County profile · Georgia
Clayton County, GA market data
Population, household spending and competition for 56 business types in Clayton County, each scored against other counties.
- Population, 2025
- 297,471
- −0.6% since 2020
- Households
- 105,941
- Median household income
- $59,806
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $222,300
- Jobs located here
- 139,154
- Highest market score
- 73
- Lawn, cleaning and pest control, #165 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Clayton County by name and distance, and the households and spending within reach. Or open the report at the center of Clayton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 297,471 people live in Clayton County, in 105,941 households. Between 2020 and 2025, the population of Clayton County declined 0.6%, against +3.1% for the U.S. The median household income in Clayton County is $59,806 a year, 26% below the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Clayton County spend the most on vehicle insurance (an index of 119, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in Clayton County are for lawn care, cleaning and pest control companies (73); landscaping and lawn care companies (73); and pet businesses (73). Clayton County ranks #165 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Clayton County is part of the Atlanta-Sandy Springs-Roswell metro area. For its number of households, Clayton County has the most map listings, relative to the U.S., for tire shops (2.7 times the U.S. rate) and the fewest for pet businesses (72% below the U.S. rate).
All 56 business types in Clayton County
Highest Groundwork market score first. Each score compares Clayton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 73 | #165 of 1,771 | 38 | 3.6 | $3.6M | 217 | 48 |
| Landscaping and lawn care | 73 | #166 of 1,493 | 18 | 1.7 | $7.7M | 263 | 16 |
| Pet businesses | 73 | #184 of 2,200 | 31 | 2.9 | $2.6M | 296 | 12 |
| Pet grooming and boarding | 70 | #220 of 1,461 | 9 | 0.8 | $9M | 352 | 5 |
| Veterinarians | 70 | #274 of 1,485 | 11 | 1.0 | $7.3M | 270 | 7 |
| Pest control | 67 | #119 of 699 | 7 | 0.7 | $19.8M | 194 | 3 |
| House cleaning | 67 | #133 of 847 | 13 | 1.2 | $10.7M | 167 | 29 |
| Insurance agencies | 65 | #619 of 2,272 | 126 | 11.9 | $2M | 156 | 62 |
| Mortgage brokers and lenders | 64 | #178 of 887 | 8 | 0.8 | Index only | 464 | 9 |
| HVAC and plumbing | 64 | #357 of 1,707 | 44 | 4.2 | $6.1M | 129 | 38 |
| Real estate agents and brokers | 64 | #385 of 2,176 | 124 | 11.7 | Index only | 214 | 24 |
| Home repair trades | 64 | #391 of 2,057 | 82 | 7.7 | $3.3M | 135 | 85 |
| Electricians | 63 | #280 of 1,160 | 17 | 1.6 | $15.9M | 132 | 28 |
| Coffee shops and cafes | 61 | #560 of 2,063 | 66 | 6.2 | $5.2M | 141 | 18 |
| Pet stores | 58 | #344 of 974 | 6 | 0.6 | $13.5M | 297 | Under 3 |
| Dentists and orthodontists | 58 | #643 of 1,886 | 68 | 6.4 | $1.5M | 157 | 35 |
| Real estate | 57 | #710 of 2,229 | 164 | 15.5 | Index only | 204 | 73 |
| Roofing and gutters | 54 | #495 of 1,177 | 21 | 2.0 | $12.8M | 152 | 19 |
| Physical therapy | 54 | #602 of 1,422 | 35 | 3.3 | $3M | 125 | 24 |
| Gyms, studios and classes | 54 | #856 of 2,088 | 84 | 7.9 | $699K | 106 | 13 |
| Funeral homes | 53 | #623 of 1,472 | 16 | 1.5 | $653K | 96 | 7 |
| Gyms | 53 | #802 of 1,792 | 48 | 4.5 | $1.2M | 94 | 9 |
| Bakeries and dessert shops | 52 | #854 of 1,889 | 78 | 7.4 | $4.4M | 107 | 18 |
| Martial arts and dance studios | 48 | #736 of 1,334 | 32 | 3.0 | $1.8M | 91 | 4 |
| Oil change and quick lube | 47 | #277 of 479 | 7 | 0.7 | $12.4M | 90 | 5 |
| Property management | 43 | #573 of 910 | 25 | 2.4 | Index only | 104 | 36 |
| Spas and skin care | 43 | #1,139 of 1,769 | 96 | 9.1 | $869K | 99 | 8 |
| Car washes and detailing | 42 | #931 of 1,451 | 40 | 3.8 | $2.2M | 86 | 13 |
| Pizza | 40 | #1,428 of 2,090 | 62 | 5.9 | $5.6M | 110 | 245 |
| Chiropractors | 39 | #1,046 of 1,490 | 61 | 5.8 | $1.7M | 72 | 17 |
| Grocery stores | 38 | #1,415 of 2,070 | 67 | 6.3 | $8.8M | 95 | 53 |
| Urgent care and walk-in clinics | 37 | #242 of 325 | 5 | 0.5 | $21M | 85 | 8 |
| Sit-down restaurants | 36 | #1,816 of 2,405 | 672 | 63.4 | $515K | 78 | 116 |
| Primary care and pediatrics | 35 | #1,276 of 1,656 | 82 | 7.7 | $1.3M | 72 | 95 |
| Doctors, dentists and clinics | 35 | #1,889 of 2,394 | 675 | 63.7 | $155K | 102 | 196 |
| Convenience stores | 34 | #1,667 of 2,261 | 95 | 9.0 | $6.2M | 79 | 65 |
| Grocery and convenience stores | 33 | #1,847 of 2,402 | 210 | 19.8 | $2.8M | 83 | 118 |
| Gas stations | 32 | #1,900 of 2,358 | 214 | 20.2 | $1.3M | 56 | 123 |
