Market rankings · Georgia

Salons, barbers and spas in Georgia

Markets across Georgia ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings: 23,551; 3,330 chain locations (14%)
Official establishments: 4,777; +24.9% since 2019
Household spending a year: $3.8B; On personal care products and services
Listings per 10k households: 57.8; 22% above the U.S.
Spending per listing: $160K; 25% below the U.S.
Rank among states: #49 of 51; Market score 31 · Lower middle

A site report maps the salons, barbers and spas on map listings around any address in Georgia by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 23,551 salons, barbers and spas in Georgia. Of those, 3,330 are chain locations, or 14%, against 15% across the U.S. That comes to 57.8 for every 10,000 households, 22% above the U.S. rate of 47.2.

Household spending on personal care products and services in Georgia comes to about $3.8B a year: $926 per household, 8% below the U.S. average. That is about $160K of household spending for each business on map listings, 25% below the U.S. figure of $213K.

The official count of businesses with payroll classed as personal care services in Georgia was 4,777 in 2023, up 24.9% from 2019. That is one for every 853 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 253 SBA-backed loans worth $84.7M have gone to businesses classed as personal care services in Georgia.

Among the 50 states and DC, Georgia ranks #49 for salons, barbers and spas, with a Groundwork market score of 31 (lower middle). Of the 15 scored metro areas in or partly in Georgia, the Dalton metro area scores highest (51). Of the 24 scored small-town markets in or partly in Georgia, the Toccoa area scores highest (61).

Every market in Georgia for salons, barbers and spas

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Georgia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Georgia, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Dalton, GA	51	219	42.1	$197K	+3.5%	#188 of 387
2Hinesville, GA	50	130	43.1	$183K	+12.6%	#199 of 387
Chattanooga, TN-GA	50	1,129	48.8	$182K	+5.3%	#200 of 387
3Warner Robins, GA	46	414	55.6	$162K	+8.2%	#244 of 387
4Gainesville, GA	44	334	45.4	$208K	+11.4%	#257 of 387
5Rome, GA	42	168	45.6	$184K	+2.8%	#279 of 387
6Athens-Clarke County, GA	41	350	40.6	$211K	+3.9%	#287 of 387
7Macon-Bibb County, GA	39	393	44.4	$183K	+2.1%	#306 of 387
8Augusta-Richmond County, GA-SC	39	1,217	52.5	$165K	+4.7%	#309 of 387
9Brunswick-St. Simons, GA	36	225	47.7	$179K	+4.4%	#328 of 387
10Savannah, GA	35	922	57.2	$160K	+8.1%	#336 of 387
11Atlanta-Sandy Springs-Roswell, GA	34	15,518	67.1	$149K	+5.9%	#346 of 387
12Valdosta, GA	33	259	45.6	$170K	+3.3%	#351 of 387
13Albany, GA	27	287	49.7	$155K	−1.8%	#374 of 387
14Columbus, GA-AL	20	668	52.4	$153K	−1.3%	#385 of 387

Small-town markets

Small-town markets reaching Georgia, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Toccoa, GA	61	32	30.4	$245K	+3.8%	#139 of 538
2Cedartown, GA	58	61	38.4	$206K	+6.0%	#172 of 538
3Jefferson, GA	54	127	44.7	$219K	+29.3%	#226 of 538
4Kingsland, GA	53	73	33.7	$260K	+9.5%	#232 of 538
5Jesup, GA	53	41	37.1	$202K	+7.8%	#236 of 538
6Moultrie, GA	50	58	34.5	$218K	+3.3%	#276 of 538
7Thomaston, GA	49	31	29.3	$265K	+2.7%	#280 of 538
8Thomasville, GA	48	120	41.7	$192K	+1.3%	#303 of 538
9LaGrange, GA-AL	47	178	44.1	$176K	+3.0%	#320 of 538
10Douglas, GA	45	68	36.6	$199K	+2.9%	#338 of 538
11Dublin, GA	45	88	40.4	$191K	+2.8%	#339 of 538
12Cornelia, GA	43	75	44.8	$189K	+9.3%	#364 of 538
13Calhoun, GA	41	104	48.7	$173K	+6.9%	#383 of 538
14Vidalia, GA	37	74	54.6	$139K	+1.5%	#427 of 538
15Statesboro, GA	33	165	47.2	$167K	+8.0%	#462 of 538
16Bainbridge, GA	32	45	42.4	$176K	0.0%	#471 of 538
17Tifton, GA	31	97	51.2	$148K	+1.7%	#480 of 538
18Summerville, GA	30	33	36.0	$198K	+1.5%	#482 of 538
19Waycross, GA	30	89	43.3	$171K	+3.0%	#485 of 538
20Americus, GA	28	65	51.5	$141K	−1.9%	#499 of 538
Eufaula, AL-GA	23	35	34.3	$206K	−1.2%	#512 of 538
21Milledgeville, GA	23	83	50.1	$154K	+0.6%	#513 of 538
22Cordele, GA	23	43	54.4	$135K	−4.1%	#515 of 538
23Fitzgerald, GA	17	27	38.1	$177K	−0.4%	#528 of 538

