Yoga, Pilates and fitness studios in Georgia

Map listings as of September 2026 show 802 yoga, Pilates and fitness studios in Georgia. Chain locations make up 23% of them, against 18% across the U.S. That is 2.0 per 10,000 households, 17% below the U.S. rate of 2.4.

Household spending on memberships, classes and admissions in Georgia comes to about $3.2B a year: $792 per household, 19% below the U.S. average. That is about $4M of household spending for each studio on map listings, in line with the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

Official counts show 1,186 businesses with payroll classed as fitness and recreational sports centers in Georgia in 2023, up 5.2% from 2019. That is one for every 3,435 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 177 SBA-backed loans worth $111.9M have gone to businesses classed as fitness and recreational sports centers in Georgia.

Among the 50 states and DC, Georgia ranks #31 for yoga, Pilates and fitness studios, with a Groundwork market score of 48 (lower middle). Of the 11 scored metro areas in or partly in Georgia, the Warner Robins metro area scores highest (74). Of the 2 scored small-town markets in or partly in Georgia, the LaGrange area scores highest (69).