Groundwork

Market rankings · Georgia

Insurance agencies in Georgia

Every metro area, small-town market and county in Georgia, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.

Listings
7,208
1,569 chain locations (22%)
Official establishments
4,637
+4.5% since 2019
Household spending a year
$10.2B
On vehicle insurance
Listings per 10k households
17.7
13% above the U.S.
Spending per listing
$1.4M
12% above the U.S.
Rank among states
#15 of 51
Market score 63 · Upper middle

A site report maps the insurance agencies on map listings around any address in Georgia by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Georgia has 7,208 insurance agencies on map listings as of September 2026. 1,569 of them (22%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 17.7, 13% above the U.S. rate of 15.6.

Household spending on vehicle insurance in Georgia comes to about $10.2B a year: $2,494 per household, 27% above the U.S. average. That works out to $1.4M per agency, 12% above the U.S. figure of $1.3M.

Official counts show 4,637 businesses with payroll classed as insurance agencies and brokerages in Georgia in 2023, up 4.5% from 2019. That is one for every 879 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 99 SBA-backed loans worth $47.6M have gone to businesses classed as insurance agencies and brokerages in Georgia.

Among the 50 states and DC, Georgia ranks #15 for insurance agencies, with a Groundwork market score of 63 (upper middle). Of the 15 scored metro areas in or partly in Georgia, the Hinesville metro area scores highest (96). Of the 24 scored small-town markets in or partly in Georgia, the Kingsland area scores highest (92).

Every market in Georgia for insurance agencies

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Georgia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Georgia, ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hinesville, GA96217.0$3.6M+12.6%#1 of 387
2Warner Robins, GA8510614.2$1.9M+8.2%#21 of 387
3Augusta-Richmond County, GA-SC8328612.3$2M+4.7%#24 of 387
4Dalton, GA728015.4$1.8M+3.5%#68 of 387
5Savannah, GA7022914.2$1.7M+8.1%#79 of 387
6Athens-Clarke County, GA6813315.4$1.7M+3.9%#89 of 387
Chattanooga, TN-GA6837616.3$1.6M+5.3%#92 of 387
7Rome, GA686016.3$1.5M+2.8%#93 of 387
8Brunswick-St. Simons, GA667014.8$1.6M+4.4%#101 of 387
9Gainesville, GA5716021.8$1.3M+11.4%#147 of 387
10Columbus, GA-AL5620215.8$1.5M−1.3%#151 of 387
11Valdosta, GA569516.7$1.5M+3.3%#152 of 387
12Atlanta-Sandy Springs-Roswell, GA524,52119.5$1.3M+5.9%#177 of 387
13Macon-Bibb County, GA4317419.6$1.2M+2.1%#233 of 387
14Albany, GA4010718.5$1.3M−1.8%#248 of 387

Small-town markets

Small-town markets reaching Georgia, ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kingsland, GA92219.7$2.6M+9.5%#8 of 537
2Jesup, GA8698.1$3.2M+7.8%#27 of 537
3Calhoun, GA832913.6$2M+6.9%#41 of 537
4Jefferson, GA824214.8$2.1M+29.3%#45 of 537
5Summerville, GA8066.6$3.9M+1.5%#48 of 537
6Toccoa, GA741413.3$2.1M+3.8%#75 of 537
7Cedartown, GA742515.7$1.7M+6.0%#78 of 537
8LaGrange, GA-AL715914.6$1.7M+3.0%#95 of 537
9Douglas, GA712614.0$1.7M+2.9%#96 of 537
10Waycross, GA683115.1$1.5M+3.0%#124 of 537
11Dublin, GA653415.6$1.6M+2.8%#139 of 537
12Statesboro, GA625716.3$1.5M+8.0%#166 of 537
13Thomaston, GA622018.9$1.3M+2.7%#168 of 537
14Moultrie, GA612414.3$1.7M+3.3%#179 of 537
15Cornelia, GA613923.3$1.2M+9.3%#185 of 537
16Milledgeville, GA592716.3$1.4M+0.6%#195 of 537
17Vidalia, GA482619.2$1.3M+1.5%#285 of 537
18Americus, GA442015.8$1.4M−1.9%#314 of 537
Eufaula, AL-GA441918.6$1.3M−1.2%#316 of 537
19Bainbridge, GA431917.9$1.3M0.0%#327 of 537
20Thomasville, GA425719.8$1.2M+1.3%#336 of 537
21Fitzgerald, GA361216.9$1.3M−0.4%#388 of 537
22Cordele, GA311417.7$1.2M−4.1%#429 of 537
23Tifton, GA314925.9$901K+1.7%#432 of 537

