County profile · Georgia
Fayette County, GA market data
Population, household spending and competition for 56 business types in Fayette County, each scored against other counties.
- Population, 2025
- 125,156
- +4.7% since 2020
- Households
- 44,581
- Median household income
- $111,978
- +24.2% vs. 2015–2019, before inflation
- Median home value
- $436,400
- Jobs located here
- 52,297
- Highest market score
- 87
- Convenience stores, #67 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Fayette County by name and distance, and the households and spending within reach. Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 125,156 people live in Fayette County, in 44,581 households. Between 2020 and 2025, the population of Fayette County grew 4.7%, faster than the U.S. (+3.1%). The median household income in Fayette County is $111,978 a year, 39% above the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Fayette County spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on medical and dental services (106, still above the U.S.).
The highest Groundwork market scores in Fayette County are for convenience stores (87), gas stations (83) and grocery and convenience stores (83). Fayette County ranks #67 of 2,261 scored counties for convenience stores.
Fayette County is part of the Atlanta-Sandy Springs-Roswell metro area. For its number of households, Fayette County has the most map listings, relative to the U.S., for home inspectors (4.5 times the U.S. rate) and the fewest for grocery stores (41% below the U.S. rate).
All 56 business types in Fayette County
Highest Groundwork market score first. Each score compares Fayette County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 87 | #67 of 2,261 | 24 | 5.4 | $12.8M | 163 | 8 |
| Gas stations | 83 | #97 of 2,358 | 48 | 10.8 | $3.1M | 128 | 36 |
| Grocery and convenience stores | 83 | #123 of 2,402 | 60 | 13.5 | $5.1M | 151 | 26 |
| Grocery stores | 82 | #147 of 2,070 | 18 | 4.0 | $17.1M | 184 | 18 |
| Funeral homes | 77 | #105 of 1,472 | 7 | 1.6 | $1.1M | 165 | 8 |
| Child care and preschools | 72 | #220 of 1,611 | 28 | 6.3 | $1.1M | 108 | 24 |
| Veterinarians | 70 | #291 of 1,485 | 23 | 5.2 | $2.2M | 82 | 11 |
| Landscaping and lawn care | 66 | #337 of 1,493 | 31 | 7.0 | $2.6M | 89 | 46 |
| Electricians | 63 | #289 of 1,160 | 14 | 3.1 | $11.3M | 94 | 40 |
| Car washes and detailing | 62 | #424 of 1,451 | 25 | 5.6 | $1.9M | 77 | 5 |
| Roofing and gutters | 59 | #395 of 1,177 | 27 | 6.1 | $5.9M | 69 | 8 |
| Pet grooming and boarding | 59 | #515 of 1,461 | 23 | 5.2 | $2.2M | 88 | 16 |
| Coffee shops and cafes | 58 | #696 of 2,063 | 50 | 11.2 | $4.2M | 115 | 41 |
| Pet businesses | 58 | #735 of 2,200 | 69 | 15.5 | $747K | 85 | 35 |
| Barbershops | 57 | #533 of 1,356 | 32 | 7.2 | $1.5M | 82 | Under 3 |
| Pizza | 55 | #833 of 2,090 | 47 | 10.5 | $4.5M | 89 | 125 |
| Restaurants and cafes | 55 | #969 of 2,405 | 530 | 118.9 | $401K | 108 | 289 |
| Collision repair and body shops | 53 | #587 of 1,327 | 15 | 3.4 | $3.2M | 104 | 21 |
| Bakeries and dessert shops | 52 | #865 of 1,889 | 54 | 12.1 | $3.9M | 95 | 41 |
| Fast food and sandwich shops | 51 | #1,111 of 2,222 | 80 | 17.9 | $2.7M | 87 | 125 |
| Sit-down restaurants | 51 | #1,139 of 2,405 | 309 | 69.3 | $688K | 104 | 120 |
| House cleaning | 49 | #447 of 847 | 19 | 4.3 | $4.2M | 66 | 27 |
| Tire shops | 49 | #816 of 1,530 | 30 | 6.7 | $1.6M | 64 | 9 |
| Lawn, cleaning and pest control | 48 | #944 of 1,771 | 67 | 15.0 | $1.2M | 72 | 88 |
| Nail salons | 46 | #823 of 1,328 | 61 | 13.7 | $809K | 48 | 9 |
| Auto repair shops | 46 | #1,400 of 2,378 | 119 | 26.7 | $405K | 91 | 67 |
| Property management | 44 | #564 of 910 | 22 | 4.9 | Index only | 65 | 29 |
| Home repair trades | 44 | #1,338 of 2,057 | 96 | 21.5 | $1.6M | 68 | 104 |
| Pet stores | 43 | #610 of 974 | 18 | 4.0 | $2.9M | 63 | 8 |
| HVAC and plumbing | 43 | #1,125 of 1,707 | 55 | 12.3 | $2.9M | 60 | 56 |
| Clothing and shoe stores | 43 | #1,314 of 2,087 | 115 | 25.8 | $910K | 72 | 55 |
| Clothing, shoes and laundry | 43 | #1,394 of 2,210 | 145 | 32.5 | $721K | 82 | 67 |
| Auto repair and car care | 43 | #1,520 of 2,401 | 214 | 48.0 | $225K | 84 | 91 |
| Insurance agencies | 41 | #1,435 of 2,272 | 125 | 28.0 | $994K | 79 | 81 |
| Dry cleaners | 40 | #355 of 507 | 9 | 2.0 | $11.6M | 74 | 9 |
| Martial arts and dance studios | 40 | #949 of 1,334 | 38 | 8.5 | $1.3M | 63 | 19 |
| Primary care and pediatrics | 39 | #1,191 of 1,656 | 50 | 11.2 | $1.2M | 68 | 154 |
| Pest control | 37 | #530 of 699 | 17 | 3.8 | $4.7M | 46 | 15 |
