Groundwork

Market rankings · Georgia

Gyms in Georgia

Every metro area, small-town market and county in Georgia, ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.

Listings
3,214
911 chain locations (28%)
Official establishments
1,186
All fitness and recreational sports centers · +5.2% since 2019
Household spending a year
$3.2B
On memberships, classes and admissions
Listings per 10k households
7.9
4% above the U.S.
Spending per listing
$1M
23% below the U.S.
Rank among states
#31 of 51
Market score 43 · Lower middle

A site report maps the gyms on map listings around any address in Georgia by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Georgia has 3,214 gyms on map listings as of September 2026. Chain locations make up 28% of them, against 28% across the U.S. That comes to 7.9 for every 10,000 households, 4% above the U.S. rate of 7.6.

Household spending on memberships, classes and admissions in Georgia comes to about $3.2B a year: $792 per household, 19% below the U.S. average. Spread across 3,214 gyms, that is $1M per gym, 23% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

Official counts show 1,186 businesses with payroll classed as fitness and recreational sports centers in Georgia in 2023, up 5.2% from 2019. That is one for every 3,435 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 177 SBA-backed loans worth $111.9M have gone to businesses classed as fitness and recreational sports centers in Georgia.

Among the 50 states and DC, Georgia ranks #31 for gyms, with a Groundwork market score of 43 (lower middle). Of the 15 scored metro areas in or partly in Georgia, the Gainesville metro area scores highest (62). Of the 22 scored small-town markets in or partly in Georgia, the Kingsland area scores highest (71).

Every market in Georgia for gyms

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Georgia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Georgia, ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Gainesville, GA62516.9$1.2M+11.4%#90 of 387
2Dalton, GA60244.6$1.4M+3.5%#103 of 387
3Augusta-Richmond County, GA-SC591355.8$1.2M+4.7%#111 of 387
4Hinesville, GA53165.3$1M+12.6%#164 of 387
5Warner Robins, GA50537.1$1M+8.2%#196 of 387
6Savannah, GA481227.6$996K+8.1%#217 of 387
7Atlanta-Sandy Springs-Roswell, GA462,0308.8$1M+5.9%#240 of 387
8Valdosta, GA40366.3$884K+3.3%#285 of 387
9Brunswick-St. Simons, GA38357.4$923K+4.4%#303 of 387
10Macon-Bibb County, GA37637.1$875K+2.1%#312 of 387
Chattanooga, TN-GA352008.6$841K+5.3%#322 of 387
11Rome, GA35318.4$764K+2.8%#324 of 387
12Athens-Clarke County, GA28647.4$943K+3.9%#359 of 387
13Columbus, GA-AL28886.9$881K−1.3%#360 of 387
14Albany, GA27417.1$767K−1.8%#367 of 387

Small-town markets

Small-town markets reaching Georgia, ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kingsland, GA71136.0$1.1M+9.5%#47 of 506
2Jefferson, GA66279.5$893K+29.3%#83 of 506
3LaGrange, GA-AL65194.7$1.2M+3.0%#94 of 506
4Dublin, GA58115.0$1.1M+2.8%#173 of 506
5Statesboro, GA58195.4$1.1M+8.0%#176 of 506
6Douglas, GA51105.4$935K+2.9%#246 of 506
7Cedartown, GA46106.3$908K+6.0%#299 of 506
8Calhoun, GA462210.3$622K+6.9%#306 of 506
9Waycross, GA4394.4$1.2M+3.0%#331 of 506
10Thomaston, GA3976.6$860K+2.7%#370 of 506
11Thomasville, GA38186.3$942K+1.3%#381 of 506
12Milledgeville, GA38127.2$763K+0.6%#387 of 506
13Cornelia, GA372011.9$544K+9.3%#400 of 506
14Moultrie, GA34116.5$806K+3.3%#416 of 506
15Jesup, GA291311.8$445K+7.8%#452 of 506
16Americus, GA2875.5$893K−1.9%#455 of 506
17Tifton, GA281910.0$532K+1.7%#457 of 506
18Toccoa, GA2798.6$589K+3.8%#462 of 506
Eufaula, AL-GA2654.9$963K−1.2%#463 of 506
19Vidalia, GA25139.6$558K+1.5%#468 of 506
20Cordele, GA1067.6$692K−4.1%#495 of 506
21Fitzgerald, GA1068.5$488K−0.4%#497 of 506
Bainbridge, GANot scored32.8$1.8M0.0%
Summerville, GANot scored44.4$1.1M+1.5%

