County profile · Virginia
Rockbridge County, VA market data
How Rockbridge County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 22,663
- 0.0% since 2020
- Households
- 9,552
- Median household income
- $65,469
- +19.9% vs. 2015–2019, before inflation
- Median home value
- $248,800
- Jobs located here
- 5,337
- Highest market score
- 70
- Sit-down restaurants, #360 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Rockbridge County by name and distance, and the households and spending within reach. Or open the report at the center of Rockbridge County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rockbridge County has an estimated 22,663 people and 9,552 households. Between 2020 and 2025, the population of Rockbridge County held about level, against +3.1% for the U.S. Median household income in Rockbridge County is $65,469, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.9%, before inflation.
Relative to the U.S., household spending in Rockbridge County runs highest on vehicle insurance (an index of 156, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Of the business types scored in Rockbridge County, sit-down restaurants (70); restaurants and cafes (69); and salons, barbers and spas (65) have the highest Groundwork market scores. For sit-down restaurants, that ranks #360 of 2,405 scored counties.
Against the U.S., map listings per household run highest for gas stations (3 times the U.S. rate) and lowest for salons, barbers and spas (76% below the U.S. rate).
All 56 business types in Rockbridge County
Highest Groundwork market score first. Each score compares Rockbridge County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 70 | #360 of 2,405 | 27 | 28.3 | $1.3M | 189 | 12 |
| Restaurants and cafes | 69 | #422 of 2,405 | 64 | 67.0 | $529K | 143 | 24 |
| Salons, barbers and spas | 65 | #443 of 2,385 | 11 | 11.5 | $737K | 347 | Under 3 |
| Lawn, cleaning and pest control | 64 | #362 of 1,771 | 5 | 5.2 | $2.7M | 161 | 14 |
| Hair salons | 64 | #471 of 2,339 | 8 | 8.4 | $1M | 236 | Under 3 |
| Coffee shops and cafes | 63 | #492 of 2,063 | 5 | 5.2 | $6.8M | 183 | Under 3 |
| Doctors, dentists and clinics | 63 | #602 of 2,394 | 25 | 26.2 | $403K | 264 | 15 |
| Auto repair shops | 63 | #607 of 2,378 | 19 | 19.9 | $552K | 124 | 9 |
| HVAC and plumbing | 61 | #469 of 1,707 | 6 | 6.3 | $4.4M | 92 | 3 |
| Auto repair and car care | 59 | #767 of 2,401 | 26 | 27.2 | $404K | 150 | 18 |
| Home repair trades | 57 | #710 of 2,057 | 12 | 12.6 | $2.2M | 90 | 8 |
| Bakeries and dessert shops | 56 | #687 of 1,889 | 6 | 6.3 | $5.6M | 136 | Under 3 |
| Pizza | 52 | #958 of 2,090 | 9 | 9.4 | $3.8M | 74 | 11 |
| Fast food and sandwich shops | 50 | #1,150 of 2,222 | 14 | 14.7 | $2.4M | 79 | 11 |
| Grocery and convenience stores | 44 | #1,422 of 2,402 | 16 | 16.8 | $3.5M | 103 | 16 |
| Gas stations | 34 | #1,842 of 2,358 | 31 | 32.5 | $1.1M | 46 | 17 |
| Pet grooming and boarding | 32 | #1,150 of 1,461 | 6 | 6.3 | $1.3M | 53 | Under 3 |
| Convenience stores | 27 | #1,884 of 2,261 | 13 | 13.6 | $4.3M | 54 | 12 |
| Pet businesses | 24 | #2,040 of 2,200 | 20 | 20.9 | $403K | 46 | 8 |
| Veterinarians | 22 | #1,353 of 1,485 | 6 | 6.3 | $1.3M | 49 | 8 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 4.2 | $4.3M | 486 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 4.2 | $6.6M | 55 | 5 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 4.2 | $1.6M | 236 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.2 | $3.4M | 115 | 10 |
| Gyms | Not scored | Not scored | 3 | 3.1 | $2.1M | 160 | Under 3 |
| Insurance agencies | Not scored | Not scored | 3 | 3.1 | $9.7M | 772 | 3 |
| Pet stores | Not scored | Not scored | 3 | 3.1 | $2.7M | 59 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.1 | $3.4M | 189 | 8 |
| Real estate | Not scored | Not scored | 3 | 3.1 | Index only | 1,066 | 7 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 3.1 | Index only | 847 | 4 |
| Tire shops | Not scored | Not scored | 3 | 3.1 | $3.5M | 140 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 2.1 | $8.6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.1 | $5.2M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.1 | $934K | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 2.1 | $27.8M | Too few | 4 |
