Market rankings · Virginia

Hair salons in Virginia

Every metro area, small-town market and county in Virginia, ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings: 7,392; 1,128 chain locations (15%)
Official establishments: 2,602; +4.1% since 2019
Household spending a year: $3.4B; On personal care products and services
Listings per 10k households: 22.0; 6% below the U.S.
Spending per listing: $466K; 8% above the U.S.
Rank among states: #21 of 51; Market score 52 · Upper middle

A site report maps the hair salons on map listings around any address in Virginia by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Virginia has 7,392 hair salons on map listings as of September 2026. Chain locations make up 15% of them, against 14% across the U.S. Per 10,000 households, that is 22.0, 6% below the U.S. rate of 23.4.

Households in Virginia spend about $3.4B a year on personal care products and services, or $1,023 per household, 2% above the U.S. average. That works out to $466K per salon, 8% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

Official counts show 2,602 businesses with payroll classed as beauty salons in Virginia in 2023, up 4.1% from 2019. That is one for every 1,294 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 79 SBA-backed loans worth $19.7M have gone to businesses classed as beauty salons in Virginia.

Among the 50 states and DC, Virginia ranks #21 for hair salons, with a Groundwork market score of 52 (upper middle). Of the 11 scored metro areas in or partly in Virginia, the Washington-Arlington-Alexandria metro area scores highest (68). Of the 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest (78).

Every market in Virginia for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Virginia, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
Washington-Arlington-Alexandria, DC-VA-MD-WV	68	5,214	22.0	$540K	+3.3%	#42 of 387
1Harrisonburg, VA	64	81	16.2	$547K	+3.5%	#62 of 387
2Charlottesville, VA	60	180	19.9	$513K	+3.1%	#99 of 387
3Winchester, VA-WV	51	125	22.5	$425K	+6.5%	#171 of 387
4Blacksburg-Christiansburg-Radford, VA	50	107	15.2	$559K	−0.1%	#177 of 387
Kingsport-Bristol, TN-VA	46	263	20.1	$395K	+2.3%	#228 of 387
5Richmond, VA	45	1,308	24.5	$400K	+5.5%	#235 of 387
6Staunton-Stuarts Draft, VA	41	108	20.7	$417K	+3.2%	#279 of 387
7Lynchburg, VA	36	219	21.2	$400K	+2.9%	#327 of 387
8Virginia Beach-Chesapeake-Norfolk, VA-NC	32	1,729	24.4	$388K	+0.9%	#356 of 387
9Roanoke, VA	19	329	25.0	$346K	+0.4%	#384 of 387

Small-town markets

Small-town markets reaching Virginia, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Lake of the Woods, VA	78	19	12.8	$787K	+10.1%	#15 of 538
2Danville, VA	41	82	18.6	$396K	−1.7%	#367 of 538
3Martinsville, VA	28	65	24.3	$301K	−1.9%	#486 of 538
Bluefield, WV-VA	19	99	24.4	$306K	−3.8%	#520 of 538

Counties

Counties in Virginia, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Goochland County, VA	98	7	6.8	$1.7M	+17.4%	#1 of 2,339
2Clarke County, VA	91	7	11.9	$916K	+5.4%	#8 of 2,339
3Caroline County, VA	90	11	9.2	$1M	+11.3%	#11 of 2,339
4Fluvanna County, VA	88	7	6.8	$1.5M	+6.2%	#18 of 2,339
5Rockingham County, VA	85	23	7.0	$1.3M	+6.6%	#36 of 2,339
6Louisa County, VA	85	13	8.4	$1.1M	+13.6%	#37 of 2,339
7New Kent County, VA	85	15	16.2	$689K	+21.2%	#40 of 2,339
8Frederick County, VA	84	35	9.9	$1M	+8.8%	#44 of 2,339
9King George County, VA	82	9	8.9	$1.2M	+10.5%	#57 of 2,339
10Dinwiddie County, VA	80	9	8.4	$1.1M	+3.6%	#72 of 2,339
11Stafford County, VA	80	83	15.9	$776K	+8.3%	#75 of 2,339
12Prince George County, VA	78	14	10.8	$880K	+2.0%	#96 of 2,339
13Orange County, VA	77	19	12.8	$787K	+10.1%	#114 of 2,339
14Powhatan County, VA	76	17	15.0	$724K	+7.0%	#132 of 2,339
15Suffolk city, VA	76	53	14.0	$707K	+10.4%	#133 of 2,339
16Greene County, VA	76	12	14.9	$668K	+6.6%	#137 of 2,339
17Bedford County, VA	73	40	12.1	$761K	+4.4%	#198 of 2,339
18Warren County, VA	73	20	13.0	$733K	+4.8%	#199 of 2,339
19Isle of Wight County, VA	72	23	14.6	$680K	+6.7%	#235 of 2,339
20Augusta County, VA	72	44	14.2	$634K	+1.8%	#237 of 2,339
21Spotsylvania County, VA	72	94	17.9	$610K	+10.5%	#238 of 2,339
22Arlington County, VA	71	178	15.9	$783K	+2.1%	#251 of 2,339
23Albemarle County, VA	71	65	14.2	$762K	+5.1%	#253 of 2,339
24Manassas Park city, VA	70	7	13.5	$781K	−3.5%	#275 of 2,339
25Westmoreland County, VA	70	11	13.5	$615K	+6.5%	#284 of 2,339