| Restaurants and cafes | 32 | #1,958 of 2,405 | 1,162 | 109.7 | $298K | 80 | 382 |
| Home inspectors | 31 | #351 of 415 | 7 | 0.7 | Index only | 79 | Under 3 |
| Optometrists and eye care | 30 | #1,090 of 1,302 | 48 | 4.5 | $2.2M | 70 | 17 |
| Hair salons | 30 | #2,036 of 2,339 | 401 | 37.9 | $208K | 48 | 32 |
| Barbershops | 28 | #1,148 of 1,356 | 96 | 9.1 | $869K | 46 | 5 |
| Clothing and shoe stores | 26 | #1,807 of 2,087 | 185 | 17.5 | $944K | 74 | 74 |
| Salons, barbers and spas | 26 | #2,223 of 2,385 | 709 | 66.9 | $118K | 55 | 65 |
| Nail salons | 24 | #1,206 of 1,328 | 92 | 8.7 | $907K | 54 | 19 |
| Collision repair and body shops | 24 | #1,208 of 1,327 | 67 | 6.3 | $1.3M | 42 | 25 |
| Dry cleaners | 23 | #471 of 507 | 14 | 1.3 | $12.5M | 80 | 14 |
| Auto repair shops | 23 | #2,203 of 2,378 | 391 | 36.9 | $222K | 50 | 100 |
| Clothing, shoes and laundry | 22 | #2,035 of 2,210 | 265 | 25.0 | $659K | 75 | 103 |
| Auto repair and car care | 22 | #2,250 of 2,401 | 600 | 56.6 | $145K | 54 | 148 |
| Child care and preschools | 17 | #1,527 of 1,611 | 80 | 7.6 | $455K | 45 | 84 |
| Tire shops | 16 | #1,450 of 1,530 | 107 | 10.1 | $813K | 32 | 24 |
| Fast food and sandwich shops | 15 | #2,140 of 2,222 | 221 | 20.9 | $1.6M | 51 | 245 |
| Laundromats | 13 | #756 of 785 | 29 | 2.7 | $6M | 48 | 15 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 0.4 | $14.7M | 361 | 9 |
Household spending in Clayton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $87M | $821 | 86 |
| Gasoline and other fuels | $287.5M | $2,714 | 105 |
| Food away from home | $345.8M | $3,264 | 80 |
| Groceries | $590M | $5,569 | 88 |
| Personal care products and services | $83.5M | $788 | 78 |
| Child care and other personal services | $36.4M | $344 | 59 |
| Memberships, classes and admissions | $58.7M | $554 | 56 |
| Medical and dental services | $104.8M | $990 | 77 |
| Pets | $80.7M | $762 | 84 |
| Clothing, shoes and related services | $174.6M | $1,648 | 80 |
| Vehicle insurance | $247.1M | $2,333 | 119 |
| Home repairs, maintenance and insurance | $269.5M | $2,544 | 84 |
| Lawn care, cleaning and other household services | $138.7M | $1,309 | 93 |
| Rent and homeowner costs | $1.4B | $13,679 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Clayton County
- Population, 2025 estimate
- 297,471−0.6% since 2020
- Households
- 105,941
- Median age
- 34.2
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.7
- Land area
- 142 sq. mi.
- People per square mile
- 2,110
- Median household income
- $59,806+25.0% vs. 2015–2019, before inflation
- Average household income
- $75,514
- Median home value
- $222,300
- Jobs located here
- 139,154
- Daytime population
- 313,425Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clayton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Clayton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Fayette County, GA122,244 people
- Henry County, GA249,960 people
- DeKalb County, GA765,351 people
- Fulton County, GA1,076,561 people
- Rockdale County, GA95,281 people
- Spalding County, GA68,892 people
- Coweta County, GA152,852 people
- Douglas County, GA147,888 people
Questions
How fast is Clayton County, GA growing?
Population estimates put Clayton County at 297,471 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 105,941 households. Against the 2015–2019 survey, median household income rose 25.0%, before inflation.
How much do households in Clayton County, GA spend?
Households in Clayton County spend about $1.4B a year on rent and homeowner costs, $590M on groceries and $345.8M on food away from home. Relative to the U.S., household spending in Clayton County runs highest on vehicle insurance (an index of 119, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in Clayton County, GA?
Of the business types scored in Clayton County, lawn care, cleaning and pest control companies (73); landscaping and lawn care companies (73); and pet businesses (73) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #165 of 1,771 scored counties.
How does Clayton County, GA compare with the U.S.?
Median household income in Clayton County is $59,806, 26% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.7 times the U.S. rate) and lowest for pet businesses (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Clayton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clayton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Clayton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clayton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.