Metro area profile · Georgia
Savannah, GA metro area market data
How the Savannah metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 438,314
- +8.1% since 2020
- Households
- 161,273
- Median household income
- $77,180
- +29.8% vs. 2015–2019, before inflation
- Median home value
- $302,000
- Jobs located here
- 189,059
- Highest market score
- 78
- Electricians, #11 of 383 scored metro areas
A site report maps the competitors on map listings around any address in the Savannah metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Savannah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Savannah metro area has an estimated 438,314 people and 161,273 households. Population estimates put the population change in the Savannah metro area from 2020 to 2025 at +8.1%, faster than the U.S. (+3.1%). Median household income in the Savannah metro area is $77,180, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.8%, before inflation.
Relative to the U.S., household spending in the Savannah metro area runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (77).
Of the business types scored in the Savannah metro area, electricians (78), landscaping and lawn care companies (78) and pet stores (72) have the highest Groundwork market scores. For electricians, that ranks #11 of 383 scored metro areas.
The Savannah metro area takes in 3 counties: Chatham County, Effingham County and Bryan County. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (twice the U.S. rate) and lowest for electricians (32% below the U.S. rate).
All 56 business types in the Savannah metro area
Highest Groundwork market score first. Each score compares the Savannah metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Electricians | 78 | #11 of 383 | 27 | 1.7 | $17.5M | 145 | 95 |
| Landscaping and lawn care | 78 | #17 of 385 | 71 | 4.4 | $3.4M | 116 | 131 |
| Pet stores | 72 | #44 of 382 | 31 | 1.9 | $4.8M | 105 | 10 |
| Insurance agencies | 70 | #79 of 387 | 229 | 14.2 | $1.7M | 134 | 161 |
| Pet grooming and boarding | 67 | #66 of 386 | 57 | 3.5 | $2.6M | 102 | 33 |
| Optometrists and eye care | 67 | #68 of 386 | 49 | 3.0 | $3.7M | 119 | 23 |
| Lawn, cleaning and pest control | 67 | #83 of 387 | 146 | 9.1 | $1.7M | 99 | 284 |
| Funeral homes | 67 | #84 of 377 | 24 | 1.5 | $847K | 125 | 11 |
| HVAC and plumbing | 64 | #80 of 387 | 104 | 6.4 | $4.5M | 95 | 127 |
| Home repair trades | 63 | #94 of 387 | 214 | 13.3 | $2.2M | 91 | 249 |
| Pet businesses | 61 | #109 of 387 | 176 | 10.9 | $839K | 96 | 95 |
| Chiropractors | 60 | #116 of 386 | 68 | 4.2 | $2.7M | 112 | 40 |
| Laundromats | 60 | #117 of 364 | 27 | 1.7 | $11.4M | 91 | 7 |
| Auto repair shops | 58 | #134 of 387 | 308 | 19.1 | $460K | 103 | 147 |
| Physical therapy | 57 | #144 of 386 | 76 | 4.7 | $2.4M | 100 | 56 |
| Auto repair and car care | 57 | #147 of 387 | 547 | 33.9 | $259K | 96 | 209 |
| Roofing and gutters | 54 | #163 of 381 | 83 | 5.1 | $5.7M | 67 | 27 |
| Grocery stores | 54 | #176 of 387 | 102 | 6.3 | $9.6M | 104 | 70 |
| House cleaning | 53 | #158 of 375 | 43 | 2.7 | $5.6M | 88 | 120 |
| Mortgage brokers and lenders | 53 | #160 of 373 | 62 | 3.8 | Index only | 102 | 28 |
| Child care and preschools | 53 | #179 of 387 | 84 | 5.2 | $902K | 90 | 101 |
| Oil change and quick lube | 52 | #148 of 290 | 15 | 0.9 | $9.4M | 69 | 9 |
| Home inspectors | 51 | #123 of 243 | 14 | 0.9 | Index only | 67 | 9 |
| Martial arts and dance studios | 51 | #178 of 387 | 76 | 4.7 | $1.6M | 79 | 28 |
| Dentists and orthodontists | 51 | #185 of 387 | 183 | 11.3 | $997K | 101 | 140 |
| Coffee shops and cafes | 51 | #185 of 387 | 174 | 10.8 | $3.6M | 96 | 104 |
| Pest control | 50 | #173 of 345 | 32 | 2.0 | $7.6M | 74 | 33 |
| Collision repair and body shops | 50 | #202 of 381 | 46 | 2.9 | $3.1M | 100 | 39 |
| Gyms, studios and classes | 48 | #211 of 387 | 236 | 14.6 | $515K | 78 | 73 |
| Gyms | 48 | #217 of 387 | 122 | 7.6 | $996K | 77 | 45 |
| Tire shops | 48 | #222 of 386 | 79 | 4.9 | $1.8M | 72 | 21 |
| Bakeries and dessert shops | 47 | #228 of 387 | 173 | 10.7 | $3.6M | 87 | 115 |
| Veterinarians | 46 | #227 of 384 | 71 | 4.4 | $2.1M | 76 | 52 |
| Yoga, Pilates and fitness studios | 45 | #215 of 347 | 38 | 2.4 | $3.2M | 79 | 45 |
| Dry cleaners | 44 | #172 of 272 | 28 | 1.7 | $11M | 70 | 14 |
| Grocery and convenience stores | 44 | #242 of 387 | 352 | 21.8 | $2.8M | 82 | 136 |
| Gas stations | 42 | #254 of 387 | 238 | 14.8 | $1.9M | 80 | 206 |
| Doctors, dentists and clinics | 41 | #267 of 387 | 1,333 | 82.7 | $137K | 90 | 638 |
| Convenience stores | 40 | #262 of 387 | 189 | 11.7 | $5.2M | 66 | 66 |
