County profile · Virginia
Stafford County, VA market data
Population, household spending and competition for 56 business types in Stafford County, each scored against other counties.
- Population, 2025
- 170,803
- +8.3% since 2020
- Households
- 52,326
- Median household income
- $137,807
- +24.0% vs. 2015–2019, before inflation
- Median home value
- $485,100
- Jobs located here
- 42,246
- Highest market score
- 97
- Clothing and shoe stores, #1 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Stafford County by name and distance, and the households and spending within reach. Or open the report at the center of Stafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 170,803 people live in Stafford County, in 52,326 households. Population estimates put the population change in Stafford County from 2020 to 2025 at +8.3%, faster than the U.S. (+3.1%). The median household income in Stafford County is $137,807 a year, 71% above the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Stafford County spend the most on vehicle insurance (an index of 154, where 100 is the U.S. average) and the least on medical and dental services (117, still above the U.S.).
The highest Groundwork market scores in Stafford County are for clothing and shoe stores (97), gas stations (97) and insurance agencies (97). Stafford County ranks #1 of 2,087 scored counties for clothing and shoe stores.
Stafford County is part of the Washington-Arlington-Alexandria metro area. For its number of households, Stafford County has the most map listings, relative to the U.S., for house cleaning businesses (64% above the U.S. rate) and the fewest for clothing and shoe stores (78% below the U.S. rate).
All 56 business types in Stafford County
Highest Groundwork market score first. Each score compares Stafford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 97 | #1 of 2,087 | 19 | 3.6 | $7.2M | 570 | 8 |
| Gas stations | 97 | #2 of 2,358 | 28 | 5.4 | $6.7M | 281 | 25 |
| Insurance agencies | 97 | #3 of 2,272 | 26 | 5.0 | $6.1M | 484 | 15 |
| Chiropractors | 95 | #2 of 1,490 | 12 | 2.3 | $6.6M | 275 | 7 |
| Coffee shops and cafes | 95 | #3 of 2,063 | 32 | 6.1 | $8.7M | 236 | 14 |
| Bakeries and dessert shops | 94 | #4 of 1,889 | 34 | 6.5 | $8.2M | 199 | 14 |
| Optometrists and eye care | 92 | #2 of 1,302 | 12 | 2.3 | $6.6M | 210 | 6 |
| Sit-down restaurants | 91 | #16 of 2,405 | 212 | 40.5 | $1.3M | 199 | 65 |
| Electricians | 90 | #6 of 1,160 | 9 | 1.7 | $23M | 192 | 25 |
| Grocery stores | 90 | #54 of 2,070 | 27 | 5.2 | $14.3M | 154 | 16 |
| Clothing, shoes and laundry | 89 | #22 of 2,210 | 39 | 7.5 | $3.5M | 400 | 23 |
| Restaurants and cafes | 89 | #29 of 2,405 | 369 | 70.5 | $758K | 204 | 180 |
| Grocery and convenience stores | 87 | #80 of 2,402 | 89 | 17.0 | $4.4M | 128 | 28 |
| Primary care and pediatrics | 85 | #37 of 1,656 | 22 | 4.2 | $3.6M | 202 | 49 |
| Veterinarians | 84 | #47 of 1,485 | 13 | 2.5 | $5.3M | 194 | 15 |
| Physical therapy | 83 | #31 of 1,422 | 19 | 3.6 | $4.2M | 173 | 17 |
| Property management | 82 | #20 of 910 | 13 | 2.5 | Index only | 142 | 14 |
| Tire shops | 82 | #81 of 1,530 | 18 | 3.4 | $3.5M | 141 | 8 |
| Gyms | 81 | #54 of 1,792 | 27 | 5.2 | $2.5M | 194 | 16 |
| Laundromats | 81 | #55 of 785 | 6 | 1.1 | $22.9M | 183 | 4 |
| Pizza | 81 | #65 of 2,090 | 38 | 7.3 | $7.4M | 145 | 100 |
| Car washes and detailing | 80 | #61 of 1,451 | 23 | 4.4 | $2.8M | 109 | 7 |
| Hair salons | 80 | #75 of 2,339 | 83 | 15.9 | $776K | 180 | 30 |
| Fast food and sandwich shops | 80 | #122 of 2,222 | 61 | 11.7 | $4.6M | 150 | 100 |
| Convenience stores | 80 | #175 of 2,261 | 51 | 9.7 | $7.6M | 96 | 12 |
| Pet stores | 79 | #61 of 974 | 11 | 2.1 | $6.2M | 138 | 5 |
| Yoga, Pilates and fitness studios | 78 | #28 of 777 | 11 | 2.1 | $6.2M | 153 | 16 |
| Landscaping and lawn care | 78 | #104 of 1,493 | 33 | 6.3 | $3.2M | 109 | 47 |
| Roofing and gutters | 76 | #77 of 1,177 | 15 | 2.9 | $13.8M | 163 | 15 |
| Child care and preschools | 76 | #146 of 1,611 | 37 | 7.1 | $1.2M | 115 | 31 |
| Mortgage brokers and lenders | 75 | #66 of 887 | 13 | 2.5 | Index only | 202 | 11 |
| Doctors, dentists and clinics | 75 | #217 of 2,394 | 266 | 50.8 | $297K | 195 | 128 |
| Home repair trades | 74 | #126 of 2,057 | 71 | 13.6 | $2.9M | 120 | 95 |
| Pet businesses | 74 | #173 of 2,200 | 55 | 10.5 | $1.2M | 142 | 41 |
| Pet grooming and boarding | 71 | #198 of 1,461 | 19 | 3.6 | $3.6M | 142 | 21 |
| Gyms, studios and classes | 71 | #231 of 2,088 | 78 | 14.9 | $874K | 132 | 37 |
| Dry cleaners | 70 | #63 of 507 | 5 | 1.0 | $27.5M | 175 | 11 |
| Spas and skin care | 70 | #228 of 1,769 | 48 | 9.2 | $1.3M | 153 | 14 |
