County profile · Georgia
Gwinnett County, GA market data
Population, household spending and competition for 56 business types in Gwinnett County, each scored against other counties.
- Population, 2025
- 1,018,099
- +6.2% since 2020
- Households
- 327,043
- Median household income
- $87,890
- +23.7% vs. 2015–2019, before inflation
- Median home value
- $380,900
- Jobs located here
- 404,763
- Highest market score
- 82
- Pet grooming and boarding, #42 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Gwinnett County by name and distance, and the households and spending within reach. Or open the report at the center of Gwinnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 1,018,099 people live in Gwinnett County, in 327,043 households. Population estimates put the population change in Gwinnett County from 2020 to 2025 at +6.2%, faster than the U.S. (+3.1%). The median household income in Gwinnett County is $87,890 a year, 9% above the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Gwinnett County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (88).
The highest Groundwork market scores in Gwinnett County are for pet grooming and boarding businesses (82), pet businesses (79) and veterinarians (79). Gwinnett County ranks #42 of 1,461 scored counties for pet grooming and boarding businesses.
Gwinnett County is part of the Atlanta-Sandy Springs-Roswell metro area. For its number of households, Gwinnett County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (2.6 times the U.S. rate) and the fewest for funeral homes (62% below the U.S. rate).
All 56 business types in Gwinnett County
Highest Groundwork market score first. Each score compares Gwinnett County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 82 | #42 of 1,461 | 94 | 2.9 | $3.5M | 137 | 59 |
| Pet businesses | 79 | #85 of 2,200 | 285 | 8.7 | $1.2M | 131 | 167 |
| Veterinarians | 79 | #105 of 1,485 | 103 | 3.1 | $3.2M | 117 | 83 |
| Pet stores | 78 | #71 of 974 | 57 | 1.7 | $5.8M | 127 | 25 |
| Funeral homes | 75 | #128 of 1,472 | 27 | 0.8 | $1.4M | 201 | 15 |
| Gas stations | 74 | #302 of 2,358 | 392 | 12.0 | $2.6M | 108 | 327 |
| Convenience stores | 72 | #362 of 2,261 | 194 | 5.9 | $10.8M | 137 | 146 |
| Grocery and convenience stores | 67 | #524 of 2,402 | 545 | 16.7 | $3.8M | 113 | 322 |
| Laundromats | 63 | #229 of 785 | 44 | 1.3 | $15.4M | 123 | 33 |
| Pizza | 63 | #539 of 2,090 | 223 | 6.8 | $6.1M | 121 | 1,024 |
| Electricians | 61 | #332 of 1,160 | 88 | 2.7 | $11.7M | 98 | 312 |
| Landscaping and lawn care | 58 | #511 of 1,493 | 241 | 7.4 | $2.2M | 75 | 366 |
| Child care and preschools | 58 | #612 of 1,611 | 202 | 6.2 | $874K | 87 | 214 |
| Grocery stores | 57 | #790 of 2,070 | 262 | 8.0 | $8M | 86 | 176 |
| Property management | 56 | #346 of 910 | 82 | 2.5 | Index only | 117 | 201 |
| HVAC and plumbing | 56 | #653 of 1,707 | 254 | 7.8 | $4.1M | 85 | 367 |
| Coffee shops and cafes | 56 | #783 of 2,063 | 348 | 10.6 | $3.9M | 106 | 266 |
| Yoga, Pilates and fitness studios | 55 | #283 of 777 | 71 | 2.2 | $4M | 98 | 110 |
| Car washes and detailing | 54 | #631 of 1,451 | 136 | 4.2 | $2.4M | 94 | 65 |
| Oil change and quick lube | 53 | #227 of 479 | 25 | 0.8 | $12.9M | 94 | 35 |
| Tire shops | 52 | #736 of 1,530 | 165 | 5.0 | $2M | 78 | 63 |
| Fast food and sandwich shops | 51 | #1,109 of 2,222 | 500 | 15.3 | $2.7M | 90 | 1,024 |
| Physical therapy | 50 | #721 of 1,422 | 188 | 5.7 | $2.1M | 88 | 143 |
| Gyms | 50 | #937 of 1,792 | 296 | 9.1 | $958K | 74 | 110 |
| Clothing and shoe stores | 48 | #1,142 of 2,087 | 630 | 19.3 | $1.1M | 85 | 325 |
| Home repair trades | 47 | #1,200 of 2,057 | 549 | 16.8 | $1.9M | 77 | 832 |
| Pest control | 46 | #404 of 699 | 86 | 2.6 | $6.1M | 60 | 70 |
| Collision repair and body shops | 46 | #764 of 1,327 | 123 | 3.8 | $2.6M | 85 | 121 |
| Bakeries and dessert shops | 46 | #1,093 of 1,889 | 402 | 12.3 | $3.4M | 82 | 294 |
| Home inspectors | 45 | #246 of 415 | 32 | 1.0 | Index only | 63 | 29 |
| Barbershops | 45 | #845 of 1,356 | 267 | 8.2 | $1.2M | 64 | 26 |
| Clothing, shoes and laundry | 45 | #1,322 of 2,210 | 873 | 26.7 | $775K | 88 | 437 |
| Mortgage brokers and lenders | 44 | #548 of 887 | 145 | 4.4 | Index only | 94 | 113 |
| Lawn, cleaning and pest control | 44 | #1,104 of 1,771 | 451 | 13.8 | $1.2M | 70 | 816 |
| Restaurants and cafes | 44 | #1,469 of 2,405 | 4,188 | 128.1 | $327K | 88 | 2,154 |
| Gyms, studios and classes | 43 | #1,404 of 2,088 | 568 | 17.4 | $499K | 75 | 235 |
| Insurance agencies | 42 | #1,411 of 2,272 | 832 | 25.4 | $1M | 82 | 557 |
| Martial arts and dance studios | 41 | #921 of 1,334 | 201 | 6.1 | $1.4M | 70 | 125 |
