County profile · Georgia
Hall County, GA market data
Population, household spending and competition for 56 business types in Hall County, each scored against other counties.
- Population, 2025
- 226,568
- +11.4% since 2020
- Households
- 73,551
- Median household income
- $80,901
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $350,400
- Jobs located here
- 102,286
- Highest market score
- 84
- Child care and preschools, #48 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Hall County by name and distance, and the households and spending within reach. Or open the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 226,568 people live in Hall County, in 73,551 households. Population estimates show Hall County grew 11.4% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Hall County is $80,901 a year, in line with the U.S. median of $80,734. That rose 28.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hall County spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on memberships, classes and admissions (82).
The highest Groundwork market scores in Hall County are for child care centers and preschools (84), pet grooming and boarding businesses (81) and pet stores (80). Hall County ranks #48 of 1,611 scored counties for child care centers and preschools.
Hall County is part of the Gainesville metro area. For its number of households, Hall County has the most map listings, relative to the U.S., for home inspectors (2.7 times the U.S. rate) and the fewest for mortgage brokers and lenders (53% below the U.S. rate).
All 56 business types in Hall County
Highest Groundwork market score first. Each score compares Hall County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 84 | #48 of 1,611 | 31 | 4.2 | $1.2M | 118 | 23 |
| Pet grooming and boarding | 81 | #54 of 1,461 | 25 | 3.4 | $2.8M | 110 | 13 |
| Pet stores | 80 | #53 of 974 | 11 | 1.5 | $6.4M | 141 | 6 |
| Funeral homes | 79 | #82 of 1,472 | 13 | 1.8 | $859K | 127 | 7 |
| Pet businesses | 77 | #123 of 2,200 | 76 | 10.3 | $922K | 105 | 37 |
| Oil change and quick lube | 76 | #30 of 479 | 5 | 0.7 | $15.2M | 111 | 4 |
| Clothing and shoe stores | 76 | #220 of 2,087 | 66 | 9.0 | $2.2M | 174 | 36 |
| Veterinarians | 75 | #191 of 1,485 | 28 | 3.8 | $2.5M | 92 | 18 |
| Clothing, shoes and laundry | 71 | #350 of 2,210 | 101 | 13.7 | $1.4M | 164 | 53 |
| Property management | 69 | #150 of 910 | 11 | 1.5 | Index only | 190 | 42 |
| Coffee shops and cafes | 66 | #412 of 2,063 | 70 | 9.5 | $4.2M | 113 | 41 |
| House cleaning | 65 | #160 of 847 | 18 | 2.4 | $6.3M | 99 | 46 |
| Gyms | 65 | #378 of 1,792 | 51 | 6.9 | $1.2M | 89 | 18 |
| Bakeries and dessert shops | 65 | #400 of 1,889 | 64 | 8.7 | $4.6M | 111 | 46 |
| Yoga, Pilates and fitness studios | 64 | #162 of 777 | 14 | 1.9 | $4.2M | 104 | 18 |
| Mortgage brokers and lenders | 64 | #183 of 887 | 15 | 2.0 | Index only | 198 | 22 |
| Convenience stores | 64 | #631 of 2,261 | 75 | 10.2 | $6.1M | 78 | 25 |
| Barbershops | 63 | #390 of 1,356 | 33 | 4.5 | $2.1M | 112 | 5 |
| Grocery stores | 63 | #598 of 2,070 | 52 | 7.1 | $8.8M | 95 | 36 |
| Grocery and convenience stores | 63 | #680 of 2,402 | 153 | 20.8 | $3M | 88 | 61 |
| Collision repair and body shops | 61 | #419 of 1,327 | 24 | 3.3 | $3.2M | 103 | 23 |
| Pizza | 61 | #624 of 2,090 | 66 | 9.0 | $4.4M | 87 | 154 |
| Gas stations | 61 | #724 of 2,358 | 139 | 18.9 | $1.7M | 73 | 99 |
| Laundromats | 60 | #262 of 785 | 10 | 1.4 | $14.6M | 116 | 8 |
| Restaurants and cafes | 60 | #773 of 2,405 | 744 | 101.2 | $394K | 106 | 342 |
| Martial arts and dance studios | 59 | #416 of 1,334 | 31 | 4.2 | $1.9M | 95 | 19 |
| Optometrists and eye care | 58 | #466 of 1,302 | 25 | 3.4 | $3.4M | 110 | 16 |
| Dry cleaners | 57 | #198 of 507 | 9 | 1.2 | $16.2M | 103 | 9 |
| Gyms, studios and classes | 57 | #739 of 2,088 | 96 | 13.1 | $616K | 93 | 37 |
| Fast food and sandwich shops | 57 | #873 of 2,222 | 113 | 15.4 | $2.6M | 85 | 154 |
| Sit-down restaurants | 57 | #876 of 2,405 | 434 | 59.0 | $676K | 102 | 141 |
| Chiropractors | 54 | #635 of 1,490 | 40 | 5.4 | $2.1M | 90 | 23 |
| Insurance agencies | 54 | #999 of 2,272 | 160 | 21.8 | $1.3M | 102 | 103 |
| Tire shops | 52 | #739 of 1,530 | 45 | 6.1 | $1.7M | 68 | 15 |
| Spas and skin care | 51 | #842 of 1,769 | 68 | 9.2 | $1M | 117 | 27 |
| HVAC and plumbing | 49 | #910 of 1,707 | 64 | 8.7 | $3.5M | 73 | 98 |
| Hair salons | 48 | #1,295 of 2,339 | 178 | 24.2 | $390K | 91 | 58 |
| Landscaping and lawn care | 47 | #810 of 1,493 | 74 | 10.1 | $1.5M | 53 | 92 |
