Small-town market profile · Georgia
LaGrange, GA-AL area market data
Population, household spending and competition for 56 business types in the LaGrange area, each scored against other small-town markets.
- Population, 2025
- 107,097
- +3.0% since 2020
- Households
- 40,338
- Median household income
- $54,888
- +23.5% vs. 2015–2019, before inflation
- Median home value
- $182,600
- Jobs located here
- 45,914
- Highest market score
- 80
- Veterinarians, #17 of 398 scored small-town markets
A site report maps the competitors on map listings around any address in the LaGrange area by name and distance, and the households and spending within reach. Or open the report at the center of the LaGrange area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 107,097 people live in the LaGrange area, in 40,338 households. Between 2020 and 2025, the population of the LaGrange area grew 3.0%, in step with the U.S. (+3.1%). The median household income in the LaGrange area is $54,888 a year, 32% below the U.S. median of $80,734. That rose 23.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the LaGrange area spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
The highest Groundwork market scores in the LaGrange area are for veterinarians (80), roofing and gutter companies (76) and optometrists and eye clinics (75). The LaGrange area ranks #17 of 398 scored small-town markets for veterinarians.
The LaGrange area takes in 2 counties: Troup County, GA and Chambers County, AL. For its number of households, the LaGrange area has the most map listings, relative to the U.S., for funeral homes (2.8 times the U.S. rate) and the fewest for bakeries and dessert shops (52% below the U.S. rate).
All 56 business types in the LaGrange area
Highest Groundwork market score first. Each score compares the LaGrange area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 80 | #17 of 398 | 10 | 2.5 | $3.1M | 112 | 6 |
| Roofing and gutters | 76 | #20 of 288 | 7 | 1.7 | $14.5M | 171 | 5 |
| Optometrists and eye care | 75 | #29 of 400 | 6 | 1.5 | $6.6M | 211 | 6 |
| Pet grooming and boarding | 75 | #32 of 387 | 14 | 3.5 | $2.2M | 86 | 3 |
| Pet stores | 74 | #22 of 220 | 7 | 1.7 | $4.4M | 97 | Under 3 |
| Bakeries and dessert shops | 74 | #34 of 507 | 19 | 4.7 | $6.9M | 166 | 11 |
| Pet businesses | 74 | #37 of 527 | 39 | 9.7 | $784K | 89 | 9 |
| Pest control | 71 | #11 of 85 | 7 | 1.7 | $7.5M | 73 | 5 |
| Martial arts and dance studios | 71 | #41 of 378 | 6 | 1.5 | $3.8M | 188 | Under 3 |
| Coffee shops and cafes | 71 | #53 of 529 | 25 | 6.2 | $5.2M | 141 | 11 |
| Insurance agencies | 71 | #95 of 537 | 59 | 14.6 | $1.7M | 139 | 38 |
| Gyms, studios and classes | 70 | #52 of 535 | 30 | 7.4 | $758K | 114 | 6 |
| Yoga, Pilates and fitness studios | 69 | #9 of 112 | 5 | 1.2 | $4.5M | 112 | 6 |
| House cleaning | 69 | #24 of 142 | 9 | 2.2 | $5.8M | 91 | 13 |
| Chiropractors | 68 | #69 of 426 | 13 | 3.2 | $3.1M | 128 | 8 |
| Physical therapy | 67 | #79 of 400 | 14 | 3.5 | $2.8M | 118 | 4 |
| Laundromats | 65 | #37 of 150 | 7 | 1.7 | $9.5M | 76 | Under 3 |
| Gyms | 65 | #94 of 506 | 19 | 4.7 | $1.2M | 92 | 6 |
| Car washes and detailing | 65 | #104 of 441 | 13 | 3.2 | $2.8M | 111 | Under 3 |
| Landscaping and lawn care | 62 | #110 of 399 | 20 | 5.0 | $2.6M | 90 | 35 |
| HVAC and plumbing | 59 | #151 of 476 | 21 | 5.2 | $4.8M | 101 | 35 |
| Mortgage brokers and lenders | 58 | #60 of 177 | 10 | 2.5 | Index only | 140 | Under 3 |
| Home repair trades | 57 | #175 of 526 | 40 | 9.9 | $2.5M | 104 | 68 |
| Electricians | 55 | #120 of 295 | 12 | 3.0 | $8.4M | 70 | 28 |
| Lawn, cleaning and pest control | 54 | #199 of 481 | 36 | 8.9 | $1.5M | 87 | 53 |
| Real estate | 51 | #257 of 536 | 84 | 20.8 | Index only | 150 | 46 |
| Grocery stores | 51 | #257 of 506 | 24 | 5.9 | $9.3M | 100 | 21 |
| Spas and skin care | 50 | #248 of 504 | 28 | 6.9 | $1.1M | 128 | Under 3 |
| Auto repair and car care | 50 | #277 of 538 | 166 | 41.2 | $219K | 82 | 57 |
| Real estate agents and brokers | 49 | #275 of 533 | 69 | 17.1 | Index only | 145 | 28 |
| Clothing, shoes and laundry | 49 | #279 of 536 | 77 | 19.1 | $867K | 99 | 27 |
| Clothing and shoe stores | 49 | #286 of 536 | 59 | 14.6 | $1.1M | 89 | 24 |
| Hair salons | 49 | #289 of 538 | 101 | 25.0 | $311K | 72 | 6 |
| Nail salons | 48 | #220 of 387 | 20 | 5.0 | $1.6M | 94 | 6 |
| Child care and preschools | 47 | #260 of 454 | 24 | 5.9 | $597K | 60 | 22 |
| Auto repair shops | 47 | #316 of 538 | 108 | 26.8 | $337K | 76 | 37 |
