Metro area profile · Georgia
Valdosta, GA metro area market data
Population, household spending and competition for 56 business types in the Valdosta metro area, each scored against other metro areas.
- Population, 2025
- 153,276
- +3.3% since 2020
- Households
- 56,786
- Median household income
- $57,085
- +37.1% vs. 2015–2019, before inflation
- Median home value
- $201,300
- Jobs located here
- 52,940
- Highest market score
- 71
- Veterinarians, #53 of 384 scored metro areas
A site report maps the competitors on map listings around any address in the Valdosta metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Valdosta metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 153,276 people live in the Valdosta metro area, in 56,786 households. Population estimates show the Valdosta metro area grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in the Valdosta metro area is $57,085 a year, 29% below the U.S. median of $80,734. That rose 37.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Valdosta metro area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
The highest Groundwork market scores in the Valdosta metro area are for veterinarians (71), landscaping and lawn care companies (70) and optometrists and eye clinics (69). The Valdosta metro area ranks #53 of 384 scored metro areas for veterinarians.
The Valdosta metro area takes in 4 counties: Lowndes County, Brooks County, Lanier County and Echols County. For its number of households, the Valdosta metro area has the most map listings, relative to the U.S., for tire shops (76% above the U.S. rate) and the fewest for mortgage brokers and lenders (51% below the U.S. rate).
All 56 business types in the Valdosta metro area
Highest Groundwork market score first. Each score compares the Valdosta metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 71 | #53 of 384 | 11 | 1.9 | $3.9M | 144 | 9 |
| Landscaping and lawn care | 70 | #73 of 385 | 16 | 2.8 | $4.6M | 156 | 42 |
| Optometrists and eye care | 69 | #52 of 386 | 13 | 2.3 | $4.2M | 136 | 3 |
| Pet businesses | 67 | #67 of 387 | 44 | 7.7 | $978K | 111 | 16 |
| Lawn, cleaning and pest control | 66 | #87 of 387 | 40 | 7.0 | $1.8M | 109 | 70 |
| Mortgage brokers and lenders | 62 | #83 of 373 | 12 | 2.1 | Index only | 164 | 5 |
| House cleaning | 56 | #127 of 375 | 13 | 2.3 | $5.6M | 88 | 18 |
| Insurance agencies | 56 | #152 of 387 | 95 | 16.7 | $1.5M | 116 | 63 |
| Pet grooming and boarding | 55 | #157 of 386 | 19 | 3.3 | $2.3M | 89 | 7 |
| Bakeries and dessert shops | 54 | #160 of 387 | 38 | 6.7 | $4.8M | 116 | 29 |
| Real estate agents and brokers | 53 | #146 of 387 | 97 | 17.1 | Index only | 145 | 59 |
| Roofing and gutters | 53 | #168 of 381 | 17 | 3.0 | $8.3M | 98 | 8 |
| Chiropractors | 53 | #170 of 386 | 22 | 3.9 | $2.5M | 105 | 8 |
| Real estate | 52 | #159 of 387 | 133 | 23.4 | Index only | 133 | 103 |
| Dentists and orthodontists | 52 | #178 of 387 | 50 | 8.8 | $1.1M | 112 | 41 |
| Pet stores | 50 | #187 of 382 | 9 | 1.6 | $4.8M | 106 | Under 3 |
| Yoga, Pilates and fitness studios | 49 | #175 of 347 | 8 | 1.4 | $4M | 98 | 11 |
| Laundromats | 48 | #188 of 364 | 7 | 1.2 | $13.4M | 107 | 3 |
| HVAC and plumbing | 47 | #219 of 387 | 35 | 6.2 | $4M | 85 | 36 |
| Home repair trades | 44 | #234 of 387 | 65 | 11.4 | $2.2M | 89 | 89 |
| Nail salons | 43 | #260 of 387 | 32 | 5.6 | $1.4M | 82 | 5 |
| Oil change and quick lube | 42 | #195 of 290 | 6 | 1.1 | $8.2M | 60 | 3 |
| Doctors, dentists and clinics | 41 | #265 of 387 | 373 | 65.7 | $148K | 97 | 185 |
| Gyms | 40 | #285 of 387 | 36 | 6.3 | $884K | 68 | 11 |
| Auto repair shops | 39 | #286 of 387 | 139 | 24.5 | $355K | 80 | 51 |
| Car washes and detailing | 39 | #287 of 387 | 32 | 5.6 | $1.5M | 61 | 6 |
| Coffee shops and cafes | 38 | #293 of 387 | 55 | 9.7 | $3.3M | 90 | 29 |
| Gyms, studios and classes | 38 | #305 of 387 | 66 | 11.6 | $482K | 73 | 21 |
| Hair salons | 38 | #313 of 387 | 127 | 22.4 | $346K | 80 | 22 |
| Physical therapy | 37 | #290 of 386 | 24 | 4.2 | $2.3M | 96 | 25 |
| Auto repair and car care | 37 | #294 of 387 | 237 | 41.7 | $208K | 78 | 77 |
| Electricians | 36 | #302 of 383 | 13 | 2.3 | $10.8M | 90 | 45 |
| Martial arts and dance studios | 36 | #323 of 387 | 22 | 3.9 | $1.4M | 72 | 10 |
| Gas stations | 35 | #294 of 387 | 90 | 15.8 | $1.8M | 76 | 84 |
| Dry cleaners | 34 | #216 of 272 | 6 | 1.1 | $15.6M | 99 | 6 |
| Sit-down restaurants | 34 | #316 of 387 | 333 | 58.6 | $550K | 83 | 90 |
| Salons, barbers and spas | 33 | #351 of 387 | 259 | 45.6 | $170K | 80 | 50 |
| Pest control | 32 | #290 of 345 | 11 | 1.9 | $6.7M | 65 | 10 |
