Groundwork

County profile · Virginia

Mecklenburg County, VA market data

Population, household spending and competition for 56 business types in Mecklenburg County, each scored against other counties.

Population, 2025
30,747
+1.5% since 2020
Households
13,569
Median household income
$57,045
+32.0% vs. 2015–2019, before inflation
Median home value
$192,600
Jobs located here
10,820
Highest market score
73
Insurance agencies, #383 of 2,272 scored counties

A site report maps the competitors on map listings around any address in Mecklenburg County by name and distance, and the households and spending within reach. Or open the report at the center of Mecklenburg County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 30,747 people live in Mecklenburg County, in 13,569 households. Population estimates show Mecklenburg County grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Mecklenburg County is $57,045 a year, 29% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Mecklenburg County spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).

The highest Groundwork market scores in Mecklenburg County are for insurance agencies (73), home repair companies (70) and coffee shops and cafes (62). Mecklenburg County ranks #383 of 2,272 scored counties for insurance agencies.

For its number of households, Mecklenburg County has the most map listings, relative to the U.S., for funeral homes (4.2 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (49% below the U.S. rate).

All 56 business types in Mecklenburg County

Highest Groundwork market score first. Each score compares Mecklenburg County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Mecklenburg County, VA, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Insurance agencies73#383 of 2,2721611.8$2.3M18010
Home repair trades70#198 of 2,05764.4$5.7M23515
Coffee shops and cafes62#520 of 2,06364.4$7.4M200Under 3
Clothing and shoe stores56#814 of 2,087139.6$1.7M1385
Lawn, cleaning and pest control54#723 of 1,771128.8$1.5M8815
Dentists and orthodontists54#797 of 1,886118.1$1.2M1245
Pet businesses54#903 of 2,200139.6$807K927
Car washes and detailing53#649 of 1,45153.7$2.6M103Under 3
Chiropractors53#650 of 1,49053.7$2.7M1123
Clothing, shoes and laundry51#1,080 of 2,2101611.8$1.4M16110
Bakeries and dessert shops48#986 of 1,88996.6$4.9M119Under 3
Sit-down restaurants47#1,310 of 2,4056145.0$730K11021
Landscaping and lawn care46#839 of 1,49396.6$2M6811
Gyms, studios and classes46#1,271 of 2,0881410.3$561K853
Grocery stores45#1,184 of 2,070107.4$7.5M815
Restaurants and cafes45#1,397 of 2,40511887.0$377K10252
Tire shops43#952 of 1,53064.4$2.2M863
Gyms43#1,164 of 1,79285.9$982K763
Doctors, dentists and clinics41#1,615 of 2,3947152.3$189K12433
Physical therapy40#981 of 1,42264.4$2.2M935
Primary care and pediatrics34#1,300 of 1,65696.6$1.5M8420
Salons, barbers and spas34#1,996 of 2,3855540.5$194K9110
Funeral homes33#1,168 of 1,472128.8$207K318
Gas stations33#1,864 of 2,3583223.6$1.3M5633
Nail salons31#1,120 of 1,32875.2$1.5M91Under 3
Real estate agents and brokers31#2,001 of 2,1764130.2Index only8312
Real estate31#2,045 of 2,2294734.6Index only9122
Barbershops29#1,116 of 1,35675.2$1.5M81Under 3
Martial arts and dance studios29#1,153 of 1,33453.7$1.6M78Under 3
Hair salons28#2,088 of 2,3393727.3$288K677
Grocery and convenience stores26#2,087 of 2,4024734.6$1.6M4711
Optometrists and eye care25#1,141 of 1,30264.4$2.2M71Under 3
Collision repair and body shops25#1,189 of 1,32775.2$1.8M606
Fast food and sandwich shops25#1,976 of 2,2222417.7$1.9M6129
Auto repair shops24#2,179 of 2,3784130.2$316K7123
Auto repair and car care24#2,193 of 2,4016850.1$190K7131
Pizza23#1,957 of 2,0901914.0$2.3M4629
Convenience stores23#1,984 of 2,2613122.8$2.4M316
Child care and preschoolsNot scoredNot scored42.9$1.3M1255
Mortgage brokers and lendersNot scoredNot scored42.9Index only119Under 3
Spas and skin careNot scoredNot scored42.9$2.7M305Under 3
HVAC and plumbingNot scoredNot scored32.2$11.4M2407
Pest controlNot scoredNot scored32.2$5.9M58Under 3
Pet grooming and boardingNot scoredNot scored32.2$3.5M1374
Roofing and guttersNot scoredNot scored32.2$11.4M135Under 3
VeterinariansNot scoredNot scored32.2$3.5M1283
Pet storesNot scoredNot scored21.5$5.2MToo fewUnder 3
Property managementNot scoredNot scored21.5Index onlyToo few4
Dry cleanersNot scoredNot scored10.7$22.7MToo fewUnder 3
LaundromatsNot scoredNot scored10.7$22.7MToo few5
Yoga, Pilates and fitness studiosNot scoredNot scored10.7$7.9MToo few3
ElectriciansNot scoredNot scored00.0None listedNone listed8
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
House cleaningNot scoredNot scored00.0None listedNone listed4
Oil change and quick lubeNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Mecklenburg County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Mecklenburg County, VA by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$12.9M$954100
Gasoline and other fuels$42.4M$3,125120
Food away from home$44.5M$3,28181
Groceries$75.2M$5,54088
Personal care products and services$10.7M$78678
Child care and other personal services$5M$36964
Memberships, classes and admissions$7.9M$57959
Medical and dental services$13.4M$98977
Pets$10.5M$77385
Clothing, shoes and related services$22.7M$1,67582
Vehicle insurance$36.2M$2,669136
Home repairs, maintenance and insurance$34.3M$2,52784
Lawn care, cleaning and other household services$17.8M$1,31393
Rent and homeowner costs$185.5M$13,67182

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Mecklenburg County

Population, 2025 estimate
30,747+1.5% since 2020
Households
13,569
Median age
47.7
Homes lived in by their owners
68%
Vehicles per household
2.0
Land area
625 sq. mi.
People per square mile
49
Median household income
$57,045+32.0% vs. 2015–2019, before inflation
Average household income
$81,783
Median home value
$192,600
Jobs located here
10,820
Daytime population
28,099Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Mecklenburg County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Mecklenburg County. Signed out, you see a blurred preview; on an account, each report is one action.

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Questions

How fast is Mecklenburg County, VA growing?

Population estimates put Mecklenburg County at 30,747 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 13,569 households. Against the 2015–2019 survey, median household income rose 32.0%, before inflation.

How much do households in Mecklenburg County, VA spend?

Households in Mecklenburg County spend about $185.5M a year on rent and homeowner costs, $75.2M on groceries and $44.5M on food away from home. Relative to the U.S., household spending in Mecklenburg County runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).

Which business types have the highest market scores in Mecklenburg County, VA?

Of the business types scored in Mecklenburg County, insurance agencies (73), home repair companies (70) and coffee shops and cafes (62) have the highest Groundwork market scores. For insurance agencies, that ranks #383 of 2,272 scored counties.

How does Mecklenburg County, VA compare with the U.S.?

Median household income in Mecklenburg County is $57,045, 29% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $192,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (4.2 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (49% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Mecklenburg County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Mecklenburg County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Mecklenburg County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Mecklenburg County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.