County profile · Georgia
Pickens County, GA market data
Population, household spending and competition for 56 business types in Pickens County, each scored against other counties.
- Population, 2025
- 37,167
- +11.4% since 2020
- Households
- 13,430
- Median household income
- $78,930
- +16.7% vs. 2015–2019, before inflation
- Median home value
- $332,700
- Jobs located here
- 8,790
- Highest market score
- 83
- Clothing, shoes and laundry, #99 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Pickens County by name and distance, and the households and spending within reach. Or open the report at the center of Pickens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 37,167 people live in Pickens County, in 13,430 households. Population estimates show Pickens County grew 11.4% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Pickens County is $78,930 a year, 2% below the U.S. median of $80,734. That rose 16.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Pickens County spend the most on vehicle insurance (an index of 150, where 100 is the U.S. average) and the least on memberships, classes and admissions (79).
The highest Groundwork market scores in Pickens County are for clothing, shoe and laundry businesses (83); clothing and shoe stores (82); and gyms and studios (81). Pickens County ranks #99 of 2,210 scored counties for clothing, shoe and laundry businesses.
Pickens County is part of the Atlanta-Sandy Springs-Roswell metro area. For its number of households, Pickens County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.5 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (52% below the U.S. rate).
All 56 business types in Pickens County
Highest Groundwork market score first. Each score compares Pickens County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 83 | #99 of 2,210 | 15 | 11.2 | $1.7M | 197 | Under 3 |
| Clothing and shoe stores | 82 | #134 of 2,087 | 11 | 8.2 | $2.4M | 186 | Under 3 |
| Gyms, studios and classes | 81 | #59 of 2,088 | 11 | 8.2 | $944K | 143 | Under 3 |
| Convenience stores | 81 | #147 of 2,261 | 9 | 6.7 | $9.2M | 117 | 3 |
| Gyms | 76 | #125 of 1,792 | 7 | 5.2 | $1.5M | 114 | Under 3 |
| Insurance agencies | 75 | #344 of 2,272 | 22 | 16.4 | $1.8M | 142 | 12 |
| Landscaping and lawn care | 74 | #163 of 1,493 | 9 | 6.7 | $2.3M | 77 | 7 |
| Bakeries and dessert shops | 74 | #178 of 1,889 | 7 | 5.2 | $7.5M | 181 | 9 |
| Coffee shops and cafes | 74 | #216 of 2,063 | 11 | 8.2 | $4.8M | 129 | 6 |
| Grocery and convenience stores | 70 | #454 of 2,402 | 30 | 22.3 | $2.8M | 81 | 7 |
| Nail salons | 69 | #180 of 1,328 | 6 | 4.5 | $2.1M | 124 | Under 3 |
| Car washes and detailing | 69 | #265 of 1,451 | 6 | 4.5 | $2.4M | 95 | Under 3 |
| Fast food and sandwich shops | 67 | #493 of 2,222 | 18 | 13.4 | $2.9M | 96 | 23 |
| Grocery stores | 67 | #493 of 2,070 | 12 | 8.9 | $6.9M | 74 | 4 |
| Restaurants and cafes | 67 | #496 of 2,405 | 125 | 93.1 | $420K | 113 | 55 |
| Gas stations | 67 | #503 of 2,358 | 26 | 19.4 | $1.8M | 74 | 15 |
| Dentists and orthodontists | 66 | #391 of 1,886 | 12 | 8.9 | $1.3M | 130 | 7 |
| Barbershops | 65 | #343 of 1,356 | 6 | 4.5 | $2.1M | 110 | Under 3 |
| Lawn, cleaning and pest control | 63 | #405 of 1,771 | 16 | 11.9 | $1.3M | 76 | 15 |
| Chiropractors | 62 | #413 of 1,490 | 6 | 4.5 | $2.6M | 107 | Under 3 |
| Pizza | 62 | #598 of 2,090 | 14 | 10.4 | $3.7M | 74 | 23 |
| Auto repair shops | 59 | #787 of 2,378 | 34 | 25.3 | $424K | 95 | 15 |
| Sit-down restaurants | 59 | #790 of 2,405 | 75 | 55.8 | $699K | 105 | 25 |
| Roofing and gutters | 58 | #418 of 1,177 | 6 | 4.5 | $6.6M | 78 | 3 |
| Spas and skin care | 58 | #593 of 1,769 | 13 | 9.7 | $955K | 109 | Under 3 |
| Auto repair and car care | 58 | #862 of 2,401 | 61 | 45.4 | $236K | 88 | 19 |
| Tire shops | 57 | #617 of 1,530 | 7 | 5.2 | $2.1M | 82 | 3 |
| House cleaning | 56 | #309 of 847 | 6 | 4.5 | $3.4M | 53 | 5 |
| Salons, barbers and spas | 56 | #867 of 2,385 | 62 | 46.2 | $200K | 94 | 8 |
| Home repair trades | 55 | #803 of 2,057 | 19 | 14.1 | $2.1M | 86 | 29 |
| Hair salons | 52 | #1,094 of 2,339 | 36 | 26.8 | $345K | 80 | 6 |
| Physical therapy | 50 | #726 of 1,422 | 8 | 6.0 | $1.9M | 80 | 5 |
| HVAC and plumbing | 48 | #937 of 1,707 | 11 | 8.2 | $3.6M | 76 | 19 |
| Pet stores | 47 | #546 of 974 | 6 | 4.5 | $2.1M | 46 | Under 3 |
| Collision repair and body shops | 47 | #734 of 1,327 | 6 | 4.5 | $2.4M | 78 | 6 |
| Veterinarians | 47 | #837 of 1,485 | 9 | 6.7 | $1.4M | 51 | 5 |
| Real estate | 42 | #1,545 of 2,229 | 57 | 42.4 | Index only | 84 | 30 |