| Nail salons | Not scored | Not scored | 2 | 2.1 | $4.1M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.1 | $5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.1 | $5M | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.1 | $13.1M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.0 | $10.5M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.0 | $3.9M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.0 | $10.1M | Too few | 4 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.0 | $6.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $10.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.0 | $13.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.0 | $10.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Rockbridge County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.5M | $1,099 | 115 |
| Gasoline and other fuels | $33.9M | $3,552 | 137 |
| Food away from home | $33.9M | $3,544 | 87 |
| Groceries | $55.6M | $5,825 | 92 |
| Personal care products and services | $8.1M | $849 | 84 |
| Child care and other personal services | $3.9M | $404 | 70 |
| Memberships, classes and admissions | $6.3M | $656 | 67 |
| Medical and dental services | $10.1M | $1,055 | 82 |
| Pets | $8.1M | $844 | 93 |
| Clothing, shoes and related services | $17.1M | $1,791 | 87 |
| Vehicle insurance | $29.1M | $3,045 | 156 |
| Home repairs, maintenance and insurance | $26.3M | $2,751 | 91 |
| Lawn care, cleaning and other household services | $13.5M | $1,412 | 100 |
| Rent and homeowner costs | $138.5M | $14,505 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rockbridge County
- Population, 2025 estimate
- 22,6630.0% since 2020
- Households
- 9,552
- Median age
- 47.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.3
- Land area
- 597 sq. mi.
- People per square mile
- 38
- Median household income
- $65,469+19.9% vs. 2015–2019, before inflation
- Average household income
- $88,858
- Median home value
- $248,800
- Jobs located here
- 5,337
- Daytime population
- 18,033Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockbridge County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rockbridge County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
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- Buena Vista city, VA6,593 people
- Bath County, VA4,100 people
- Amherst County, VA31,485 people
- Alleghany County, VA14,859 people
- Nelson County, VA14,732 people
- Lynchburg city, VA79,497 people
- Covington city, VA5,680 people
Questions
How fast is Rockbridge County, VA growing?
Population estimates put Rockbridge County at 22,663 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 9,552 households. Median household income rose 19.9% from the 2015–2019 survey, before inflation.
How much do households in Rockbridge County, VA spend?
Households in Rockbridge County spend about $138.5M a year on rent and homeowner costs, $55.6M on groceries and $33.9M on gasoline and other fuels. Set against the U.S., households in Rockbridge County spend the most on vehicle insurance (an index of 156, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
Which business types have the highest market scores in Rockbridge County, VA?
The highest Groundwork market scores in Rockbridge County are for sit-down restaurants (70); restaurants and cafes (69); and salons, barbers and spas (65). Rockbridge County ranks #360 of 2,405 scored counties for sit-down restaurants.
How does Rockbridge County, VA compare with the U.S.?
The median household income in Rockbridge County is $65,469 a year, 19% below the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $248,800, against $332,700 for the U.S. For its number of households, Rockbridge County has the most map listings, relative to the U.S., for gas stations (3 times the U.S. rate) and the fewest for salons, barbers and spas (76% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Rockbridge County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockbridge County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rockbridge County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockbridge County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.