Small-town market profile · Georgia
Kingsland, GA area market data
Population, household spending and competition for 56 business types in the Kingsland area, each scored against other small-town markets.
- Population, 2025
- 60,143
- +9.5% since 2020
- Households
- 21,693
- Median household income
- $74,378
- Median home value
- $261,400
- Jobs located here
- 13,044
- Highest market score
- 93
- Home repair trades, #1 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Kingsland area by name and distance, and the households and spending within reach. Or open the report at the center of the Kingsland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 60,143 people live in the Kingsland area, in 21,693 households. Between 2020 and 2025, the population of the Kingsland area grew 9.5%, faster than the U.S. (+3.1%). The median household income in the Kingsland area is $74,378 a year, 8% below the U.S. median of $80,734.
Set against the U.S., households in the Kingsland area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
The highest Groundwork market scores in the Kingsland area are for home repair companies (93), HVAC and plumbing companies (93) and insurance agencies (92). The Kingsland area ranks #1 of 526 scored small-town markets for home repair companies.
The Kingsland area is made up of one county, Camden County. For its number of households, the Kingsland area has the most map listings, relative to the U.S., for gas stations (82% above the U.S. rate) and the fewest for spas and skin care studios (40% below the U.S. rate).
All 56 business types in the Kingsland area
Highest Groundwork market score first. Each score compares the Kingsland area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 93 | #1 of 526 | 17 | 7.8 | $3.6M | 147 | 13 |
| HVAC and plumbing | 93 | #1 of 476 | 8 | 3.7 | $7.6M | 160 | 9 |
| Insurance agencies | 92 | #8 of 537 | 21 | 9.7 | $2.6M | 208 | 10 |
| Roofing and gutters | 85 | #5 of 288 | 6 | 2.8 | $10.1M | 120 | Under 3 |
| Clothing, shoes and laundry | 82 | #21 of 536 | 33 | 15.2 | $1.2M | 135 | 3 |
| Clothing and shoe stores | 81 | #25 of 536 | 25 | 11.5 | $1.6M | 124 | 3 |
| Auto repair shops | 78 | #26 of 538 | 36 | 16.6 | $548K | 123 | 14 |
| Coffee shops and cafes | 77 | #18 of 529 | 15 | 6.9 | $5.3M | 143 | 10 |
| Grocery stores | 74 | #53 of 506 | 15 | 6.9 | $8.6M | 93 | 7 |
| Pet grooming and boarding | 73 | #42 of 387 | 10 | 4.6 | $1.9M | 73 | 4 |
| Veterinarians | 73 | #44 of 398 | 10 | 4.6 | $1.9M | 69 | 5 |
| Child care and preschools | 73 | #53 of 454 | 8 | 3.7 | $1.1M | 112 | 12 |
| Pet businesses | 72 | #47 of 527 | 27 | 12.4 | $692K | 79 | 9 |
| Grocery and convenience stores | 72 | #62 of 538 | 48 | 22.1 | $2.7M | 79 | 12 |
| House cleaning | 71 | #21 of 142 | 7 | 3.2 | $4.4M | 70 | 6 |
| Chiropractors | 71 | #43 of 426 | 8 | 3.7 | $2.9M | 123 | 5 |
| Gyms | 71 | #47 of 506 | 13 | 6.0 | $1.1M | 87 | 3 |
| Bakeries and dessert shops | 71 | #55 of 507 | 16 | 7.4 | $5M | 120 | 10 |
| Auto repair and car care | 71 | #77 of 538 | 74 | 34.1 | $267K | 99 | 24 |
| Collision repair and body shops | 68 | #67 of 387 | 7 | 3.2 | $2.8M | 91 | 4 |
| Landscaping and lawn care | 68 | #78 of 399 | 12 | 5.5 | $2.6M | 89 | 20 |
| Tire shops | 68 | #95 of 431 | 7 | 3.2 | $2.8M | 113 | 4 |
| Car washes and detailing | 67 | #92 of 441 | 8 | 3.7 | $2.5M | 98 | 3 |
| Pizza | 67 | #101 of 520 | 15 | 6.9 | $5.3M | 104 | 45 |
| Sit-down restaurants | 66 | #108 of 538 | 129 | 59.5 | $615K | 93 | 30 |
| Restaurants and cafes | 66 | #116 of 538 | 221 | 101.9 | $359K | 97 | 88 |
| Mortgage brokers and lenders | 65 | #33 of 177 | 7 | 3.2 | Index only | 118 | Under 3 |
| Convenience stores | 65 | #134 of 529 | 27 | 12.4 | $4.8M | 61 | 5 |
| Property management | 64 | #40 of 180 | 5 | 2.3 | Index only | 116 | 12 |
| Physical therapy | 63 | #104 of 400 | 7 | 3.2 | $3.4M | 139 | 9 |
| Lawn, cleaning and pest control | 61 | #133 of 481 | 23 | 10.6 | $1.4M | 81 | 26 |
| Hair salons | 61 | #137 of 538 | 37 | 17.1 | $512K | 119 | 14 |
| Optometrists and eye care | 58 | #140 of 400 | 9 | 4.1 | $2.6M | 83 | 4 |
| Gyms, studios and classes | 57 | #189 of 535 | 26 | 12.0 | $565K | 85 | 6 |
| Martial arts and dance studios | 56 | #146 of 378 | 10 | 4.6 | $1.5M | 73 | 3 |
| Spas and skin care | 56 | #186 of 504 | 15 | 6.9 | $1.3M | 144 | 6 |