| Hair salons | 40 | #300 of 387 | 428 | 26.5 | $344K | 80 | 98 |
| Car washes and detailing | 39 | #286 of 387 | 85 | 5.3 | $1.7M | 66 | 24 |
| Barbershops | 39 | #289 of 387 | 110 | 6.8 | $1.3M | 71 | 11 |
| Nail salons | 39 | #308 of 387 | 125 | 7.8 | $1.2M | 70 | 34 |
| Property management | 38 | #291 of 374 | 73 | 4.5 | Index only | 61 | 100 |
| Real estate | 38 | #304 of 387 | 730 | 45.3 | Index only | 78 | 473 |
| Real estate agents and brokers | 38 | #306 of 387 | 581 | 36.0 | Index only | 78 | 277 |
| Fast food and sandwich shops | 35 | #288 of 387 | 280 | 17.4 | $2.2M | 73 | 430 |
| Primary care and pediatrics | 35 | #300 of 387 | 132 | 8.2 | $1.4M | 78 | 351 |
| Pizza | 35 | #307 of 387 | 172 | 10.7 | $3.6M | 71 | 430 |
| Salons, barbers and spas | 35 | #336 of 387 | 922 | 57.2 | $160K | 75 | 198 |
| Restaurants and cafes | 33 | #313 of 387 | 2,143 | 132.9 | $290K | 78 | 986 |
| Clothing and shoe stores | 32 | #309 of 387 | 403 | 25.0 | $765K | 60 | 237 |
| Clothing, shoes and laundry | 32 | #311 of 387 | 531 | 32.9 | $581K | 66 | 258 |
| Sit-down restaurants | 32 | #332 of 387 | 1,250 | 77.5 | $497K | 75 | 445 |
| Spas and skin care | 31 | #360 of 387 | 236 | 14.6 | $623K | 71 | 51 |
| Urgent care and walk-in clinics | 26 | #181 of 197 | 16 | 1.0 | $11.4M | 46 | 28 |
Household spending in the Savannah metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $141.7M | $879 | 92 |
| Gasoline and other fuels | $452M | $2,803 | 108 |
| Food away from home | $620.8M | $3,849 | 95 |
| Groceries | $983.5M | $6,098 | 97 |
| Personal care products and services | $147.1M | $912 | 91 |
| Child care and other personal services | $75.7M | $470 | 81 |
| Memberships, classes and admissions | $121.5M | $753 | 77 |
| Medical and dental services | $182.5M | $1,132 | 88 |
| Pets | $147.7M | $916 | 101 |
| Clothing, shoes and related services | $308.5M | $1,913 | 93 |
| Vehicle insurance | $385.4M | $2,390 | 122 |
| Home repairs, maintenance and insurance | $471.2M | $2,922 | 97 |
| Lawn care, cleaning and other household services | $241.7M | $1,499 | 106 |
| Rent and homeowner costs | $2.5B | $15,323 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Savannah metro area
- Population, 2025 estimate
- 438,314+8.1% since 2020
- Households
- 161,273
- Median age
- 38.0
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 1,349 sq. mi.
- People per square mile
- 310
- Median household income
- $77,180+29.8% vs. 2015–2019, before inflation
- Average household income
- $102,786
- Median home value
- $302,000
- Jobs located here
- 189,059
- Daytime population
- 431,545Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Savannah metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Savannah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Savannah metro area 3
- Chatham County, GA300,879 people
- Effingham County, GA69,143 people
- Bryan County, GA48,263 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
- Rome, GA metro area99,693 people
Questions
How fast is the Savannah, GA metro area growing?
Population estimates put the Savannah metro area at 438,314 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 161,273 households. Median household income rose 29.8% from the 2015–2019 survey, before inflation.
How much do households in the Savannah, GA metro area spend?
Households in the Savannah metro area spend about $2.5B a year on rent and homeowner costs, $983.5M on groceries and $620.8M on food away from home. Set against the U.S., households in the Savannah metro area spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (77).
Which business types have the highest market scores in the Savannah, GA metro area?
The highest Groundwork market scores in the Savannah metro area are for electricians (78), landscaping and lawn care companies (78) and pet stores (72). The Savannah metro area ranks #11 of 383 scored metro areas for electricians.
How does the Savannah, GA metro area compare with the U.S.?
The median household income in the Savannah metro area is $77,180 a year, 4% below the U.S. median of $80,734. The population rose 8.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $302,000, against $332,700 for the U.S. For its number of households, the Savannah metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (twice the U.S. rate) and the fewest for electricians (32% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Savannah metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Savannah metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in the Savannah metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Savannah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.