County profile · Georgia
Clarke County, GA market data
How Clarke County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 129,921
- +1.0% since 2020
- Households
- 54,454
- Median household income
- $53,625
- +38.8% vs. 2015–2019, before inflation
- Median home value
- $298,900
- Jobs located here
- 71,696
- Highest market score
- 73
- Pet grooming and boarding, #143 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Clarke County by name and distance, and the households and spending within reach. Or open the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Clarke County has an estimated 129,921 people and 54,454 households. Population estimates show Clarke County grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Clarke County is $53,625, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
Relative to the U.S., household spending in Clarke County runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Of the business types scored in Clarke County, pet grooming and boarding businesses (73), electricians (59) and insurance agencies (58) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #143 of 1,461 scored counties.
Clarke County is part of the Athens-Clarke County metro area. Against the U.S., map listings per household run highest for property management companies (97% above the U.S. rate) and lowest for chiropractors (39% below the U.S. rate).
All 56 business types in Clarke County
Highest Groundwork market score first. Each score compares Clarke County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 73 | #143 of 1,461 | 8 | 1.5 | $5.2M | 206 | 4 |
| Electricians | 59 | #377 of 1,160 | 11 | 2.0 | $12.5M | 104 | 20 |
| Insurance agencies | 58 | #847 of 2,272 | 79 | 14.5 | $1.6M | 130 | 45 |
| Landscaping and lawn care | 56 | #556 of 1,493 | 29 | 5.3 | $2.5M | 84 | 39 |
| Collision repair and body shops | 55 | #536 of 1,327 | 13 | 2.4 | $3.5M | 115 | 11 |
| Funeral homes | 54 | #605 of 1,472 | 9 | 1.7 | $561K | 83 | 3 |
| Mortgage brokers and lenders | 53 | #379 of 887 | 15 | 2.8 | Index only | 127 | 5 |
| Roofing and gutters | 53 | #527 of 1,177 | 17 | 3.1 | $8.1M | 95 | 7 |
| Child care and preschools | 53 | #748 of 1,611 | 23 | 4.2 | $886K | 88 | 22 |
| Home repair trades | 53 | #902 of 2,057 | 63 | 11.6 | $2.2M | 90 | 42 |
| HVAC and plumbing | 52 | #793 of 1,707 | 35 | 6.4 | $3.9M | 82 | 15 |
| Chiropractors | 48 | #784 of 1,490 | 18 | 3.3 | $3M | 125 | 17 |
| Pet businesses | 48 | #1,191 of 2,200 | 58 | 10.7 | $723K | 82 | 29 |
| Gas stations | 46 | #1,352 of 2,358 | 75 | 13.8 | $2M | 84 | 69 |
| Auto repair shops | 46 | #1,394 of 2,378 | 108 | 19.8 | $427K | 96 | 43 |
| Convenience stores | 45 | #1,302 of 2,261 | 53 | 9.7 | $5.7M | 72 | 15 |
| Laundromats | 44 | #453 of 785 | 7 | 1.3 | $13.1M | 104 | 4 |
| Auto repair and car care | 43 | #1,511 of 2,401 | 191 | 35.1 | $241K | 90 | 67 |
| Optometrists and eye care | 42 | #876 of 1,302 | 23 | 4.2 | $2.3M | 75 | 6 |
| Barbershops | 42 | #895 of 1,356 | 24 | 4.4 | $1.8M | 94 | 3 |
| Grocery stores | 40 | #1,344 of 2,070 | 35 | 6.4 | $8.6M | 92 | 28 |
| Lawn, cleaning and pest control | 39 | #1,299 of 1,771 | 60 | 11.0 | $1.2M | 71 | 74 |
| Grocery and convenience stores | 39 | #1,630 of 2,402 | 113 | 20.8 | $2.7M | 78 | 43 |
| Car washes and detailing | 37 | #1,059 of 1,451 | 23 | 4.2 | $2M | 80 | 9 |
| Oil change and quick lube | 35 | #367 of 479 | 5 | 0.9 | $9.2M | 67 | 4 |
| House cleaning | 35 | #687 of 847 | 18 | 3.3 | $4M | 62 | 27 |
| Pet stores | 34 | #727 of 974 | 14 | 2.6 | $3M | 66 | 5 |
| Tire shops | 32 | #1,205 of 1,530 | 31 | 5.7 | $1.5M | 59 | 10 |
| Dentists and orthodontists | 32 | #1,578 of 1,886 | 55 | 10.1 | $983K | 100 | 44 |
| Pest control | 30 | #605 of 699 | 13 | 2.4 | $5.5M | 54 | 8 |
| Dry cleaners | 28 | #448 of 507 | 7 | 1.3 | $13.1M | 83 | 7 |
| Veterinarians | 28 | #1,251 of 1,485 | 28 | 5.1 | $1.5M | 55 | 20 |
| Bakeries and dessert shops | 27 | #1,687 of 1,889 | 49 | 9.0 | $3.6M | 88 | 47 |
| Pizza | 26 | #1,890 of 2,090 | 55 | 10.1 | $3.2M | 64 | 129 |
| Hair salons | 25 | #2,132 of 2,339 | 130 | 23.9 | $328K | 76 | 36 |
| Nail salons | 23 | #1,211 of 1,328 | 38 | 7.0 | $1.1M | 67 | 14 |
| Real estate agents and brokers | 23 | #2,134 of 2,176 | 209 | 38.4 | Index only | 65 | 75 |
| Physical therapy | 22 | #1,324 of 1,422 | 42 | 7.7 | $1.3M | 54 | 23 |
| Real estate | 22 | #2,203 of 2,229 | 259 | 47.6 | Index only | 66 | 143 |
| Martial arts and dance studios | 21 | #1,245 of 1,334 | 30 | 5.5 | $1.1M | 53 | 17 |
