County profile · Georgia
Floyd County, GA market data
Population, household spending and competition for 56 business types in Floyd County, each scored against other counties.
- Population, 2025
- 101,378
- +2.8% since 2020
- Households
- 36,856
- Median household income
- $65,565
- +35.6% vs. 2015–2019, before inflation
- Median home value
- $217,900
- Jobs located here
- 43,876
- Highest market score
- 75
- House cleaning, #69 of 847 scored counties
A site report maps the competitors on map listings around any address in Floyd County by name and distance, and the households and spending within reach. Or open the report at the center of Floyd County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 101,378 people live in Floyd County, in 36,856 households. Population estimates put the population change in Floyd County from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). The median household income in Floyd County is $65,565 a year, 19% below the U.S. median of $80,734. That rose 35.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Floyd County spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in Floyd County are for house cleaning businesses (75), child care centers and preschools (71) and pet grooming and boarding businesses (69). Floyd County ranks #69 of 847 scored counties for house cleaning businesses.
Floyd County is part of the Rome metro area. For its number of households, Floyd County has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for child care centers and preschools (48% below the U.S. rate).
All 56 business types in Floyd County
Highest Groundwork market score first. Each score compares Floyd County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 75 | #69 of 847 | 5 | 1.4 | $10.2M | 160 | 13 |
| Child care and preschools | 71 | #231 of 1,611 | 11 | 3.0 | $1.3M | 134 | 15 |
| Pet grooming and boarding | 69 | #249 of 1,461 | 9 | 2.4 | $3.4M | 134 | 7 |
| Landscaping and lawn care | 69 | #269 of 1,493 | 20 | 5.4 | $2.6M | 87 | 17 |
| Lawn, cleaning and pest control | 68 | #273 of 1,771 | 29 | 7.9 | $1.8M | 105 | 36 |
| Mortgage brokers and lenders | 66 | #157 of 887 | 5 | 1.4 | Index only | 271 | Under 3 |
| Grocery stores | 66 | #507 of 2,070 | 19 | 5.2 | $11.2M | 121 | 13 |
| HVAC and plumbing | 64 | #372 of 1,707 | 22 | 6.0 | $4.5M | 95 | 20 |
| Coffee shops and cafes | 62 | #528 of 2,063 | 24 | 6.5 | $5.4M | 146 | 19 |
| Insurance agencies | 60 | #787 of 2,272 | 60 | 16.3 | $1.5M | 120 | 30 |
| Pet businesses | 58 | #722 of 2,200 | 36 | 9.8 | $850K | 97 | 23 |
| Collision repair and body shops | 57 | #498 of 1,327 | 8 | 2.2 | $4.1M | 132 | 11 |
| Bakeries and dessert shops | 56 | #696 of 1,889 | 27 | 7.3 | $4.8M | 116 | 19 |
| Martial arts and dance studios | 55 | #525 of 1,334 | 13 | 3.5 | $1.8M | 90 | 4 |
| Veterinarians | 51 | #710 of 1,485 | 13 | 3.5 | $2.4M | 86 | 13 |
| Real estate | 50 | #1,080 of 2,229 | 84 | 22.8 | Index only | 145 | 54 |
| Real estate agents and brokers | 49 | #1,103 of 2,176 | 73 | 19.8 | Index only | 133 | 31 |
| Pet stores | 48 | #527 of 974 | 9 | 2.4 | $3.4M | 75 | 3 |
| Nail salons | 48 | #762 of 1,328 | 20 | 5.4 | $1.5M | 93 | 5 |
| Electricians | 47 | #663 of 1,160 | 12 | 3.3 | $8.3M | 69 | 21 |
| Funeral homes | 47 | #792 of 1,472 | 13 | 3.5 | $410K | 60 | 7 |
| Sit-down restaurants | 47 | #1,331 of 2,405 | 207 | 56.2 | $626K | 94 | 58 |
| Chiropractors | 46 | #863 of 1,490 | 18 | 4.9 | $2.1M | 90 | 10 |
| Tire shops | 46 | #894 of 1,530 | 20 | 5.4 | $1.6M | 65 | 5 |
| Home repair trades | 46 | #1,257 of 2,057 | 61 | 16.6 | $1.6M | 67 | 46 |
| Physical therapy | 45 | #846 of 1,422 | 15 | 4.1 | $2.6M | 107 | 17 |
| Pizza | 45 | #1,226 of 2,090 | 29 | 7.9 | $4.5M | 88 | 83 |
| Hair salons | 45 | #1,450 of 2,339 | 88 | 23.9 | $351K | 82 | 12 |
| Laundromats | 43 | #472 of 785 | 6 | 1.6 | $10.9M | 87 | 3 |
| Restaurants and cafes | 43 | #1,500 of 2,405 | 370 | 100.4 | $350K | 94 | 161 |
| Gyms, studios and classes | 42 | #1,441 of 2,088 | 48 | 13.0 | $494K | 75 | 12 |
| Roofing and gutters | 41 | #803 of 1,177 | 27 | 7.3 | $3.7M | 43 | 5 |
| Gyms | 40 | #1,252 of 1,792 | 31 | 8.4 | $764K | 59 | 8 |
| Barbershops | 39 | #945 of 1,356 | 19 | 5.2 | $1.6M | 86 | Under 3 |
| Spas and skin care | 38 | #1,319 of 1,769 | 34 | 9.2 | $910K | 104 | 10 |
| Dentists and orthodontists | 38 | #1,367 of 1,886 | 41 | 11.1 | $941K | 96 | 28 |
| Salons, barbers and spas | 37 | #1,868 of 2,385 | 168 | 45.6 | $184K | 87 | 28 |
| Auto repair and car care | 36 | #1,811 of 2,401 | 152 | 41.2 | $214K | 80 | 57 |
