County profile · Virginia
Winchester city, VA market data
How Winchester city compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 28,272
- +1.0% since 2020
- Households
- 11,492
- Median household income
- $63,974
- +8.8% vs. 2015–2019, before inflation
- Median home value
- $343,000
- Jobs located here
- 27,462
- Highest market score
- 46
- Landscaping and lawn care, #846 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Winchester city by name and distance, and the households and spending within reach. Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Winchester city has an estimated 28,272 people and 11,492 households. Population estimates put the population change in Winchester city from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). Median household income in Winchester city is $63,974, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.
Relative to the U.S., household spending in Winchester city runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Of the business types scored in Winchester city, landscaping and lawn care companies (46), convenience stores (40) and gas stations (39) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #846 of 1,493 scored counties.
Winchester city is part of the Winchester metro area. Against the U.S., map listings per household run highest for optometrists and eye clinics (5.1 times the U.S. rate) and lowest for gas stations (28% above the U.S. rate).
All 56 business types in Winchester city
Highest Groundwork market score first. Each score compares Winchester city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 46 | #846 of 1,493 | 10 | 8.7 | $1.6M | 55 | 7 |
| Convenience stores | 40 | #1,496 of 2,261 | 18 | 15.7 | $3.7M | 47 | 3 |
| Gas stations | 39 | #1,624 of 2,358 | 16 | 13.9 | $1.9M | 79 | 16 |
| Lawn, cleaning and pest control | 32 | #1,523 of 1,771 | 20 | 17.4 | $801K | 48 | 18 |
| Home repair trades | 30 | #1,857 of 2,057 | 31 | 27.0 | $1M | 42 | 20 |
| HVAC and plumbing | 29 | #1,516 of 1,707 | 15 | 13.1 | $2.1M | 44 | 11 |
| Grocery and convenience stores | 29 | #1,994 of 2,402 | 46 | 40.0 | $1.4M | 42 | 9 |
| Veterinarians | 28 | #1,259 of 1,485 | 9 | 7.8 | $1.1M | 39 | 4 |
| House cleaning | 26 | #785 of 847 | 6 | 5.2 | $2.7M | 42 | 8 |
| Grocery stores | 26 | #1,763 of 2,070 | 19 | 16.5 | $3.5M | 37 | 6 |
| Insurance agencies | 24 | #1,988 of 2,272 | 31 | 27.0 | $836K | 67 | 21 |
| Pet businesses | 24 | #2,044 of 2,200 | 29 | 25.2 | $327K | 37 | 9 |
| Child care and preschools | 23 | #1,447 of 1,611 | 15 | 13.1 | $313K | 31 | 9 |
| Coffee shops and cafes | 22 | #1,950 of 2,063 | 25 | 21.8 | $1.6M | 43 | 9 |
| Pet stores | 21 | #898 of 974 | 8 | 7.0 | $1.2M | 26 | Under 3 |
| Real estate agents and brokers | 21 | #2,156 of 2,176 | 153 | 133.1 | Index only | 20 | 22 |
| Roofing and gutters | 20 | #1,119 of 1,177 | 12 | 10.4 | $2.6M | 31 | 4 |
| Real estate | 20 | #2,217 of 2,229 | 189 | 164.5 | Index only | 20 | 49 |
| Pet grooming and boarding | 19 | #1,376 of 1,461 | 11 | 9.6 | $862K | 34 | 5 |
| Bakeries and dessert shops | 18 | #1,840 of 1,889 | 29 | 25.2 | $1.4M | 33 | 12 |
| Restaurants and cafes | 18 | #2,337 of 2,405 | 287 | 249.7 | $139K | 38 | 122 |
| Sit-down restaurants | 18 | #2,348 of 2,405 | 165 | 143.6 | $242K | 37 | 58 |
| Physical therapy | 17 | #1,376 of 1,422 | 28 | 24.4 | $426K | 18 | 6 |
| Clothing and shoe stores | 17 | #2,004 of 2,087 | 66 | 57.4 | $308K | 24 | 42 |
| Fast food and sandwich shops | 17 | #2,111 of 2,222 | 36 | 31.3 | $1.1M | 36 | 54 |
| Clothing, shoes and laundry | 17 | #2,143 of 2,210 | 86 | 74.8 | $237K | 27 | 50 |
| Nail salons | 16 | #1,266 of 1,328 | 20 | 17.4 | $481K | 29 | 5 |
| Pizza | 16 | #2,048 of 2,090 | 29 | 25.2 | $1.4M | 27 | 54 |
| Salons, barbers and spas | 16 | #2,341 of 2,385 | 162 | 141.0 | $59K | 28 | 35 |
| Gyms | 15 | #1,718 of 1,792 | 22 | 19.1 | $343K | 26 | 6 |
| Gyms, studios and classes | 15 | #2,024 of 2,088 | 46 | 40.0 | $164K | 25 | 13 |
| Hair salons | 15 | #2,280 of 2,339 | 82 | 71.4 | $117K | 27 | 20 |
| Doctors, dentists and clinics | 15 | #2,355 of 2,394 | 333 | 289.8 | $36K | 24 | 136 |
| Property management | 14 | #903 of 910 | 15 | 13.1 | Index only | 20 | 14 |
| Primary care and pediatrics | 14 | #1,612 of 1,656 | 20 | 17.4 | $597K | 34 | 83 |
| Spas and skin care | 14 | #1,742 of 1,769 | 36 | 31.3 | $267K | 30 | 6 |
| Laundromats | 13 | #758 of 785 | 6 | 5.2 | $3.4M | 27 | 5 |
| Mortgage brokers and lenders | 13 | #884 of 887 | 20 | 17.4 | Index only | 21 | 7 |