Show all 133 counties

Counties in Virginia, ranked for hair salons by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Floyd County, VA	68	5	7.5	$1.1M	+2.1%	#338 of 2,339
27Fauquier County, VA	68	49	18.3	$645K	+4.8%	#351 of 2,339
28King William County, VA	68	11	15.0	$630K	+9.5%	#354 of 2,339
29Southampton County, VA	67	5	7.3	$1.2M	+0.9%	#378 of 2,339
30Loudoun County, VA	67	323	22.6	$617K	+6.4%	#387 of 2,339
31Pittsylvania County, VA	65	17	6.8	$1.1M	−1.5%	#433 of 2,339
32Amherst County, VA	65	18	14.2	$589K	+2.1%	#444 of 2,339
33Rockbridge County, VA	64	8	8.4	$1M	0.0%	#471 of 2,339
34Buckingham County, VA	64	6	9.6	$833K	+1.9%	#472 of 2,339
35Fairfax County, VA	63	799	19.3	$671K	+1.7%	#523 of 2,339
36Appomattox County, VA	62	10	15.1	$540K	+6.3%	#587 of 2,339
37Prince William County, VA	62	371	23.7	$512K	+4.2%	#592 of 2,339
38Culpeper County, VA	62	39	20.6	$496K	+9.3%	#593 of 2,339
39Henry County, VA	59	23	10.9	$669K	−3.1%	#714 of 2,339
40Botetourt County, VA	57	22	16.6	$557K	+1.5%	#807 of 2,339
41Washington County, VA	57	37	16.7	$493K	0.0%	#822 of 2,339
42York County, VA	56	53	19.7	$557K	+1.6%	#857 of 2,339
43Radford city, VA	56	8	14.4	$531K	+7.0%	#861 of 2,339
44Amelia County, VA	56	9	16.6	$508K	+2.7%	#867 of 2,339
45Hanover County, VA	55	105	24.6	$446K	+5.6%	#923 of 2,339
46Nottoway County, VA	54	7	12.5	$629K	+1.0%	#938 of 2,339
47Alexandria city, VA	54	173	22.7	$508K	+1.0%	#954 of 2,339
48Patrick County, VA	53	9	11.6	$676K	−0.9%	#992 of 2,339
49James City County, VA	53	78	24.4	$445K	+6.2%	#1,017 of 2,339
50Carroll County, VA	52	16	12.7	$593K	+0.5%	#1,044 of 2,339
51Chesterfield County, VA	52	354	25.3	$417K	+8.7%	#1,079 of 2,339
52Gloucester County, VA	51	29	19.0	$501K	+3.6%	#1,111 of 2,339
53Franklin County, VA	50	45	19.6	$441K	+1.9%	#1,179 of 2,339
54Poquoson city, VA	49	14	29.6	$380K	+6.6%	#1,254 of 2,339
55Northampton County, VA	48	8	14.7	$578K	−2.8%	#1,268 of 2,339
56Giles County, VA	48	10	14.9	$550K	−1.3%	#1,271 of 2,339
57Campbell County, VA	48	42	18.9	$439K	+0.1%	#1,281 of 2,339
58Scott County, VA	46	10	11.0	$649K	−1.8%	#1,356 of 2,339
59Montgomery County, VA	46	58	15.7	$568K	−1.2%	#1,358 of 2,339
60Hopewell city, VA	46	14	15.1	$507K	+1.1%	#1,361 of 2,339
61Shenandoah County, VA	44	34	18.9	$452K	+3.6%	#1,467 of 2,339
62Smyth County, VA	42	16	12.6	$581K	−3.0%	#1,541 of 2,339
63Middlesex County, VA	42	9	18.9	$470K	+2.2%	#1,548 of 2,339
64Portsmouth city, VA	42	80	19.9	$401K	−1.2%	#1,556 of 2,339
65Lancaster County, VA	41	10	17.5	$499K	+0.9%	#1,579 of 2,339
66Halifax County, VA	39	20	14.7	$507K	−1.4%	#1,670 of 2,339
67Pulaski County, VA	39	26	18.0	$452K	−0.6%	#1,675 of 2,339
68Henrico County, VA	39	368	26.8	$374K	+2.3%	#1,695 of 2,339
69Chesapeake city, VA	39	265	28.3	$360K	+2.3%	#1,698 of 2,339
70Fairfax city, VA	39	53	57.9	$210K	+10.8%	#1,714 of 2,339
71Lee County, VA	38	11	12.9	$534K	−2.1%	#1,716 of 2,339
72Norfolk city, VA	38	183	19.3	$442K	−2.9%	#1,719 of 2,339
73Hampton city, VA	38	137	23.6	$361K	0.0%	#1,738 of 2,339
74Page County, VA	36	16	16.1	$482K	+0.3%	#1,817 of 2,339
75Accomack County, VA	36	34	23.5	$340K	+1.4%	#1,843 of 2,339
76Wythe County, VA	35	23	18.4	$419K	−1.2%	#1,866 of 2,339