| Coffee shops and cafes | 21 | #1,965 of 2,063 | 78 | 14.3 | $2.3M | 62 | 42 |
| Fast food and sandwich shops | 21 | #2,038 of 2,222 | 97 | 17.8 | $1.8M | 60 | 129 |
| Sit-down restaurants | 21 | #2,295 of 2,405 | 386 | 70.9 | $462K | 70 | 121 |
| Gyms | 20 | #1,662 of 1,792 | 41 | 7.5 | $779K | 60 | 26 |
| Clothing and shoe stores | 20 | #1,939 of 2,087 | 134 | 24.6 | $682K | 54 | 57 |
| Clothing, shoes and laundry | 20 | #2,081 of 2,210 | 174 | 32.0 | $525K | 60 | 68 |
| Restaurants and cafes | 19 | #2,310 of 2,405 | 713 | 130.9 | $250K | 67 | 299 |
| Salons, barbers and spas | 18 | #2,322 of 2,385 | 278 | 51.1 | $154K | 72 | 79 |
| Gyms, studios and classes | 17 | #2,002 of 2,088 | 95 | 17.4 | $336K | 51 | 43 |
| Property management | 15 | #897 of 910 | 32 | 5.9 | Index only | 42 | 49 |
| Primary care and pediatrics | 15 | #1,602 of 1,656 | 68 | 12.5 | $795K | 45 | 157 |
| Doctors, dentists and clinics | 15 | #2,352 of 2,394 | 581 | 106.7 | $93K | 61 | 259 |
| Spas and skin care | 13 | #1,746 of 1,769 | 82 | 15.1 | $521K | 59 | 26 |
| Yoga, Pilates and fitness studios | 12 | #772 of 777 | 24 | 4.4 | $1.3M | 33 | 26 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.7 | $13.5M | 55 | 12 |
| Home inspectors | Not scored | Not scored | 3 | 0.6 | Index only | 94 | Under 3 |
Household spending in Clarke County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $46.1M | $847 | 88 |
| Gasoline and other fuels | $150.8M | $2,769 | 107 |
| Food away from home | $178.4M | $3,277 | 81 |
| Groceries | $300.4M | $5,517 | 87 |
| Personal care products and services | $42.7M | $784 | 78 |
| Child care and other personal services | $20.4M | $374 | 64 |
| Memberships, classes and admissions | $32M | $587 | 60 |
| Medical and dental services | $54M | $992 | 77 |
| Pets | $42M | $771 | 85 |
| Clothing, shoes and related services | $91.4M | $1,678 | 82 |
| Vehicle insurance | $128.8M | $2,365 | 121 |
| Home repairs, maintenance and insurance | $137.3M | $2,522 | 84 |
| Lawn care, cleaning and other household services | $71.5M | $1,312 | 93 |
| Rent and homeowner costs | $743.3M | $13,649 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Clarke County
- Population, 2025 estimate
- 129,921+1.0% since 2020
- Households
- 54,454
- Median age
- 33.5
- Homes lived in by their owners
- 41%
- Vehicles per household
- 1.8
- Land area
- 119 sq. mi.
- People per square mile
- 1,086
- Median household income
- $53,625+38.8% vs. 2015–2019, before inflation
- Average household income
- $78,676
- Median home value
- $298,900
- Jobs located here
- 71,696
- Daytime population
- 151,489Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clarke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Oconee County, GA43,551 people
- Madison County, GA31,528 people
- Oglethorpe County, GA15,509 people
- Jackson County, GA84,757 people
- Barrow County, GA89,886 people
- Morgan County, GA21,078 people
- Walton County, GA103,313 people
- Banks County, GA19,264 people
Questions
How fast is Clarke County, GA growing?
Population estimates put Clarke County at 129,921 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 54,454 households. Median household income rose 38.8% from the 2015–2019 survey, before inflation.
How much do households in Clarke County, GA spend?
Households in Clarke County spend about $743.3M a year on rent and homeowner costs, $300.4M on groceries and $178.4M on food away from home. Set against the U.S., households in Clarke County spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
Which business types have the highest market scores in Clarke County, GA?
The highest Groundwork market scores in Clarke County are for pet grooming and boarding businesses (73), electricians (59) and insurance agencies (58). Clarke County ranks #143 of 1,461 scored counties for pet grooming and boarding businesses.
How does Clarke County, GA compare with the U.S.?
The median household income in Clarke County is $53,625 a year, 34% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $298,900, against $332,700 for the U.S. For its number of households, Clarke County has the most map listings, relative to the U.S., for property management companies (97% above the U.S. rate) and the fewest for chiropractors (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Clarke County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clarke County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in Clarke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.