| Barbershops | 13 | #1,287 of 1,356 | 21 | 18.3 | $458K | 24 | 3 |
| Martial arts and dance studios | 13 | #1,302 of 1,334 | 12 | 10.4 | $628K | 31 | 7 |
| Chiropractors | 13 | #1,478 of 1,490 | 13 | 11.3 | $918K | 38 | 8 |
| Dentists and orthodontists | 13 | #1,867 of 1,886 | 58 | 50.5 | $206K | 21 | 30 |
| Optometrists and eye care | 12 | #1,265 of 1,302 | 24 | 20.9 | $497K | 16 | 6 |
| Yoga, Pilates and fitness studios | 11 | #773 of 777 | 12 | 10.4 | $628K | 15 | 6 |
| Tire shops | 11 | #1,489 of 1,530 | 19 | 16.5 | $496K | 20 | 5 |
| Auto repair shops | 11 | #2,364 of 2,378 | 64 | 55.7 | $147K | 33 | 30 |
| Auto repair and car care | 11 | #2,381 of 2,401 | 113 | 98.3 | $83K | 31 | 42 |
| Car washes and detailing | 10 | #1,429 of 1,451 | 15 | 13.1 | $629K | 25 | 5 |
| Electricians | Not scored | Not scored | 4 | 3.5 | $7.8M | 65 | 5 |
| Funeral homes | Not scored | Not scored | 4 | 3.5 | $399K | 59 | 4 |
| Pest control | Not scored | Not scored | 4 | 3.5 | $4M | 39 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.6 | $3.1M | 102 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 2.6 | $6.8M | 43 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.6 | $3.1M | 23 | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Winchester city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.4M | $820 | 86 |
| Gasoline and other fuels | $30.3M | $2,636 | 102 |
| Food away from home | $40M | $3,481 | 86 |
| Groceries | $66.2M | $5,759 | 91 |
| Personal care products and services | $9.6M | $836 | 83 |
| Child care and other personal services | $4.7M | $408 | 70 |
| Memberships, classes and admissions | $7.5M | $656 | 67 |
| Medical and dental services | $11.9M | $1,039 | 81 |
| Pets | $9.5M | $825 | 91 |
| Clothing, shoes and related services | $20.3M | $1,770 | 86 |
| Vehicle insurance | $25.9M | $2,256 | 115 |
| Home repairs, maintenance and insurance | $31.3M | $2,723 | 90 |
| Lawn care, cleaning and other household services | $16M | $1,393 | 99 |
| Rent and homeowner costs | $165.4M | $14,395 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Winchester city
- Population, 2025 estimate
- 28,272+1.0% since 2020
- Households
- 11,492
- Median age
- 39.1
- Homes lived in by their owners
- 44%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 3,035
- Median household income
- $63,974+8.8% vs. 2015–2019, before inflation
- Average household income
- $86,976
- Median home value
- $343,000
- Jobs located here
- 27,462
- Daytime population
- 42,088Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winchester city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Frederick County, VA95,008 people
- Clarke County, VA15,216 people
- Warren County, VA41,531 people
- Shenandoah County, VA44,925 people
- Rappahannock County, VA7,427 people
- Loudoun County, VA432,998 people
- Fauquier County, VA74,577 people
- Page County, VA23,727 people
Questions
How fast is Winchester city, VA growing?
Population estimates put Winchester city at 28,272 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 11,492 households. Median household income rose 8.8% from the 2015–2019 survey, before inflation.
How much do households in Winchester city, VA spend?
Households in Winchester city spend about $165.4M a year on rent and homeowner costs, $66.2M on groceries and $40M on food away from home. Set against the U.S., households in Winchester city spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
Which business types have the highest market scores in Winchester city, VA?
The highest Groundwork market scores in Winchester city are for landscaping and lawn care companies (46), convenience stores (40) and gas stations (39). Winchester city ranks #846 of 1,493 scored counties for landscaping and lawn care companies.
How does Winchester city, VA compare with the U.S.?
The median household income in Winchester city is $63,974 a year, 21% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $343,000, against $332,700 for the U.S. For its number of households, Winchester city has the most map listings, relative to the U.S., for optometrists and eye clinics (5.1 times the U.S. rate) and the fewest for gas stations (28% above the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Winchester city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winchester city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Winchester city?
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The button opens the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.