County profile · Virginia
Newport News city, VA market data
Population, household spending and competition for 56 business types in Newport News city, each scored against other counties.
- Population, 2025
- 183,230
- −1.5% since 2020
- Households
- 76,112
- Median household income
- $69,634
- +30.9% vs. 2015–2019, before inflation
- Median home value
- $260,600
- Jobs located here
- 98,238
- Highest market score
- 69
- Pet stores, #177 of 974 scored counties
A site report maps the competitors on map listings around any address in Newport News city by name and distance, and the households and spending within reach. Or open the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 183,230 people live in Newport News city, in 76,112 households. Population estimates show Newport News city declined 1.5% from 2020 to 2025, against +3.1% for the U.S. The median household income in Newport News city is $69,634 a year, 14% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Newport News city spend the most on vehicle insurance (an index of 111, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in Newport News city are for pet stores (69), roofing and gutter companies (68) and veterinarians (67). Newport News city ranks #177 of 974 scored counties for pet stores.
Newport News city is part of the Virginia Beach-Chesapeake-Norfolk metro area. For its number of households, Newport News city has the most map listings, relative to the U.S., for pest control companies (2.9 times the U.S. rate) and the fewest for roofing and gutter companies (61% below the U.S. rate).
All 56 business types in Newport News city
Highest Groundwork market score first. Each score compares Newport News city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 69 | #177 of 974 | 7 | 0.9 | $9.1M | 200 | 4 |
| Roofing and gutters | 68 | #180 of 1,177 | 11 | 1.4 | $18.7M | 221 | 6 |
| Veterinarians | 67 | #331 of 1,485 | 20 | 2.6 | $3.2M | 117 | 12 |
| Landscaping and lawn care | 65 | #342 of 1,493 | 24 | 3.2 | $4.4M | 151 | 56 |
| Pet businesses | 65 | #458 of 2,200 | 58 | 7.6 | $1.1M | 125 | 32 |
| Home repair trades | 62 | #489 of 2,057 | 70 | 9.2 | $2.9M | 121 | 83 |
| Gas stations | 60 | #731 of 2,358 | 56 | 7.4 | $3.5M | 145 | 57 |
| HVAC and plumbing | 57 | #605 of 1,707 | 41 | 5.4 | $5M | 105 | 46 |
| Bakeries and dessert shops | 57 | #643 of 1,889 | 46 | 6.0 | $5.8M | 141 | 32 |
| Pet grooming and boarding | 56 | #573 of 1,461 | 22 | 2.9 | $2.9M | 113 | 16 |
| Electricians | 55 | #471 of 1,160 | 18 | 2.4 | $11.4M | 95 | 31 |
| Insurance agencies | 55 | #942 of 2,272 | 90 | 11.8 | $1.8M | 147 | 59 |
| Chiropractors | 54 | #618 of 1,490 | 28 | 3.7 | $2.9M | 120 | 12 |
| Coffee shops and cafes | 54 | #841 of 2,063 | 56 | 7.4 | $4.8M | 130 | 32 |
| House cleaning | 50 | #412 of 847 | 12 | 1.6 | $8.8M | 138 | 54 |
| Collision repair and body shops | 49 | #672 of 1,327 | 18 | 2.4 | $3.3M | 107 | 12 |
| Car washes and detailing | 49 | #742 of 1,451 | 23 | 3.0 | $2.6M | 103 | 8 |
| Grocery stores | 48 | #1,080 of 2,070 | 48 | 6.3 | $9.2M | 99 | 31 |
| Lawn, cleaning and pest control | 45 | #1,051 of 1,771 | 67 | 8.8 | $1.6M | 94 | 126 |
| Optometrists and eye care | 43 | #838 of 1,302 | 27 | 3.5 | $3M | 95 | 11 |
| Funeral homes | 40 | #968 of 1,472 | 17 | 2.2 | $497K | 73 | 10 |
| Martial arts and dance studios | 38 | #982 of 1,334 | 33 | 4.3 | $1.5M | 73 | 9 |
| Pizza | 38 | #1,502 of 2,090 | 55 | 7.2 | $4.9M | 96 | 179 |
| Grocery and convenience stores | 38 | #1,658 of 2,402 | 155 | 20.4 | $2.9M | 84 | 76 |
| Dentists and orthodontists | 37 | #1,400 of 1,886 | 74 | 9.7 | $1.1M | 110 | 52 |
| Child care and preschools | 36 | #1,193 of 1,611 | 50 | 6.6 | $604K | 60 | 37 |
| Restaurants and cafes | 35 | #1,812 of 2,405 | 705 | 92.6 | $381K | 103 | 367 |
| Auto repair and car care | 35 | #1,832 of 2,401 | 239 | 31.4 | $249K | 93 | 103 |
| Home inspectors | 34 | #326 of 415 | 5 | 0.7 | Index only | 84 | Under 3 |
| Primary care and pediatrics | 33 | #1,326 of 1,656 | 58 | 7.6 | $1.4M | 78 | 91 |
| Auto repair shops | 33 | #1,911 of 2,378 | 151 | 19.8 | $394K | 89 | 68 |
| Laundromats | 31 | #601 of 785 | 13 | 1.7 | $10.3M | 83 | 7 |
| Convenience stores | 31 | #1,768 of 2,261 | 88 | 11.6 | $5M | 64 | 45 |
| Sit-down restaurants | 31 | #1,994 of 2,405 | 431 | 56.6 | $623K | 94 | 151 |
| Yoga, Pilates and fitness studios | 30 | #691 of 777 | 14 | 1.8 | $3.5M | 85 | 26 |
| Physical therapy | 30 | #1,210 of 1,422 | 50 | 6.6 | $1.6M | 67 | 24 |
| Clothing and shoe stores | 30 | #1,704 of 2,087 | 112 | 14.7 | $1.2M | 94 | 74 |
