County profile · Georgia
Stephens County, GA market data
How Stephens County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 27,854
- +3.8% since 2020
- Households
- 10,524
- Median household income
- $54,754
- +16.1% vs. 2015–2019, before inflation
- Median home value
- $175,300
- Jobs located here
- 8,300
- Highest market score
- 68
- Real estate, #268 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Stephens County by name and distance, and the households and spending within reach. Or open the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Stephens County has an estimated 27,854 people and 10,524 households. Between 2020 and 2025, the population of Stephens County grew 3.8%, faster than the U.S. (+3.1%). Median household income in Stephens County is $54,754, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.1%, before inflation.
Relative to the U.S., household spending in Stephens County runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in Stephens County, real estate businesses (68), insurance agencies (67) and real estate agents and brokers (62) have the highest Groundwork market scores. For real estate businesses, that ranks #268 of 2,229 scored counties.
Stephens County is part of the Toccoa area. Against the U.S., map listings per household run highest for gas stations (2.6 times the U.S. rate) and lowest for real estate businesses (70% below the U.S. rate).
All 56 business types in Stephens County
Highest Groundwork market score first. Each score compares Stephens County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 68 | #268 of 2,229 | 12 | 11.4 | Index only | 267 | 7 |
| Insurance agencies | 67 | #558 of 2,272 | 14 | 13.3 | $2.1M | 166 | 12 |
| Real estate agents and brokers | 62 | #453 of 2,176 | 10 | 9.5 | Index only | 254 | 7 |
| Home repair trades | 62 | #493 of 2,057 | 9 | 8.6 | $2.8M | 117 | 13 |
| Clothing and shoe stores | 61 | #642 of 2,087 | 9 | 8.6 | $1.8M | 145 | 3 |
| Clothing, shoes and laundry | 59 | #751 of 2,210 | 14 | 13.3 | $1.2M | 135 | 3 |
| Sit-down restaurants | 59 | #783 of 2,405 | 42 | 39.9 | $767K | 116 | 11 |
| Spas and skin care | 58 | #576 of 1,769 | 5 | 4.8 | $1.6M | 179 | Under 3 |
| Salons, barbers and spas | 56 | #853 of 2,385 | 32 | 30.4 | $245K | 115 | 3 |
| Pizza | 52 | #933 of 2,090 | 6 | 5.7 | $5.4M | 106 | 20 |
| Auto repair and car care | 52 | #1,158 of 2,401 | 47 | 44.7 | $217K | 81 | 11 |
| Grocery stores | 51 | #999 of 2,070 | 8 | 7.6 | $7.1M | 76 | 3 |
| Restaurants and cafes | 51 | #1,151 of 2,405 | 85 | 80.8 | $379K | 102 | 35 |
| Funeral homes | 50 | #711 of 1,472 | 6 | 5.7 | $285K | 42 | Under 3 |
| Lawn, cleaning and pest control | 50 | #853 of 1,771 | 8 | 7.6 | $1.6M | 98 | 18 |
| Child care and preschools | 49 | #863 of 1,611 | 5 | 4.8 | $651K | 65 | 3 |
| Car washes and detailing | 48 | #781 of 1,451 | 5 | 4.8 | $2M | 81 | Under 3 |
| Auto repair shops | 48 | #1,315 of 2,378 | 31 | 29.5 | $329K | 74 | 8 |
| Coffee shops and cafes | 46 | #1,167 of 2,063 | 8 | 7.6 | $4M | 109 | Under 3 |
| Hair salons | 46 | #1,391 of 2,339 | 21 | 20.0 | $373K | 87 | 3 |
| Pet businesses | 43 | #1,394 of 2,200 | 12 | 11.4 | $630K | 72 | Under 3 |
| Primary care and pediatrics | 42 | #1,101 of 1,656 | 8 | 7.6 | $1.2M | 69 | 8 |
| Bakeries and dessert shops | 40 | #1,290 of 1,889 | 8 | 7.6 | $4M | 97 | Under 3 |
| Gas stations | 39 | #1,647 of 2,358 | 30 | 28.5 | $1.1M | 47 | 19 |
| Doctors, dentists and clinics | 36 | #1,853 of 2,394 | 68 | 64.6 | $144K | 95 | 24 |
| Tire shops | 35 | #1,159 of 1,530 | 9 | 8.6 | $1.1M | 45 | Under 3 |
| Fast food and sandwich shops | 34 | #1,721 of 2,222 | 16 | 15.2 | $2M | 66 | 20 |
| Dentists and orthodontists | 31 | #1,630 of 1,886 | 14 | 13.3 | $701K | 71 | 7 |
| Pet grooming and boarding | 30 | #1,194 of 1,461 | 6 | 5.7 | $1.3M | 49 | Under 3 |
| Physical therapy | 30 | #1,205 of 1,422 | 5 | 4.8 | $2M | 82 | 6 |
| Grocery and convenience stores | 30 | #1,948 of 2,402 | 25 | 23.8 | $2.3M | 67 | 14 |
| Convenience stores | 27 | #1,883 of 2,261 | 13 | 12.4 | $4.4M | 55 | 11 |
| Gyms | 22 | #1,649 of 1,792 | 9 | 8.6 | $589K | 45 | Under 3 |
| Gyms, studios and classes | 21 | #1,966 of 2,088 | 20 | 19.0 | $265K | 40 | Under 3 |
| Optometrists and eye care | 19 | #1,215 of 1,302 | 8 | 7.6 | $1.2M | 39 | 3 |
| Martial arts and dance studios | 18 | #1,274 of 1,334 | 10 | 9.5 | $530K | 26 | Under 3 |
| Pest control | 17 | #678 of 699 | 5 | 4.8 | $2.6M | 26 | 4 |
| Barbershops | Not scored | Not scored | 4 | 3.8 | $2M | 104 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 3.8 | $2.5M | 103 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.8 | $6.4M | 76 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.8 | $1.9M | 69 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.9 | $8.5M | 179 | 8 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.9 | $4.4M | 150 | 9 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.9 | $5.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.9 | $8.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.9 | $12.8M | Too few | 5 |
| Nail salons | Not scored | Not scored | 2 | 1.9 | $3.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.0 | $16.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.0 | $7.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.0 | $5.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Stephens County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.2M | $970 | 101 |
| Gasoline and other fuels | $33.9M | $3,223 | 124 |
| Food away from home | $32.2M | $3,060 | 75 |
| Groceries | $56.6M | $5,378 | 85 |
| Personal care products and services | $7.8M | $745 | 74 |
| Child care and other personal services | $3.3M | $309 | 53 |
| Memberships, classes and admissions | $5.3M | $504 | 51 |
| Medical and dental services | $9.8M | $932 | 72 |
| Pets | $7.6M | $718 | 79 |
| Clothing, shoes and related services | $16.6M | $1,576 | 77 |
| Vehicle insurance | $29.2M | $2,774 | 142 |
| Home repairs, maintenance and insurance | $25.6M | $2,431 | 81 |
| Lawn care, cleaning and other household services | $13.2M | $1,251 | 88 |
| Rent and homeowner costs | $138.6M | $13,168 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Stephens County
- Population, 2025 estimate
- 27,854+3.8% since 2020
- Households
- 10,524
- Median age
- 42.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 179 sq. mi.
- People per square mile
- 151
- Median household income
- $54,754+16.1% vs. 2015–2019, before inflation
- Average household income
- $69,096
- Median home value
- $175,300
- Jobs located here
- 8,300
- Daytime population
- 22,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stephens County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Franklin County, GA24,234 people
- Habersham County, GA47,793 people
- Banks County, GA19,264 people
- Rabun County, GA17,312 people
- Hart County, GA26,939 people
- White County, GA28,810 people
- Madison County, GA31,528 people
- Jackson County, GA84,757 people
Questions
How fast is Stephens County, GA growing?
Population estimates put Stephens County at 27,854 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 10,524 households. Median household income rose 16.1% from the 2015–2019 survey, before inflation.
How much do households in Stephens County, GA spend?
Households in Stephens County spend about $138.6M a year on rent and homeowner costs, $56.6M on groceries and $33.9M on gasoline and other fuels. Set against the U.S., households in Stephens County spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in Stephens County, GA?
The highest Groundwork market scores in Stephens County are for real estate businesses (68), insurance agencies (67) and real estate agents and brokers (62). Stephens County ranks #268 of 2,229 scored counties for real estate businesses.
How does Stephens County, GA compare with the U.S.?
The median household income in Stephens County is $54,754 a year, 32% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $175,300, against $332,700 for the U.S. For its number of households, Stephens County has the most map listings, relative to the U.S., for gas stations (2.6 times the U.S. rate) and the fewest for real estate businesses (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Stephens County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stephens County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Stephens County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.