| Primary care and pediatrics | 47 | #944 of 1,656 | 50 | 6.8 | $1.7M | 96 | 187 |
| Electricians | 46 | #692 of 1,160 | 31 | 4.2 | $7.2M | 60 | 75 |
| Auto repair shops | 46 | #1,417 of 2,378 | 225 | 30.6 | $338K | 76 | 89 |
| Roofing and gutters | 44 | #733 of 1,177 | 49 | 6.7 | $4.6M | 54 | 22 |
| Nail salons | 44 | #874 of 1,328 | 52 | 7.1 | $1.3M | 80 | 27 |
| Lawn, cleaning and pest control | 44 | #1,110 of 1,771 | 115 | 15.6 | $991K | 59 | 155 |
| Salons, barbers and spas | 44 | #1,530 of 2,385 | 334 | 45.4 | $208K | 98 | 122 |
| Pest control | 43 | #454 of 699 | 23 | 3.1 | $5M | 48 | 17 |
| Physical therapy | 43 | #904 of 1,422 | 44 | 6.0 | $1.9M | 81 | 41 |
| Real estate agents and brokers | 43 | #1,436 of 2,176 | 218 | 29.6 | Index only | 98 | 148 |
| Real estate | 43 | #1,474 of 2,229 | 256 | 34.8 | Index only | 105 | 242 |
| Auto repair and car care | 43 | #1,531 of 2,401 | 375 | 51.0 | $203K | 76 | 130 |
| Home repair trades | 42 | #1,419 of 2,057 | 144 | 19.6 | $1.5M | 64 | 195 |
| Home inspectors | 41 | #285 of 415 | 12 | 1.6 | Index only | 37 | 5 |
| Car washes and detailing | 38 | #1,049 of 1,451 | 51 | 6.9 | $1.5M | 59 | 20 |
| Doctors, dentists and clinics | 37 | #1,815 of 2,394 | 624 | 84.8 | $137K | 90 | 371 |
| Dentists and orthodontists | 32 | #1,598 of 1,886 | 116 | 15.8 | $740K | 75 | 93 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $85.8M | Too few | 11 |
Household spending in Hall County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $76.1M | $1,035 | 108 |
| Gasoline and other fuels | $240.4M | $3,269 | 126 |
| Food away from home | $293.3M | $3,987 | 98 |
| Groceries | $458.4M | $6,232 | 99 |
| Personal care products and services | $69.4M | $944 | 94 |
| Child care and other personal services | $36.7M | $500 | 86 |
| Memberships, classes and admissions | $59.2M | $804 | 82 |
| Medical and dental services | $85.8M | $1,166 | 91 |
| Pets | $70.1M | $953 | 105 |
| Clothing, shoes and related services | $145.6M | $1,980 | 96 |
| Vehicle insurance | $205M | $2,787 | 142 |
| Home repairs, maintenance and insurance | $223.1M | $3,033 | 100 |
| Lawn care, cleaning and other household services | $114M | $1,550 | 110 |
| Rent and homeowner costs | $1.2B | $15,759 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hall County
- Population, 2025 estimate
- 226,568+11.4% since 2020
- Households
- 73,551
- Median age
- 39.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 393 sq. mi.
- People per square mile
- 542
- Median household income
- $80,901+28.5% vs. 2015–2019, before inflation
- Average household income
- $108,166
- Median home value
- $350,400
- Jobs located here
- 102,286
- Daytime population
- 216,900Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Jackson County, GA84,757 people
- Dawson County, GA30,242 people
- Forsyth County, GA267,287 people
- Lumpkin County, GA34,505 people
- Banks County, GA19,264 people
- Barrow County, GA89,886 people
- White County, GA28,810 people
- Gwinnett County, GA979,864 people
Questions
How fast is Hall County, GA growing?
Population estimates put Hall County at 226,568 people in 2025, up 11.4% since 2020, faster than the U.S. (+3.1%). It has 73,551 households. Against the 2015–2019 survey, median household income rose 28.5%, before inflation.
How much do households in Hall County, GA spend?
Households in Hall County spend about $1.2B a year on rent and homeowner costs, $458.4M on groceries and $293.3M on food away from home. Relative to the U.S., household spending in Hall County runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on memberships, classes and admissions (82).
Which business types have the highest market scores in Hall County, GA?
Of the business types scored in Hall County, child care centers and preschools (84), pet grooming and boarding businesses (81) and pet stores (80) have the highest Groundwork market scores. For child care centers and preschools, that ranks #48 of 1,611 scored counties.
How does Hall County, GA compare with the U.S.?
Median household income in Hall County is $80,901, in line with the U.S. median of $80,734. The population rose 11.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $350,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (2.7 times the U.S. rate) and lowest for mortgage brokers and lenders (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Hall County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hall County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.