Small-town market profile · Georgia
Milledgeville, GA area market data
How the Milledgeville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 44,029
- +0.6% since 2020
- Households
- 16,582
- Median household income
- $54,403
- Median home value
- $181,900
- Jobs located here
- 15,797
- Highest market score
- 67
- Landscaping and lawn care, #80 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Milledgeville area by name and distance, and the households and spending within reach. Or open the report at the center of the Milledgeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Milledgeville area has an estimated 44,029 people and 16,582 households. Between 2020 and 2025, the population of the Milledgeville area grew 0.6%, slower than the U.S. (+3.1%). Median household income in the Milledgeville area is $54,403, 33% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Milledgeville area runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Of the business types scored in the Milledgeville area, landscaping and lawn care companies (67); veterinarians (62); and lawn care, cleaning and pest control companies (60) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #80 of 399 scored small-town markets.
The Milledgeville area is made up of one county, Baldwin County. Against the U.S., map listings per household run highest for convenience stores (2.3 times the U.S. rate) and lowest for dentists and orthodontists (36% below the U.S. rate).
All 56 business types in the Milledgeville area
Highest Groundwork market score first. Each score compares the Milledgeville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 67 | #80 of 399 | 6 | 3.6 | $3.6M | 121 | 12 |
| Veterinarians | 62 | #113 of 398 | 6 | 3.6 | $2.1M | 77 | 3 |
| Lawn, cleaning and pest control | 60 | #139 of 481 | 12 | 7.2 | $1.8M | 106 | 19 |
| Insurance agencies | 59 | #195 of 537 | 27 | 16.3 | $1.4M | 111 | 12 |
| Pet businesses | 57 | #174 of 527 | 17 | 10.3 | $735K | 84 | 7 |
| Funeral homes | 50 | #178 of 365 | 5 | 3.0 | $450K | 66 | 4 |
| Electricians | 48 | #165 of 295 | 5 | 3.0 | $8.1M | 68 | 10 |
| Dentists and orthodontists | 48 | #278 of 526 | 14 | 8.4 | $1.2M | 118 | 8 |
| Martial arts and dance studios | 44 | #235 of 378 | 5 | 3.0 | $1.8M | 91 | 3 |
| Chiropractors | 44 | #254 of 426 | 7 | 4.2 | $2.3M | 97 | 5 |
| Child care and preschools | 44 | #279 of 454 | 8 | 4.8 | $745K | 74 | 11 |
| Coffee shops and cafes | 44 | #325 of 529 | 15 | 9.0 | $3.6M | 96 | 8 |
| Grocery stores | 41 | #347 of 506 | 14 | 8.4 | $6.5M | 70 | 6 |
| Bakeries and dessert shops | 41 | #348 of 507 | 14 | 8.4 | $3.8M | 92 | 8 |
| Auto repair and car care | 40 | #379 of 538 | 66 | 39.8 | $201K | 75 | 20 |
| Real estate agents and brokers | 40 | #385 of 533 | 36 | 21.7 | Index only | 113 | 8 |
| Optometrists and eye care | 39 | #292 of 400 | 6 | 3.6 | $2.7M | 86 | Under 3 |
| Pet stores | 38 | #166 of 220 | 5 | 3.0 | $2.5M | 55 | Under 3 |
| Gyms | 38 | #387 of 506 | 12 | 7.2 | $763K | 59 | 3 |
| Real estate | 38 | #414 of 536 | 43 | 25.9 | Index only | 120 | 17 |
| Home repair trades | 36 | #428 of 526 | 29 | 17.5 | $1.4M | 58 | 21 |
| Physical therapy | 34 | #315 of 400 | 8 | 4.8 | $2M | 84 | Under 3 |
| Auto repair shops | 34 | #434 of 538 | 42 | 25.3 | $316K | 71 | 15 |
| Car washes and detailing | 33 | #351 of 441 | 8 | 4.8 | $1.7M | 66 | 3 |
| HVAC and plumbing | 33 | #405 of 476 | 20 | 12.1 | $2M | 43 | 11 |
| Gyms, studios and classes | 32 | #453 of 535 | 19 | 11.5 | $482K | 73 | 6 |
| Doctors, dentists and clinics | 31 | #445 of 538 | 129 | 77.8 | $126K | 82 | 41 |
| Hair salons | 31 | #470 of 538 | 40 | 24.1 | $320K | 74 | 7 |
| Primary care and pediatrics | 30 | #373 of 458 | 12 | 7.2 | $1.4M | 76 | 28 |
| Spas and skin care | 30 | #446 of 504 | 15 | 9.0 | $853K | 97 | Under 3 |
| Collision repair and body shops | 29 | #333 of 387 | 7 | 4.2 | $1.9M | 62 | 5 |
| Gas stations | 29 | #466 of 536 | 34 | 20.5 | $1.3M | 54 | 25 |
| Barbershops | 26 | #323 of 377 | 10 | 6.0 | $1.3M | 68 | Under 3 |
| Clothing and shoe stores | 24 | #480 of 536 | 40 | 24.1 | $681K | 54 | 16 |
| Clothing, shoes and laundry | 24 | #481 of 536 | 52 | 31.4 | $524K | 60 | 16 |
| Sit-down restaurants | 23 | #509 of 538 | 127 | 76.6 | $422K | 64 | 36 |
| Salons, barbers and spas | 23 | #513 of 538 | 83 | 50.1 | $154K | 72 | 13 |
| Tire shops | 20 | #397 of 431 | 10 | 6.0 | $1.3M | 53 | Under 3 |
