage brokers and lenders00.0None listedNone listedUnder 3
Nail salons00.0None listedNone listedUnder 3
Oil change and quick lube00.0None listedNone listedUnder 3
Optometrists and eye care00.0None listedNone listedUnder 3
Pest control00.0None listedNone listedUnder 3
Pet businesses00.0None listedNone listedUnder 3
Pet grooming and boarding00.0None listedNone listedUnder 3
Pet stores00.0None listedNone listedUnder 3
Physical therapy00.0None listedNone listedUnder 3
Property management00.0None listedNone listedUnder 3
Real estate00.0None listedNone listedUnder 3
Real estate agents and brokers00.0None listedNone listedUnder 3
Roofing and gutters00.0None listedNone listedUnder 3
Tire shops00.0None listedNone listedUnder 3
Urgent care and walk-in clinics00.0None listedNone listedUnder 3
Veterinarians00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studios00.0None listedNone listedUnder 3

Household spending in Hancock County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Hancock County, GA by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$3.1M$1,059111
Gasoline and other fuels$10.3M$3,511135
Food away from home$8.7M$2,98973
Groceries$15.3M$5,22483
Personal care products and services$2.1M$71771
Child care and other personal services$951K$32656
Memberships, classes and admissions$1.4M$49550
Medical and dental services$2.7M$91171
Pets$2.1M$72380
Clothing, shoes and related services$4.6M$1,58677
Vehicle insurance$8.7M$2,979152
Home repairs, maintenance and insurance$6.7M$2,30476
Lawn care, cleaning and other household services$3.6M$1,22687
Rent and homeowner costs$37.2M$12,74676

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Hancock County

Population, 2025 estimate
8,682−0.3% since 2020
Households
2,922
Median age
47.0
Homes lived in by their owners
79%
Vehicles per household
2.3
Land area
471 sq. mi.
People per square mile
18
Median household income
$40,082
Average household income
$63,745
Median home value
$88,600
Jobs located here
1,421
Daytime population
7,108Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hancock County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Hancock County, GA growing?

Population estimates put Hancock County at 8,682 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 2,922 households.

How much do households in Hancock County, GA spend?

Households in Hancock County spend about $37.2M a year on rent and homeowner costs, $15.3M on groceries and $10.3M on gasoline and other fuels. Set against the U.S., households in Hancock County spend the most on vehicle insurance (an index of 152, where 100 is the U.S. average) and the least on memberships, classes and admissions (50).

Which business types have the highest market scores in Hancock County, GA?

The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How does Hancock County, GA compare with the U.S.?

The median household income in Hancock County is $40,082 a year, 50% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $88,600, against $332,700 for the U.S. For its number of households, Hancock County has the most map listings, relative to the U.S., for sit-down restaurants (22% below the U.S. rate) and the fewest for restaurants and cafes (47% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hancock County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Hancock County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.