| Nail salons | 28 | #1,168 of 1,328 | 54 | 7.1 | $1.2M | 71 | 15 |
| Mortgage brokers and lenders | 27 | #819 of 887 | 28 | 3.7 | Index only | 100 | 25 |
| Clothing, shoes and laundry | 27 | #1,916 of 2,210 | 160 | 21.0 | $839K | 95 | 90 |
| Fast food and sandwich shops | 27 | #1,919 of 2,222 | 115 | 15.1 | $2.3M | 77 | 179 |
| Gyms, studios and classes | 26 | #1,888 of 2,088 | 103 | 13.5 | $471K | 71 | 35 |
| Gyms | 25 | #1,591 of 1,792 | 56 | 7.4 | $866K | 67 | 26 |
| Real estate agents and brokers | 25 | #2,119 of 2,176 | 301 | 39.5 | Index only | 67 | 76 |
| Spas and skin care | 24 | #1,646 of 1,769 | 75 | 9.9 | $857K | 98 | 24 |
| Doctors, dentists and clinics | 24 | #2,235 of 2,394 | 733 | 96.3 | $109K | 72 | 196 |
| Real estate | 21 | #2,209 of 2,229 | 373 | 49.0 | Index only | 68 | 187 |
| Tire shops | 20 | #1,388 of 1,530 | 37 | 4.9 | $1.6M | 64 | 19 |
| Pest control | 19 | #671 of 699 | 31 | 4.1 | $3.4M | 33 | 16 |
| Hair salons | 19 | #2,241 of 2,339 | 213 | 28.0 | $302K | 70 | 58 |
| Salons, barbers and spas | 16 | #2,338 of 2,385 | 412 | 54.1 | $156K | 73 | 113 |
| Property management | 15 | #896 of 910 | 39 | 5.1 | Index only | 51 | 74 |
| Barbershops | 12 | #1,295 of 1,356 | 67 | 8.8 | $959K | 51 | 13 |
| Dry cleaners | Not scored | Not scored | 4 | 0.5 | $33.6M | 214 | 9 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.3 | $29.8M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $40.1M | Too few | 6 |
Household spending in Newport News city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $59.5M | $782 | 82 |
| Gasoline and other fuels | $193.7M | $2,545 | 98 |
| Food away from home | $268.7M | $3,531 | 87 |
| Groceries | $442.9M | $5,819 | 92 |
| Personal care products and services | $64.3M | $844 | 84 |
| Child care and other personal services | $30.2M | $397 | 68 |
| Memberships, classes and admissions | $48.5M | $637 | 65 |
| Medical and dental services | $80.1M | $1,053 | 82 |
| Pets | $63.5M | $834 | 92 |
| Clothing, shoes and related services | $134.2M | $1,763 | 86 |
| Vehicle insurance | $165.7M | $2,177 | 111 |
| Home repairs, maintenance and insurance | $205.8M | $2,703 | 90 |
| Lawn care, cleaning and other household services | $105.9M | $1,391 | 98 |
| Rent and homeowner costs | $1.1B | $14,412 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Newport News city
- Population, 2025 estimate
- 183,230−1.5% since 2020
- Households
- 76,112
- Median age
- 36.0
- Homes lived in by their owners
- 48%
- Vehicles per household
- 1.6
- Land area
- 69 sq. mi.
- People per square mile
- 2,670
- Median household income
- $69,634+30.9% vs. 2015–2019, before inflation
- Average household income
- $90,058
- Median home value
- $260,600
- Jobs located here
- 98,238
- Daytime population
- 206,364Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newport News city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- York County, VA71,005 people
- Poquoson city, VA12,639 people
- Hampton city, VA137,557 people
- Isle of Wight County, VA39,974 people
- Williamsburg city, VA15,798 people
- Norfolk city, VA233,596 people
- Portsmouth city, VA97,190 people
- Gloucester County, VA39,526 people
Questions
How fast is Newport News city, VA growing?
Population estimates put Newport News city at 183,230 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 76,112 households. Against the 2015–2019 survey, median household income rose 30.9%, before inflation.
How much do households in Newport News city, VA spend?
Households in Newport News city spend about $1.1B a year on rent and homeowner costs, $442.9M on groceries and $268.7M on food away from home. Relative to the U.S., household spending in Newport News city runs highest on vehicle insurance (an index of 111, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in Newport News city, VA?
Of the business types scored in Newport News city, pet stores (69), roofing and gutter companies (68) and veterinarians (67) have the highest Groundwork market scores. For pet stores, that ranks #177 of 974 scored counties.
How does Newport News city, VA compare with the U.S.?
Median household income in Newport News city is $69,634, 14% below the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $260,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (2.9 times the U.S. rate) and lowest for roofing and gutter companies (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Newport News city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newport News city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.