County profile · Virginia
Richmond city, VA market data
Population, household spending and competition for 56 business types in Richmond city, each scored against other counties.
- Population, 2025
- 237,257
- +4.6% since 2020
- Households
- 104,321
- Median household income
- $64,587
- +36.7% vs. 2015–2019, before inflation
- Median home value
- $353,000
- Jobs located here
- 174,706
- Highest market score
- 86
- Landscaping and lawn care, #30 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Richmond city by name and distance, and the households and spending within reach. Or open the report at the center of Richmond city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 237,257 people live in Richmond city, in 104,321 households. Population estimates put the population change in Richmond city from 2020 to 2025 at +4.6%, faster than the U.S. (+3.1%). The median household income in Richmond city is $64,587 a year, 20% below the U.S. median of $80,734. That rose 36.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Richmond city spend the most on lawn care, cleaning and other household services (an index of 102, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).
The highest Groundwork market scores in Richmond city are for landscaping and lawn care companies (86), pet grooming and boarding businesses (84) and pet businesses (84). Richmond city ranks #30 of 1,493 scored counties for landscaping and lawn care companies.
Richmond city is part of the Richmond metro area. For its number of households, Richmond city has the most map listings, relative to the U.S., for property management companies (53% above the U.S. rate) and the fewest for chiropractors (78% below the U.S. rate).
All 56 business types in Richmond city
Highest Groundwork market score first. Each score compares Richmond city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 86 | #30 of 1,493 | 30 | 2.9 | $5M | 171 | 39 |
| Pet grooming and boarding | 84 | #26 of 1,461 | 23 | 2.2 | $3.9M | 154 | 11 |
| Pet businesses | 84 | #37 of 2,200 | 59 | 5.7 | $1.5M | 174 | 35 |
| Electricians | 83 | #28 of 1,160 | 11 | 1.1 | $26.5M | 221 | 35 |
| HVAC and plumbing | 83 | #40 of 1,707 | 41 | 3.9 | $7.1M | 150 | 49 |
| Lawn, cleaning and pest control | 82 | #43 of 1,771 | 60 | 5.8 | $2.5M | 149 | 93 |
| Veterinarians | 82 | #64 of 1,485 | 23 | 2.2 | $3.9M | 144 | 18 |
| Pet stores | 81 | #44 of 974 | 9 | 0.9 | $10M | 222 | 6 |
| Home repair trades | 80 | #46 of 2,057 | 88 | 8.4 | $3.3M | 136 | 98 |
| Optometrists and eye care | 80 | #49 of 1,302 | 14 | 1.3 | $8.1M | 257 | 7 |
| Chiropractors | 79 | #62 of 1,490 | 12 | 1.2 | $9.4M | 393 | 6 |
| Pest control | 78 | #37 of 699 | 11 | 1.1 | $13.6M | 133 | 6 |
| Child care and preschools | 78 | #120 of 1,611 | 41 | 3.9 | $1.1M | 115 | 30 |
| House cleaning | 72 | #90 of 847 | 19 | 1.8 | $7.9M | 123 | 48 |
| Insurance agencies | 71 | #437 of 2,272 | 98 | 9.4 | $2M | 163 | 64 |
| Nail salons | 69 | #170 of 1,328 | 34 | 3.3 | $2.6M | 158 | 14 |
| Roofing and gutters | 67 | #214 of 1,177 | 36 | 3.5 | $8.1M | 96 | 14 |
| Gas stations | 67 | #486 of 2,358 | 90 | 8.6 | $2.6M | 110 | 62 |
| Physical therapy | 66 | #304 of 1,422 | 37 | 3.5 | $3M | 127 | 26 |
| Car washes and detailing | 66 | #317 of 1,451 | 25 | 2.4 | $3M | 117 | 9 |
| Pizza | 65 | #474 of 2,090 | 62 | 5.9 | $6.1M | 120 | 202 |
| Funeral homes | 63 | #408 of 1,472 | 15 | 1.4 | $681K | 100 | 7 |
| Dentists and orthodontists | 61 | #540 of 1,886 | 82 | 7.9 | $1.4M | 140 | 58 |
| Collision repair and body shops | 55 | #554 of 1,327 | 27 | 2.6 | $2.7M | 89 | 14 |
| Martial arts and dance studios | 54 | #550 of 1,334 | 37 | 3.5 | $2M | 99 | 26 |
| Primary care and pediatrics | 54 | #712 of 1,656 | 60 | 5.8 | $1.9M | 105 | 129 |
| Fast food and sandwich shops | 53 | #1,031 of 2,222 | 139 | 13.3 | $2.7M | 89 | 202 |
| Doctors, dentists and clinics | 49 | #1,241 of 2,394 | 649 | 62.2 | $174K | 114 | 226 |
| Bakeries and dessert shops | 47 | #1,048 of 1,889 | 106 | 10.2 | $3.6M | 86 | 62 |
| Laundromats | 46 | #439 of 785 | 19 | 1.8 | $10.1M | 81 | 9 |
| Grocery stores | 46 | #1,151 of 2,070 | 81 | 7.8 | $7.5M | 81 | 60 |
| Mortgage brokers and lenders | 45 | #530 of 887 | 40 | 3.8 | Index only | 98 | 22 |
| Gyms | 45 | #1,110 of 1,792 | 85 | 8.1 | $871K | 67 | 28 |
| Clothing and shoe stores | 45 | #1,228 of 2,087 | 193 | 18.5 | $997K | 78 | 70 |
| Coffee shops and cafes | 44 | #1,260 of 2,063 | 148 | 14.2 | $2.6M | 69 | 54 |
| Convenience stores | 44 | #1,330 of 2,261 | 108 | 10.4 | $5.7M | 72 | 99 |
| Grocery and convenience stores | 44 | #1,430 of 2,402 | 227 | 21.8 | $2.7M | 79 | 159 |
| Tire shops | 42 | #990 of 1,530 | 51 | 4.9 | $1.4M | 58 | 13 |
| Auto repair and car care | 42 | #1,581 of 2,401 | 356 | 34.1 | $207K | 77 | 118 |
| Clothing, shoes and laundry | 41 | #1,483 of 2,210 | 274 | 26.3 | $702K | 80 | 92 |
| Dry cleaners | 39 | #365 of 507 | 15 | 1.4 | $12.8M | 82 | 13 |
| Yoga, Pilates and fitness studios | 39 | #582 of 777 | 36 | 3.5 | $2.1M | 51 | 28 |
| Spas and skin care | 39 | #1,273 of 1,769 | 90 | 8.6 | $1M | 114 | 45 |
| Gyms, studios and classes | 39 | #1,533 of 2,088 | 158 | 15.1 | $468K | 71 | 54 |
| Auto repair shops | 38 | #1,761 of 2,378 | 242 | 23.2 | $305K | 69 | 80 |
| Real estate agents and brokers | 36 | #1,829 of 2,176 | 441 | 42.3 | Index only | 64 | 110 |
| Barbershops | 33 | #1,053 of 1,356 | 66 | 6.3 | $1.4M | 72 | 12 |
| Real estate | 32 | #2,020 of 2,229 | 530 | 50.8 | Index only | 67 | 280 |
| Restaurants and cafes | 31 | #1,998 of 2,405 | 1,527 | 146.4 | $248K | 67 | 582 |
| Salons, barbers and spas | 31 | #2,107 of 2,385 | 481 | 46.1 | $187K | 88 | 167 |
| Hair salons | 30 | #2,027 of 2,339 | 280 | 26.8 | $321K | 75 | 96 |
| Property management | 29 | #797 of 910 | 48 | 4.6 | Index only | 58 | 107 |
| Sit-down restaurants | 29 | #2,094 of 2,405 | 904 | 86.7 | $419K | 63 | 325 |
| Home inspectors | Not scored | Not scored | 1 | 0.1 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.1 | $73.8M | Too few | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $112.7M | Too few | Under 3 |
Household spending in Richmond city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $73.8M | $708 | 74 |
| Gasoline and other fuels | $235.7M | $2,260 | 87 |
| Food away from home | $378.7M | $3,630 | 89 |
| Groceries | $610.4M | $5,851 | 93 |
| Personal care products and services | $90M | $863 | 86 |
| Child care and other personal services | $47.1M | $452 | 78 |
| Memberships, classes and admissions | $74M | $709 | 72 |
| Medical and dental services | $112.7M | $1,081 | 84 |
| Pets | $90.3M | $866 | 95 |
| Clothing, shoes and related services | $192.3M | $1,844 | 90 |
| Vehicle insurance | $200.3M | $1,920 | 98 |
| Home repairs, maintenance and insurance | $291.7M | $2,796 | 93 |
| Lawn care, cleaning and other household services | $149.8M | $1,436 | 102 |
| Rent and homeowner costs | $1.5B | $14,727 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Richmond city
- Population, 2025 estimate
- 237,257+4.6% since 2020
- Households
- 104,321
- Median age
- 36.4
- Homes lived in by their owners
- 44%
- Vehicles per household
- 1.5
- Land area
- 60 sq. mi.
- People per square mile
- 3,827
- Median household income
- $64,587+36.7% vs. 2015–2019, before inflation
- Average household income
- $97,266
- Median home value
- $353,000
- Jobs located here
- 174,706
- Daytime population
- 296,295Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richmond city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Richmond city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Henrico County, VA335,744 people
- Chesterfield County, VA377,869 people
- Hanover County, VA112,879 people
- Colonial Heights city, VA18,352 people
- Hopewell city, VA22,959 people
- Charles City County, VA6,627 people
- Powhatan County, VA31,555 people
- Goochland County, VA26,410 people
Questions
How fast is Richmond city, VA growing?
Population estimates put Richmond city at 237,257 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 104,321 households. Against the 2015–2019 survey, median household income rose 36.7%, before inflation.
How much do households in Richmond city, VA spend?
Households in Richmond city spend about $1.5B a year on rent and homeowner costs, $610.4M on groceries and $378.7M on food away from home. Relative to the U.S., household spending in Richmond city runs highest on lawn care, cleaning and other household services (an index of 102, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).
Which business types have the highest market scores in Richmond city, VA?
Of the business types scored in Richmond city, landscaping and lawn care companies (86), pet grooming and boarding businesses (84) and pet businesses (84) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #30 of 1,493 scored counties.
How does Richmond city, VA compare with the U.S.?
Median household income in Richmond city is $64,587, 20% below the U.S. median of $80,734. The population rose 4.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $353,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (53% above the U.S. rate) and lowest for chiropractors (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Richmond city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richmond city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Richmond city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richmond city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.