Counties

Counties in Georgia, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Harris County, GA	93	18	13.8	$743K	+6.8%	#4 of 2,385
2Monroe County, GA	85	30	28.4	$337K	+14.1%	#38 of 2,385
3Oglethorpe County, GA	78	8	14.8	$589K	+10.4%	#99 of 2,385
4Long County, GA	78	9	14.6	$541K	+32.6%	#101 of 2,385
5Madison County, GA	77	15	13.3	$606K	+8.8%	#114 of 2,385
6Lee County, GA	76	32	26.0	$360K	+2.9%	#144 of 2,385
7Haralson County, GA	76	34	28.9	$300K	+10.0%	#155 of 2,385
8Walker County, GA	75	52	19.7	$404K	+3.7%	#168 of 2,385
9Jasper County, GA	74	14	23.5	$357K	+20.2%	#184 of 2,385
10Heard County, GA	73	8	18.6	$443K	+6.2%	#206 of 2,385
11Effingham County, GA	72	81	33.4	$289K	+14.1%	#240 of 2,385
12Greene County, GA	72	31	37.8	$261K	+12.3%	#242 of 2,385
13Pike County, GA	71	22	32.7	$288K	+10.5%	#273 of 2,385
14Oconee County, GA	70	49	32.7	$357K	+6.9%	#286 of 2,385
15Lamar County, GA	70	20	28.0	$307K	+12.9%	#297 of 2,385
16Lanier County, GA	69	6	17.2	$435K	+7.1%	#305 of 2,385
17Bryan County, GA	69	64	38.5	$272K	+15.6%	#326 of 2,385
18Hart County, GA	69	33	29.9	$270K	+10.7%	#327 of 2,385
19Jones County, GA	68	26	24.1	$365K	+2.8%	#333 of 2,385
20Newton County, GA	68	135	32.8	$270K	+11.2%	#356 of 2,385
21Meriwether County, GA	67	15	17.9	$434K	+4.4%	#365 of 2,385
22Brantley County, GA	67	12	18.2	$422K	+4.9%	#366 of 2,385
23Murray County, GA	67	33	21.6	$379K	+4.0%	#373 of 2,385
24Peach County, GA	65	31	29.3	$296K	+6.5%	#469 of 2,385
25Paulding County, GA	64	216	36.0	$281K	+12.7%	#508 of 2,385