77Falls Church city, VA	35	30	47.8	$270K	+3.3%	#1,890 of 2,339
78Russell County, VA	34	20	18.7	$396K	−1.7%	#1,902 of 2,339
79Roanoke County, VA	33	98	24.7	$383K	+0.2%	#1,938 of 2,339
80Manassas city, VA	33	71	50.0	$223K	+3.9%	#1,958 of 2,339
81Fredericksburg city, VA	33	121	103.2	$96K	+8.6%	#1,960 of 2,339
82Williamsburg city, VA	30	13	25.9	$349K	+2.6%	#2,021 of 2,339
83Richmond city, VA	30	280	26.8	$321K	+4.6%	#2,027 of 2,339
84Mecklenburg County, VA	28	37	27.3	$288K	+1.5%	#2,088 of 2,339
85Virginia Beach city, VA	26	560	31.1	$323K	−1.3%	#2,115 of 2,339
86Waynesboro city, VA	26	28	28.5	$283K	+7.5%	#2,123 of 2,339
87Danville city, VA	25	65	34.1	$207K	−2.2%	#2,141 of 2,339
88Colonial Heights city, VA	23	44	58.4	$152K	+3.2%	#2,176 of 2,339
89Wise County, VA	22	24	17.3	$416K	−3.5%	#2,179 of 2,339
90Prince Edward County, VA	22	22	28.8	$276K	+2.3%	#2,188 of 2,339
91Staunton city, VA	21	36	31.8	$256K	+3.8%	#2,212 of 2,339
92Tazewell County, VA	20	42	25.8	$285K	−4.4%	#2,222 of 2,339
93Martinsville city, VA	20	42	73.5	$99K	+2.8%	#2,229 of 2,339
94Newport News city, VA	19	213	28.0	$302K	−1.5%	#2,241 of 2,339
95Petersburg city, VA	19	56	37.0	$193K	+1.0%	#2,242 of 2,339
96Salem city, VA	19	51	49.7	$176K	+1.7%	#2,243 of 2,339
97Essex County, VA	18	12	27.0	$292K	+0.5%	#2,249 of 2,339
98Lynchburg city, VA	18	109	38.0	$209K	+3.0%	#2,253 of 2,339
99Winchester city, VA	15	82	71.4	$117K	+1.0%	#2,280 of 2,339
100Buchanan County, VA	14	13	17.3	$387K	−8.7%	#2,281 of 2,339
101Roanoke city, VA	14	111	25.5	$304K	−0.8%	#2,283 of 2,339
102Charlottesville city, VA	14	94	47.4	$197K	−4.4%	#2,287 of 2,339
103Harrisonburg city, VA	10	58	33.4	$245K	−1.7%	#2,309 of 2,339
104Bristol city, VA	5	38	52.6	$141K	−5.2%	#2,332 of 2,339
Brunswick County, VA	Not scored	4	6.2	$1.2M	−0.6%
Grayson County, VA	Not scored	2	3.2	$2.3M	−0.3%
Alleghany County, VA	Not scored	4	6.3	$1.2M	−4.2%
Nelson County, VA	Not scored	2	3.1	$2.9M	+1.2%
Madison County, VA	Not scored	4	7.3	$1.3M	+2.7%
Dickenson County, VA	Not scored	4	6.7	$1M	−6.0%
Northumberland County, VA	Not scored	4	7.1	$1.2M	+6.1%
Lunenburg County, VA	Not scored	4	8.4	$897K	+0.9%
Charlotte County, VA	Not scored	4	8.5	$906K	−1.2%
Greensville County, VA	Not scored	1	3.1	$2.4M	−1.8%
Sussex County, VA	Not scored	3	7.9	$1M	−0.4%
Cumberland County, VA	Not scored	1	2.5	$3.3M	+6.9%
Richmond County, VA	Not scored	8	25.2	$330K	+4.2%
Mathews County, VA	Not scored	5	12.5	$722K	+0.1%
Franklin city, VA	Not scored	14	40.5	$192K	+4.1%
Lexington city, VA	Not scored	9	41.2	$216K	+6.2%
Rappahannock County, VA	Not scored	4	13.4	$766K	+1.6%
Galax city, VA	Not scored	13	47.1	$157K	−0.7%
King and Queen County, VA	Not scored	2	6.7	$1.3M	+2.4%
Charles City County, VA	Not scored	0	0.0	n/a	−1.8%
Buena Vista city, VA	Not scored	5	19.6	$366K	+0.9%
Surry County, VA	Not scored	1	3.5	$2.5M	+0.8%
Bland County, VA	Not scored	3	12.6	$639K	−1.7%
Covington city, VA	Not scored	10	38.8	$168K	−1.2%
Emporia city, VA	Not scored	10	46.4	$164K	−4.4%
Craig County, VA	Not scored	2	11.5	$755K	−1.6%
Bath County, VA	Not scored	2	11.0	$741K	−2.6%
Norton city, VA	Not scored	10	62.3	$107K	−5.5%
Highland County, VA	Not scored	1	10.0	$813K	+3.4%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Virginia?

