County profile · Virginia
Staunton city, VA market data
How Staunton city compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,801
- +3.8% since 2020
- Households
- 11,309
- Median household income
- $65,581
- +24.7% vs. 2015–2019, before inflation
- Median home value
- $259,200
- Jobs located here
- 11,910
- Highest market score
- 66
- Clothing and shoe stores, #484 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Staunton city by name and distance, and the households and spending within reach. Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Staunton city has an estimated 26,801 people and 11,309 households. Population estimates show Staunton city grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Staunton city is $65,581, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
Relative to the U.S., household spending in Staunton city runs highest on vehicle insurance (an index of 114, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Of the business types scored in Staunton city, clothing and shoe stores (66), home repair companies (64) and landscaping and lawn care companies (59) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #484 of 2,087 scored counties.
Staunton city is part of the Staunton-Stuarts Draft metro area. Against the U.S., map listings per household run highest for convenience stores (88% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (28% below the U.S. rate).
All 56 business types in Staunton city
Highest Groundwork market score first. Each score compares Staunton city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 66 | #484 of 2,087 | 9 | 8.0 | $2.1M | 168 | 4 |
| Home repair trades | 64 | #419 of 2,057 | 13 | 11.5 | $2.3M | 94 | 9 |
| Landscaping and lawn care | 59 | #486 of 1,493 | 5 | 4.4 | $3M | 104 | 13 |
| Gas stations | 57 | #875 of 2,358 | 14 | 12.4 | $2.1M | 88 | 10 |
| HVAC and plumbing | 54 | #728 of 1,707 | 9 | 8.0 | $3.3M | 69 | 5 |
| Clothing, shoes and laundry | 50 | #1,129 of 2,210 | 19 | 16.8 | $1M | 115 | 7 |
| Primary care and pediatrics | 49 | #876 of 1,656 | 7 | 6.2 | $1.6M | 93 | 12 |
| Lawn, cleaning and pest control | 49 | #905 of 1,771 | 11 | 9.7 | $1.4M | 83 | 18 |
| Insurance agencies | 49 | #1,143 of 2,272 | 18 | 15.9 | $1.4M | 112 | 13 |
| Grocery stores | 46 | #1,137 of 2,070 | 7 | 6.2 | $9.2M | 99 | 8 |
| Pet businesses | 42 | #1,438 of 2,200 | 15 | 13.3 | $602K | 69 | 8 |
| Real estate agents and brokers | 41 | #1,541 of 2,176 | 31 | 27.4 | Index only | 94 | 9 |
| Pizza | 38 | #1,522 of 2,090 | 12 | 10.6 | $3.2M | 63 | 23 |
| Gyms | 36 | #1,343 of 1,792 | 6 | 5.3 | $1.1M | 86 | 7 |
| Grocery and convenience stores | 34 | #1,824 of 2,402 | 31 | 27.4 | $2.1M | 61 | 15 |
| Auto repair shops | 34 | #1,883 of 2,378 | 25 | 22.1 | $359K | 81 | 13 |
| Real estate | 34 | #1,931 of 2,229 | 41 | 36.3 | Index only | 89 | 25 |
| Convenience stores | 33 | #1,723 of 2,261 | 17 | 15.0 | $3.8M | 48 | 7 |
| Fast food and sandwich shops | 32 | #1,789 of 2,222 | 22 | 19.5 | $1.7M | 57 | 23 |
| Doctors, dentists and clinics | 32 | #2,020 of 2,394 | 78 | 69.0 | $148K | 97 | 42 |
| Dentists and orthodontists | 31 | #1,610 of 1,886 | 12 | 10.6 | $962K | 98 | 13 |
| Nail salons | 30 | #1,143 of 1,328 | 8 | 7.1 | $1.2M | 69 | Under 3 |
| Auto repair and car care | 30 | #2,041 of 2,401 | 49 | 43.3 | $183K | 68 | 17 |
| Pet stores | 29 | #796 of 974 | 5 | 4.4 | $1.8M | 40 | Under 3 |
| Bakeries and dessert shops | 29 | #1,655 of 1,889 | 13 | 11.5 | $3M | 71 | 10 |
| Pest control | 28 | #622 of 699 | 5 | 4.4 | $3M | 30 | Under 3 |
| Property management | 28 | #816 of 910 | 6 | 5.3 | Index only | 48 | 7 |
| Spas and skin care | 28 | #1,580 of 1,769 | 18 | 15.9 | $513K | 59 | 3 |
| Coffee shops and cafes | 28 | #1,821 of 2,063 | 16 | 14.1 | $2.4M | 65 | 10 |
| Tire shops | 26 | #1,313 of 1,530 | 7 | 6.2 | $1.3M | 51 | Under 3 |
| Gyms, studios and classes | 26 | #1,886 of 2,088 | 14 | 12.4 | $480K | 72 | 12 |
| Restaurants and cafes | 25 | #2,198 of 2,405 | 159 | 140.6 | $242K | 65 | 67 |
| Sit-down restaurants | 25 | #2,207 of 2,405 | 87 | 76.9 | $442K | 67 | 34 |
| Physical therapy | 23 | #1,301 of 1,422 | 8 | 7.1 | $1.4M | 60 | 9 |
| Car washes and detailing | 22 | #1,347 of 1,451 | 6 | 5.3 | $1.5M | 59 | 3 |
| Salons, barbers and spas | 22 | #2,283 of 2,385 | 67 | 59.2 | $138K | 65 | 19 |
| Martial arts and dance studios | 21 | #1,247 of 1,334 | 7 | 6.2 | $959K | 48 | 5 |
