County profile · Georgia
Spalding County, GA market data
How Spalding County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 70,775
- +4.9% since 2020
- Households
- 26,471
- Median household income
- $62,071
- +31.8% vs. 2015–2019, before inflation
- Median home value
- $228,700
- Jobs located here
- 23,824
- Highest market score
- 70
- Roofing and gutters, #159 of 1,177 scored counties
A site report maps the competitors on map listings around any address in Spalding County by name and distance, and the households and spending within reach. Or open the report at the center of Spalding County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Spalding County has an estimated 70,775 people and 26,471 households. Between 2020 and 2025, the population of Spalding County grew 4.9%, faster than the U.S. (+3.1%). Median household income in Spalding County is $62,071, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.8%, before inflation.
Relative to the U.S., household spending in Spalding County runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Of the business types scored in Spalding County, roofing and gutter companies (70), coffee shops and cafes (70) and home repair companies (68) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #159 of 1,177 scored counties.
Spalding County is part of the Atlanta-Sandy Springs-Roswell metro area. Against the U.S., map listings per household run highest for tire shops (2.8 times the U.S. rate) and lowest for coffee shops and cafes (45% below the U.S. rate).
All 56 business types in Spalding County
Highest Groundwork market score first. Each score compares Spalding County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 70 | #159 of 1,177 | 6 | 2.3 | $11.4M | 134 | 3 |
| Coffee shops and cafes | 70 | #299 of 2,063 | 16 | 6.0 | $5.5M | 149 | 8 |
| Home repair trades | 68 | #268 of 2,057 | 22 | 8.3 | $3.1M | 128 | 36 |
| Mortgage brokers and lenders | 67 | #145 of 887 | 5 | 1.9 | Index only | 188 | 3 |
| Gyms | 66 | #328 of 1,792 | 12 | 4.5 | $1.3M | 100 | 3 |
| Bakeries and dessert shops | 66 | #373 of 1,889 | 17 | 6.4 | $5.2M | 125 | 8 |
| Veterinarians | 64 | #413 of 1,485 | 9 | 3.4 | $2.3M | 85 | 5 |
| Child care and preschools | 64 | #431 of 1,611 | 10 | 3.8 | $970K | 97 | 10 |
| Gyms, studios and classes | 64 | #468 of 2,088 | 23 | 8.7 | $676K | 102 | 3 |
| Insurance agencies | 64 | #676 of 2,272 | 47 | 17.8 | $1.4M | 109 | 18 |
| Pet businesses | 62 | #591 of 2,200 | 29 | 11.0 | $714K | 81 | 10 |
| Funeral homes | 60 | #483 of 1,472 | 6 | 2.3 | $619K | 91 | Under 3 |
| HVAC and plumbing | 60 | #489 of 1,707 | 12 | 4.5 | $5.7M | 119 | 25 |
| Chiropractors | 59 | #486 of 1,490 | 10 | 3.8 | $2.7M | 111 | 6 |
| Primary care and pediatrics | 59 | #532 of 1,656 | 9 | 3.4 | $3M | 166 | 38 |
| Landscaping and lawn care | 58 | #509 of 1,493 | 15 | 5.7 | $2.3M | 80 | 23 |
| Lawn, cleaning and pest control | 58 | #577 of 1,771 | 25 | 9.4 | $1.4M | 84 | 31 |
| Grocery stores | 58 | #743 of 2,070 | 14 | 5.3 | $10.6M | 114 | 12 |
| Car washes and detailing | 55 | #608 of 1,451 | 11 | 4.2 | $2.1M | 83 | 3 |
| Pet grooming and boarding | 55 | #614 of 1,461 | 11 | 4.2 | $1.9M | 74 | 5 |
| Dentists and orthodontists | 55 | #752 of 1,886 | 20 | 7.6 | $1.3M | 135 | 17 |
| Sit-down restaurants | 54 | #1,008 of 2,405 | 130 | 49.1 | $677K | 102 | 34 |
| Restaurants and cafes | 54 | #1,017 of 2,405 | 221 | 83.5 | $398K | 107 | 102 |
| Physical therapy | 52 | #680 of 1,422 | 14 | 5.3 | $1.9M | 79 | 5 |
| Collision repair and body shops | 51 | #648 of 1,327 | 11 | 4.2 | $2.1M | 68 | 4 |
| Real estate agents and brokers | 51 | #1,008 of 2,176 | 59 | 22.3 | Index only | 114 | 15 |
| Real estate | 50 | #1,096 of 2,229 | 68 | 25.7 | Index only | 124 | 30 |
| Pet stores | 46 | #555 of 974 | 6 | 2.3 | $3.5M | 76 | Under 3 |
| Grocery and convenience stores | 45 | #1,384 of 2,402 | 51 | 19.3 | $2.9M | 86 | 30 |
| Hair salons | 45 | #1,455 of 2,339 | 65 | 24.6 | $326K | 76 | 8 |
| Pizza | 43 | #1,309 of 2,090 | 21 | 7.9 | $4.2M | 83 | 59 |
| Convenience stores | 43 | #1,363 of 2,261 | 25 | 9.4 | $5.9M | 75 | 18 |
| Martial arts and dance studios | 42 | #888 of 1,334 | 9 | 3.4 | $1.7M | 86 | Under 3 |
| Barbershops | 41 | #913 of 1,356 | 13 | 4.9 | $1.6M | 86 | Under 3 |
| Salons, barbers and spas | 41 | #1,698 of 2,385 | 127 | 48.0 | $167K | 78 | 15 |
| Clothing and shoe stores | 38 | #1,478 of 2,087 | 45 | 17.0 | $993K | 78 | 20 |
| Clothing, shoes and laundry | 38 | #1,596 of 2,210 | 58 | 21.9 | $770K | 87 | 23 |