| Pest control | 67 | #129 of 699 | 11 | 2.1 | $9.6M | 93 | 9 |
| Dentists and orthodontists | 67 | #364 of 1,886 | 61 | 11.7 | $1.3M | 132 | 43 |
| Salons, barbers and spas | 67 | #387 of 2,385 | 212 | 40.5 | $304K | 143 | 68 |
| Lawn, cleaning and pest control | 65 | #347 of 1,771 | 63 | 12.0 | $1.7M | 99 | 95 |
| HVAC and plumbing | 65 | #348 of 1,707 | 47 | 9.0 | $4.4M | 93 | 55 |
| Nail salons | 64 | #306 of 1,328 | 37 | 7.1 | $1.7M | 104 | 12 |
| Collision repair and body shops | 64 | #357 of 1,327 | 24 | 4.6 | $2.6M | 86 | 14 |
| Real estate agents and brokers | 61 | #533 of 2,176 | 138 | 26.4 | Index only | 136 | 55 |
| Real estate | 61 | #553 of 2,229 | 166 | 31.7 | Index only | 143 | 92 |
| Auto repair and car care | 60 | #757 of 2,401 | 238 | 45.5 | $266K | 99 | 98 |
| House cleaning | 58 | #273 of 847 | 19 | 3.6 | $5.5M | 87 | 39 |
| Martial arts and dance studios | 55 | #527 of 1,334 | 40 | 7.6 | $1.7M | 85 | 21 |
| Auto repair shops | 53 | #1,076 of 2,378 | 161 | 30.8 | $394K | 89 | 74 |
| Barbershops | 48 | #757 of 1,356 | 41 | 7.8 | $1.6M | 83 | 12 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.8 | $15.8M | 115 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.6 | $26.3M | 107 | 6 |
| Funeral homes | Not scored | Not scored | 2 | 0.4 | $3.1M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
Household spending in Stafford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $63.4M | $1,211 | 126 |
| Gasoline and other fuels | $187.9M | $3,590 | 138 |
| Food away from home | $279.7M | $5,345 | 131 |
| Groceries | $387.3M | $7,401 | 117 |
| Personal care products and services | $64.4M | $1,232 | 123 |
| Child care and other personal services | $42.8M | $818 | 141 |
| Memberships, classes and admissions | $68.2M | $1,303 | 133 |
| Medical and dental services | $79M | $1,510 | 117 |
| Pets | $68.6M | $1,311 | 144 |
| Clothing, shoes and related services | $137.5M | $2,628 | 128 |
| Vehicle insurance | $158.1M | $3,021 | 154 |
| Home repairs, maintenance and insurance | $207.3M | $3,962 | 131 |
| Lawn care, cleaning and other household services | $105.1M | $2,009 | 142 |
| Rent and homeowner costs | $1B | $19,625 | 118 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Stafford County
- Population, 2025 estimate
- 170,803+8.3% since 2020
- Households
- 52,326
- Median age
- 37.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.3
- Land area
- 269 sq. mi.
- People per square mile
- 609
- Median household income
- $137,807+24.0% vs. 2015–2019, before inflation
- Average household income
- $160,926
- Median home value
- $485,100
- Jobs located here
- 42,246
- Daytime population
- 142,029Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stafford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Stafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Manassas city, VA42,976 people
- Manassas Park city, VA16,798 people
- Fauquier County, VA74,577 people
- Caroline County, VA32,098 people
Questions
How fast is Stafford County, VA growing?
Population estimates put Stafford County at 170,803 people in 2025, up 8.3% since 2020, faster than the U.S. (+3.1%). It has 52,326 households. Against the 2015–2019 survey, median household income rose 24.0%, before inflation.
How much do households in Stafford County, VA spend?
Households in Stafford County spend about $1B a year on rent and homeowner costs, $387.3M on groceries and $279.7M on food away from home. Relative to the U.S., household spending in Stafford County runs highest on vehicle insurance (an index of 154, where 100 is the U.S. average) and lowest on medical and dental services (117, still above the U.S.).
Which business types have the highest market scores in Stafford County, VA?
Of the business types scored in Stafford County, clothing and shoe stores (97), gas stations (97) and insurance agencies (97) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #1 of 2,087 scored counties.
How does Stafford County, VA compare with the U.S.?
Median household income in Stafford County is $137,807, 71% above the U.S. median of $80,734. The population rose 8.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $485,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for house cleaning businesses (64% above the U.S. rate) and lowest for clothing and shoe stores (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Stafford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stafford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Stafford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stafford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.