County profile · Virginia
Roanoke city, VA market data
How Roanoke city compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 99,111
- −0.8% since 2020
- Households
- 43,575
- Median household income
- $55,378
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $190,500
- Jobs located here
- 69,862
- Highest market score
- 59
- Veterinarians, #506 of 1,485 scored counties
A site report maps the competitors on map listings around any address in Roanoke city by name and distance, and the households and spending within reach. Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Roanoke city has an estimated 99,111 people and 43,575 households. Between 2020 and 2025, the population of Roanoke city declined 0.8%, against +3.1% for the U.S. Median household income in Roanoke city is $55,378, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
Relative to the U.S., household spending in Roanoke city runs highest on vehicle insurance (an index of 105, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in Roanoke city, veterinarians (59), electricians (57) and funeral homes (54) have the highest Groundwork market scores. For veterinarians, that ranks #506 of 1,485 scored counties.
Roanoke city is part of the Roanoke metro area. Against the U.S., map listings per household run highest for medical and dental practices (2.3 times the U.S. rate) and lowest for spas and skin care studios (44% below the U.S. rate).
All 56 business types in Roanoke city
Highest Groundwork market score first. Each score compares Roanoke city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 59 | #506 of 1,485 | 10 | 2.3 | $3.3M | 121 | 10 |
| Electricians | 57 | #418 of 1,160 | 8 | 1.8 | $13.6M | 113 | 15 |
| Funeral homes | 54 | #598 of 1,472 | 9 | 2.1 | $650K | 96 | 4 |
| Chiropractors | 52 | #670 of 1,490 | 14 | 3.2 | $3M | 127 | 9 |
| Gas stations | 51 | #1,125 of 2,358 | 50 | 11.5 | $2.1M | 88 | 26 |
| Pet businesses | 47 | #1,231 of 2,200 | 41 | 9.4 | $802K | 91 | 23 |
| House cleaning | 44 | #527 of 847 | 9 | 2.1 | $6.3M | 98 | 23 |
| Landscaping and lawn care | 44 | #898 of 1,493 | 27 | 6.2 | $2.1M | 71 | 32 |
| Pet grooming and boarding | 43 | #881 of 1,461 | 16 | 3.7 | $2.1M | 81 | 9 |
| Insurance agencies | 43 | #1,346 of 2,272 | 55 | 12.6 | $1.6M | 130 | 49 |
| Mortgage brokers and lenders | 40 | #614 of 887 | 15 | 3.4 | Index only | 101 | 5 |
| Dry cleaners | 39 | #363 of 507 | 5 | 1.1 | $14.3M | 92 | 3 |
| HVAC and plumbing | 38 | #1,276 of 1,707 | 30 | 6.9 | $3.6M | 76 | 30 |
| Lawn, cleaning and pest control | 37 | #1,356 of 1,771 | 44 | 10.1 | $1.3M | 76 | 61 |
| Real estate agents and brokers | 37 | #1,737 of 2,176 | 91 | 20.9 | Index only | 119 | 29 |
| Pet stores | 36 | #692 of 974 | 9 | 2.1 | $3.7M | 81 | 4 |
| Home repair trades | 36 | #1,670 of 2,057 | 62 | 14.2 | $1.8M | 72 | 53 |
| Pest control | 34 | #569 of 699 | 8 | 1.8 | $7M | 69 | 6 |
| Spas and skin care | 34 | #1,429 of 1,769 | 28 | 6.4 | $1.2M | 137 | 14 |
| Collision repair and body shops | 33 | #1,039 of 1,327 | 13 | 3.0 | $2.5M | 80 | 10 |
| Nail salons | 33 | #1,084 of 1,328 | 23 | 5.3 | $1.5M | 88 | 8 |
| Coffee shops and cafes | 33 | #1,644 of 2,063 | 37 | 8.5 | $3.8M | 102 | 28 |
| Dentists and orthodontists | 32 | #1,587 of 1,886 | 48 | 11.0 | $885K | 90 | 24 |
| Pizza | 32 | #1,715 of 2,090 | 33 | 7.6 | $4.2M | 84 | 96 |
| Car washes and detailing | 29 | #1,239 of 1,451 | 22 | 5.0 | $1.4M | 58 | 5 |
| Bakeries and dessert shops | 28 | #1,669 of 1,889 | 39 | 9.0 | $3.6M | 87 | 28 |
| Convenience stores | 27 | #1,875 of 2,261 | 43 | 9.9 | $5.6M | 71 | 42 |
| Real estate | 26 | #2,157 of 2,229 | 123 | 28.2 | Index only | 111 | 92 |
| Roofing and gutters | 25 | #1,069 of 1,177 | 24 | 5.5 | $4.5M | 54 | 8 |
| Optometrists and eye care | 25 | #1,148 of 1,302 | 26 | 6.0 | $1.6M | 52 | 7 |
| Martial arts and dance studios | 25 | #1,201 of 1,334 | 17 | 3.9 | $1.4M | 71 | 11 |
| Child care and preschools | 24 | #1,427 of 1,611 | 27 | 6.2 | $576K | 57 | 30 |
| Physical therapy | 23 | #1,304 of 1,422 | 33 | 7.6 | $1.3M | 54 | 15 |
| Gyms | 22 | #1,640 of 1,792 | 29 | 6.7 | $840K | 65 | 16 |
| Grocery and convenience stores | 22 | #2,166 of 2,402 | 105 | 24.1 | $2.3M | 67 | 75 |
| Property management | 21 | #864 of 910 | 16 | 3.7 | Index only | 66 | 27 |
| Grocery stores | 20 | #1,878 of 2,070 | 40 | 9.2 | $6M | 64 | 33 |
| Laundromats | 19 | #713 of 785 | 8 | 1.8 | $9M | 72 | 6 |