| Hair salons | 21 | #2,212 of 2,339 | 36 | 31.8 | $256K | 60 | 13 |
| Chiropractors | 20 | #1,434 of 1,490 | 10 | 8.8 | $1.2M | 48 | 8 |
| Barbershops | Not scored | Not scored | 4 | 3.5 | $2.3M | 122 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 3.5 | $1M | 104 | 3 |
| Laundromats | Not scored | Not scored | 4 | 3.5 | $4.8M | 38 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.5 | Index only | 102 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.5 | $2.3M | 89 | 5 |
| Veterinarians | Not scored | Not scored | 4 | 3.5 | $2.3M | 83 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.7 | $582K | 86 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.7 | $3M | 22 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.8 | $4.5M | Too few | 3 |
| Electricians | Not scored | Not scored | 2 | 1.8 | $14.8M | Too few | 4 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.8 | $5.8M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.8 | $14.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $15.2M | Too few | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $6.7M | Too few | 7 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Staunton city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9M | $793 | 83 |
| Gasoline and other fuels | $29.5M | $2,610 | 101 |
| Food away from home | $38.5M | $3,403 | 84 |
| Groceries | $64.4M | $5,697 | 90 |
| Personal care products and services | $9.2M | $816 | 81 |
| Child care and other personal services | $4.2M | $367 | 63 |
| Memberships, classes and admissions | $6.7M | $594 | 60 |
| Medical and dental services | $11.5M | $1,021 | 79 |
| Pets | $9M | $799 | 88 |
| Clothing, shoes and related services | $19.3M | $1,703 | 83 |
| Vehicle insurance | $25.3M | $2,238 | 114 |
| Home repairs, maintenance and insurance | $29.6M | $2,620 | 87 |
| Lawn care, cleaning and other household services | $15.2M | $1,347 | 95 |
| Rent and homeowner costs | $158.8M | $14,044 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Staunton city
- Population, 2025 estimate
- 26,801+3.8% since 2020
- Households
- 11,309
- Median age
- 41.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.7
- Land area
- 20 sq. mi.
- People per square mile
- 1,303
- Median household income
- $65,581+24.7% vs. 2015–2019, before inflation
- Average household income
- $82,942
- Median home value
- $259,200
- Jobs located here
- 11,910
- Daytime population
- 25,488Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Staunton city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Augusta County, VA78,033 people
- Waynesboro city, VA22,841 people
- Harrisonburg city, VA51,392 people
- Rockingham County, VA85,600 people
- Nelson County, VA14,732 people
- Albemarle County, VA114,919 people
- Highland County, VA2,296 people
- Rockbridge County, VA22,531 people
Questions
How fast is Staunton city, VA growing?
Population estimates put Staunton city at 26,801 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,309 households. Median household income rose 24.7% from the 2015–2019 survey, before inflation.
How much do households in Staunton city, VA spend?
Households in Staunton city spend about $158.8M a year on rent and homeowner costs, $64.4M on groceries and $38.5M on food away from home. Set against the U.S., households in Staunton city spend the most on vehicle insurance (an index of 114, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
Which business types have the highest market scores in Staunton city, VA?
The highest Groundwork market scores in Staunton city are for clothing and shoe stores (66), home repair companies (64) and landscaping and lawn care companies (59). Staunton city ranks #484 of 2,087 scored counties for clothing and shoe stores.
How does Staunton city, VA compare with the U.S.?
The median household income in Staunton city is $65,581 a year, 19% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $259,200, against $332,700 for the U.S. For its number of households, Staunton city has the most map listings, relative to the U.S., for convenience stores (88% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (28% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Staunton city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Staunton city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Staunton city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.