State profile · 56 business types

Virginia market data

How Virginia compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025: 8,880,107; +2.8% since 2020
Households: 3,365,732
Median household income: $93,170; +25.5% vs. 2015–2019, before inflation
Median home value: $383,700
Jobs located here: 3,894,892

A site report maps the competitors on map listings around any address in Virginia by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Virginia has an estimated 8,880,107 people and 3,365,732 households. Population estimates show Virginia grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Virginia is $93,170, 15% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.

Relative to the U.S., household spending in Virginia runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on medical and dental services (98).

By the Groundwork market score, Virginia’s highest ranks among the 50 states and DC are for coffee shops and cafes (#1), bakeries and dessert shops (#2) and electricians (#2).

Against the U.S., map listings per household run highest for convenience stores (18% above the U.S. rate) and lowest for laundromats (31% below the U.S. rate).

All 56 business types in Virginia

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Virginia: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	32,948	97.9	89	$447K	15,936	71	#5 of 51
Sit-down restaurants	19,235	57.1	93	$765K	7,154	66	#8 of 51
Fast food and sandwich shops	4,457	13.2	99	$3.3M	7,145	56	#23 of 51
Pizza	2,541	7.5	94	$5.8M	7,145	59	#14 of 51
Coffee shops and cafes	2,910	8.6	78	$5.1M	1,516	84	#1 of 51
Bakeries and dessert shops	2,847	8.5	87	$5.2M	1,666	80	#2 of 51
Groceries and convenience
Grocery and convenience stores	6,412	19.1	102	$3.4M	2,921	51	#25 of 51
Grocery stores	2,226	6.6	97	$9.9M	1,483	60	#16 of 51
Convenience stores	3,168	9.4	118	$6.9M	1,438	43	#34 of 51
Auto
Auto repair and car care	10,597	31.5	88	$307K	4,917	64	#13 of 51
Auto repair shops	6,568	19.5	91	$496K	3,426	58	#21 of 51
Collision repair and body shops	831	2.5	81	$3.9M	787	70	#9 of 51
Car washes and detailing	1,048	3.1	82	$3.1M	481	67	#6 of 51
Tire shops	1,197	3.6	95	$2.7M	501	55	#24 of 51
Oil change and quick lube	170	0.5	71	$19.2M	253	58	#19 of 50
Gas stations	3,747	11.1	102	$2.7M	2,817	68	#10 of 51
Insurance agencies	4,196	12.5	80	$2M	2,728	83	#3 of 51
Beauty and personal care
Salons, barbers and spas	14,639	43.5	92	$235K	4,756	49	#24 of 51
Hair salons	7,392	22.0	94	$466K	2,602	52	#21 of 51
Barbershops	1,596	4.7	89	$2.2M	260	46	#27 of 51
Nail salons	2,029	6.0	100	$1.7M	930	44	#31 of 51
Spas and skin care	3,359	10.0	87	$1M	901	53	#21 of 51
Fitness and classes
Gyms, studios and classes	4,788	14.2	95	$674K	2,277	50	#23 of 51
Gyms	2,334	6.9	91	$1.4M	1,220	54	#18 of 51
Yoga, Pilates and fitness studios	781	2.3	96	$4.1M	1,220	41	#38 of 51
Martial arts and dance studios	1,673	5.0	102	$1.9M	1,057	46	#33 of 51
Health care
Doctors, dentists and clinics	28,254	83.9	99	$151K	11,227	50	#23 of 51
Dentists and orthodontists	4,527	13.5	103	$940K	3,402	37	#39 of 51
Primary care and pediatrics	2,306	6.9	96	$1.8M	5,133	45	#31 of 51
Urgent care and walk-in clinics	166	0.5	100	$25.6M	180	53	#23 of 50
Chiropractors	1,309	3.9	72	$3.3M	752	73	#5 of 51
Physical therapy	1,894	5.6	104	$2.2M	1,226	57	#22 of 51
Optometrists and eye care	1,367	4.1	100	$3.1M	534	52	#23 of 51
Pets
Pet businesses	3,372	10.0	96	$1.1M	1,996	68	#12 of 51
Veterinarians	1,210	3.6	109	$2.9M	992	63	#13 of 51
Pet grooming and boarding	1,122	3.3	92	$3.2M	764	67	#10 of 51
Pet stores	586	1.7	85	$6.1M	240	75	#5 of 51
Child care
Child care and preschools	1,978	5.9	102	$1M	1,977	62	#14 of 51
Clothing and laundry
Clothing, shoes and laundry	6,536	19.4	83	$1.1M	3,222	68	#8 of 51
Clothing and shoe stores	4,561	13.6	84	$1.6M	2,439	71	#8 of 51
Laundromats	371	1.1	69	$19.7M	277	66	#9 of 51
Dry cleaners	418	1.2	92	$17.5M	506	47	#28 of 51
Home services
Home repair trades	3,848	11.4	92	$2.9M	5,147	74	#3 of 51
HVAC and plumbing	1,987	5.9	94	$5.6M	2,765	71	#3 of 51
Electricians	778	2.3	92	$14.3M	1,826	78	#2 of 51
Roofing and gutters	1,083	3.2	89	$10.2M	556	71	#9 of 51
Lawn, cleaning and pest control	3,069	9.1	108	$1.8M	5,846	67	#11 of 51
Landscaping and lawn care	1,679	5.0	104	$3.4M	3,096	68	#13 of 51
House cleaning	837	2.5	114	$6.8M	2,324	61	#13 of 51
Pest control	553	1.6	114	$10.2M	426	53	#24 of 51
Real estate
Real estate	13,788	41.0	106	95 (index)	8,193	40	#37 of 51
Real estate agents and brokers	11,262	33.5	109	92 (index)	4,254	39	#37 of 51
Property management	971	2.9	97	105 (index)	1,883	52	#22 of 51
Mortgage brokers and lenders	1,396	4.1	95	104 (index)	851	45	#31 of 51
Home inspectors	158	0.5	83	137 (index)	152	67	#6 of 50
Funeral services
Funeral homes	621	1.8	86	$744K	380	58	#20 of 51

Markets in Virginia

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Virginia growing?

Population estimates put Virginia at 8,880,107 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 3,365,732 households. Median household income rose 25.5% from the 2015–2019 survey, before inflation.

How much do households in Virginia spend?

Households in Virginia spend about $56.7B a year on rent and homeowner costs, $22B on groceries and $14.7B on food away from home. Set against the U.S., households in Virginia spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on medical and dental services (98).

Which business types rank highest in Virginia?

Among the 50 states and DC, Virginia ranks highest for coffee shops and cafes (#1), bakeries and dessert shops (#2) and electricians (#2) by the Groundwork market score.

How does Virginia compare with the U.S.?

The median household income in Virginia is $93,170 a year, 15% above the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $383,700, against $332,700 for the U.S. For its number of households, Virginia has the most map listings, relative to the U.S., for convenience stores (18% above the U.S. rate) and the fewest for laundromats (31% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Virginia. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.