County profile · Virginia
Southampton County, VA market data
Population, household spending and competition for 56 business types in Southampton County, each scored against other counties.
- Population, 2025
- 18,110
- +0.9% since 2020
- Households
- 6,868
- Median household income
- $70,795
- +15.4% vs. 2015–2019, before inflation
- Median home value
- $216,200
- Jobs located here
- 3,775
- Highest market score
- 79
- Auto repair and car care, #135 of 2,401 scored counties
A site report maps the competitors on map listings around any address in Southampton County by name and distance, and the households and spending within reach. Or open the report at the center of Southampton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 18,110 people live in Southampton County, in 6,868 households. Population estimates put the population change in Southampton County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). The median household income in Southampton County is $70,795 a year, 12% below the U.S. median of $80,734. That rose 15.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Southampton County spend the most on vehicle insurance (an index of 155, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
The highest Groundwork market scores in Southampton County are for auto repair and car care businesses (79), restaurants and cafes (78) and auto repair shops (77). Southampton County ranks #135 of 2,401 scored counties for auto repair and car care businesses.
For its number of households, Southampton County has the most map listings, relative to the U.S., for grocery and convenience stores (79% above the U.S. rate) and the fewest for restaurants and cafes (73% below the U.S. rate).
All 56 business types in Southampton County
Highest Groundwork market score first. Each score compares Southampton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 79 | #135 of 2,401 | 12 | 17.5 | $621K | 231 | 6 |
| Restaurants and cafes | 78 | #163 of 2,405 | 20 | 29.1 | $1.2M | 329 | 4 |
| Auto repair shops | 77 | #161 of 2,378 | 8 | 11.6 | $932K | 210 | 5 |
| Real estate | 71 | #173 of 2,229 | 5 | 7.3 | Index only | 457 | Under 3 |
| Sit-down restaurants | 71 | #330 of 2,405 | 15 | 21.8 | $1.6M | 245 | Under 3 |
| Salons, barbers and spas | 67 | #361 of 2,385 | 9 | 13.1 | $647K | 304 | Under 3 |
| Hair salons | 67 | #378 of 2,339 | 5 | 7.3 | $1.2M | 271 | Under 3 |
| Doctors, dentists and clinics | 67 | #426 of 2,394 | 7 | 10.2 | $1M | 682 | Under 3 |
| Gas stations | 55 | #949 of 2,358 | 11 | 16.0 | $2.2M | 93 | 12 |
| Pet businesses | 53 | #961 of 2,200 | 9 | 13.1 | $645K | 73 | 3 |
| Grocery and convenience stores | 45 | #1,420 of 2,402 | 23 | 33.5 | $1.7M | 52 | 3 |
| Grocery stores | 42 | #1,303 of 2,070 | 6 | 8.7 | $6.7M | 72 | 3 |
| Convenience stores | 40 | #1,488 of 2,261 | 9 | 13.1 | $4.5M | 57 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 5.8 | $1.1M | 164 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 5.8 | $2.4M | 143 | 8 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 5.8 | $1.5M | 57 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 5.8 | $6.1M | 120 | 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 5.8 | Index only | 454 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 3 | 4.4 | $8.1M | 267 | 3 |
| Gyms | Not scored | Not scored | 3 | 4.4 | $1.4M | 111 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 4.4 | $6.2M | 255 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 4.4 | $3.2M | 109 | 8 |
| Veterinarians | Not scored | Not scored | 3 | 4.4 | $1.9M | 71 | 3 |
| Barbershops | Not scored | Not scored | 2 | 2.9 | $2.9M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 2.9 | $6.1M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 2 | 2.9 | $6.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.9 | $3.7M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.9 | $600K | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.9 | $2.9M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.5 | $7.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.5 | $18.6M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 1.5 | $9.6M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.5 | $18.6M | Too few | Under 3 |
| Insurance agencies | Not scored | Not scored | 1 | 1.5 | $20.9M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.5 | $4.3M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.5 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.5 | $18.6M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Southampton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.5M | $1,086 | 113 |
| Gasoline and other fuels | $24.4M | $3,550 | 137 |
| Food away from home | $24.4M | $3,555 | 87 |
| Groceries | $40.1M | $5,845 | 93 |
| Personal care products and services | $5.8M | $848 | 84 |
| Child care and other personal services | $2.7M | $390 | 67 |
| Memberships, classes and admissions | $4.3M | $632 | 64 |
| Medical and dental services | $7.3M | $1,060 | 82 |
| Pets | $5.8M | $846 | 93 |
| Clothing, shoes and related services | $12.2M | $1,772 | 86 |
| Vehicle insurance | $20.9M | $3,040 | 155 |
| Home repairs, maintenance and insurance | $18.6M | $2,704 | 90 |
| Lawn care, cleaning and other household services | $9.6M | $1,398 | 99 |
| Rent and homeowner costs | $99.1M | $14,426 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Southampton County
- Population, 2025 estimate
- 18,110+0.9% since 2020
- Households
- 6,868
- Median age
- 47.2
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.3
- Land area
- 599 sq. mi.
- People per square mile
- 30
- Median household income
- $70,795+15.4% vs. 2015–2019, before inflation
- Average household income
- $85,838
- Median home value
- $216,200
- Jobs located here
- 3,775
- Daytime population
- 14,076Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Southampton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Southampton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Franklin city, VA8,250 people
- Sussex County, VA10,765 people
- Greensville County, VA11,275 people
- Emporia city, VA5,547 people
- Isle of Wight County, VA39,974 people
- Suffolk city, VA98,796 people
- Surry County, VA6,549 people
- Prince George County, VA43,146 people
Questions
How fast is Southampton County, VA growing?
Population estimates put Southampton County at 18,110 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 6,868 households. Against the 2015–2019 survey, median household income rose 15.4%, before inflation.
How much do households in Southampton County, VA spend?
Households in Southampton County spend about $99.1M a year on rent and homeowner costs, $40.1M on groceries and $24.4M on food away from home. Relative to the U.S., household spending in Southampton County runs highest on vehicle insurance (an index of 155, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Which business types have the highest market scores in Southampton County, VA?
Of the business types scored in Southampton County, auto repair and car care businesses (79), restaurants and cafes (78) and auto repair shops (77) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #135 of 2,401 scored counties.
How does Southampton County, VA compare with the U.S.?
Median household income in Southampton County is $70,795, 12% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (79% above the U.S. rate) and lowest for restaurants and cafes (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 13 of the 56 business types have a score in Southampton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Southampton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Southampton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Southampton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.