County profile · Virginia
Northumberland County, VA market data
Population, household spending and competition for 56 business types in Northumberland County, each scored against other counties.
- Population, 2025
- 12,557
- +6.1% since 2020
- Households
- 5,640
- Median household income
- $66,480
- +6.1% vs. 2015–2019, before inflation
- Median home value
- $346,800
- Jobs located here
- 2,334
- Highest market score
- 79
- Salons, barbers and spas, #73 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Northumberland County by name and distance, and the households and spending within reach. Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 12,557 people live in Northumberland County, in 5,640 households. Population estimates show Northumberland County grew 6.1% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Northumberland County is $66,480 a year, 18% below the U.S. median of $80,734. That rose 6.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Northumberland County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
The highest Groundwork market scores in Northumberland County are for salons, barbers and spas (79); medical and dental practices (77); and pet businesses (71). Northumberland County ranks #73 of 2,385 scored counties for salons, barbers and spas.
For its number of households, Northumberland County has the most map listings, relative to the U.S., for grocery and convenience stores (52% above the U.S. rate) and the fewest for medical and dental practices (77% below the U.S. rate).
All 56 business types in Northumberland County
Highest Groundwork market score first. Each score compares Northumberland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 79 | #73 of 2,385 | 5 | 8.9 | $969K | 456 | Under 3 |
| Doctors, dentists and clinics | 77 | #140 of 2,394 | 11 | 19.5 | $554K | 364 | Under 3 |
| Pet businesses | 71 | #262 of 2,200 | 6 | 10.6 | $802K | 91 | Under 3 |
| Restaurants and cafes | 71 | #385 of 2,405 | 49 | 86.9 | $414K | 112 | 13 |
| Convenience stores | 65 | #597 of 2,261 | 5 | 8.9 | $6.6M | 84 | Under 3 |
| Auto repair and car care | 63 | #628 of 2,401 | 18 | 31.9 | $303K | 113 | 8 |
| Sit-down restaurants | 61 | #720 of 2,405 | 28 | 49.6 | $725K | 109 | 8 |
| Coffee shops and cafes | 60 | #612 of 2,063 | 5 | 8.9 | $4.1M | 110 | Under 3 |
| Real estate | 57 | #715 of 2,229 | 10 | 17.7 | Index only | 191 | 12 |
| Gas stations | 56 | #921 of 2,358 | 9 | 16.0 | $2M | 82 | 9 |
| Real estate agents and brokers | 53 | #880 of 2,176 | 9 | 16.0 | Index only | 168 | 9 |
| Grocery stores | 50 | #1,032 of 2,070 | 5 | 8.9 | $6.6M | 71 | Under 3 |
| Home repair trades | 49 | #1,075 of 2,057 | 7 | 12.4 | $2.2M | 92 | 15 |
| Grocery and convenience stores | 49 | #1,267 of 2,402 | 16 | 28.4 | $2.1M | 61 | Under 3 |
| Auto repair shops | 45 | #1,439 of 2,378 | 13 | 23.0 | $419K | 94 | 8 |
| HVAC and plumbing | 34 | #1,411 of 1,707 | 6 | 10.6 | $2.6M | 55 | 8 |
| Hair salons | Not scored | Not scored | 4 | 7.1 | $1.2M | 281 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 5.3 | $6.8M | 163 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 5.3 | $3.4M | 268 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 5.3 | $3.4M | 387 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 5.3 | $1.8M | 59 | 3 |
| Fast food and sandwich shops | Not scored | Not scored | 3 | 5.3 | $6.8M | 222 | 5 |
| Insurance agencies | Not scored | Not scored | 3 | 5.3 | $5M | 400 | 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.5 | $663K | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.5 | $4M | Too few | 13 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.5 | $2.4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.5 | $3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.5 | $2.4M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.8 | $6.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.8 | $15.7M | Too few | 7 |
| Gyms, studios and classes | Not scored | Not scored | 1 | 1.8 | $3.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.8 | Index only | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.8 | $8.1M | Too few | 10 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.8 | $6.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.8 | $8.1M | Too few | 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.8 | $6.1M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.8 | $4.8M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.8 | $5.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.8 | $3.8M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gyms | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pizza | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Northumberland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.4M | $966 | 101 |
| Gasoline and other fuels | $17.6M | $3,117 | 120 |
| Food away from home | $20.3M | $3,599 | 88 |
| Groceries | $33M | $5,852 | 93 |
| Personal care products and services | $4.8M | $859 | 85 |
| Child care and other personal services | $2.4M | $419 | 72 |
| Memberships, classes and admissions | $3.8M | $679 | 69 |
| Medical and dental services | $6.1M | $1,081 | 84 |
| Pets | $4.8M | $853 | 94 |
| Clothing, shoes and related services | $10.2M | $1,814 | 88 |
| Vehicle insurance | $15.1M | $2,673 | 137 |
| Home repairs, maintenance and insurance | $15.7M | $2,785 | 92 |
| Lawn care, cleaning and other household services | $8.1M | $1,428 | 101 |
| Rent and homeowner costs | $82.5M | $14,635 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Northumberland County
- Population, 2025 estimate
- 12,557+6.1% since 2020
- Households
- 5,640
- Median age
- 56.1
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.0
- Land area
- 191 sq. mi.
- People per square mile
- 64
- Median household income
- $66,480+6.1% vs. 2015–2019, before inflation
- Average household income
- $93,845
- Median home value
- $346,800
- Jobs located here
- 2,334
- Daytime population
- 8,665Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Northumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Lancaster County, VA10,936 people
- Richmond County, VA9,095 people
- Middlesex County, VA10,847 people
- Essex County, VA10,623 people
- King and Queen County, VA6,695 people
- Mathews County, VA8,540 people
- Westmoreland County, VA18,826 people
- Gloucester County, VA39,526 people
Questions
How fast is Northumberland County, VA growing?
Population estimates put Northumberland County at 12,557 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 5,640 households. Against the 2015–2019 survey, median household income rose 6.1%, before inflation.
How much do households in Northumberland County, VA spend?
Households in Northumberland County spend about $82.5M a year on rent and homeowner costs, $33M on groceries and $20.3M on food away from home. Relative to the U.S., household spending in Northumberland County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Which business types have the highest market scores in Northumberland County, VA?
Of the business types scored in Northumberland County, salons, barbers and spas (79); medical and dental practices (77); and pet businesses (71) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #73 of 2,385 scored counties.
How does Northumberland County, VA compare with the U.S.?
Median household income in Northumberland County is $66,480, 18% below the U.S. median of $80,734. The population rose 6.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $346,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (52% above the U.S. rate) and lowest for medical and dental practices (77% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 16 of the 56 business types have a score in Northumberland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Northumberland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Northumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.