| Pet businesses | 41 | #1,505 of 2,200 | 29 | 21.6 | $430K | 49 | 11 |
| Doctors, dentists and clinics | 40 | #1,691 of 2,394 | 113 | 84.1 | $136K | 89 | 47 |
| Real estate agents and brokers | 39 | #1,666 of 2,176 | 50 | 37.2 | Index only | 76 | 23 |
| Pet grooming and boarding | 37 | #1,051 of 1,461 | 12 | 8.9 | $1M | 41 | 6 |
| Primary care and pediatrics | 32 | #1,357 of 1,656 | 18 | 13.4 | $852K | 48 | 35 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.0 | Index only | 133 | 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.0 | $3.8M | 122 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.2 | $2.1M | 212 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.2 | $717K | 106 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.2 | $3.5M | 172 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.5 | $19.8M | Too few | 7 |
| Property management | Not scored | Not scored | 2 | 1.5 | Index only | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $26M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $26M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $14.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $20.4M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $10.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pickens County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.4M | $1,074 | 112 |
| Gasoline and other fuels | $45.9M | $3,419 | 132 |
| Food away from home | $52.5M | $3,906 | 96 |
| Groceries | $82.6M | $6,154 | 97 |
| Personal care products and services | $12.4M | $925 | 92 |
| Child care and other personal services | $6.4M | $474 | 82 |
| Memberships, classes and admissions | $10.4M | $773 | 79 |
| Medical and dental services | $15.3M | $1,141 | 89 |
| Pets | $12.5M | $929 | 102 |
| Clothing, shoes and related services | $26M | $1,936 | 94 |
| Vehicle insurance | $39.3M | $2,927 | 150 |
| Home repairs, maintenance and insurance | $39.6M | $2,948 | 98 |
| Lawn care, cleaning and other household services | $20.4M | $1,517 | 107 |
| Rent and homeowner costs | $207.8M | $15,472 | 93 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pickens County
- Population, 2025 estimate
- 37,167+11.4% since 2020
- Households
- 13,430
- Median age
- 46.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.2
- Land area
- 232 sq. mi.
- People per square mile
- 151
- Median household income
- $78,930+16.7% vs. 2015–2019, before inflation
- Average household income
- $101,470
- Median home value
- $332,700
- Jobs located here
- 8,790
- Daytime population
- 28,040Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pickens County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pickens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Gilmer County, GA32,426 people
- Dawson County, GA30,242 people
- Cherokee County, GA281,032 people
- Forsyth County, GA267,287 people
- Lumpkin County, GA34,505 people
- Gordon County, GA59,100 people
- Bartow County, GA113,113 people
- Murray County, GA40,562 people
Questions
How fast is Pickens County, GA growing?
Population estimates put Pickens County at 37,167 people in 2025, up 11.4% since 2020, faster than the U.S. (+3.1%). It has 13,430 households. Against the 2015–2019 survey, median household income rose 16.7%, before inflation.
How much do households in Pickens County, GA spend?
Households in Pickens County spend about $207.8M a year on rent and homeowner costs, $82.6M on groceries and $52.5M on food away from home. Relative to the U.S., household spending in Pickens County runs highest on vehicle insurance (an index of 150, where 100 is the U.S. average) and lowest on memberships, classes and admissions (79).
Which business types have the highest market scores in Pickens County, GA?
Of the business types scored in Pickens County, clothing, shoe and laundry businesses (83); clothing and shoe stores (82); and gyms and studios (81) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #99 of 2,210 scored counties.
How does Pickens County, GA compare with the U.S.?
Median household income in Pickens County is $78,930, 2% below the U.S. median of $80,734. The population rose 11.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $332,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.5 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Pickens County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pickens County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pickens County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pickens County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.