| Auto repair shops | 41 | #1,617 of 2,378 | 877 | 26.8 | $367K | 83 | 465 |
| Auto repair and car care | 41 | #1,618 of 2,401 | 1,415 | 43.3 | $227K | 85 | 654 |
| House cleaning | 40 | #605 of 847 | 124 | 3.8 | $4.3M | 66 | 380 |
| Optometrists and eye care | 40 | #918 of 1,302 | 167 | 5.1 | $2.4M | 76 | 86 |
| Sit-down restaurants | 40 | #1,655 of 2,405 | 2,673 | 81.7 | $512K | 77 | 848 |
| Roofing and gutters | 39 | #845 of 1,177 | 207 | 6.3 | $5M | 59 | 153 |
| Chiropractors | 39 | #1,054 of 1,490 | 250 | 7.6 | $1.6M | 67 | 149 |
| Real estate agents and brokers | 39 | #1,660 of 2,176 | 1,162 | 35.5 | Index only | 84 | 626 |
| Real estate | 38 | #1,745 of 2,229 | 1,421 | 43.4 | Index only | 86 | 1,092 |
| Dry cleaners | 37 | #381 of 507 | 55 | 1.7 | $12.3M | 78 | 79 |
| Nail salons | 37 | #1,018 of 1,328 | 325 | 9.9 | $990K | 59 | 108 |
| Primary care and pediatrics | 36 | #1,267 of 1,656 | 405 | 12.4 | $983K | 55 | 601 |
| Hair salons | 36 | #1,857 of 2,339 | 1,236 | 37.8 | $260K | 61 | 307 |
| Spas and skin care | 35 | #1,424 of 1,769 | 521 | 15.9 | $618K | 71 | 156 |
| Doctors, dentists and clinics | 35 | #1,901 of 2,394 | 3,140 | 96.0 | $127K | 83 | 1,461 |
| Salons, barbers and spas | 34 | #2,019 of 2,385 | 2,413 | 73.8 | $133K | 63 | 606 |
| Dentists and orthodontists | 30 | #1,651 of 1,886 | 576 | 17.6 | $691K | 70 | 436 |
| Urgent care and walk-in clinics | 28 | #288 of 325 | 43 | 1.3 | $9.3M | 38 | 46 |
Household spending in Gwinnett County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $321.9M | $984 | 103 |
| Gasoline and other fuels | $1B | $3,087 | 119 |
| Food away from home | $1.4B | $4,183 | 103 |
| Groceries | $2.1B | $6,401 | 101 |
| Personal care products and services | $321.8M | $984 | 98 |
| Child care and other personal services | $176.6M | $540 | 93 |
| Memberships, classes and admissions | $283.5M | $867 | 88 |
| Medical and dental services | $398M | $1,217 | 94 |
| Pets | $328.8M | $1,005 | 111 |
| Clothing, shoes and related services | $676.4M | $2,068 | 101 |
| Vehicle insurance | $858.6M | $2,625 | 134 |
| Home repairs, maintenance and insurance | $1B | $3,151 | 104 |
| Lawn care, cleaning and other household services | $527.2M | $1,612 | 114 |
| Rent and homeowner costs | $5.3B | $16,273 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gwinnett County
- Population, 2025 estimate
- 1,018,099+6.2% since 2020
- Households
- 327,043
- Median age
- 36.6
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 431 sq. mi.
- People per square mile
- 2,273
- Median household income
- $87,890+23.7% vs. 2015–2019, before inflation
- Average household income
- $113,877
- Median home value
- $380,900
- Jobs located here
- 404,763
- Daytime population
- 958,914Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gwinnett County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gwinnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- DeKalb County, GA765,351 people
- Forsyth County, GA267,287 people
- Barrow County, GA89,886 people
- Walton County, GA103,313 people
- Rockdale County, GA95,281 people
- Fulton County, GA1,076,561 people
- Hall County, GA212,705 people
- Jackson County, GA84,757 people
Questions
How fast is Gwinnett County, GA growing?
Population estimates put Gwinnett County at 1,018,099 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 327,043 households. Against the 2015–2019 survey, median household income rose 23.7%, before inflation.
How much do households in Gwinnett County, GA spend?
Households in Gwinnett County spend about $5.3B a year on rent and homeowner costs, $2.1B on groceries and $1.4B on food away from home. Relative to the U.S., household spending in Gwinnett County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (88).
Which business types have the highest market scores in Gwinnett County, GA?
Of the business types scored in Gwinnett County, pet grooming and boarding businesses (82), pet businesses (79) and veterinarians (79) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #42 of 1,461 scored counties.
How does Gwinnett County, GA compare with the U.S.?
Median household income in Gwinnett County is $87,890, 9% above the U.S. median of $80,734. The population rose 6.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $380,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (2.6 times the U.S. rate) and lowest for funeral homes (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Gwinnett County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gwinnett County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in Gwinnett County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gwinnett County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.