| Collision repair and body shops | 30 | #322 of 381 | 18 | 3.2 | $2.7M | 89 | 18 |
| Grocery stores | 30 | #324 of 387 | 39 | 6.9 | $8M | 86 | 23 |
| Spas and skin care | 30 | #361 of 387 | 56 | 9.9 | $785K | 90 | 14 |
| Restaurants and cafes | 28 | #342 of 387 | 590 | 103.9 | $311K | 84 | 252 |
| Property management | 28 | #356 of 374 | 20 | 3.5 | Index only | 69 | 32 |
| Child care and preschools | 26 | #355 of 387 | 48 | 8.5 | $427K | 43 | 33 |
| Primary care and pediatrics | 25 | #349 of 387 | 44 | 7.7 | $1.3M | 71 | 103 |
| Funeral homes | 24 | #342 of 377 | 17 | 3.0 | $394K | 58 | 9 |
| Clothing, shoes and laundry | 22 | #351 of 387 | 149 | 26.2 | $627K | 71 | 62 |
| Clothing and shoe stores | 22 | #353 of 387 | 115 | 20.3 | $813K | 64 | 53 |
| Tire shops | 20 | #361 of 386 | 38 | 6.7 | $1.3M | 52 | 15 |
| Pizza | 20 | #371 of 387 | 60 | 10.6 | $3.1M | 60 | 128 |
| Grocery and convenience stores | 18 | #368 of 387 | 142 | 25.0 | $2.2M | 65 | 59 |
| Fast food and sandwich shops | 18 | #368 of 387 | 120 | 21.1 | $1.5M | 50 | 128 |
| Convenience stores | 16 | #374 of 387 | 77 | 13.6 | $4.1M | 51 | 36 |
| Barbershops | 16 | #379 of 387 | 39 | 6.9 | $1.1M | 60 | 6 |
| Home inspectors | Not scored | Not scored | 4 | 0.7 | Index only | 73 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $55.2M | Too few | 5 |
Household spending in the Valdosta metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $49.4M | $870 | 91 |
| Gasoline and other fuels | $162.3M | $2,859 | 110 |
| Food away from home | $183.3M | $3,227 | 79 |
| Groceries | $312.1M | $5,495 | 87 |
| Personal care products and services | $44M | $775 | 77 |
| Child care and other personal services | $20.5M | $361 | 62 |
| Memberships, classes and admissions | $31.8M | $561 | 57 |
| Medical and dental services | $55.2M | $973 | 76 |
| Pets | $43M | $758 | 83 |
| Clothing, shoes and related services | $93.5M | $1,646 | 80 |
| Vehicle insurance | $138.3M | $2,436 | 124 |
| Home repairs, maintenance and insurance | $140.9M | $2,481 | 82 |
| Lawn care, cleaning and other household services | $73.3M | $1,290 | 91 |
| Rent and homeowner costs | $767.9M | $13,522 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Valdosta metro area
- Population, 2025 estimate
- 153,276+3.3% since 2020
- Households
- 56,786
- Median age
- 35.1
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 1,607 sq. mi.
- People per square mile
- 93
- Median household income
- $57,085+37.1% vs. 2015–2019, before inflation
- Average household income
- $77,159
- Median home value
- $201,300
- Jobs located here
- 52,940
- Daytime population
- 150,077Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Valdosta metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Valdosta metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Valdosta metro area 4
- Lowndes County, GA119,965 people
- Brooks County, GA16,293 people
- Lanier County, GA10,221 people
- Echols County, GA3,709 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
- Rome, GA metro area99,693 people
Questions
How fast is the Valdosta, GA metro area growing?
Population estimates put the Valdosta metro area at 153,276 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 56,786 households. Against the 2015–2019 survey, median household income rose 37.1%, before inflation.
How much do households in the Valdosta, GA metro area spend?
Households in the Valdosta metro area spend about $767.9M a year on rent and homeowner costs, $312.1M on groceries and $183.3M on food away from home. Relative to the U.S., household spending in the Valdosta metro area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Which business types have the highest market scores in the Valdosta, GA metro area?
Of the business types scored in the Valdosta metro area, veterinarians (71), landscaping and lawn care companies (70) and optometrists and eye clinics (69) have the highest Groundwork market scores. For veterinarians, that ranks #53 of 384 scored metro areas.
How does the Valdosta, GA metro area compare with the U.S.?
Median household income in the Valdosta metro area is $57,085, 29% below the U.S. median of $80,734. The population rose 3.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $201,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (76% above the U.S. rate) and lowest for mortgage brokers and lenders (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Valdosta metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Valdosta metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Valdosta metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Valdosta metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.