| Auto repair shops | 36 | #1,821 of 2,378 | 95 | 25.8 | $343K | 77 | 40 |
| Optometrists and eye care | 35 | #1,006 of 1,302 | 18 | 4.9 | $2.1M | 68 | 7 |
| Grocery and convenience stores | 32 | #1,898 of 2,402 | 107 | 29.0 | $2M | 59 | 46 |
| Gas stations | 31 | #1,934 of 2,358 | 96 | 26.0 | $1.1M | 46 | 61 |
| Fast food and sandwich shops | 30 | #1,854 of 2,222 | 71 | 19.3 | $1.8M | 60 | 83 |
| Clothing and shoe stores | 29 | #1,751 of 2,087 | 76 | 20.6 | $857K | 67 | 40 |
| Clothing, shoes and laundry | 29 | #1,879 of 2,210 | 106 | 28.8 | $615K | 70 | 43 |
| Convenience stores | 25 | #1,940 of 2,261 | 75 | 20.3 | $2.8M | 36 | 33 |
| Car washes and detailing | 22 | #1,348 of 1,451 | 24 | 6.5 | $1.4M | 54 | 11 |
| Dry cleaners | 21 | #480 of 507 | 7 | 1.9 | $9.3M | 59 | Under 3 |
| Doctors, dentists and clinics | 21 | #2,284 of 2,394 | 421 | 114.2 | $92K | 60 | 221 |
| Primary care and pediatrics | 20 | #1,555 of 1,656 | 49 | 13.3 | $787K | 44 | 152 |
| Home inspectors | Not scored | Not scored | 4 | 1.1 | Index only | 50 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.1 | $8.1M | 59 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.1 | $12.8M | 125 | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.1 | $5.9M | 146 | 8 |
| Property management | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 15 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $19.3M | Too few | 7 |
Household spending in Floyd County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.6M | $884 | 92 |
| Gasoline and other fuels | $105.9M | $2,872 | 111 |
| Food away from home | $129.6M | $3,515 | 86 |
| Groceries | $213.1M | $5,782 | 91 |
| Personal care products and services | $30.9M | $839 | 84 |
| Child care and other personal services | $14.7M | $400 | 69 |
| Memberships, classes and admissions | $23.7M | $643 | 65 |
| Medical and dental services | $38.6M | $1,047 | 81 |
| Pets | $30.6M | $830 | 91 |
| Clothing, shoes and related services | $65.2M | $1,768 | 86 |
| Vehicle insurance | $90.7M | $2,460 | 126 |
| Home repairs, maintenance and insurance | $99.1M | $2,688 | 89 |
| Lawn care, cleaning and other household services | $51.2M | $1,390 | 98 |
| Rent and homeowner costs | $528.5M | $14,340 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Floyd County
- Population, 2025 estimate
- 101,378+2.8% since 2020
- Households
- 36,856
- Median age
- 38.8
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 510 sq. mi.
- People per square mile
- 196
- Median household income
- $65,565+35.6% vs. 2015–2019, before inflation
- Average household income
- $89,695
- Median home value
- $217,900
- Jobs located here
- 43,876
- Daytime population
- 99,603Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Floyd County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Floyd County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Polk County, GA43,785 people
- Chattooga County, GA25,036 people
- Bartow County, GA113,113 people
- Gordon County, GA59,100 people
- Paulding County, GA178,909 people
- Haralson County, GA31,285 people
- Whitfield County, GA103,598 people
- Cherokee County, GA281,032 people
Questions
How fast is Floyd County, GA growing?
Population estimates put Floyd County at 101,378 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 36,856 households. Against the 2015–2019 survey, median household income rose 35.6%, before inflation.
How much do households in Floyd County, GA spend?
Households in Floyd County spend about $528.5M a year on rent and homeowner costs, $213.1M on groceries and $129.6M on food away from home. Relative to the U.S., household spending in Floyd County runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in Floyd County, GA?
Of the business types scored in Floyd County, house cleaning businesses (75), child care centers and preschools (71) and pet grooming and boarding businesses (69) have the highest Groundwork market scores. For house cleaning businesses, that ranks #69 of 847 scored counties.
How does Floyd County, GA compare with the U.S.?
Median household income in Floyd County is $65,565, 19% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $217,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for child care centers and preschools (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Floyd County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Floyd County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Floyd County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Floyd County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.