| Doctors, dentists and clinics | 37 | #1,809 of 2,394 | 178 | 67.2 | $149K | 98 | 78 |
| Nail salons | 36 | #1,037 of 1,328 | 20 | 7.6 | $1.1M | 63 | 5 |
| Spas and skin care | 36 | #1,393 of 1,769 | 27 | 10.2 | $784K | 90 | Under 3 |
| Auto repair and car care | 36 | #1,825 of 2,401 | 133 | 50.2 | $173K | 65 | 37 |
| Pest control | 35 | #559 of 699 | 6 | 2.3 | $5.9M | 57 | 5 |
| Gas stations | 35 | #1,807 of 2,358 | 66 | 24.9 | $1.1M | 48 | 40 |
| Auto repair shops | 35 | #1,861 of 2,378 | 89 | 33.6 | $259K | 58 | 26 |
| Fast food and sandwich shops | 31 | #1,818 of 2,222 | 45 | 17.0 | $2M | 64 | 59 |
| Tire shops | 26 | #1,320 of 1,530 | 28 | 10.6 | $823K | 33 | 7 |
| Optometrists and eye care | 24 | #1,159 of 1,302 | 14 | 5.3 | $1.9M | 61 | 9 |
| Electricians | Not scored | Not scored | 4 | 1.5 | $17M | 142 | 8 |
| House cleaning | Not scored | Not scored | 4 | 1.5 | $8.8M | 138 | 3 |
| Laundromats | Not scored | Not scored | 4 | 1.5 | $11.2M | 89 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $22.3M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 0.8 | Index only | Too few | 7 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.8 | $7.8M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Spalding County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.1M | $871 | 91 |
| Gasoline and other fuels | $75.3M | $2,845 | 110 |
| Food away from home | $88.1M | $3,327 | 82 |
| Groceries | $148.6M | $5,612 | 89 |
| Personal care products and services | $21.2M | $800 | 80 |
| Child care and other personal services | $9.7M | $366 | 63 |
| Memberships, classes and admissions | $15.6M | $588 | 60 |
| Medical and dental services | $26.6M | $1,004 | 78 |
| Pets | $20.7M | $783 | 86 |
| Clothing, shoes and related services | $44.7M | $1,687 | 82 |
| Vehicle insurance | $64.6M | $2,441 | 125 |
| Home repairs, maintenance and insurance | $68.2M | $2,575 | 85 |
| Lawn care, cleaning and other household services | $35.2M | $1,332 | 94 |
| Rent and homeowner costs | $366.7M | $13,853 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Spalding County
- Population, 2025 estimate
- 70,775+4.9% since 2020
- Households
- 26,471
- Median age
- 41.1
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 196 sq. mi.
- People per square mile
- 352
- Median household income
- $62,071+31.8% vs. 2015–2019, before inflation
- Average household income
- $95,451
- Median home value
- $228,700
- Jobs located here
- 23,824
- Daytime population
- 63,060Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Spalding County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Spalding County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Lamar County, GA19,571 people
- Henry County, GA249,960 people
- Butts County, GA26,496 people
- Fayette County, GA122,244 people
- Clayton County, GA298,924 people
- Upson County, GA28,029 people
- Monroe County, GA29,664 people
Questions
How fast is Spalding County, GA growing?
Population estimates put Spalding County at 70,775 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 26,471 households. Median household income rose 31.8% from the 2015–2019 survey, before inflation.
How much do households in Spalding County, GA spend?
Households in Spalding County spend about $366.7M a year on rent and homeowner costs, $148.6M on groceries and $88.1M on food away from home. Set against the U.S., households in Spalding County spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
Which business types have the highest market scores in Spalding County, GA?
The highest Groundwork market scores in Spalding County are for roofing and gutter companies (70), coffee shops and cafes (70) and home repair companies (68). Spalding County ranks #159 of 1,177 scored counties for roofing and gutter companies.
How does Spalding County, GA compare with the U.S.?
The median household income in Spalding County is $62,071 a year, 23% below the U.S. median of $80,734. The population rose 4.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $228,700, against $332,700 for the U.S. For its number of households, Spalding County has the most map listings, relative to the U.S., for tire shops (2.8 times the U.S. rate) and the fewest for coffee shops and cafes (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Spalding County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Spalding County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Spalding County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Spalding County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.