| Barbershops | 53 | #180 of 377 | 12 | 5.5 | $1.6M | 84 | Under 3 |
| Nail salons | 53 | #181 of 387 | 9 | 4.1 | $2.1M | 126 | 6 |
| Salons, barbers and spas | 53 | #232 of 538 | 73 | 33.7 | $260K | 122 | 26 |
| Funeral homes | 52 | #167 of 365 | 7 | 3.2 | $381K | 56 | Under 3 |
| Primary care and pediatrics | 52 | #225 of 458 | 18 | 8.3 | $1.3M | 73 | 23 |
| Doctors, dentists and clinics | 52 | #257 of 538 | 143 | 65.9 | $164K | 108 | 57 |
| Dentists and orthodontists | 50 | #259 of 526 | 21 | 9.7 | $1.1M | 114 | 16 |
| Gas stations | 50 | #279 of 536 | 43 | 19.8 | $1.5M | 62 | 35 |
| Fast food and sandwich shops | 49 | #289 of 537 | 38 | 17.5 | $2.1M | 68 | 45 |
| Real estate | 41 | #383 of 536 | 85 | 39.2 | Index only | 87 | 42 |
| Real estate agents and brokers | 40 | #391 of 533 | 73 | 33.7 | Index only | 81 | 27 |
| Pest control | Not scored | Not scored | 4 | 1.8 | $7.8M | 76 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.4 | $20.3M | 169 | 4 |
| Pet stores | Not scored | Not scored | 3 | 1.4 | $6.2M | 138 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.4 | $7.8M | 32 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.4 | $4.9M | 121 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.9 | $19.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.9 | $19.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $19.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Kingsland area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.7M | $909 | 95 |
| Gasoline and other fuels | $63.8M | $2,942 | 113 |
| Food away from home | $79.3M | $3,655 | 90 |
| Groceries | $129.2M | $5,954 | 94 |
| Personal care products and services | $19M | $874 | 87 |
| Child care and other personal services | $9M | $415 | 71 |
| Memberships, classes and admissions | $14.7M | $677 | 69 |
| Medical and dental services | $23.5M | $1,081 | 84 |
| Pets | $18.7M | $861 | 95 |
| Clothing, shoes and related services | $39.3M | $1,812 | 88 |
| Vehicle insurance | $54.7M | $2,523 | 129 |
| Home repairs, maintenance and insurance | $60.9M | $2,807 | 93 |
| Lawn care, cleaning and other household services | $31.1M | $1,435 | 101 |
| Rent and homeowner costs | $321.4M | $14,818 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Kingsland area
- Population, 2025 estimate
- 60,143+9.5% since 2020
- Households
- 21,693
- Median age
- 37.7
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 630 sq. mi.
- People per square mile
- 90
- Median household income
- $74,378
- Average household income
- $88,291
- Median home value
- $261,400
- Jobs located here
- 13,044
- Daytime population
- 51,629Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kingsland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Kingsland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Kingsland area 1
- Camden County, GA56,970 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Kingsland, GA area growing?
Population estimates put the Kingsland area at 60,143 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 21,693 households.
How much do households in the Kingsland, GA area spend?
Households in the Kingsland area spend about $321.4M a year on rent and homeowner costs, $129.2M on groceries and $79.3M on food away from home. Relative to the U.S., household spending in the Kingsland area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Which business types have the highest market scores in the Kingsland, GA area?
Of the business types scored in the Kingsland area, home repair companies (93), HVAC and plumbing companies (93) and insurance agencies (92) have the highest Groundwork market scores. For home repair companies, that ranks #1 of 526 scored small-town markets.
How does the Kingsland, GA area compare with the U.S.?
Median household income in the Kingsland area is $74,378, 8% below the U.S. median of $80,734. The population rose 9.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $261,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (82% above the U.S. rate) and lowest for spas and skin care studios (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Kingsland area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kingsland area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in the Kingsland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kingsland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.