Show all 159 counties

Counties in Georgia, ranked for salons, barbers and spas by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Walton County, GA	64	126	35.2	$264K	+16.0%	#511 of 2,385
27McIntosh County, GA	61	14	27.6	$284K	+9.2%	#617 of 2,385
28Forsyth County, GA	61	420	47.2	$266K	+11.8%	#620 of 2,385
29Putnam County, GA	60	46	44.1	$205K	+7.0%	#670 of 2,385
30Bleckley County, GA	59	11	24.6	$327K	+2.8%	#683 of 2,385
31Cook County, GA	58	17	27.0	$290K	+5.8%	#746 of 2,385
32Dooly County, GA	57	8	19.8	$406K	−0.1%	#769 of 2,385
33Cherokee County, GA	57	453	44.6	$242K	+11.6%	#808 of 2,385
34Lumpkin County, GA	57	46	39.4	$229K	+7.5%	#811 of 2,385
35Stephens County, GA	56	32	30.4	$245K	+3.8%	#853 of 2,385
36Barrow County, GA	56	115	37.4	$243K	+18.7%	#857 of 2,385
37White County, GA	56	40	37.3	$229K	+6.0%	#863 of 2,385
38Pickens County, GA	56	62	46.2	$200K	+11.4%	#867 of 2,385
39Burke County, GA	55	17	18.5	$427K	−0.9%	#870 of 2,385
40Brooks County, GA	54	6	9.9	$706K	−1.0%	#915 of 2,385
41Grady County, GA	54	26	25.7	$312K	+1.4%	#927 of 2,385
42Polk County, GA	54	61	38.4	$206K	+6.0%	#958 of 2,385
43Pierce County, GA	53	24	31.6	$263K	+5.1%	#993 of 2,385
44Butts County, GA	53	30	33.6	$248K	+6.5%	#1,001 of 2,385
45Morgan County, GA	53	33	40.6	$227K	+9.4%	#1,016 of 2,385
46Camden County, GA	51	73	33.7	$260K	+9.5%	#1,104 of 2,385
47Gilmer County, GA	51	48	36.9	$230K	+7.9%	#1,120 of 2,385
48Jackson County, GA	51	127	44.7	$219K	+29.3%	#1,127 of 2,385
49Catoosa County, GA	51	108	40.5	$218K	+2.3%	#1,128 of 2,385
50Wayne County, GA	51	41	37.1	$202K	+7.8%	#1,138 of 2,385
51Coweta County, GA	49	283	50.3	$202K	+9.2%	#1,238 of 2,385
52Franklin County, GA	49	38	42.3	$180K	+10.5%	#1,245 of 2,385
53Colquitt County, GA	47	58	34.5	$218K	+3.3%	#1,352 of 2,385
54Union County, GA	47	47	40.9	$207K	+12.3%	#1,364 of 2,385
55Bartow County, GA	47	189	46.3	$199K	+10.5%	#1,368 of 2,385
56Worth County, GA	46	16	20.7	$371K	−3.2%	#1,377 of 2,385
57Upson County, GA	46	31	29.3	$265K	+2.7%	#1,391 of 2,385
58Charlton County, GA	46	14	33.2	$233K	+4.7%	#1,411 of 2,385
59Troup County, GA	46	131	48.7	$165K	+5.0%	#1,434 of 2,385
60Hall County, GA	44	334	45.4	$208K	+11.4%	#1,530 of 2,385
61Habersham County, GA	44	75	44.8	$189K	+9.3%	#1,540 of 2,385
62Rabun County, GA	44	40	52.5	$163K	+5.0%	#1,547 of 2,385
63Dade County, GA	43	19	31.2	$267K	−0.5%	#1,561 of 2,385
64Carroll County, GA	43	198	44.9	$192K	+9.8%	#1,589 of 2,385
65Berrien County, GA	42	23	32.6	$233K	+4.4%	#1,620 of 2,385
66Gordon County, GA	42	104	48.7	$173K	+6.9%	#1,650 of 2,385
67Spalding County, GA	41	127	48.0	$167K	+4.9%	#1,698 of 2,385
68Towns County, GA	41	31	52.3	$152K	+5.8%	#1,700 of 2,385
69Evans County, GA	40	12	29.4	$250K	+2.2%	#1,716 of 2,385
70Laurens County, GA	40	78	42.0	$185K	+3.0%	#1,746 of 2,385
71Columbia County, GA	40	342	62.0	$166K	+7.9%	#1,754 of 2,385
72Houston County, GA	40	383	60.0	$152K	+8.5%	#1,756 of 2,385
73Screven County, GA	39	16	32.4	$236K	+2.4%	#1,766 of 2,385
74Elbert County, GA	39	28	33.4	$235K	+2.1%	#1,768 of 2,385
75Dawson County, GA	39	80	69.1	$145K	+30.7%	#1,797 of 2,385
76Mitchell County, GA	38	18	23.0	$319K	−5.6%	#1,798 of 2,385
77Fannin County, GA	38	52	43.7	$187K	+2.6%	#1,826 of 2,385
78Whitfield County, GA	38	186	50.5	$165K	+3.3%	#1,835 of 2,385
79Thomas County, GA	38	94	50.3	$158K	+1.3%	#1,836 of 2,385
80Henry County, GA	38	581	67.0	$141K	+9.5%	#1,838 of 2,385
81Floyd County, GA	37	168	45.6	$184K	+2.8%	#1,868 of 2,385
82Coffee County, GA	37	64	41.7	$176K	+3.2%	#1,874 of 2,385
83Liberty County, GA	37	121	50.4	$156K	+7.6%	#1,883 of 2,385
84Douglas County, GA	37	316	60.7	$153K	+6.6%	#1,885 of 2,385
85Cobb County, GA	36	2,092	70.7	$152K	+3.5%	#1,928 of 2,385
86Tattnall County, GA	35	31	40.6	$181K	+0.2%	#1,964 of 2,385
87Bulloch County, GA	34	153	49.6	$160K	+8.8%	#2,011 of 2,385
88Gwinnett County, GA	34	2,413	73.8	$133K	+6.2%	#2,019 of 2,385