| Fast food and sandwich shops | 19 | #2,072 of 2,222 | 76 | 17.4 | $1.8M | 60 | 96 |
| Primary care and pediatrics | 18 | #1,574 of 1,656 | 46 | 10.6 | $923K | 52 | 70 |
| Tire shops | 17 | #1,433 of 1,530 | 25 | 5.7 | $1.3M | 51 | 10 |
| Doctors, dentists and clinics | 17 | #2,339 of 2,394 | 830 | 190.5 | $51K | 34 | 128 |
| Gyms, studios and classes | 16 | #2,006 of 2,088 | 65 | 14.9 | $375K | 57 | 27 |
| Restaurants and cafes | 15 | #2,368 of 2,405 | 511 | 117.3 | $274K | 74 | 248 |
| Sit-down restaurants | 15 | #2,374 of 2,405 | 293 | 67.2 | $478K | 72 | 121 |
| Yoga, Pilates and fitness studios | 14 | #770 of 777 | 19 | 4.4 | $1.3M | 32 | 16 |
| Hair salons | 14 | #2,283 of 2,339 | 111 | 25.5 | $304K | 71 | 43 |
| Salons, barbers and spas | 14 | #2,348 of 2,385 | 208 | 47.7 | $162K | 76 | 70 |
| Auto repair shops | 13 | #2,348 of 2,378 | 121 | 27.8 | $264K | 59 | 58 |
| Barbershops | 12 | #1,296 of 1,356 | 37 | 8.5 | $911K | 48 | 5 |
| Clothing and shoe stores | 12 | #2,056 of 2,087 | 116 | 26.6 | $618K | 49 | 75 |
| Clothing, shoes and laundry | 12 | #2,184 of 2,210 | 149 | 34.2 | $481K | 55 | 84 |
| Auto repair and car care | 11 | #2,379 of 2,401 | 206 | 47.3 | $155K | 58 | 84 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.9 | $8M | 58 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $21.2M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | 4 |
Household spending in Roanoke city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $31.9M | $732 | 76 |
| Gasoline and other fuels | $104.9M | $2,408 | 93 |
| Food away from home | $140.1M | $3,216 | 79 |
| Groceries | $239M | $5,484 | 87 |
| Personal care products and services | $33.7M | $773 | 77 |
| Child care and other personal services | $15.5M | $357 | 61 |
| Memberships, classes and admissions | $24.4M | $559 | 57 |
| Medical and dental services | $42.5M | $974 | 76 |
| Pets | $32.9M | $755 | 83 |
| Clothing, shoes and related services | $71.7M | $1,646 | 80 |
| Vehicle insurance | $89.6M | $2,057 | 105 |
| Home repairs, maintenance and insurance | $108.9M | $2,499 | 83 |
| Lawn care, cleaning and other household services | $56.4M | $1,294 | 91 |
| Rent and homeowner costs | $589.1M | $13,518 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Roanoke city
- Population, 2025 estimate
- 99,111−0.8% since 2020
- Households
- 43,575
- Median age
- 39.8
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.6
- Land area
- 43 sq. mi.
- People per square mile
- 2,313
- Median household income
- $55,378+25.2% vs. 2015–2019, before inflation
- Average household income
- $80,578
- Median home value
- $190,500
- Jobs located here
- 69,862
- Daytime population
- 125,030Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Roanoke County, VA97,023 people
- Salem city, VA25,618 people
- Botetourt County, VA34,004 people
- Craig County, VA4,856 people
- Franklin County, VA55,130 people
- Montgomery County, VA99,101 people
- Bedford County, VA80,894 people
- Floyd County, VA15,593 people
Questions
How fast is Roanoke city, VA growing?
Population estimates put Roanoke city at 99,111 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 43,575 households. Median household income rose 25.2% from the 2015–2019 survey, before inflation.
How much do households in Roanoke city, VA spend?
Households in Roanoke city spend about $589.1M a year on rent and homeowner costs, $239M on groceries and $140.1M on food away from home. Set against the U.S., households in Roanoke city spend the most on vehicle insurance (an index of 105, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in Roanoke city, VA?
The highest Groundwork market scores in Roanoke city are for veterinarians (59), electricians (57) and funeral homes (54). Roanoke city ranks #506 of 1,485 scored counties for veterinarians.
How does Roanoke city, VA compare with the U.S.?
The median household income in Roanoke city is $55,378 a year, 31% below the U.S. median of $80,734. The population fell 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $190,500, against $332,700 for the U.S. For its number of households, Roanoke city has the most map listings, relative to the U.S., for medical and dental practices (2.3 times the U.S. rate) and the fewest for spas and skin care studios (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Roanoke city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Roanoke city?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.