Counties

Counties in Georgia, ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Effingham County, GA82124.9$1.6M+14.1%#49 of 1,792
2Walton County, GA82185.0$1.5M+16.0%#50 of 1,792
3Paulding County, GA81274.5$1.9M+12.7%#58 of 1,792
4Monroe County, GA7865.7$1.5M+14.1%#92 of 1,792
5Pickens County, GA7675.2$1.5M+11.4%#125 of 1,792
6Newton County, GA75194.6$1.5M+11.2%#137 of 1,792
7Barrow County, GA74144.5$1.6M+18.7%#149 of 1,792
8Coweta County, GA73376.6$1.4M+9.2%#172 of 1,792
9Bryan County, GA72137.8$1.2M+15.6%#195 of 1,792
10Gilmer County, GA7153.8$1.7M+7.9%#204 of 1,792
11Columbia County, GA69346.2$1.5M+7.9%#248 of 1,792
12Forsyth County, GA67859.5$1.4M+11.8%#297 of 1,792
13Spalding County, GA66124.5$1.3M+4.9%#328 of 1,792
14Camden County, GA66136.0$1.1M+9.5%#334 of 1,792
15Douglas County, GA66377.1$1.1M+6.6%#336 of 1,792
16Haralson County, GA6565.1$1.3M+10.0%#365 of 1,792
17Henry County, GA65586.7$1.2M+9.5%#377 of 1,792
18Hall County, GA65516.9$1.2M+11.4%#378 of 1,792
19Jackson County, GA64279.5$893K+29.3%#411 of 1,792
20Jones County, GA6254.6$1.5M+2.8%#450 of 1,792
21Hart County, GA6254.5$1.3M+10.7%#457 of 1,792
22Walker County, GA61103.8$1.5M+3.7%#486 of 1,792
23Lee County, GA6075.7$1.3M+2.9%#529 of 1,792
24Troup County, GA58145.2$1.2M+5.0%#620 of 1,792
25Cherokee County, GA57949.3$1.1M+11.6%#662 of 1,792
Show all 159 counties
Counties in Georgia, ranked for gyms by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Lumpkin County, GA5786.9$1.1M+7.5%#664 of 1,792
27Houston County, GA57467.2$1M+8.5%#669 of 1,792
28Bulloch County, GA56175.5$1.1M+8.8%#702 of 1,792
29Union County, GA5476.1$1.1M+12.3%#772 of 1,792
30Clayton County, GA53484.5$1.2M−0.6%#802 of 1,792
31DeKalb County, GA522097.3$1.2M+1.3%#833 of 1,792
32Cobb County, GA502909.8$1.1M+3.5%#925 of 1,792
33Gwinnett County, GA502969.1$958K+6.2%#937 of 1,792
34Butts County, GA4955.6$1.1M+6.5%#961 of 1,792
35Rockdale County, GA49329.3$783K+5.2%#972 of 1,792
36Dawson County, GA491513.0$679K+30.7%#974 of 1,792
37Putnam County, GA4898.6$894K+7.0%#1,005 of 1,792
38Liberty County, GA47156.3$866K+7.6%#1,042 of 1,792
39Laurens County, GA46115.9$959K+3.0%#1,065 of 1,792
40Pike County, GA46710.4$767K+10.5%#1,079 of 1,792
41Carroll County, GA46409.1$737K+9.8%#1,081 of 1,792
42Whitfield County, GA45236.2$1M+3.3%#1,100 of 1,792
43Peach County, GA4476.6$1M+6.5%#1,133 of 1,792
44Bartow County, GA44368.8$861K+10.5%#1,144 of 1,792
45Gordon County, GA442210.3$622K+6.9%#1,151 of 1,792
46Coffee County, GA4395.9$876K+3.2%#1,170 of 1,792
47Oconee County, GA432114.0$857K+6.9%#1,175 of 1,792
48Chatham County, GA42978.1$885K+5.7%#1,199 of 1,792
49Lowndes County, GA41337.2$802K+3.7%#1,226 of 1,792
50Floyd County, GA40318.4$764K+2.8%#1,252 of 1,792
51Polk County, GA39106.3$908K+6.0%#1,268 of 1,792
52Richmond County, GA39506.5$865K0.0%#1,273 of 1,792
53Fulton County, GA3954911.9$861K+2.7%#1,275 of 1,792
54Banks County, GA3968.8$739K+17.3%#1,283 of 1,792
55White County, GA3887.5$855K+6.0%#1,304 of 1,792
56Catoosa County, GA38249.0$774K+2.3%#1,311 of 1,792
57Glynn County, GA37329.0$804K+3.7%#1,337 of 1,792
58Baldwin County, GA36127.2$763K+0.6%#1,362 of 1,792
59Fayette County, GA367216.2$672K+4.7%#1,365 of 1,792
60Habersham County, GA332011.9$544K+9.3%#1,437 of 1,792
61Fannin County, GA3186.7$918K+2.6%#1,468 of 1,792
62Upson County, GA3176.6$860K+2.7%#1,474 of 1,792
63Franklin County, GA29910.0$539K+10.5%#1,525 of 1,792
64Colquitt County, GA28116.5$806K+3.3%#1,539 of 1,792
65Bibb County, GA28518.5$678K+0.3%#1,548 of 1,792
66Cook County, GA2869.5$621K+5.8%#1,551 of 1,792
67Wayne County, GA261311.8$445K+7.8%#1,585 of 1,792
68Appling County, GA2557.0$710K+3.9%#1,599 of 1,792
69Dougherty County, GA25298.5$564K−3.0%#1,601 of 1,792
70Ware County, GA2464.6$939K+1.9%#1,606 of 1,792
71Thomas County, GA23158.0$721K+1.3%#1,626 of 1,792