| Salons, barbers and spas | 47 | #320 of 538 | 178 | 44.1 | $176K | 83 | 14 |
| Primary care and pediatrics | 45 | #274 of 458 | 26 | 6.4 | $1.5M | 86 | 49 |
| Tire shops | 44 | #266 of 431 | 20 | 5.0 | $1.8M | 73 | 11 |
| Sit-down restaurants | 42 | #356 of 538 | 248 | 61.5 | $527K | 79 | 65 |
| Restaurants and cafes | 41 | #368 of 538 | 407 | 100.9 | $321K | 87 | 177 |
| Doctors, dentists and clinics | 38 | #386 of 538 | 294 | 72.9 | $135K | 88 | 105 |
| Grocery and convenience stores | 37 | #403 of 538 | 95 | 23.6 | $2.3M | 69 | 56 |
| Gas stations | 37 | #408 of 536 | 94 | 23.3 | $1.3M | 53 | 86 |
| Funeral homes | 36 | #271 of 365 | 24 | 5.9 | $247K | 36 | 11 |
| Barbershops | 33 | #298 of 377 | 26 | 6.4 | $1.2M | 64 | Under 3 |
| Collision repair and body shops | 33 | #313 of 387 | 29 | 7.2 | $1.3M | 41 | 13 |
| Convenience stores | 32 | #429 of 529 | 50 | 12.4 | $4.4M | 56 | 35 |
| Pizza | 32 | #441 of 520 | 41 | 10.2 | $3.2M | 63 | 98 |
| Dentists and orthodontists | 30 | #454 of 526 | 47 | 11.7 | $844K | 86 | 35 |
| Fast food and sandwich shops | 28 | #464 of 537 | 71 | 17.6 | $1.8M | 60 | 98 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.0 | $9.1M | 66 | 5 |
| Property management | Not scored | Not scored | 4 | 1.0 | Index only | 246 | 14 |
| Dry cleaners | Not scored | Not scored | 3 | 0.7 | $22.3M | 142 | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the LaGrange area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $36.4M | $903 | 94 |
| Gasoline and other fuels | $119.9M | $2,971 | 114 |
| Food away from home | $130.7M | $3,240 | 80 |
| Groceries | $222M | $5,504 | 87 |
| Personal care products and services | $31.4M | $779 | 77 |
| Child care and other personal services | $14.3M | $355 | 61 |
| Memberships, classes and admissions | $22.7M | $564 | 57 |
| Medical and dental services | $39.7M | $984 | 76 |
| Pets | $30.6M | $758 | 83 |
| Clothing, shoes and related services | $66.8M | $1,656 | 81 |
| Vehicle insurance | $102.8M | $2,549 | 130 |
| Home repairs, maintenance and insurance | $101.2M | $2,510 | 83 |
| Lawn care, cleaning and other household services | $52.6M | $1,304 | 92 |
| Rent and homeowner costs | $546.8M | $13,556 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the LaGrange area
- Population, 2025 estimate
- 107,097+3.0% since 2020
- Households
- 40,338
- Median age
- 39.4
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 1,011 sq. mi.
- People per square mile
- 103
- Median household income
- $54,888+23.5% vs. 2015–2019, before inflation
- Average household income
- $77,775
- Median home value
- $182,600
- Jobs located here
- 45,914
- Daytime population
- 103,636Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the LaGrange area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the LaGrange area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the LaGrange area 2
- Troup County, GA70,330 people
- Chambers County, AL34,192 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the LaGrange, GA-AL area growing?
Population estimates put the LaGrange area at 107,097 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 40,338 households. Against the 2015–2019 survey, median household income rose 23.5%, before inflation.
How much do households in the LaGrange, GA-AL area spend?
Households in the LaGrange area spend about $546.8M a year on rent and homeowner costs, $222M on groceries and $130.7M on food away from home. Relative to the U.S., household spending in the LaGrange area runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Which business types have the highest market scores in the LaGrange, GA-AL area?
Of the business types scored in the LaGrange area, veterinarians (80), roofing and gutter companies (76) and optometrists and eye clinics (75) have the highest Groundwork market scores. For veterinarians, that ranks #17 of 398 scored small-town markets.
How does the LaGrange, GA-AL area compare with the U.S.?
Median household income in the LaGrange area is $54,888, 32% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.8 times the U.S. rate) and lowest for bakeries and dessert shops (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the LaGrange area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the LaGrange area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the LaGrange area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the LaGrange area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.