County profile · Virginia
King William County, VA market data
How King William County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 19,617
- +9.5% since 2020
- Households
- 7,352
- Median household income
- $86,056
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $315,700
- Jobs located here
- 4,369
- Highest market score
- 97
- Insurance agencies, #5 of 2,272 scored counties
A site report maps the competitors on map listings around any address in King William County by name and distance, and the households and spending within reach. Or open the report at the center of King William County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
King William County has an estimated 19,617 people and 7,352 households. Population estimates show King William County grew 9.5% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in King William County is $86,056, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
Relative to the U.S., household spending in King William County runs highest on vehicle insurance (an index of 161, where 100 is the U.S. average) and lowest on memberships, classes and admissions (80).
Of the business types scored in King William County, insurance agencies (97), real estate agents and brokers (86) and restaurants and cafes (83) have the highest Groundwork market scores. For insurance agencies, that ranks #5 of 2,272 scored counties.
King William County is part of the Richmond metro area. Against the U.S., map listings per household run highest for pet businesses (2.1 times the U.S. rate) and lowest for medical and dental practices (57% below the U.S. rate).
All 56 business types in King William County
Highest Groundwork market score first. Each score compares King William County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 97 | #5 of 2,272 | 6 | 8.2 | $3.9M | 308 | 3 |
| Real estate agents and brokers | 86 | #4 of 2,176 | 5 | 6.8 | Index only | 423 | 3 |
| Restaurants and cafes | 83 | #86 of 2,405 | 45 | 61.2 | $652K | 176 | 27 |
| Real estate | 79 | #37 of 2,229 | 6 | 8.2 | Index only | 444 | 9 |
| Gyms, studios and classes | 76 | #129 of 2,088 | 7 | 9.5 | $826K | 125 | Under 3 |
| Doctors, dentists and clinics | 75 | #212 of 2,394 | 27 | 36.7 | $317K | 208 | Under 3 |
| Grocery and convenience stores | 73 | #374 of 2,402 | 17 | 23.1 | $2.7M | 80 | 3 |
| Sit-down restaurants | 72 | #319 of 2,405 | 30 | 40.8 | $979K | 147 | 14 |
| Fast food and sandwich shops | 72 | #320 of 2,222 | 10 | 13.6 | $2.9M | 96 | 11 |
| Home repair trades | 70 | #202 of 2,057 | 5 | 6.8 | $4.4M | 181 | 21 |
| Salons, barbers and spas | 69 | #307 of 2,385 | 17 | 23.1 | $408K | 192 | 8 |
| Hair salons | 68 | #354 of 2,339 | 11 | 15.0 | $630K | 146 | 5 |
| Gas stations | 68 | #467 of 2,358 | 12 | 16.3 | $2.3M | 95 | 11 |
| Gyms | 64 | #405 of 1,792 | 5 | 6.8 | $1.2M | 89 | Under 3 |
| Convenience stores | 61 | #741 of 2,261 | 10 | 13.6 | $4.6M | 58 | Under 3 |
| Auto repair and car care | 46 | #1,403 of 2,401 | 39 | 53.0 | $219K | 81 | 16 |
| Auto repair shops | 43 | #1,538 of 2,378 | 27 | 36.7 | $316K | 71 | 11 |
| Pet businesses | 40 | #1,546 of 2,200 | 16 | 21.8 | $435K | 50 | 7 |
| Pet grooming and boarding | 38 | #1,031 of 1,461 | 6 | 8.2 | $1.2M | 46 | 4 |
| Car washes and detailing | Not scored | Not scored | 4 | 5.4 | $2.1M | 85 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 5.4 | $3.6M | 408 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 5.4 | $11.5M | 124 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 5.4 | $1.7M | 38 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 5.4 | $2.1M | 85 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 4.1 | $1.2M | 119 | 5 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 4.1 | $2.9M | 290 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 4.1 | $7.3M | 154 | 15 |
| Nail salons | Not scored | Not scored | 3 | 4.1 | $2.3M | 138 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 4.1 | $2.9M | 91 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 4.1 | $9.8M | 193 | 11 |
| Veterinarians | Not scored | Not scored | 3 | 4.1 | $2.3M | 85 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 2.7 | $14.7M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.7 | $3.5M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.7 | $4.3M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 2.7 | $7.2M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.7 | $519K | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.7 | $2.9M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.7 | $4.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.7 | $4.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.7 | $11M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.4 | $8.5M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.4 | $11.3M | Too few | 11 |
| Laundromats | Not scored | Not scored | 1 | 1.4 | $14.4M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.4 | $11.3M | Too few | 15 |
| Property management | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.4 | $6.9M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in King William County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.5M | $1,161 | 121 |
| Gasoline and other fuels | $27.2M | $3,701 | 143 |
| Food away from home | $29.4M | $3,993 | 98 |
| Groceries | $45.9M | $6,248 | 99 |
| Personal care products and services | $6.9M | $943 | 94 |
| Child care and other personal services | $3.6M | $486 | 84 |
| Memberships, classes and admissions | $5.8M | $786 | 80 |
| Medical and dental services | $8.6M | $1,165 | 90 |
| Pets | $7M | $947 | 104 |
| Clothing, shoes and related services | $14.4M | $1,956 | 95 |
| Vehicle insurance | $23.2M | $3,160 | 161 |
| Home repairs, maintenance and insurance | $22M | $2,988 | 99 |
| Lawn care, cleaning and other household services | $11.3M | $1,534 | 109 |
| Rent and homeowner costs | $115.4M | $15,691 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in King William County
- Population, 2025 estimate
- 19,617+9.5% since 2020
- Households
- 7,352
- Median age
- 39.8
- Homes lived in by their owners
- 89%
- Vehicles per household
- 2.4
- Land area
- 274 sq. mi.
- People per square mile
- 68
- Median household income
- $86,056+28.5% vs. 2015–2019, before inflation
- Average household income
- $99,161
- Median home value
- $315,700
- Jobs located here
- 4,369
- Daytime population
- 12,012Residents who don’t work, plus everyone whose job is here
Looking at a specific site in King William County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of King William County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- King and Queen County, VA6,695 people
- New Kent County, VA25,105 people
- Essex County, VA10,623 people
- Hanover County, VA112,879 people
- Charles City County, VA6,627 people
- Henrico County, VA335,744 people
- Richmond city, VA229,359 people
- Richmond County, VA9,095 people
Questions
How fast is King William County, VA growing?
Population estimates put King William County at 19,617 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 7,352 households. Median household income rose 28.5% from the 2015–2019 survey, before inflation.
How much do households in King William County, VA spend?
Households in King William County spend about $115.4M a year on rent and homeowner costs, $45.9M on groceries and $29.4M on food away from home. Set against the U.S., households in King William County spend the most on vehicle insurance (an index of 161, where 100 is the U.S. average) and the least on memberships, classes and admissions (80).
Which business types have the highest market scores in King William County, VA?
The highest Groundwork market scores in King William County are for insurance agencies (97), real estate agents and brokers (86) and restaurants and cafes (83). King William County ranks #5 of 2,272 scored counties for insurance agencies.
How does King William County, VA compare with the U.S.?
The median household income in King William County is $86,056 a year, 7% above the U.S. median of $80,734. The population rose 9.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $315,700, against $332,700 for the U.S. For its number of households, King William County has the most map listings, relative to the U.S., for pet businesses (2.1 times the U.S. rate) and the fewest for medical and dental practices (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 19 of the 56 business types have a score in King William County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in King William County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in King William County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of King William County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.