County profile · Georgia
Jefferson County, GA market data
How Jefferson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 15,011
- −4.2% since 2020
- Households
- 5,751
- Median household income
- $53,014
- +56.2% vs. 2015–2019, before inflation
- Median home value
- $105,400
- Jobs located here
- 4,799
- Highest market score
- 67
- Insurance agencies, #538 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Jefferson County by name and distance, and the households and spending within reach. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Jefferson County has an estimated 15,011 people and 5,751 households. Population estimates put the population change in Jefferson County from 2020 to 2025 at −4.2%, against +3.1% for the U.S. Median household income in Jefferson County is $53,014, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 56.2%, before inflation.
Relative to the U.S., household spending in Jefferson County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in Jefferson County, insurance agencies (67), real estate businesses (48) and medical and dental practices (41) have the highest Groundwork market scores. For insurance agencies, that ranks #538 of 2,272 scored counties.
Against the U.S., map listings per household run highest for convenience stores (3 times the U.S. rate) and lowest for medical and dental practices (49% below the U.S. rate).
All 56 business types in Jefferson County
Highest Groundwork market score first. Each score compares Jefferson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 67 | #538 of 2,272 | 5 | 8.7 | $2.9M | 232 | 4 |
| Real estate | 48 | #1,159 of 2,229 | 6 | 10.4 | Index only | 290 | 7 |
| Doctors, dentists and clinics | 41 | #1,612 of 2,394 | 25 | 43.5 | $217K | 142 | 8 |
| Clothing, shoes and laundry | 40 | #1,489 of 2,210 | 6 | 10.4 | $1.5M | 172 | Under 3 |
| Auto repair shops | 37 | #1,781 of 2,378 | 14 | 24.3 | $363K | 82 | 3 |
| Clothing and shoe stores | 36 | #1,527 of 2,087 | 5 | 8.7 | $1.8M | 143 | Under 3 |
| Restaurants and cafes | 34 | #1,864 of 2,405 | 51 | 88.7 | $350K | 94 | 19 |
| Auto repair and car care | 28 | #2,078 of 2,401 | 22 | 38.3 | $231K | 86 | 9 |
| Home repair trades | 27 | #1,898 of 2,057 | 7 | 12.2 | $2M | 80 | 9 |
| Pizza | 25 | #1,911 of 2,090 | 7 | 12.2 | $2.5M | 50 | 9 |
| Fast food and sandwich shops | 24 | #1,987 of 2,222 | 10 | 17.4 | $1.8M | 58 | 9 |
| Sit-down restaurants | 24 | #2,222 of 2,405 | 33 | 57.4 | $540K | 81 | 9 |
| Salons, barbers and spas | 24 | #2,238 of 2,385 | 18 | 31.3 | $238K | 112 | Under 3 |
| Hair salons | 19 | #2,231 of 2,339 | 11 | 19.1 | $390K | 91 | Under 3 |
| Funeral homes | 18 | #1,425 of 1,472 | 8 | 13.9 | $111K | 16 | Under 3 |
| Gas stations | 18 | #2,241 of 2,358 | 14 | 24.3 | $1.2M | 51 | 14 |
| Grocery stores | 8 | #2,033 of 2,070 | 7 | 12.2 | $4.4M | 48 | 5 |
| Tire shops | 7 | #1,518 of 1,530 | 6 | 10.4 | $848K | 34 | 3 |
| Dentists and orthodontists | 7 | #1,882 of 1,886 | 7 | 12.2 | $773K | 79 | Under 3 |
| Convenience stores | 5 | #2,244 of 2,261 | 14 | 24.3 | $2.2M | 28 | 5 |
| Grocery and convenience stores | 5 | #2,390 of 2,402 | 23 | 40.0 | $1.3M | 40 | 10 |
| Pet businesses | Not scored | Not scored | 4 | 7.0 | $1M | 119 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 7.0 | $1.1M | 122 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 5.2 | $5.9M | 143 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 5.2 | $1.4M | 86 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 5.2 | Index only | 461 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 5.2 | $4.6M | 54 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 3.5 | $924K | Too few | 5 |
| Electricians | Not scored | Not scored | 2 | 3.5 | $6.8M | Too few | 4 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 3.5 | $1.5M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 3.5 | $6.8M | Too few | 5 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.5 | $3.6M | Too few | 7 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.5 | $3.6M | Too few | 7 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.5 | $2.7M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 3.5 | Index only | Too few | 4 |
| Veterinarians | Not scored | Not scored | 2 | 3.5 | $2.1M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.7 | $5.4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.7 | $5.1M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 1.7 | $2.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.7 | $2.9M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.7 | $4.2M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Jefferson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.1M | $885 | 92 |
| Gasoline and other fuels | $17M | $2,957 | 114 |
| Food away from home | $17.8M | $3,101 | 76 |
| Groceries | $31M | $5,382 | 85 |
| Personal care products and services | $4.3M | $746 | 74 |
| Child care and other personal services | $1.8M | $321 | 55 |
| Memberships, classes and admissions | $2.9M | $505 | 51 |
| Medical and dental services | $5.4M | $941 | 73 |
| Pets | $4.2M | $725 | 80 |
| Clothing, shoes and related services | $9.1M | $1,582 | 77 |
| Vehicle insurance | $14.6M | $2,530 | 129 |
| Home repairs, maintenance and insurance | $13.7M | $2,379 | 79 |
| Lawn care, cleaning and other household services | $7.2M | $1,245 | 88 |
| Rent and homeowner costs | $75.4M | $13,107 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jefferson County
- Population, 2025 estimate
- 15,011−4.2% since 2020
- Households
- 5,751
- Median age
- 40.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 527 sq. mi.
- People per square mile
- 29
- Median household income
- $53,014+56.2% vs. 2015–2019, before inflation
- Average household income
- $69,603
- Median home value
- $105,400
- Jobs located here
- 4,799
- Daytime population
- 14,334Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Glascock County, GA2,932 people
- Washington County, GA19,849 people
- Burke County, GA24,470 people
- McDuffie County, GA21,718 people
- Warren County, GA5,170 people
- Johnson County, GA9,190 people
- Richmond County, GA206,069 people
- Columbia County, GA162,434 people
Questions
How fast is Jefferson County, GA growing?
Population estimates put Jefferson County at 15,011 people in 2025, down 4.2% since 2020, against +3.1% for the U.S. It has 5,751 households. Median household income rose 56.2% from the 2015–2019 survey, before inflation.
How much do households in Jefferson County, GA spend?
Households in Jefferson County spend about $75.4M a year on rent and homeowner costs, $31M on groceries and $17.8M on food away from home. Set against the U.S., households in Jefferson County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in Jefferson County, GA?
The highest Groundwork market scores in Jefferson County are for insurance agencies (67), real estate businesses (48) and medical and dental practices (41). Jefferson County ranks #538 of 2,272 scored counties for insurance agencies.
How does Jefferson County, GA compare with the U.S.?
The median household income in Jefferson County is $53,014 a year, 34% below the U.S. median of $80,734. The population fell 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $105,400, against $332,700 for the U.S. For its number of households, Jefferson County has the most map listings, relative to the U.S., for convenience stores (3 times the U.S. rate) and the fewest for medical and dental practices (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 21 of the 56 business types have a score in Jefferson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.