89Fayette County, GA	34	429	96.2	$115K	+4.7%	#2,020 of 2,385
90Decatur County, GA	33	45	42.4	$176K	0.0%	#2,036 of 2,385
91Toombs County, GA	32	65	62.4	$120K	+1.7%	#2,090 of 2,385
92Bacon County, GA	31	12	28.5	$246K	−0.4%	#2,093 of 2,385
93DeKalb County, GA	31	1,853	64.5	$151K	+1.3%	#2,113 of 2,385
94Tift County, GA	31	88	56.3	$137K	+2.1%	#2,117 of 2,385
95Fulton County, GA	31	4,243	91.7	$114K	+2.7%	#2,120 of 2,385
96Rockdale County, GA	31	276	80.1	$113K	+5.2%	#2,121 of 2,385
97Glynn County, GA	30	199	56.0	$157K	+3.7%	#2,140 of 2,385
98Chatham County, GA	30	777	64.5	$137K	+5.7%	#2,143 of 2,385
99McDuffie County, GA	29	40	49.1	$160K	+0.1%	#2,161 of 2,385
100Emanuel County, GA	28	33	39.7	$179K	+1.2%	#2,181 of 2,385
101Lowndes County, GA	26	247	53.6	$147K	+3.7%	#2,218 of 2,385
102Sumter County, GA	26	59	53.7	$133K	−2.4%	#2,220 of 2,385
103Clayton County, GA	26	709	66.9	$118K	−0.6%	#2,223 of 2,385
104Chattooga County, GA	25	33	36.0	$198K	+1.5%	#2,227 of 2,385
105Baldwin County, GA	25	83	50.1	$154K	+0.6%	#2,232 of 2,385
106Crisp County, GA	25	43	54.4	$135K	−4.1%	#2,234 of 2,385
107Jefferson County, GA	24	18	31.3	$238K	−4.2%	#2,238 of 2,385
108Ware County, GA	24	65	50.2	$137K	+1.9%	#2,250 of 2,385
109Candler County, GA	23	17	40.9	$178K	+2.2%	#2,260 of 2,385
110Jeff Davis County, GA	23	22	40.1	$173K	+2.8%	#2,262 of 2,385
111Washington County, GA	22	24	32.7	$223K	−2.5%	#2,272 of 2,385
112Appling County, GA	22	37	51.5	$141K	+3.9%	#2,281 of 2,385
113Richmond County, GA	21	505	65.8	$118K	0.0%	#2,294 of 2,385
114Bibb County, GA	20	335	55.9	$138K	+0.3%	#2,306 of 2,385
115Clarke County, GA	18	278	51.1	$154K	+1.0%	#2,322 of 2,385
116Dougherty County, GA	17	234	68.3	$105K	−3.0%	#2,335 of 2,385
117Dodge County, GA	16	27	39.2	$188K	−1.4%	#2,337 of 2,385
118Ben Hill County, GA	14	27	38.1	$177K	−0.4%	#2,347 of 2,385
119Muscogee County, GA	12	562	69.0	$115K	−2.3%	#2,363 of 2,385
120Early County, GA	9	18	43.8	$168K	−3.1%	#2,374 of 2,385
121Telfair County, GA	4	15	44.8	$155K	−10.1%	#2,382 of 2,385
Banks County, GA	Not scored	3	4.4	$2M	+17.3%
Crawford County, GA	Not scored	1	2.3	$3.7M	+0.9%
Macon County, GA	Not scored	3	7.2	$949K	−2.2%
Pulaski County, GA	Not scored	9	25.2	$298K	+3.0%
Wilkes County, GA	Not scored	11	26.6	$274K	−0.1%
Irwin County, GA	Not scored	6	16.7	$439K	−6.5%
Johnson County, GA	Not scored	10	31.1	$234K	+1.4%
Seminole County, GA	Not scored	9	23.9	$316K	+0.4%
Turner County, GA	Not scored	9	27.3	$246K	−0.1%
Chattahoochee County, GA	Not scored	3	16.1	$490K	−10.6%
Terrell County, GA	Not scored	5	14.8	$495K	−5.3%
Wilcox County, GA	Not scored	1	3.8	$1.9M	+0.1%
Wilkinson County, GA	Not scored	3	8.6	$800K	−2.1%
Jenkins County, GA	Not scored	9	28.0	$249K	+2.1%
Hancock County, GA	Not scored	6	20.5	$349K	−0.3%
Montgomery County, GA	Not scored	9	28.6	$278K	+0.8%
Atkinson County, GA	Not scored	4	12.4	$566K	+1.8%
Lincoln County, GA	Not scored	13	43.4	$182K	+5.3%
Twiggs County, GA	Not scored	1	3.5	$2.3M	−5.1%
Taylor County, GA	Not scored	9	28.3	$242K	0.0%
Marion County, GA	Not scored	5	16.9	$449K	+2.0%
Wheeler County, GA	Not scored	2	12.4	$523K	+1.7%
Clinch County, GA	Not scored	4	16.5	$439K	+1.8%
Treutlen County, GA	Not scored	6	26.5	$292K	+1.1%
Randolph County, GA	Not scored	4	14.9	$403K	−3.3%
Miller County, GA	Not scored	5	19.4	$383K	−3.0%
Talbot County, GA	Not scored	1	4.0	$1.8M	−0.3%
Calhoun County, GA	Not scored	2	12.6	$576K	−2.8%
Warren County, GA	Not scored	2	9.5	$720K	+1.2%
Stewart County, GA	Not scored	2	11.3	$590K	−12.5%
Schley County, GA	Not scored	6	36.6	$214K	+1.2%
Echols County, GA	Not scored	0	0.0	n/a	−0.8%
Glascock County, GA	Not scored	2	19.3	$381K	+8.4%
Clay County, GA	Not scored	1	8.1	$905K	−0.5%
Baker County, GA	Not scored	1	9.0	$803K	−4.3%
Webster County, GA	Not scored	0	0.0	n/a	+0.7%
Quitman County, GA	Not scored	2	18.7	$354K	+1.3%
Taliaferro County, GA	Not scored	0	0.0	n/a	+6.7%

Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many salons, barbers and spas are in Georgia?

Georgia has 23,551 salons, barbers and spas on map listings as of September 2026. 3,330 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4,777 businesses with payroll classed as personal care services in 2023, up 24.9% from 2019. Official counts list 88,143 one-person businesses without payroll.

How much do households in Georgia spend on personal care products and services?

About $3.8B a year, or $926 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 23,551 salons, barbers and spas on map listings, it comes to $160K per business. It is estimated from the incomes of the 4,074,366 households in Georgia and national spending patterns by income.

How does Georgia compare with the U.S. for salons, barbers and spas?

Georgia has 57.8 salons, barbers and spas per 10,000 households, 22% above the U.S. rate of 47.2. Spending per business is $160K, 25% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Georgia would have about 17,732, against 23,551 on map listings. There is one business with payroll in the industry for every 853 households, against one for every 804 across the U.S. The official count rose 24.9% from 2019 to 2023, against +14.1% for the U.S.

Which market in Georgia has the highest market score for salons, barbers and spas?

Among 15 scored metro areas in or partly in Georgia, the Dalton metro area scores highest, at 51 (upper middle). Among 24 scored small-town markets in or partly in Georgia, the Toccoa area scores highest, at 61 (upper middle). Among 121 scored counties in Georgia, Harris County scores highest, at 93 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Georgia scores 31 for salons, barbers and spas (lower middle), #49 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Georgia. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons12,005 listings
Barbershops2,568 listings
Nail salons3,007 listings
Spas and skin care5,349 listings

Screening a site or an acquisition in Georgia?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans