County profile · Georgia
Morgan County, GA market data
How Morgan County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 22,095
- +9.4% since 2020
- Households
- 8,120
- Median household income
- $78,111
- +18.0% vs. 2015–2019, before inflation
- Median home value
- $342,300
- Jobs located here
- 8,906
- Highest market score
- 79
- Auto repair shops, #138 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Morgan County by name and distance, and the households and spending within reach. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Morgan County has an estimated 22,095 people and 8,120 households. Population estimates show Morgan County grew 9.4% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Morgan County is $78,111, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.0%, before inflation.
Relative to the U.S., household spending in Morgan County runs highest on vehicle insurance (an index of 150, where 100 is the U.S. average) and lowest on memberships, classes and admissions (78).
Of the business types scored in Morgan County, auto repair shops (79), insurance agencies (78) and auto repair and car care businesses (73) have the highest Groundwork market scores. For auto repair shops, that ranks #138 of 2,378 scored counties.
Morgan County is part of the Atlanta-Sandy Springs-Roswell metro area. Against the U.S., map listings per household run highest for gas stations (3.8 times the U.S. rate) and lowest for medical and dental practices (36% below the U.S. rate).
All 56 business types in Morgan County
Highest Groundwork market score first. Each score compares Morgan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 79 | #138 of 2,378 | 18 | 22.2 | $489K | 110 | 3 |
| Insurance agencies | 78 | #280 of 2,272 | 12 | 14.8 | $2M | 158 | 7 |
| Auto repair and car care | 73 | #286 of 2,401 | 32 | 39.4 | $275K | 102 | 8 |
| Gyms, studios and classes | 72 | #213 of 2,088 | 8 | 9.9 | $777K | 117 | Under 3 |
| Bakeries and dessert shops | 72 | #226 of 1,889 | 7 | 8.6 | $4.5M | 109 | 3 |
| Primary care and pediatrics | 66 | #358 of 1,656 | 5 | 6.2 | $1.9M | 104 | 6 |
| Lawn, cleaning and pest control | 63 | #397 of 1,771 | 7 | 8.6 | $1.8M | 105 | 17 |
| Coffee shops and cafes | 63 | #516 of 2,063 | 10 | 12.3 | $3.2M | 86 | 3 |
| Clothing, shoes and laundry | 59 | #762 of 2,210 | 16 | 19.7 | $983K | 112 | 6 |
| Doctors, dentists and clinics | 59 | #797 of 2,394 | 44 | 54.2 | $211K | 139 | 18 |
| Pet businesses | 58 | #755 of 2,200 | 17 | 20.9 | $446K | 51 | 3 |
| HVAC and plumbing | 56 | #642 of 1,707 | 5 | 6.2 | $4.8M | 100 | 14 |
| Home repair trades | 55 | #786 of 2,057 | 10 | 12.3 | $2.4M | 98 | 24 |
| Grocery and convenience stores | 55 | #1,001 of 2,402 | 22 | 27.1 | $2.3M | 67 | 6 |
| Veterinarians | 54 | #655 of 1,485 | 5 | 6.2 | $1.5M | 56 | Under 3 |
| Salons, barbers and spas | 53 | #1,016 of 2,385 | 33 | 40.6 | $227K | 107 | 7 |
| Child care and preschools | 52 | #782 of 1,611 | 6 | 7.4 | $655K | 65 | 5 |
| Hair salons | 52 | #1,074 of 2,339 | 17 | 20.9 | $441K | 102 | 6 |
| Clothing and shoe stores | 51 | #1,030 of 2,087 | 15 | 18.5 | $1M | 83 | 6 |
| Spas and skin care | 50 | #898 of 1,769 | 9 | 11.1 | $833K | 95 | Under 3 |
| Physical therapy | 48 | #783 of 1,422 | 5 | 6.2 | $1.9M | 77 | Under 3 |
| Restaurants and cafes | 48 | #1,283 of 2,405 | 90 | 110.8 | $353K | 95 | 46 |
| Pizza | 46 | #1,195 of 2,090 | 9 | 11.1 | $3.5M | 69 | 24 |
| Sit-down restaurants | 46 | #1,380 of 2,405 | 52 | 64.0 | $610K | 92 | 19 |
| Gas stations | 43 | #1,496 of 2,358 | 34 | 41.9 | $824K | 35 | 14 |
| Pet stores | 42 | #632 of 974 | 6 | 7.4 | $1.3M | 28 | Under 3 |
| Chiropractors | 41 | #992 of 1,490 | 5 | 6.2 | $1.9M | 78 | 4 |
| Dentists and orthodontists | 40 | #1,291 of 1,886 | 10 | 12.3 | $929K | 94 | 8 |
| Real estate | 40 | #1,634 of 2,229 | 31 | 38.2 | Index only | 93 | 26 |
| Convenience stores | 39 | #1,535 of 2,261 | 17 | 20.9 | $2.9M | 37 | 5 |
| Real estate agents and brokers | 39 | #1,659 of 2,176 | 27 | 33.3 | Index only | 85 | 15 |
| Fast food and sandwich shops | 38 | #1,590 of 2,222 | 17 | 20.9 | $1.9M | 61 | 24 |
| Funeral homes | Not scored | Not scored | 4 | 4.9 | $351K | 52 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 4.9 | Index only | 80 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 4.9 | $1.9M | 112 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.7 | $2.5M | 133 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.7 | $2.9M | 117 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.7 | $2.9M | 95 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 3.7 | $7.9M | 66 | 10 |
| Grocery stores | Not scored | Not scored | 3 | 3.7 | $16.7M | 179 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 3.7 | $2.1M | 159 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.7 | $4.1M | 140 | 17 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.7 | $2.1M | 103 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.7 | $3.1M | 99 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.7 | $2.5M | 99 | 3 |
| Tire shops | Not scored | Not scored | 3 | 3.7 | $2.9M | 117 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.5 | $6.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.5 | $6.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.5 | $11.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.5 | $3.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Morgan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.8M | $1,085 | 113 |
| Gasoline and other fuels | $28M | $3,452 | 133 |
| Food away from home | $31.7M | $3,908 | 96 |
| Groceries | $50M | $6,153 | 97 |
| Personal care products and services | $7.5M | $923 | 92 |
| Child care and other personal services | $3.9M | $484 | 83 |
| Memberships, classes and admissions | $6.2M | $765 | 78 |
| Medical and dental services | $9.3M | $1,145 | 89 |
| Pets | $7.6M | $934 | 103 |
| Clothing, shoes and related services | $15.7M | $1,937 | 94 |
| Vehicle insurance | $23.8M | $2,933 | 150 |
| Home repairs, maintenance and insurance | $23.8M | $2,932 | 97 |
| Lawn care, cleaning and other household services | $12.3M | $1,512 | 107 |
| Rent and homeowner costs | $125.3M | $15,435 | 93 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Morgan County
- Population, 2025 estimate
- 22,095+9.4% since 2020
- Households
- 8,120
- Median age
- 43.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 347 sq. mi.
- People per square mile
- 61
- Median household income
- $78,111+18.0% vs. 2015–2019, before inflation
- Average household income
- $107,696
- Median home value
- $342,300
- Jobs located here
- 8,906
- Daytime population
- 20,330Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Greene County, GA20,109 people
- Oconee County, GA43,551 people
- Putnam County, GA22,855 people
- Jasper County, GA15,929 people
- Walton County, GA103,313 people
- Newton County, GA118,152 people
- Clarke County, GA129,609 people
- Oglethorpe County, GA15,509 people
Questions
How fast is Morgan County, GA growing?
Population estimates put Morgan County at 22,095 people in 2025, up 9.4% since 2020, faster than the U.S. (+3.1%). It has 8,120 households. Median household income rose 18.0% from the 2015–2019 survey, before inflation.
How much do households in Morgan County, GA spend?
Households in Morgan County spend about $125.3M a year on rent and homeowner costs, $50M on groceries and $31.7M on food away from home. Set against the U.S., households in Morgan County spend the most on vehicle insurance (an index of 150, where 100 is the U.S. average) and the least on memberships, classes and admissions (78).
Which business types have the highest market scores in Morgan County, GA?
The highest Groundwork market scores in Morgan County are for auto repair shops (79), insurance agencies (78) and auto repair and car care businesses (73). Morgan County ranks #138 of 2,378 scored counties for auto repair shops.
How does Morgan County, GA compare with the U.S.?
The median household income in Morgan County is $78,111 a year, 3% below the U.S. median of $80,734. The population rose 9.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $342,300, against $332,700 for the U.S. For its number of households, Morgan County has the most map listings, relative to the U.S., for gas stations (3.8 times the U.S. rate) and the fewest for medical and dental practices (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Morgan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.