Counties

Counties in Georgia, ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Harris County, GA9696.9$4.4M+6.8%#9 of 2,272
2Pike County, GA9557.4$4.5M+10.5%#16 of 2,272
3Murray County, GA9474.6$6.5M+4.0%#21 of 2,272
4Newton County, GA92379.0$3.1M+11.2%#35 of 2,272
5Pierce County, GA9067.9$3.4M+5.1%#57 of 2,272
6Lamar County, GA90811.2$2.5M+12.9%#62 of 2,272
7Jasper County, GA90813.4$2.2M+20.2%#64 of 2,272
8Gilmer County, GA891511.5$2.4M+7.9%#76 of 2,272
9Liberty County, GA88208.3$3M+7.6%#82 of 2,272
10Monroe County, GA881211.4$2.8M+14.1%#86 of 2,272
11Paulding County, GA886811.3$2.6M+12.7%#88 of 2,272
12Barrow County, GA883812.3$2.4M+18.7%#90 of 2,272
13Lee County, GA8786.5$4.4M+2.9%#93 of 2,272
14Effingham County, GA87197.8$3.7M+14.1%#95 of 2,272
15Camden County, GA87219.7$2.6M+9.5%#108 of 2,272
16Butts County, GA861011.2$2.6M+6.5%#115 of 2,272
17Jones County, GA8587.4$4.1M+2.8%#123 of 2,272
18Rabun County, GA8367.9$3.4M+5.0%#157 of 2,272
19Bryan County, GA821810.8$2.7M+15.6%#180 of 2,272
20Peach County, GA821413.2$2M+6.5%#190 of 2,272
21Walton County, GA814111.5$2.6M+16.0%#205 of 2,272
22Meriwether County, GA811011.9$2.2M+4.4%#212 of 2,272
23Wayne County, GA8098.1$3.2M+7.8%#222 of 2,272
24Haralson County, GA79119.4$3.1M+10.0%#236 of 2,272
25Catoosa County, GA793111.6$2.3M+2.3%#244 of 2,272
Show all 159 counties
Counties in Georgia, ranked for insurance agencies by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Columbia County, GA786912.5$2.2M+7.9%#271 of 2,272
27Jackson County, GA784214.8$2.1M+29.3%#277 of 2,272
28Lumpkin County, GA781714.6$2M+7.5%#278 of 2,272
29Morgan County, GA781214.8$2M+9.4%#280 of 2,272
30Walker County, GA77249.1$2.9M+3.7%#286 of 2,272
31Putnam County, GA77109.6$2.7M+7.0%#287 of 2,272
32Gordon County, GA762913.6$2M+6.9%#324 of 2,272
33Houston County, GA759214.4$1.9M+8.5%#342 of 2,272
34Pickens County, GA752216.4$1.8M+11.4%#344 of 2,272
35Hart County, GA751715.4$1.8M+10.7%#345 of 2,272
36Franklin County, GA751516.7$1.7M+10.5%#347 of 2,272
37Berrien County, GA74811.4$2.3M+4.4%#357 of 2,272
38Towns County, GA74711.8$2.2M+5.8%#360 of 2,272
39Chattooga County, GA7366.6$3.9M+1.5%#369 of 2,272
40Bleckley County, GA73613.4$2M+2.8%#394 of 2,272
41Screven County, GA72612.2$2.2M+2.4%#414 of 2,272
42Dodge County, GA71913.1$2.1M−1.4%#434 of 2,272
43Coweta County, GA708314.7$1.9M+9.2%#476 of 2,272
44White County, GA691917.7$1.6M+6.0%#509 of 2,272
45Douglas County, GA699217.7$1.5M+6.6%#512 of 2,272
46Jefferson County, GA6758.7$2.9M−4.2%#538 of 2,272
47Brooks County, GA67711.6$2.2M−1.0%#556 of 2,272
48Stephens County, GA671413.3$2.1M+3.8%#558 of 2,272
49Polk County, GA672515.7$1.7M+6.0%#569 of 2,272
50Union County, GA672118.3$1.5M+12.3%#574 of 2,272
51Emanuel County, GA6689.6$2.6M+1.2%#579 of 2,272
52Washington County, GA6679.5$2.6M−2.5%#580 of 2,272
53Charlton County, GA66716.6$1.6M+4.7%#600 of 2,272
54Dawson County, GA662420.7$1.4M+30.7%#602 of 2,272
55Burke County, GA6599.8$2.6M−0.9%#610 of 2,272
56Clayton County, GA6512611.9$2M−0.6%#619 of 2,272
57Cook County, GA651015.9$1.7M+5.8%#627 of 2,272
58Henry County, GA6514316.5$1.7M+9.5%#629 of 2,272
59Spalding County, GA644717.8$1.4M+4.9%#676 of 2,272
60McDuffie County, GA631214.7$1.9M+0.1%#688 of 2,272
61Jeff Davis County, GA63712.8$1.9M+2.8%#691 of 2,272
62Elbert County, GA631214.3$1.9M+2.1%#694 of 2,272
63Bartow County, GA627919.4$1.5M+10.5%#737 of 2,272
64Fannin County, GA601714.3$1.8M+2.6%#779 of 2,272
65Floyd County, GA606016.3$1.5M+2.8%#787 of 2,272
66Greene County, GA591619.5$1.4M+12.3%#820 of 2,272
67Carroll County, GA599020.4$1.4M+9.8%#825 of 2,272
68Clarke County, GA587914.5$1.6M+1.0%#847 of 2,272
69Coffee County, GA582516.3$1.5M+3.2%#854 of 2,272
70Tattnall County, GA57810.5$2.2M+0.2%#861 of 2,272
71Worth County, GA571215.5$1.7M−3.2%#877 of 2,272
72Cherokee County, GA5721020.7$1.3M+11.6%#887 of 2,272
73Habersham County, GA573923.3$1.2M+9.3%#890 of 2,272
74Upson County, GA562018.9$1.3M+2.7%#932 of 2,272
75Colquitt County, GA552414.3$1.7M+3.3%#947 of 2,272