| Yoga, Pilates and fitness studios | 37 | #603 of 777 | 19 | 4.3 | $2.5M | 63 | 28 |
| Oil change and quick lube | 36 | #365 of 479 | 7 | 1.6 | $6.9M | 50 | 7 |
| Physical therapy | 36 | #1,089 of 1,422 | 39 | 8.7 | $1.6M | 65 | 38 |
| Gyms | 36 | #1,365 of 1,792 | 72 | 16.2 | $672K | 52 | 28 |
| Gyms, studios and classes | 36 | #1,637 of 2,088 | 129 | 28.9 | $375K | 57 | 47 |
| Hair salons | 35 | #1,892 of 2,339 | 203 | 45.5 | $243K | 57 | 60 |
| Optometrists and eye care | 34 | #1,029 of 1,302 | 36 | 8.1 | $1.7M | 54 | 17 |
| Spas and skin care | 34 | #1,452 of 1,769 | 122 | 27.4 | $405K | 46 | 22 |
| Real estate agents and brokers | 34 | #1,921 of 2,176 | 296 | 66.4 | Index only | 50 | 156 |
| Real estate | 34 | #1,953 of 2,229 | 374 | 83.9 | Index only | 49 | 236 |
| Salons, barbers and spas | 34 | #2,020 of 2,385 | 429 | 96.2 | $115K | 54 | 96 |
| Mortgage brokers and lenders | 32 | #757 of 887 | 44 | 9.9 | Index only | 47 | 19 |
| Dentists and orthodontists | 32 | #1,600 of 1,886 | 101 | 22.7 | $601K | 61 | 87 |
| Doctors, dentists and clinics | 32 | #2,036 of 2,394 | 679 | 152.3 | $89K | 59 | 341 |
| Chiropractors | 31 | #1,265 of 1,490 | 63 | 14.1 | $963K | 40 | 36 |
| Urgent care and walk-in clinics | 29 | #282 of 325 | 7 | 1.6 | $8.7M | 35 | 9 |
| Home inspectors | 27 | #382 of 415 | 12 | 2.7 | Index only | 25 | 9 |
| Laundromats | Not scored | Not scored | 4 | 0.9 | $26.1M | 209 | 3 |
Household spending in Fayette County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $48.2M | $1,082 | 113 |
| Gasoline and other fuels | $146.9M | $3,295 | 127 |
| Food away from home | $212.5M | $4,766 | 117 |
| Groceries | $307.6M | $6,900 | 109 |
| Personal care products and services | $49.4M | $1,108 | 110 |
| Child care and other personal services | $30.2M | $678 | 117 |
| Memberships, classes and admissions | $48.4M | $1,086 | 110 |
| Medical and dental services | $60.7M | $1,361 | 106 |
| Pets | $51.5M | $1,156 | 127 |
| Clothing, shoes and related services | $104.6M | $2,346 | 114 |
| Vehicle insurance | $124.3M | $2,787 | 142 |
| Home repairs, maintenance and insurance | $158.2M | $3,549 | 118 |
| Lawn care, cleaning and other household services | $80.6M | $1,809 | 128 |
| Rent and homeowner costs | $799.8M | $17,939 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fayette County
- Population, 2025 estimate
- 125,156+4.7% since 2020
- Households
- 44,581
- Median age
- 43.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 195 sq. mi.
- People per square mile
- 628
- Median household income
- $111,978+24.2% vs. 2015–2019, before inflation
- Average household income
- $145,593
- Median home value
- $436,400
- Jobs located here
- 52,297
- Daytime population
- 120,082Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fayette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Clayton County, GA298,924 people
- Coweta County, GA152,852 people
- Spalding County, GA68,892 people
- Henry County, GA249,960 people
- Pike County, GA19,903 people
- Douglas County, GA147,888 people
- Fulton County, GA1,076,561 people
- DeKalb County, GA765,351 people
Questions
How fast is Fayette County, GA growing?
Population estimates put Fayette County at 125,156 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 44,581 households. Against the 2015–2019 survey, median household income rose 24.2%, before inflation.
How much do households in Fayette County, GA spend?
Households in Fayette County spend about $799.8M a year on rent and homeowner costs, $307.6M on groceries and $212.5M on food away from home. Relative to the U.S., household spending in Fayette County runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on medical and dental services (106, still above the U.S.).
Which business types have the highest market scores in Fayette County, GA?
Of the business types scored in Fayette County, convenience stores (87), gas stations (83) and grocery and convenience stores (83) have the highest Groundwork market scores. For convenience stores, that ranks #67 of 2,261 scored counties.
How does Fayette County, GA compare with the U.S.?
Median household income in Fayette County is $111,978, 39% above the U.S. median of $80,734. The population rose 4.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $436,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (4.5 times the U.S. rate) and lowest for grocery stores (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Fayette County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fayette County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in Fayette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.