| Grocery and convenience stores | 20 | #493 of 538 | 53 | 32.0 | $1.7M | 51 | 22 |
| Restaurants and cafes | 20 | #515 of 538 | 205 | 123.6 | $261K | 70 | 93 |
| Nail salons | 19 | #358 of 387 | 16 | 9.6 | $800K | 48 | 4 |
| Convenience stores | 19 | #490 of 529 | 31 | 18.7 | $2.9M | 37 | 16 |
| Fast food and sandwich shops | 18 | #507 of 537 | 33 | 19.9 | $1.6M | 53 | 47 |
| Pizza | 18 | #511 of 520 | 23 | 13.9 | $2.3M | 46 | 47 |
| Dry cleaners | Not scored | Not scored | 4 | 2.4 | $6.8M | 43 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.4 | $3.1M | 123 | 4 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.4 | $10.2M | 120 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.8 | $7.1M | 111 | 3 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $9.1M | 73 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.8 | Index only | 190 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.8 | $7.1M | 70 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.2 | $6.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.2 | Index only | Too few | 7 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.2 | $4.6M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $16.2M | Too few | Under 3 |
Household spending in the Milledgeville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.3M | $801 | 84 |
| Gasoline and other fuels | $44M | $2,651 | 102 |
| Food away from home | $53.5M | $3,229 | 79 |
| Groceries | $90.8M | $5,477 | 87 |
| Personal care products and services | $12.8M | $772 | 77 |
| Child care and other personal services | $6M | $359 | 62 |
| Memberships, classes and admissions | $9.2M | $553 | 56 |
| Medical and dental services | $16.2M | $978 | 76 |
| Pets | $12.5M | $753 | 83 |
| Clothing, shoes and related services | $27.2M | $1,643 | 80 |
| Vehicle insurance | $37.5M | $2,260 | 116 |
| Home repairs, maintenance and insurance | $40.7M | $2,455 | 81 |
| Lawn care, cleaning and other household services | $21.3M | $1,286 | 91 |
| Rent and homeowner costs | $222.7M | $13,429 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Milledgeville area
- Population, 2025 estimate
- 44,029+0.6% since 2020
- Households
- 16,582
- Median age
- 39.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 259 sq. mi.
- People per square mile
- 169
- Median household income
- $54,403
- Average household income
- $84,691
- Median home value
- $181,900
- Jobs located here
- 15,797
- Daytime population
- 42,811Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Milledgeville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Milledgeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Milledgeville area 1
- Baldwin County, GA43,642 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Milledgeville, GA area growing?
Population estimates put the Milledgeville area at 44,029 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 16,582 households.
How much do households in the Milledgeville, GA area spend?
Households in the Milledgeville area spend about $222.7M a year on rent and homeowner costs, $90.8M on groceries and $53.5M on food away from home. Set against the U.S., households in the Milledgeville area spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
Which business types have the highest market scores in the Milledgeville, GA area?
The highest Groundwork market scores in the Milledgeville area are for landscaping and lawn care companies (67); veterinarians (62); and lawn care, cleaning and pest control companies (60). The Milledgeville area ranks #80 of 399 scored small-town markets for landscaping and lawn care companies.
How does the Milledgeville, GA area compare with the U.S.?
The median household income in the Milledgeville area is $54,403 a year, 33% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $181,900, against $332,700 for the U.S. For its number of households, the Milledgeville area has the most map listings, relative to the U.S., for convenience stores (2.3 times the U.S. rate) and the fewest for dentists and orthodontists (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in the Milledgeville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Milledgeville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in the Milledgeville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Milledgeville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.