72Tift County, GA231912.1$458K+2.1%#1,635 of 1,792
73Stephens County, GA2298.6$589K+3.8%#1,649 of 1,792
74Sumter County, GA2176.4$754K−2.4%#1,657 of 1,792
75Clarke County, GA20417.5$779K+1.0%#1,662 of 1,792
76Screven County, GA19510.1$539K+2.4%#1,678 of 1,792
77Emanuel County, GA1856.0$746K+1.2%#1,683 of 1,792
78Muscogee County, GA17718.7$684K−2.3%#1,700 of 1,792
79Toombs County, GA171211.5$447K+1.7%#1,704 of 1,792
80Tattnall County, GA1367.9$640K+0.2%#1,729 of 1,792
81Mitchell County, GA956.4$774K−5.6%#1,752 of 1,792
82Dodge County, GA957.3$673K−1.4%#1,756 of 1,792
83Crisp County, GA867.6$692K−4.1%#1,763 of 1,792
84Ben Hill County, GA868.5$488K−0.4%#1,765 of 1,792
Murray County, GANot scored10.7$9.2M+4.0%
Harris County, GANot scored10.8$12.3M+6.8%
Madison County, GANot scored21.8$3.3M+8.8%
Decatur County, GANot scored32.8$1.8M0.0%
Grady County, GANot scored33.0$2M+1.4%
Chattooga County, GANot scored44.4$1.1M+1.5%
Burke County, GANot scored22.2$2.8M−0.9%
McDuffie County, GANot scored44.9$1.2M+0.1%
Morgan County, GANot scored33.7$2.1M+9.4%
Meriwether County, GANot scored22.4$2.2M+4.4%
Worth County, GANot scored45.2$1M−3.2%
Pierce County, GANot scored33.9$1.6M+5.1%
Greene County, GANot scored22.4$3.8M+12.3%
Elbert County, GANot scored44.8$1.2M+2.1%
Washington County, GANot scored34.1$1.2M−2.5%
Lamar County, GANot scored34.2$1.6M+12.9%
Long County, GANot scored11.6$3.3M+32.6%
Berrien County, GANot scored11.4$3.8M+4.4%
Brantley County, GANot scored23.0$1.8M+4.9%
Rabun County, GANot scored45.3$1.3M+5.0%
Brooks County, GANot scored11.7$2.8M−1.0%
Dade County, GANot scored46.6$981K−0.5%
Jasper County, GANot scored35.0$1.3M+20.2%
Oglethorpe County, GANot scored00.0n/a+10.4%
Jefferson County, GANot scored11.7$2.9M−4.2%
Jeff Davis County, GANot scored47.3$635K+2.8%
Towns County, GANot scored35.1$1.2M+5.8%
Charlton County, GANot scored49.5$577K+4.7%
Bleckley County, GANot scored49.0$658K+2.8%
Crawford County, GANot scored00.0n/a+0.9%
Macon County, GANot scored24.8$936K−2.2%
Telfair County, GANot scored26.0$725K−10.1%
Heard County, GANot scored12.3$2.7M+6.2%
McIntosh County, GANot scored12.0$3M+9.2%
Bacon County, GANot scored24.8$958K−0.4%
Candler County, GANot scored12.4$2.1M+2.2%
Dooly County, GANot scored00.0n/a−0.1%
Evans County, GANot scored24.9$1M+2.2%
Early County, GANot scored37.3$692K−3.1%
Lanier County, GANot scored25.7$916K+7.1%
Pulaski County, GANot scored411.2$472K+3.0%
Wilkes County, GANot scored24.8$992K−0.1%
Irwin County, GANot scored12.8$1.7M−6.5%
Johnson County, GANot scored00.0n/a+1.4%
Seminole County, GANot scored25.3$989K+0.4%
Turner County, GANot scored00.0n/a−0.1%
Chattahoochee County, GANot scored526.8$204K−10.6%
Terrell County, GANot scored13.0$1.7M−5.3%
Wilcox County, GANot scored00.0n/a+0.1%
Wilkinson County, GANot scored00.0n/a−2.1%
Jenkins County, GANot scored26.2$742K+2.1%
Hancock County, GANot scored13.4$1.4M−0.3%
Montgomery County, GANot scored13.2$1.9M+0.8%
Atkinson County, GANot scored13.1$1.5M+1.8%
Lincoln County, GANot scored26.7$834K+5.3%
Twiggs County, GANot scored13.5$1.8M−5.1%
Taylor County, GANot scored00.0n/a0.0%
Marion County, GANot scored13.4$1.6M+2.0%
Wheeler County, GANot scored212.4$312K+1.7%
Clinch County, GANot scored28.2$611K+1.8%
Treutlen County, GANot scored14.4$1.3M+1.1%
Randolph County, GANot scored27.4$482K−3.3%
Miller County, GANot scored13.9$1.3M−3.0%
Talbot County, GANot scored00.0n/a−0.3%
Calhoun County, GANot scored00.0n/a−2.8%
Warren County, GANot scored00.0n/a+1.2%
Stewart County, GANot scored00.0n/a−12.5%
Schley County, GANot scored00.0n/a+1.2%
Echols County, GANot scored00.0n/a−0.8%
Glascock County, GANot scored00.0n/a+8.4%
Clay County, GANot scored00.0n/a−0.5%
Baker County, GANot scored00.0n/a−4.3%
Webster County, GANot scored00.0n/a+0.7%
Quitman County, GANot scored00.0n/a+1.3%
Taliaferro County, GANot scored00.0n/a+6.7%

Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many gyms are in Georgia?

Map listings as of September 2026 show 3,214 gyms in Georgia. 911 of them (28%) are chain locations. The listings count gyms and fitness centers. Official counts show 1,186 businesses with payroll classed as fitness and recreational sports centers in 2023, up 5.2% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Georgia spend on memberships, classes and admissions?

About $3.2B a year, or $792 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 3,214 gyms on map listings, it comes to $1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 4,074,366 households in Georgia and national spending patterns by income.

How does Georgia compare with the U.S. for gyms?

Georgia has 7.9 gyms per 10,000 households, 4% above the U.S. rate of 7.6. Spending per gym is $1M, 23% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Georgia would have about 2,479, against 3,214 on map listings. There is one business with payroll in the industry for every 3,435 households, against one for every 3,109 across the U.S. The official count rose 5.2% from 2019 to 2023, against +5.8% for the U.S.

Which market in Georgia has the highest market score for gyms?

Among 15 scored metro areas in or partly in Georgia, the Gainesville metro area scores highest, at 62 (upper middle). Among 22 scored small-town markets in or partly in Georgia, the Kingsland area scores highest, at 71 (upper middle). Among 84 scored counties in Georgia, Effingham County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Georgia scores 43 for gyms (lower middle), #31 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Georgia. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Gyms in other states

All 51 states

Top markets for gyms across the U.S. · All business types in Georgia

Screening a site or an acquisition in Georgia?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.