76Dade County, GA551118.1$1.6M−0.5%#958 of 2,272
77Laurens County, GA553116.7$1.5M+3.0%#963 of 2,272
78Bulloch County, GA555317.2$1.4M+8.8%#965 of 2,272
79Forsyth County, GA5517920.1$1.4M+11.8%#970 of 2,272
80Richmond County, GA5410213.3$1.6M0.0%#987 of 2,272
81Troup County, GA544617.1$1.5M+5.0%#992 of 2,272
82Hall County, GA5416021.8$1.3M+11.4%#999 of 2,272
83Grady County, GA531615.8$1.6M+1.4%#1,010 of 2,272
84Chatham County, GA5319215.9$1.4M+5.7%#1,023 of 2,272
85Baldwin County, GA532716.3$1.4M+0.6%#1,024 of 2,272
86Rockdale County, GA537722.4$1.2M+5.2%#1,030 of 2,272
87Bacon County, GA51614.3$1.9M−0.4%#1,061 of 2,272
88Macon County, GA50512.1$1.9M−2.2%#1,102 of 2,272
89Whitfield County, GA497319.8$1.3M+3.3%#1,153 of 2,272
90Mitchell County, GA48810.2$2.3M−5.6%#1,162 of 2,272
91Lowndes County, GA478418.2$1.3M+3.7%#1,227 of 2,272
92DeKalb County, GA4644915.6$1.4M+1.3%#1,247 of 2,272
93Glynn County, GA466518.3$1.3M+3.7%#1,258 of 2,272
94Oconee County, GA444932.7$1M+6.9%#1,338 of 2,272
95Candler County, GA42716.9$1.5M+2.2%#1,394 of 2,272
96Gwinnett County, GA4283225.4$1M+6.2%#1,411 of 2,272
97Ware County, GA412519.3$1M+1.9%#1,432 of 2,272
98Fayette County, GA4112528.0$994K+4.7%#1,435 of 2,272
99Appling County, GA401520.9$1.1M+3.9%#1,467 of 2,272
100Telfair County, GA39514.9$1.5M−10.1%#1,485 of 2,272
101Decatur County, GA391917.9$1.3M0.0%#1,496 of 2,272
102Cobb County, GA3872624.6$1M+3.5%#1,556 of 2,272
103Muscogee County, GA3615318.8$1.2M−2.3%#1,612 of 2,272
104Ben Hill County, GA331216.9$1.3M−0.4%#1,703 of 2,272
105Sumter County, GA331917.3$1.3M−2.4%#1,704 of 2,272
106Toombs County, GA332524.0$997K+1.7%#1,724 of 2,272
107Thomas County, GA324121.9$1.1M+1.3%#1,749 of 2,272
108Fulton County, GA3295720.7$975K+2.7%#1,758 of 2,272
109Dooly County, GA30819.8$1.2M−0.1%#1,802 of 2,272
110Crisp County, GA291417.7$1.2M−4.1%#1,824 of 2,272
111Early County, GA271024.3$1.1M−3.1%#1,897 of 2,272
112Tift County, GA274126.2$893K+2.1%#1,905 of 2,272
113Dougherty County, GA237622.2$946K−3.0%#2,005 of 2,272
114Bibb County, GA2315425.7$840K+0.3%#2,015 of 2,272
Madison County, GANot scored43.6$8M+8.8%
Banks County, GANot scored11.5$21.4M+17.3%
Long County, GANot scored11.6$16.7M+32.6%
Brantley County, GANot scored23.0$8.4M+4.9%
Oglethorpe County, GANot scored11.8$15.3M+10.4%
Crawford County, GANot scored00.0n/a+0.9%
Heard County, GANot scored37.0$3.9M+6.2%
McIntosh County, GANot scored35.9$4.3M+9.2%
Evans County, GANot scored49.8$2.5M+2.2%
Lanier County, GANot scored38.6$3.3M+7.1%
Pulaski County, GANot scored1028.0$848K+3.0%
Wilkes County, GANot scored716.9$1.5M−0.1%
Irwin County, GANot scored411.1$2.2M−6.5%
Johnson County, GANot scored39.3$2.8M+1.4%
Seminole County, GANot scored615.9$1.5M+0.4%
Turner County, GANot scored824.3$940K−0.1%
Chattahoochee County, GANot scored210.7$2.3M−10.6%
Terrell County, GANot scored1132.5$766K−5.3%
Wilcox County, GANot scored415.3$1.5M+0.1%
Wilkinson County, GANot scored38.6$3.1M−2.1%
Jenkins County, GANot scored412.4$2.1M+2.1%
Hancock County, GANot scored26.8$4.4M−0.3%
Montgomery County, GANot scored13.2$8.1M+0.8%
Atkinson County, GANot scored13.1$7.9M+1.8%
Lincoln County, GANot scored13.3$8.3M+5.3%
Twiggs County, GANot scored00.0n/a−5.1%
Taylor County, GANot scored515.7$1.4M0.0%
Marion County, GANot scored310.1$2.8M+2.0%
Wheeler County, GANot scored16.2$3.4M+1.7%
Clinch County, GANot scored28.2$2.7M+1.8%
Treutlen County, GANot scored313.3$1.9M+1.1%
Randolph County, GANot scored311.2$1.6M−3.3%
Miller County, GANot scored519.4$1.2M−3.0%
Talbot County, GANot scored00.0n/a−0.3%
Calhoun County, GANot scored212.6$1.8M−2.8%
Warren County, GANot scored14.8$6M+1.2%
Stewart County, GANot scored15.6$3.5M−12.5%
Schley County, GANot scored16.1$4.7M+1.2%
Echols County, GANot scored18.7$3.5M−0.8%
Glascock County, GANot scored19.7$2.8M+8.4%
Clay County, GANot scored18.1$2.7M−0.5%
Baker County, GANot scored00.0n/a−4.3%
Webster County, GANot scored223.7$1M+0.7%
Quitman County, GANot scored328.1$808K+1.3%
Taliaferro County, GANot scored00.0n/a+6.7%

Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many insurance agencies are in Georgia?

Map listings as of September 2026 show 7,208 insurance agencies in Georgia. 1,569 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 4,637 businesses with payroll classed as insurance agencies and brokerages in 2023, up 4.5% from 2019.

How much do households in Georgia spend on vehicle insurance?

About $10.2B a year, or $2,494 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 7,208 insurance agencies on map listings, it comes to $1.4M per agency. It is estimated from the incomes of the 4,074,366 households in Georgia and national spending patterns by income.

How does Georgia compare with the U.S. for insurance agencies?

Georgia has 17.7 insurance agencies per 10,000 households, 13% above the U.S. rate of 15.6. Spending per agency is $1.4M, 12% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Georgia would have about 8,092, against 7,208 on map listings. There is one business with payroll in the industry for every 879 households, against one for every 966 across the U.S. The official count rose 4.5% from 2019 to 2023, against −1.0% for the U.S.

Which market in Georgia has the highest market score for insurance agencies?

Among 15 scored metro areas in or partly in Georgia, the Hinesville metro area scores highest, at 96 (very high). Among 24 scored small-town markets in or partly in Georgia, the Kingsland area scores highest, at 92 (very high). Among 114 scored counties in Georgia, Harris County scores highest, at 96 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Georgia scores 63 for insurance agencies (upper middle), #15 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Georgia. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Insurance agencies in other states

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Top markets for insurance agencies across the U.S. · All business types in Georgia

Screening a site or an acquisition in Georgia?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.