Map listings as of September 2026 show 7,392 hair salons in Virginia. 1,128 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 2,602 businesses with payroll classed as beauty salons in 2023, up 4.1% from 2019. Official counts also show 17,041 one-person businesses without payroll.

How much do households in Virginia spend on personal care products and services?

About $3.4B a year, or $1,023 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 7,392 hair salons on map listings, it comes to $466K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.

How does Virginia compare with the U.S. for hair salons?

Virginia has 22.0 hair salons per 10,000 households, 6% below the U.S. rate of 23.4. Spending per salon is $466K, 8% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Virginia would have about 8,005, against 7,392 on map listings. There is one business with payroll in the industry for every 1,294 households, against one for every 1,535 across the U.S. The official count rose 4.1% from 2019 to 2023, against +6.0% for the U.S.

Which market in Virginia has the highest market score for hair salons?

Among 11 scored metro areas in or partly in Virginia, the Washington-Arlington-Alexandria metro area scores highest, at 68 (upper middle). Among 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest, at 78 (high). Among 104 scored counties in Virginia, Goochland County scores highest, at 98 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 52 for hair salons (upper middle), #21 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Virginia. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas14,639 listings
Barbershops1,596 listings
Nail salons2,029 listings
Spas and skin care3,359 listings

Screening a site or an acquisition in Virginia?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans